H-1B Visa Marketing Specialist Jobs
Marketing Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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Company Description
About Allergan Aesthetics
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit https://global.allerganaesthetics.com/. Follow Allergan Aesthetics on LinkedIn.
Job Description
The Senior Specialist, Consumer Marketing is responsible for consumer marketing workstreams that translate brand priorities into high-quality, measurable activations. This role owns assigned programs from planning through delivery, partners across functions and agencies, and uses performance insights to strengthen future execution.
Key Responsibilities
- Lead assigned tentpole programs, including BOTOX Cosmetic Day, Double Points, Mother’s Day, and other treatment-driving moments, from planning through execution and post-program learning.
- Own experiential partnership workstreams, including project plans, partner coordination, organic content capture, deliverables, timelines, and activation readiness.
- Lead organic influencer workstreams received from the Influencer Team, ensuring content needs, approvals, deliverables, usage terms, and deployment plans are clear and executed.
- Drive organic asset planning and capture for shoots and experiential moments, translating content needs into actionable shot lists, capture plans, and channel-ready deliverables.
- Lead sweepstakes workstreams and coordinate required cross-functional reviews, execution milestones, and performance reporting.
- Monitor social listening and consumer signals; surface relevant themes, opportunities, and implications to inform content and activation decisions.
- Own activation reporting for assigned programs, consolidate performance metrics, identify learnings, and recommend actions to improve future programs.
- Manage usage-rights requirements for owned workstreams, including tracking terms, expirations, and approved applications in partnership with Legal and agency teams.
- Lead day-to-day project management for assigned initiatives by establishing workplans, clarifying roles, resolving executional barriers, and maintaining stakeholder visibility.
- Prepare and advance materials through medical, legal, regulatory, and compliance review in Veeva Vault PromoMats; proactively manage feedback, revisions, and approval timelines.
- Manage purchase orders and budget tracking for owned projects, escalating risks and variances with clear recommendations.
- Contribute to team planning and prioritization by bringing forward executional insights, consumer response, and program performance.
Scope and Decision-Making
- Independently leads defined workstreams and recommends executional approaches within approved brand strategy.
- Makes day-to-day decisions for owned programs and escalates decisions that affect brand strategy, material investment, claims, or enterprise risk.
- Provides direction to agencies and cross-functional partners for assigned deliverables without carrying full channel or portfolio accountability.
- May coach interns, contractors, or project contributors on specific deliverables; this role does not require formal people management.
Qualifications
- Bachelor’s degree in marketing, business, communications, or a related field, or equivalent relevant experience.
- 5+ years of consumer marketing, brand marketing, agency, partnerships, experiential, social, or related experience with increasing ownership.
- Experience leading multi-step marketing programs and partnering across matrixed organizations.
- Experience in aesthetics, beauty, wellness, pharmaceuticals, medical devices, or CPG preferred.
- Working knowledge of promotional review processes and Veeva Vault PromoMats preferred.
Essential Skills and Competencies
- Demonstrated ownership mindset with the ability to move workstreams forward, anticipate barriers, and recommend solutions.
- Strong project leadership, prioritization, and organizational skills across concurrent initiatives.
- Clear written and verbal communication, with the ability to provide concise direction and maintain stakeholder alignment.
- Sound marketing judgment and the ability to connect program execution to consumer behavior and business outcomes.
- Ability to interpret performance metrics, identify meaningful insights, and translate findings into practical recommendations.
- Comfort directing agency and cross-functional deliverables while operating within broader strategy set by senior marketing leaders.
- High attention to detail and commitment to compliant, on-time, high-quality execution.
- Adaptability in a fast-paced environment with evolving priorities.
- Proficiency with Microsoft Office; familiarity with analytics, social publishing, project-management, and budget-tracking platforms.
Additional Information
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
- The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.
- We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.
- This job is eligible to participate in our short-term incentive programs.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
See all 1,797+ H-1B Visa Marketing Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Specialist
Verify your degree supports specialty occupation
USCIS requires your degree field to directly relate to marketing work. A general business degree can weaken your petition if the job description doesn't clearly require marketing-specific knowledge. Pull the O*NET profile for Marketing Specialist to confirm the degree alignment language your employer needs.
Target employers with active LCA filing history
Search Migrate Mate to filter Marketing Specialist roles by employers who have filed Labor Condition Applications for this occupation. Past LCA filings signal an established H-1B sponsorship process, which reduces delays and RFE risk compared to first-time sponsors.
Check prevailing wage before accepting an offer
Your offered salary must meet the DOL prevailing wage for your job title and work location. Run a search in OFLC Wage Search before negotiations so you know the minimum your employer must certify, and whether the offer clears it for your specific metro area.
Flag digital marketing specializations in your petition
Roles focused on SEO, paid media, or marketing analytics have faced RFEs questioning specialty occupation status. Work with your employer to document that the position requires a bachelor's degree in a specific field, not just generalized marketing experience, to strengthen the I-129 filing.
Register in cap year before your OPT expires
H-1B registration opens in March each year for an October 1 start date. If you're on OPT, confirm your OPT end date against the cap timeline. If selected, your employer files the full petition by late June, so have all employment and degree documents ready well before March.
Confirm your employer is E-Verify enrolled
H-1B employers are required to participate in E-Verify. Ask your HR contact directly before investing time in the application process. First-time sponsors who haven't enrolled face delays completing the LCA, which can push your petition outside the filing window.
H-1B Visa Marketing Specialist: Frequently Asked Questions
Does a Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It depends on how the job is defined. USCIS evaluates whether the position normally requires a bachelor's degree in a specific field like marketing, communications, or advertising. Generalist roles where any business degree qualifies can draw RFEs. Roles with a clear technical or analytical focus, such as marketing analytics or digital campaign management, tend to have stronger specialty occupation arguments.
How do I find Marketing Specialist employers who already sponsor H-1B visas?
Migrate Mate lets you search Marketing Specialist jobs filtered by employers with verified H-1B Labor Condition Application history. This means you're applying to companies that have already gone through the sponsorship process for this occupation, rather than asking an employer to navigate it for the first time on your behalf.
Can my employer file H-1B cap-exempt for a Marketing Specialist role?
Cap-exempt status applies to employers, not job titles. If your employer is a qualifying nonprofit research organization, higher education institution, or affiliated entity, they can file outside the annual lottery regardless of the role. Most private-sector marketing employers are cap-subject, meaning your petition must go through the March registration window.
What happens to my H-1B status if I move from a generalist marketing role to a more specialized position at the same company?
A material change in job duties requires an amended I-129 petition before you transition into the new role. If the new position has a different SOC code, different prevailing wage level, or significantly different responsibilities, your employer must file the amendment with USCIS. Working in the new role before approval is filed can create status violations.
How does the DOL prevailing wage requirement affect Marketing Specialist offers?
Before filing your H-1B petition, your employer certifies through a Labor Condition Application that your offered salary meets or exceeds the DOL prevailing wage for your job title and work location. You can look up the applicable wage level using OFLC Wage Search. Offers below that threshold can't be certified, so the LCA step effectively sets a salary floor for your role.