H-1B Visa Marketing Specialist Jobs
Marketing Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Get Access To All JobsINTRODUCTION
This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week.
ABOUT THE POSITION
As a member of the Retail Marketing team, the Retail Marketing Specialist supports the execution of measurable traffic and sales-driving programs, including business-to-business (B2B) programs, special events, and community partnerships across our DTC and Wholesale accounts.
HOW YOU’LL MAKE A DIFFERENCE
- Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets. Works closely with Retail Marketing Director to implement seasonal strategies.
- Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations.
- Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events.
- Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs.
- Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways.
- Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters. Communicate execution plans and budgetary status regularly, to maintain accurate information internally.
- Communication: A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative. Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction.
- Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives.
YOU ARE
- Able to establish and maintain schedules by prioritizing heavy workloads and multiple seasons overlapping.
- A problem-solving solver, able to work on multiple projects at a time.
- Able to maintain a professional demeanor and openness to new ideas and change.
- A self-starter that thrives in opportunities to create new systems and best practices.
- Eager to support a growing wholesale business through the lens of marketing and events.
- Excited to contribute to the rapid expansion of prAna retail.
YOU HAVE
- Associate degree brand marketing or equivalent relevant experience is required.
- 5+ years of relevant retail brand marketing experience, including briefing seasonal assets, experience supporting wholesale accounts, tradeshows and sales meetings.
- Working knowledge of programs: Word, Excel, PowerPoint, Outlook & Adobe Photoshop.
- Knowledge of product storytelling, retail marketing and creation of account sell in tools.
- Ability to travel for occasional tradeshows and retail events.
- Advanced interpersonal skills, including the ability to quickly build relationships.
- Able to travel 25% of the time.
COMPENSATION
- Hiring Range: $67,750 - $99,737
Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience, and internal equity.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.
INTRODUCTION
This is a hybrid role based out of our HQ in Carlsbad, CA. In-office expectation is 3 days a week.
ABOUT THE POSITION
As a member of the Retail Marketing team, the Retail Marketing Specialist supports the execution of measurable traffic and sales-driving programs, including business-to-business (B2B) programs, special events, and community partnerships across our DTC and Wholesale accounts.
HOW YOU’LL MAKE A DIFFERENCE
- Development and produce DTC & Wholesale in-store graphics, signage, window displays, trade shows, as well as all printed branded-environment graphics (showrooms & facilities), and branding assets. Works closely with Retail Marketing Director to implement seasonal strategies.
- Work with internal teams to develop key in-store marketing initiatives inclusive of signage and event activations.
- Support experiential activations, partnering with Brand Leadership to bring the brand to live in three dimensions with modular solutions that enable mobile activation. Inclusive of new store openings, community events, key account retail events.
- Oversee the development of sell-in materials for retail and wholesale channels and directs the implementation of such programs.
- Develop and deploy Visual Merchandising standards seasonally, with an eye toward innovating and bringing prAna to life in market-relevant, consumer-engaging ways.
- Ensure accurate fixture forecasting and inventory management is consistently maintained & within budgetary parameters. Communicate execution plans and budgetary status regularly, to maintain accurate information internally.
- Communication: A key accountability is to communicate effectively and efficiently across Retail, Sales, Marketing & Creative. Participates in integrated brand marketing and category meetings to interpret, translate, and communicate retail marketing strategic and creative direction.
- Partner closely with the Art Director and Sales Team to manage wholesale assets, trade show deliverables, in-store visuals, and fulfill visual merchandising needs for key accounts and initiatives.
YOU ARE
- Able to establish and maintain schedules by prioritizing heavy workloads and multiple seasons overlapping.
- A problem-solving solver, able to work on multiple projects at a time.
- Able to maintain a professional demeanor and openness to new ideas and change.
- A self-starter that thrives in opportunities to create new systems and best practices.
- Eager to support a growing wholesale business through the lens of marketing and events.
- Excited to contribute to the rapid expansion of prAna retail.
YOU HAVE
- Associate degree brand marketing or equivalent relevant experience is required.
- 5+ years of relevant retail brand marketing experience, including briefing seasonal assets, experience supporting wholesale accounts, tradeshows and sales meetings.
- Working knowledge of programs: Word, Excel, PowerPoint, Outlook & Adobe Photoshop.
- Knowledge of product storytelling, retail marketing and creation of account sell in tools.
- Ability to travel for occasional tradeshows and retail events.
- Advanced interpersonal skills, including the ability to quickly build relationships.
- Able to travel 25% of the time.
COMPENSATION
- Hiring Range: $67,750 - $99,737
Pay decisions are determined by multiple factors, including what the market is paying, a candidate’s capabilities and skills, years of experience, and internal equity.
At Columbia Sportswear Company, we’re proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family’s financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available.
If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.
Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.
See all 844+ H-1B Visa Marketing Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa Marketing Specialist Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Specialist
Verify your degree supports specialty occupation
USCIS requires your degree field to directly relate to marketing work. A general business degree can weaken your petition if the job description doesn't clearly require marketing-specific knowledge. Pull the O*NET profile for Marketing Specialist to confirm the degree alignment language your employer needs.
Target employers with active LCA filing history
Search Migrate Mate to filter Marketing Specialist roles by employers who have filed Labor Condition Applications for this occupation. Past LCA filings signal an established H-1B sponsorship process, which reduces delays and RFE risk compared to first-time sponsors.
Check prevailing wage before accepting an offer
Your offered salary must meet the DOL prevailing wage for your job title and work location. Run a search in OFLC Wage Search before negotiations so you know the minimum your employer must certify, and whether the offer clears it for your specific metro area.
Flag digital marketing specializations in your petition
Roles focused on SEO, paid media, or marketing analytics have faced RFEs questioning specialty occupation status. Work with your employer to document that the position requires a bachelor's degree in a specific field, not just generalized marketing experience, to strengthen the I-129 filing.
Register in cap year before your OPT expires
H-1B registration opens in March each year for an October 1 start date. If you're on OPT, confirm your OPT end date against the cap timeline. If selected, your employer files the full petition by late June, so have all employment and degree documents ready well before March.
Confirm your employer is E-Verify enrolled
H-1B employers are required to participate in E-Verify. Ask your HR contact directly before investing time in the application process. First-time sponsors who haven't enrolled face delays completing the LCA, which can push your petition outside the filing window.
H-1B Visa Marketing Specialist: Frequently Asked Questions
Does a Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It depends on how the job is defined. USCIS evaluates whether the position normally requires a bachelor's degree in a specific field like marketing, communications, or advertising. Generalist roles where any business degree qualifies can draw RFEs. Roles with a clear technical or analytical focus, such as marketing analytics or digital campaign management, tend to have stronger specialty occupation arguments.
How do I find Marketing Specialist employers who already sponsor H-1B visas?
Migrate Mate lets you search Marketing Specialist jobs filtered by employers with verified H-1B Labor Condition Application history. This means you're applying to companies that have already gone through the sponsorship process for this occupation, rather than asking an employer to navigate it for the first time on your behalf.
Can my employer file H-1B cap-exempt for a Marketing Specialist role?
Cap-exempt status applies to employers, not job titles. If your employer is a qualifying nonprofit research organization, higher education institution, or affiliated entity, they can file outside the annual lottery regardless of the role. Most private-sector marketing employers are cap-subject, meaning your petition must go through the March registration window.
What happens to my H-1B status if I move from a generalist marketing role to a more specialized position at the same company?
A material change in job duties requires an amended I-129 petition before you transition into the new role. If the new position has a different SOC code, different prevailing wage level, or significantly different responsibilities, your employer must file the amendment with USCIS. Working in the new role before approval is filed can create status violations.
How does the DOL prevailing wage requirement affect Marketing Specialist offers?
Before filing your H-1B petition, your employer certifies through a Labor Condition Application that your offered salary meets or exceeds the DOL prevailing wage for your job title and work location. You can look up the applicable wage level using OFLC Wage Search. Offers below that threshold can't be certified, so the LCA step effectively sets a salary floor for your role.