H-1B Visa Demand Planning Manager Jobs
Demand Planning Manager roles qualify as H-1B visa specialty occupations because the position typically requires a bachelor's degree in supply chain, operations research, or a related field. Employers in consumer goods, retail, and manufacturing regularly sponsor H-1B transfers and new cap filings for this function.
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Get Access To All JobsINTRODUCTION
TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.
Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.
A Brief Overview
We are seeking a visionary, data driven Executive Director of Demand Generation to lead our high performing team and accelerate TriNet's growth engine. In this role, you will own the strategy, execution, and optimization of all demand generation initiatives, driving predictable, scalable pipeline growth across markets, products, and channels. You'll bring a strategic mindset, strong leadership capabilities, and a proven ability to deliver measurable results.
What you will do
- Demand Generation Strategy:
- Build and execute comprehensive demand generation strategies—enterprise-wide and specifically for PEO, ASO, Broker, and local market segments.
- Drive predictable, scalable pipeline growth through both demand creation and demand capture.
- Translate company growth goals into clear pipeline targets by region, product, and market segment.
- Define target markets, buyer personas, and messaging frameworks to fuel pipeline growth and brand relevance.
- Team Leadership:
- Lead, mentor, and inspire a multidisciplinary team including campaign managers, digital marketers, content strategists, and analysts.
- Foster a collaborative, high performance culture focused on innovation, accountability, and continuous improvement.
- Campaign Planning and Execution:
- Oversee integrated, multi-channel campaign management across digital, paid media, email, social, events, and MDR.
- Ensure campaigns are audience-centric, measurable, and aligned to pipeline and revenue goals.
- Drive successful demand generation in local markets through tailored, region specific programs.
- Campaign Operations & Optimization:
- Lead campaign operations including workflows, lead routing, lead scoring, and conversion optimization.
- Improve lead quality and conversion rates through continuous testing, refinement, and operational rigor.
- Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
- Lead Generation, Nurturing & Lifecycle Marketing:
- Design and manage programs that attract, capture, and qualify leads using both inbound and outbound tactics.
- Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects through the funnel and accelerates conversion.
- Implement nurturing strategies that guide prospects through the buyer journey and improve pipeline velocity.
- Data Driven Insights:
- Leverage analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform strategic decisions.
- Establish KPIs, dashboards, and reporting frameworks to ensure transparency and accountability.
- Cross Functional Collaboration:
- Partner closely with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead handoff processes.
- Maintain strong communication loops to maximize pipeline efficiency and conversion.
- Market Research & Competitive Intelligence:
- Stay current on market trends, customer insights, and competitive dynamics.
- Identify high value accounts and lead account based marketing (ABM) initiatives to drive targeted growth.
- Budget Management:
- Develop and manage the demand generation budget, ensuring efficient allocation of resources and strong ROI across programs.
- Thought Leadership & Innovation:
- Champion best practices, emerging technologies, and innovative approaches to elevate TriNet’s demand generation capabilities.
- Serve as a strategic advisor within the marketing organization.
- Performs other duties as assigned.
- Complies with all policies and standards.
EDUCATION QUALIFICATIONS
- Bachelor's Degree or equivalent experience, advanced degree preferred.
EXPERIENCE QUALIFICATIONS
- Typically 15+ years experience in demand generation, digital marketing, or related roles, with a focus on driving lead generation and revenue growth. Proven experience in a leadership position, managing a demand generation team.
SKILLS AND ABILITIES
- Strategic Mindset: Demonstrated ability to develop and execute demand generation strategies that align with business objectives and drive results. Experience in planning and implementing successful demand generation campaigns across multiple channels.
- People Leadership: Exceptional leadership and people management skills, with the ability to inspire and develop high-performing teams. Proven experience in managing and mentoring demand generation professionals.
- Data-Driven Approach: Strong analytical skills with the ability to leverage data and insights to make informed decisions and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
- Marketing Automation and CRM: Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems. Knowledge of lead management, email marketing, and marketing automation best practices.
- Collaboration and Influence: Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders. Strong influencing and negotiation abilities.
- Results Orientation: Track record of meeting or exceeding demand generation targets and KPIs. Ability to drive a data-driven culture of accountability and continuously improve performance.
- Industry Knowledge: Deep understanding of the B2B industry, market dynamics, and buyer behavior. Stay updated with emerging marketing trends, technologies, and demand generation best practices.
- Executive Presence: Strong executive presence and the ability to effectively present to senior leadership. Comfortable driving strategic discussions and initiatives at an executive level.
WORK ENVIRONMENT
Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.
LOCATION
The preferred location for this role is Atlanta, GA, and the salary range for this location is $165,300.00 to $330,625.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience.
A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.
Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.
Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.
TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.
INTRODUCTION
TriNet is a leading provider of comprehensive human resources solutions for small to midsize businesses (SMBs). We enhance business productivity by enabling our clients to outsource their HR function to one strategic partner and allowing them to focus on operating and growing their core businesses. Our full-service HR solutions include features such as payroll processing, human capital consulting, employment law compliance and employee benefits, including health insurance, retirement plans and workers’ compensation insurance.
TriNet has a nationwide presence and an experienced executive team. Our stock is publicly traded on the NYSE under the ticker symbol TNET. If you’re passionate about innovation and making an impact on the large SMB market, come join us as we power our clients’ business success with extraordinary HR.
Don't meet every single requirement? Studies have shown that many potential applicants discourage themselves from applying to jobs unless they meet every single requirement. TriNet always strives to hire the most qualified candidate for a particular role, ensuring we deliver outstanding results for our small and medium-size customers. So, if you're excited about this role but your past experience doesn't align perfectly with every single qualification in the job description, nobody’s perfect – and we encourage you to apply. You may just be the right candidate for this or other roles.
A Brief Overview
We are seeking a visionary, data driven Executive Director of Demand Generation to lead our high performing team and accelerate TriNet's growth engine. In this role, you will own the strategy, execution, and optimization of all demand generation initiatives, driving predictable, scalable pipeline growth across markets, products, and channels. You'll bring a strategic mindset, strong leadership capabilities, and a proven ability to deliver measurable results.
What you will do
- Demand Generation Strategy:
- Build and execute comprehensive demand generation strategies—enterprise-wide and specifically for PEO, ASO, Broker, and local market segments.
- Drive predictable, scalable pipeline growth through both demand creation and demand capture.
- Translate company growth goals into clear pipeline targets by region, product, and market segment.
- Define target markets, buyer personas, and messaging frameworks to fuel pipeline growth and brand relevance.
- Team Leadership:
- Lead, mentor, and inspire a multidisciplinary team including campaign managers, digital marketers, content strategists, and analysts.
- Foster a collaborative, high performance culture focused on innovation, accountability, and continuous improvement.
- Campaign Planning and Execution:
- Oversee integrated, multi-channel campaign management across digital, paid media, email, social, events, and MDR.
- Ensure campaigns are audience-centric, measurable, and aligned to pipeline and revenue goals.
- Drive successful demand generation in local markets through tailored, region specific programs.
- Campaign Operations & Optimization:
- Lead campaign operations including workflows, lead routing, lead scoring, and conversion optimization.
- Improve lead quality and conversion rates through continuous testing, refinement, and operational rigor.
- Optimize inbound lead qualification processes and criteria to reduce handoffs, improve customer experience, and accelerate speed to seller.
- Lead Generation, Nurturing & Lifecycle Marketing:
- Design and manage programs that attract, capture, and qualify leads using both inbound and outbound tactics.
- Build and execute a holistic lead lifecycle marketing strategy that nurtures prospects through the funnel and accelerates conversion.
- Implement nurturing strategies that guide prospects through the buyer journey and improve pipeline velocity.
- Data Driven Insights:
- Leverage analytics, marketing automation, and CRM tools to measure performance, optimize programs, and inform strategic decisions.
- Establish KPIs, dashboards, and reporting frameworks to ensure transparency and accountability.
- Cross Functional Collaboration:
- Partner closely with Sales, Marketing Operations, and Product Marketing to ensure alignment on goals, messaging, and lead handoff processes.
- Maintain strong communication loops to maximize pipeline efficiency and conversion.
- Market Research & Competitive Intelligence:
- Stay current on market trends, customer insights, and competitive dynamics.
- Identify high value accounts and lead account based marketing (ABM) initiatives to drive targeted growth.
- Budget Management:
- Develop and manage the demand generation budget, ensuring efficient allocation of resources and strong ROI across programs.
- Thought Leadership & Innovation:
- Champion best practices, emerging technologies, and innovative approaches to elevate TriNet’s demand generation capabilities.
- Serve as a strategic advisor within the marketing organization.
- Performs other duties as assigned.
- Complies with all policies and standards.
EDUCATION QUALIFICATIONS
- Bachelor's Degree or equivalent experience, advanced degree preferred.
EXPERIENCE QUALIFICATIONS
- Typically 15+ years experience in demand generation, digital marketing, or related roles, with a focus on driving lead generation and revenue growth. Proven experience in a leadership position, managing a demand generation team.
SKILLS AND ABILITIES
- Strategic Mindset: Demonstrated ability to develop and execute demand generation strategies that align with business objectives and drive results. Experience in planning and implementing successful demand generation campaigns across multiple channels.
- People Leadership: Exceptional leadership and people management skills, with the ability to inspire and develop high-performing teams. Proven experience in managing and mentoring demand generation professionals.
- Data-Driven Approach: Strong analytical skills with the ability to leverage data and insights to make informed decisions and optimize campaign performance. Proficiency in marketing analytics tools and metrics.
- Marketing Automation and CRM: Expertise in marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and CRM systems. Knowledge of lead management, email marketing, and marketing automation best practices.
- Collaboration and Influence: Excellent collaboration and communication skills, with the ability to work effectively with cross-functional teams and stakeholders. Strong influencing and negotiation abilities.
- Results Orientation: Track record of meeting or exceeding demand generation targets and KPIs. Ability to drive a data-driven culture of accountability and continuously improve performance.
- Industry Knowledge: Deep understanding of the B2B industry, market dynamics, and buyer behavior. Stay updated with emerging marketing trends, technologies, and demand generation best practices.
- Executive Presence: Strong executive presence and the ability to effectively present to senior leadership. Comfortable driving strategic discussions and initiatives at an executive level.
WORK ENVIRONMENT
Work in clean, pleasant, and comfortable office or home setting. The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable persons with disabilities to perform the essential functions.
LOCATION
The preferred location for this role is Atlanta, GA, and the salary range for this location is $165,300.00 to $330,625.00. All qualified external applicants will be considered for an in-office role, based in Atlanta. All qualified internal candidates are encouraged to apply and consider relocation to Atlanta and may be considered remote hire at the company’s discretion. The candidate’s final salary offer will be based on the candidate’s skills, education, work location and experience.
A candidate’s compensation may also include bonuses consistent with TriNet’s corporate bonus plan.
Additionally, subject to applicable eligibility requirements, TriNet offers permanent full-time employees a variety of benefits including medical, dental, and vision plans, life and disability insurance, a 401(K) savings plan, an employee stock purchase plan, eleven (11) Company observed holidays, PTO and a comprehensive leave program.
Please Note: TriNet reserves the right to change or modify job duties and assignments at any time. The above job description is not all encompassing. Position functions and qualifications may vary depending on business necessity.
TriNet is an Equal Opportunity Employer and does not discriminate against applicants based on race, religion, color, disability, medical condition, legally protected genetic information, national origin, gender, sexual orientation, marital status, gender identity or expression, sex (including pregnancy, childbirth or related medical conditions), age, veteran status or other legally protected characteristics. Any applicant with a mental or physical disability who requires an accommodation during the application process should contact recruiting@trinet.com to request such an accommodation.
See all 129+ H-1B Visa Demand Planning Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Demand Planning Manager Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Demand Planning Manager
Align your degree to the role
USCIS requires your degree field to directly relate to demand planning work. A supply chain, operations research, statistics, or industrial engineering degree strengthens specialty occupation approval. A general business degree may trigger a Request for Evidence.
Search LCA filings by occupation code
Use the OFLC Wage Search to filter Labor Condition Application filings under SOC code 13-1081 for Logisticians or 11-3071 for Transportation Managers. This surfaces employers who have sponsored comparable roles and shows certified wage levels in your target metro.
Target employers outside the lottery cap
Universities, nonprofit research organizations, and government-related entities are cap-exempt, meaning your petition bypasses the annual H-1B lottery entirely. Demand planning roles exist at large research-driven institutions, and cap-exempt sponsorship removes the uncertainty of April registration.
Find H-1B sponsors on Migrate Mate
Filter Demand Planning Manager listings on Migrate Mate by employers with verified H-1B filing history. This narrows your search to companies that have already navigated the sponsorship process for this function, saving you from applying to roles where sponsorship is unlikely.
Document your forecasting tool expertise
Demand planning roles often require specialized software proficiency in SAP IBP, Oracle Demantra, or Kinaxis RapidResponse. Certifications or project records tied to these platforms reinforce the specialty occupation argument by demonstrating the theoretical and applied knowledge USCIS looks for.
Negotiate filing timing before accepting an offer
Confirm whether the employer will file for premium processing and clarify whether your start date requires a cap-subject or cap-exempt petition. If you're on OPT, verify your STEM extension timeline against the October 1 H-1B start date so there's no gap in work authorization.
H-1B Visa Demand Planning Manager: Frequently Asked Questions
Does a Demand Planning Manager role qualify as an H-1B specialty occupation?
Yes. Demand Planning Manager positions typically require at least a bachelor's degree in supply chain management, operations research, statistics, or a closely related field. USCIS evaluates specialty occupation based on the degree requirement for the specific role, not just the job title. If the employer's job description specifies a relevant degree as a minimum requirement, the position generally qualifies.
Which industries sponsor H-1B visas most often for demand planning roles?
Consumer packaged goods, retail, pharmaceuticals, electronics, and automotive manufacturing are the industries with the heaviest demand planning hiring and corresponding H-1B sponsorship activity. These sectors run large supply chain organizations where forecasting accuracy is tied directly to revenue, making them willing to sponsor experienced professionals. You can confirm active sponsors by searching H-1B LCA filings through the OFLC Wage Search or by browsing verified-sponsor listings on Migrate Mate.
Can I transfer my H-1B to a new Demand Planning Manager job without starting over?
Yes. Under H-1B portability rules, you can start working for a new employer as soon as your transfer petition is filed, provided you've been in valid H-1B status for at least 180 days. The new employer files an I-129 petition describing the demand planning role, and you don't need to re-enter the lottery. Maintain your I-94 and pay stubs from the previous employer throughout the transition.
How does the prevailing wage requirement affect H-1B sponsorship for this role?
Your employer must pay at least the prevailing wage for a Demand Planning Manager in your work location, as determined by DOL wage data. Prevailing wages are set at four wage levels based on experience and complexity of duties. Senior demand planning positions with cross-functional scope typically fall at Level III or IV. You can look up applicable wage rates for your metro using the OFLC Wage Search before negotiating your offer.
What should I look for in an employer's H-1B sponsorship commitment for a demand planning role?
Ask whether the employer will cover H-1B filing fees, including the I-129 petition and premium processing if you need a faster decision. Confirm the employer has sponsored this specific function before, since procurement or logistics titles are sometimes misclassified in ways that draw USCIS scrutiny. An employer with a dedicated immigration team or outside counsel is better positioned to handle a Request for Evidence if the specialty occupation determination is questioned.