H-1B Visa VP Marketing Jobs
VP Marketing roles qualify for H-1B visa sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, business, or a related field. Employers file the Labor Condition Application before your start date, certifying the offered wage meets the prevailing wage for your location and SOC code.
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Get Access To All JobsWho we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Vice President, Product Marketing
About Motive
Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.
About the role
Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.
You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.
What you’ll do
- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
- Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.
What we’re looking for
- 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
- A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
- Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
- Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
- Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
- Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
- Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
- Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
- Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
- A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.
How we work
- Solve the most important problems.
- Stay absolutely obsessed with our customers.
- Compress cycle time and learn quickly.
- Fight complexity everywhere.
- Know our markets inside and out.
Compensation and benefits
Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.
Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
Who we are:
Motive empowers the people who run physical operations with tools to make their work safer, more productive, and more profitable. For the first time ever, safety, operations and finance teams can manage their drivers, vehicles, equipment, and fleet related spend in a single system. Combined with industry leading AI, the Motive platform gives you complete visibility and control, and significantly reduces manual workloads by automating and simplifying tasks.
Motive serves nearly 100,000 customers – from Fortune 500 enterprises to small businesses – across a wide range of industries, including transportation and logistics, construction, energy, field service, manufacturing, agriculture, food and beverage, retail, and the public sector.
Vice President, Product Marketing
About Motive
Motive is building to win the physical economy market. Our products help organizations make their operations safer, more productive, and more efficient. Marketing plays a critical role in connecting customer needs, product innovation, and measurable business growth.
About the role
Motive is looking for a Vice President of Product Marketing to define how we understand, position, launch, and grow our products across customer segments and markets. This leader will connect deep customer and market insight to product strategy and go-to-market execution—ensuring that customers understand the value of Motive’s portfolio and that our teams can bring that value to market with clarity and consistency.
You will lead and develop a high-performing product marketing organization and partner closely with Product, Sales, Customer Success, Revenue Operations, and Marketing. You will shape portfolio and go-to-market strategy, build a compelling narrative for Motive’s solutions, and create the systems and feedback loops that turn market learning into better products and stronger business outcomes.
What you’ll do
- Set the product marketing vision, strategy, and operating priorities in alignment with company and go-to-market goals.
- Own portfolio positioning, value propositions, messaging, and market narratives across products, customer segments, and industries; make complex capabilities clear, differentiated, and relevant to customers.
- Build a deep, continuous understanding of customers, buyers, users, competitors, and market dynamics through research, customer conversations, win/loss insights, and field feedback.
- Partner with Product and executive leadership to bring the voice of the customer into product strategy, roadmap decisions, packaging, and lifecycle planning.
- Champion industry-leading, responsible use of AI to improve customer insight, content quality, and team productivity.
- Lead go-to-market strategy for launches and major product releases, aligning product readiness, audience, positioning, pricing and packaging input, enablement, communications, and success measures.
- Equip Sales and Customer Success with clear, useful tools—including playbooks, competitive guidance, talk tracks, demos, and customer-facing content—that improve customer conversations and adoption.
- Develop a consistent approach to competitive intelligence and market insights, translating what we learn into timely recommendations and action across the company.
- Partner with Demand Generation, Brand, Field Marketing, and other Marketing teams to turn product strategy into integrated campaigns and programs that support awareness, pipeline, adoption, and expansion.
- Establish product marketing measures that connect work to business outcomes, such as launch performance, pipeline contribution, win rates, product adoption, and expansion; use results to improve investment and execution.
- Build and lead a strong team, setting clear expectations, developing future leaders, and creating an environment where teams take ownership and move quickly.
- Simplify how work gets done: clarify priorities and decision rights, focus resources on the most important customer and business problems, and reduce unnecessary process and complexity.
What we’re looking for
- 12+ years of experience in product marketing, with significant leadership experience in a B2B technology or SaaS company.
- A track record of building and scaling product marketing teams and leading through influence across Product, Sales, Customer Success, and Marketing.
- Experience positioning and launching a multi-product portfolio for varied customer segments, industries, or geographies.
- Strong customer and market orientation, with the ability to turn qualitative and quantitative insight into clear strategy and differentiated messaging.
- Demonstrated ability to connect product capabilities to customer outcomes and commercial value, including in complex or technical markets.
- Experience leading cross-functional launches and enabling go-to-market teams with practical, high-quality tools and content.
- Sound judgment in product, market, and go-to-market tradeoffs; able to prioritize the most important problems and make decisions with imperfect information.
- Strong analytical skills and experience using business and market signals to evaluate performance and refine strategy.
- Excellent executive communication and storytelling skills, including the ability to make complex ideas accessible and persuasive.
- A collaborative, low-ego leadership style and a record of building inclusive, high-performing teams.
How we work
- Solve the most important problems.
- Stay absolutely obsessed with our customers.
- Compress cycle time and learn quickly.
- Fight complexity everywhere.
- Know our markets inside and out.
Compensation and benefits
Motive offers competitive compensation and benefits. Compensation for this role will depend on location, experience, and other job-related factors. Total compensation may include base salary, variable compensation, and equity.
Motive is an equal-opportunity employer. We celebrate diverse backgrounds, experiences, abilities, and perspectives, and provide reasonable accommodations throughout the hiring process.
Creating a diverse and inclusive workplace is one of Motive's core values. We are an equal opportunity employer and welcome people of different backgrounds, experiences, abilities and perspectives.
Please review our Candidate Privacy Notice here.
UK Candidate Privacy Notice here.
The applicant must be authorized to receive and access those commodities and technologies controlled under U.S. Export Administration Regulations. It is Motive's policy to require that employees be authorized to receive access to Motive products and technology.
Regarding US-based roles, depending on your role and primary work location, Motive Technologies, Inc. (“Employer”) discloses candidates may be required to execute a non-compete covenant with the Employer. This requirement does not apply to lawyers, interns, or employees working in CA, MN, MT, ND, OK, or where otherwise prohibited by law.
Non-compete covenant terms in all other jurisdictions will be subject to the applicable statutory requirements, including but not limited to, procedures, industry related prohibitions, or salary and compensation thresholds.
All job postings are for existing vacancies. Please note; some interviews or new-hire training sessions may be held in person at one of our global offices.
See all 69+ H-1B Visa VP Marketing Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new H-1B Visa VP Marketing Jobs.
Get Access To All JobsTips for Finding H-1B Visa Sponsorship in VP Marketing
Verify your role meets specialty occupation standards
Pull the VP Marketing occupation profile from O*NET and confirm the listed education requirement is a bachelor's degree in a specific field. USCIS scrutinizes executive titles more than individual contributor roles, so your job duties need to map cleanly to a defined specialty.
Check prevailing wage before negotiating your offer
Run your target job title and metro area through the OFLC Wage Search before you get to the offer stage. Your employer must certify your wage meets the DOL prevailing wage on the LCA, so knowing the floor in advance prevents surprises during filing.
Target employers with dedicated immigration infrastructure
VP-level hires often go through longer approval chains than individual contributors. Filter your search on Migrate Mate for employers with H-1B LCA filing history in marketing leadership roles, not just general H-1B volume, to find companies already familiar with this sponsorship path.
Clarify equity and bonus treatment before signing
H-1B prevailing wage rules require your guaranteed base to meet the DOL threshold. Performance bonuses and equity don't count toward that floor, so confirm the base salary alone clears the LCA wage level before you accept a package weighted toward variable compensation.
Request premium processing if your start date is firm
Standard H-1B processing can run several months. If your employer is filing a cap-subject petition and your start date is tied to a campaign launch or fiscal year, ask about premium processing through USCIS to get a decision within 15 business days.
Document your specialized marketing credentials thoroughly
Gather degree transcripts, certifications, and work history showing consistent specialization in marketing strategy, brand leadership, or a related discipline. USCIS RFEs on VP-level petitions often challenge whether the role truly requires a specific degree field rather than general business experience.
H-1B Visa VP Marketing: Frequently Asked Questions
Does a VP Marketing role qualify as an H-1B specialty occupation?
Yes, provided the position requires at least a bachelor's degree in marketing, business administration, communications, or a directly related field. USCIS applies additional scrutiny to executive titles because the specialty occupation requirement demands a specific degree field, not just any bachelor's degree. Your employer's petition should document that the VP Marketing duties require specialized theoretical knowledge, not general management skills.
What does the H-1B Labor Condition Application process look like for a VP Marketing hire?
Your employer files the LCA with DOL before submitting the I-129 petition to USCIS. The LCA certifies that your offered wage meets or exceeds the prevailing wage for your SOC code and work location. DOL typically certifies LCAs within seven business days. The employer must also post the LCA in the workplace for 10 consecutive business days before filing.
How do I find employers who actively sponsor H-1B visas for VP Marketing positions?
Search Migrate Mate to filter employers by H-1B LCA filing history in marketing leadership roles. DOL LCA disclosure data shows which companies have sponsored similar roles and at what wage levels, giving you a concrete list of employers already familiar with this sponsorship path before you apply.
Can my H-1B employer change my marketing responsibilities after I'm approved?
Material changes to your job duties, work location, or salary can require an amended H-1B petition. Moving to a different metro area always requires a new LCA and amended I-129. Minor duty adjustments within the same specialty occupation typically don't, but if your role shifts from brand strategy to a substantially different function, your employer should file an amendment to maintain compliance.
What happens to my H-1B status if my VP Marketing role is eliminated?
You have a 60-day grace period after your last day of employment to find a new sponsor, change to another visa status, or depart the country. Your new employer must file an H-1B transfer petition before or during that window. VP-level searches can take longer than 60 days, so starting your job search before a layoff, rather than after, significantly improves your options.