H-1B Visa Marketing Specialist Jobs
Marketing Specialist roles qualify for H-1B visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS, and the annual cap means timing your job search around the April lottery window matters.
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The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company’s brands — Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity — partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events.
This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes.
This role sits at a moment of real platform evolution — our Marketo instance is part of a broader multi-brand Salesforce consolidation — so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart.
This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX and will be based out of our North Dallas office location.
Essential Duties & Responsibilities
Platform Operations & Campaign Execution:
- Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting
- Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs — ensuring assets are set up correctly, QA'd, and deployed on schedule
- Build and manage email, digital, and event Marketo programs end-to-end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle
- Serve as the primary Marketo point of contact for campaign marketing stakeholders — fielding requests, managing timelines, and driving execution
- Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves
- Bring a forward-thinking approach to AI-assisted workflows — using AI tools to speed up program builds, QA, and reporting where it makes sense
- Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy — this role is expected to guide, not just execute
- Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands
- Manage list hygiene — deduping, suppression lists, and bounce/unsubscribe processing — to keep the shared database clean and compliant
- Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently
- Document processes and support backup coverage so platform operations continue smoothly during PTO or absences
How We'll Measure Success:
- Campaigns are QA’d and deployed on time, with minimal error rates
- Stakeholders trust this person as a responsive, reliable point of contact
- Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready
Education & Experience
Must-Have:
- 5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations
- Bachelor's Degree from an accredited four year college or university is required
- Proven ability to build and launch end-to-end Marketo programs — emails, landing pages, forms, smart lists, and campaigns
- Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance
- Understanding of what makes an event program effective end-to-end — invite strategy, reminder cadence, and post-event follow-up — not just the mechanics of registration flows
- Understanding of how digital programs should hand off into nurture, building programs that keep a lead moving through the funnel rather than dead-ending after a single touch
- Experience with Marketo event program management, including registration flows and attendee list management
- Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms
- Strong attention to detail with a habit of self-QA before handoff
- Comfortable managing multiple stakeholders and competing priorities in a fast-moving environment
- Working knowledge of email deliverability fundamentals (sender reputation, spam triggers, list hygiene) to protect the health of a shared sending instance
- Understanding of email compliance and consent basics (CAN-SPAM, CASL, GDPR)
- Experience running A/B tests (subject lines, send times, CTAs, etc.) to continuously improve program performance
- Strong written and verbal communication skills for working directly with campaign marketing stakeholders
- A curious, forward-thinking mindset toward using AI to improve marketing automation workflows — this is a priority for the role, not a bonus
Nice-to-Have:
- Marketo Certified Expert (MCE) certification, or actively in progress
- Basic HTML/CSS knowledge for email and landing page troubleshooting
- Experience working in a multi-brand or enterprise marketing environment
- Hands-on experience with AI tools in a marketing automation context (e.g., AI-assisted QA, content generation, or reporting)
- Familiarity with intake/work management tools (e.g., Workfront) and webinar platforms (e.g., Zoom, ON24)
- Experience using dynamic content and personalization tokens to tailor programs by audience segment
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
Diversity Commitment
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.
LI-Hybrid
TFCBrand
About us
The Freeman Company is a global leader in events, on a mission to redefine live for a new era. With a data-driven approach and the industry’s largest network of experts, The Freeman Company’s insights shape exhibitions, exhibits, and events that drive audiences to action. The integrated full-service solutions leverage a 99-year legacy in event management as well as new technologies to deliver moments that matter.
Summary
We're looking for a hands-on Marketing Automation Specialist to own the day-to-day operations of our Marketo Engage instance supporting two of The Freeman Company’s brands — Sparks and 3D Exhibits. This role is the execution engine behind our owned channel campaign activity — partnering closely with campaign marketing teams to build, launch, and report on Marketo marketing automation programs across email, digital, and events.
This is a great fit for someone who knows Marketo inside and out, takes pride in clean and efficient builds, and thrives in a fast-moving environment where attention to detail and responsiveness directly impact campaign outcomes.
This role sits at a moment of real platform evolution — our Marketo instance is part of a broader multi-brand Salesforce consolidation — so comfort with change, and a forward-thinking approach to using AI to streamline campaign builds, QA, and reporting, will set the best candidates apart.
This position will support our Marketing team. It is eligible to work a hybrid schedule, generally requiring work in-office and/or show-site 2-3 days per week. The ideal candidate will be located in Dallas, TX and will be based out of our North Dallas office location.
Essential Duties & Responsibilities
Platform Operations & Campaign Execution:
- Own day-to-day Marketo execution across a shared instance supporting Sparks and 3D Exhibits, including Marketo program creation, email builds, landing page development, and reporting
- Partner with campaign marketing teams to translate campaign briefs into fully built Marketo programs — ensuring assets are set up correctly, QA'd, and deployed on schedule
- Build and manage email, digital, and event Marketo programs end-to-end, maintaining accurate Salesforce sync and keeping program costs updated throughout the campaign lifecycle
- Serve as the primary Marketo point of contact for campaign marketing stakeholders — fielding requests, managing timelines, and driving execution
- Collaborate with the Analytics & Insights team on campaign reporting and attribution, and stay closely aligned with the ongoing Marketo/Salesforce consolidation initiative as the instance evolves
- Bring a forward-thinking approach to AI-assisted workflows — using AI tools to speed up program builds, QA, and reporting where it makes sense
- Advise campaign marketing teams and campaign leads on ways to enhance program performance and structure, drawing on working knowledge of marketing strategy — this role is expected to guide, not just execute
- Maintain naming conventions and program taxonomy across the shared instance so campaigns, programs, and UTMs stay consistent and reportable across both brands
- Manage list hygiene — deduping, suppression lists, and bounce/unsubscribe processing — to keep the shared database clean and compliant
- Set clear turnaround expectations for intake requests and triage competing priorities across Sparks and 3D transparently
- Document processes and support backup coverage so platform operations continue smoothly during PTO or absences
How We'll Measure Success:
- Campaigns are QA’d and deployed on time, with minimal error rates
- Stakeholders trust this person as a responsive, reliable point of contact
- Program hygiene (naming conventions, cost tracking, Salesforce sync) stays clean and audit-ready
Education & Experience
Must-Have:
- 5+ years of hands-on Marketo Engage experience with demonstrated ownership of day-to-day platform operations
- Bachelor's Degree from an accredited four year college or university is required
- Proven ability to build and launch end-to-end Marketo programs — emails, landing pages, forms, smart lists, and campaigns
- Working knowledge of marketing strategy fundamentals, with the ability to proactively advise campaign leads and stakeholders on ways to strengthen program performance
- Understanding of what makes an event program effective end-to-end — invite strategy, reminder cadence, and post-event follow-up — not just the mechanics of registration flows
- Understanding of how digital programs should hand off into nurture, building programs that keep a lead moving through the funnel rather than dead-ending after a single touch
- Experience with Marketo event program management, including registration flows and attendee list management
- Familiarity with Salesforce CRM integration and maintaining sync hygiene between platforms
- Strong attention to detail with a habit of self-QA before handoff
- Comfortable managing multiple stakeholders and competing priorities in a fast-moving environment
- Working knowledge of email deliverability fundamentals (sender reputation, spam triggers, list hygiene) to protect the health of a shared sending instance
- Understanding of email compliance and consent basics (CAN-SPAM, CASL, GDPR)
- Experience running A/B tests (subject lines, send times, CTAs, etc.) to continuously improve program performance
- Strong written and verbal communication skills for working directly with campaign marketing stakeholders
- A curious, forward-thinking mindset toward using AI to improve marketing automation workflows — this is a priority for the role, not a bonus
Nice-to-Have:
- Marketo Certified Expert (MCE) certification, or actively in progress
- Basic HTML/CSS knowledge for email and landing page troubleshooting
- Experience working in a multi-brand or enterprise marketing environment
- Hands-on experience with AI tools in a marketing automation context (e.g., AI-assisted QA, content generation, or reporting)
- Familiarity with intake/work management tools (e.g., Workfront) and webinar platforms (e.g., Zoom, ON24)
- Experience using dynamic content and personalization tokens to tailor programs by audience segment
What We Offer
The Freeman Company provides benefits that aim to empower our people and their families to thrive mentally, physically, and financially. These are a handful of the types of programs and benefits our full-time people may be eligible for. There may be some variances in specific benefits across regions.
- Medical, Dental, Vision Insurance
- Tuition Reimbursement
- Paid Parental Leave
- Life, Accident and Disability
- Retirement with Company Match
- Paid Time Off
Diversity Commitment
At The Freeman Company, our commitment to diversity and inclusion is helping us to create not only a great place to work, but also an environment where our employees, our customers and our communities around the world can reach their goals and connect with each other. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status and other characteristics protected by federal, state or local laws.
LI-Hybrid
TFCBrand
See all 2,122+ H-1B Visa Marketing Specialist Jobs
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship as a Marketing Specialist
Verify your degree supports specialty occupation
USCIS requires your degree field to directly relate to marketing work. A general business degree can weaken your petition if the job description doesn't clearly require marketing-specific knowledge. Pull the O*NET profile for Marketing Specialist to confirm the degree alignment language your employer needs.
Target employers with active LCA filing history
Search Migrate Mate to filter Marketing Specialist roles by employers who have filed Labor Condition Applications for this occupation. Past LCA filings signal an established H-1B sponsorship process, which reduces delays and RFE risk compared to first-time sponsors.
Check prevailing wage before accepting an offer
Your offered salary must meet the DOL prevailing wage for your job title and work location. Run a search in OFLC Wage Search before negotiations so you know the minimum your employer must certify, and whether the offer clears it for your specific metro area.
Flag digital marketing specializations in your petition
Roles focused on SEO, paid media, or marketing analytics have faced RFEs questioning specialty occupation status. Work with your employer to document that the position requires a bachelor's degree in a specific field, not just generalized marketing experience, to strengthen the I-129 filing.
Register in cap year before your OPT expires
H-1B registration opens in March each year for an October 1 start date. If you're on OPT, confirm your OPT end date against the cap timeline. If selected, your employer files the full petition by late June, so have all employment and degree documents ready well before March.
Confirm your employer is E-Verify enrolled
H-1B employers are required to participate in E-Verify. Ask your HR contact directly before investing time in the application process. First-time sponsors who haven't enrolled face delays completing the LCA, which can push your petition outside the filing window.
H-1B Visa Marketing Specialist: Frequently Asked Questions
Does a Marketing Specialist role qualify as a specialty occupation for H-1B purposes?
It depends on how the job is defined. USCIS evaluates whether the position normally requires a bachelor's degree in a specific field like marketing, communications, or advertising. Generalist roles where any business degree qualifies can draw RFEs. Roles with a clear technical or analytical focus, such as marketing analytics or digital campaign management, tend to have stronger specialty occupation arguments.
How do I find Marketing Specialist employers who already sponsor H-1B visas?
Migrate Mate lets you search Marketing Specialist jobs filtered by employers with verified H-1B Labor Condition Application history. This means you're applying to companies that have already gone through the sponsorship process for this occupation, rather than asking an employer to navigate it for the first time on your behalf.
Can my employer file H-1B cap-exempt for a Marketing Specialist role?
Cap-exempt status applies to employers, not job titles. If your employer is a qualifying nonprofit research organization, higher education institution, or affiliated entity, they can file outside the annual lottery regardless of the role. Most private-sector marketing employers are cap-subject, meaning your petition must go through the March registration window.
What happens to my H-1B status if I move from a generalist marketing role to a more specialized position at the same company?
A material change in job duties requires an amended I-129 petition before you transition into the new role. If the new position has a different SOC code, different prevailing wage level, or significantly different responsibilities, your employer must file the amendment with USCIS. Working in the new role before approval is filed can create status violations.
How does the DOL prevailing wage requirement affect Marketing Specialist offers?
Before filing your H-1B petition, your employer certifies through a Labor Condition Application that your offered salary meets or exceeds the DOL prevailing wage for your job title and work location. You can look up the applicable wage level using OFLC Wage Search. Offers below that threshold can't be certified, so the LCA step effectively sets a salary floor for your role.