H-1B Visa Marketer Jobs
H-1B visa jobs for marketers exist across technology, healthcare, finance, and consumer brands, where employers sponsor professionals with degrees in marketing, communications, or business. Each sponsoring employer must file a Labor Condition Application certifying prevailing wage compliance before your petition reaches USCIS for approval.
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Lab Alley is looking for a high-energy, data-obsessed Performance Marketer to accelerate our growth and optimize our digital customer acquisition channels for our "Essential Chemicals" portfolio. In this role, you will design, execute, and scale high-impact paid marketing campaigns—spanning search, shopping, social, and display—to drive high-intent B2B and e-commerce traffic with max ROI. If you thrive in a fast-paced environment where creative messaging meets rigorous analytical testing, we want you on our team.
Responsibilities: What You'll Do
- Paid Acquisition Leadership: Manage end-to-end performance marketing strategy and campaign execution across channels such as Google Ads (Search, Shopping, Performance Max), Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
- Data-Driven Optimization: Continually test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
- Campaign Analytics Reporting: Track key performance indicators (e.g., CPA, CVR, CTR, LTV) and deliver clear, actionable reports and insights to key stakeholders.
- Landing Page Conversion Optimization: Partner with web and design teams to build and test high-converting landing pages tailored to targeted search intent and specific chemical categories.
- Budget Management: Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
- Audience Technical Targeting: Utilize customer segmentation, custom audiences, retargeting tactics, and conversion tracking protocols (Google Tag Manager, pixels, GA4) to ensure precise audience reach.
- Policy Compliance Account Health: Proactively monitor and resolve Google Ads and Google Merchant Center policy violations, product issue diagnostics, feed optimization, and item disapprovals (e.g., restricted substances, pricing discrepancies) to avoid account suspensions and ensure continuous campaign performance.
Qualifications Expertise: What You'll Bring
- Experience: 3+ years of hands-on experience in performance marketing, paid search, or growth marketing, preferably in B2B e-commerce, chemical, manufacturing, or technical product industries.
- Platform Mastery: Deep operational knowledge of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager, along with advanced analytics platforms (GA4, Looker Studio).
- Technical Savvy: Hands-on experience with web analytics, tag management (GTM), conversion rate optimization (CRO) tools, and integrating tracking with ERPs or CRM platforms (e.g., NetSuite, HubSpot).
- Analytical Mindset: Expert-level quantitative and analytical skills with a proven ability to derive insights from complex datasets and translate them into actionable growth campaigns.
- Creative Technical Balance: Strong writing ability for ad copy paired with a solid grasp of technical marketing setups (feed management, conversion APIs, schema).
- Policy E-commerce Familiarity: Strong understanding of Google Shopping policies, product feed requirements, and campaign compliance within regulated or technical product categories.
- Collaboration Drive: Self-motivated mindset with excellent project management skills and the ability to collaborate effectively across creative, sales, and technical teams.
About Lab Alley
Lab Alley is on a mission to make buying essential, natural, and high-purity chemicals effortless. Often called the "Amazon for Chemicals," our digital-first platform lets you order online in minutes with transparent pricing, real-time inventory, and instant compliance access—all backed by 99.5% on-time delivery and 98.9% inventory accuracy. Free from quote delays, salespeople, or fulfillment guesswork, our platform is built around how you want to work—so you can stop chasing suppliers and focus on running your business.
Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas.
Our workplace culture:
Our core values are an integral part of our success defining who we are.
We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:
CARE: We care about people and take pride in our work.
COMMITMENT: We believe success is characterized by our commitment to continuous improvement.
GENUINE: We believe in being real, authentic, and direct with those around us.
GROWTH: Lab Alley encourages continual learning and leads with curiosity.
INITIATIVE: To be successful, we always strive to make things happen!
INNOVATION: Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers.
WORK ETHIC: We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration.
Beyond our work, we believe in giving back. With every purchase made through our e-commerce website, we partner with Ecodrive to plant a tree, contributing to a healthier planet and improved socio-economic conditions.
Benefits Logistics
We invest in our team's well-being and growth:
- Comprehensive Benefits: Medical, Dental, Vision, Short Term Disability, Life Accidental Death Dismemberment, Supplemental Health Insurance, Wellness Program, Employee Discount Program.
- Financial Time Off: 401k, Paid Time Off.
- Growth Opportunities: Organized team events, professional development, and clear career growth paths.
This is a full-time onsite position (40 hours per week, occasional overtime) with a typical schedule of Monday-Friday, 8 AM - 5 PM. This role reports to Marketing Lead.
Note: Lab Alley uses E-Verify for all positions and conducts background checks.
Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this position. In the absence of a signed agreement with Lab Alley's People Operations leader, no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to people@laballey.com.
The Opportunity
Lab Alley is looking for a high-energy, data-obsessed Performance Marketer to accelerate our growth and optimize our digital customer acquisition channels for our "Essential Chemicals" portfolio. In this role, you will design, execute, and scale high-impact paid marketing campaigns—spanning search, shopping, social, and display—to drive high-intent B2B and e-commerce traffic with max ROI. If you thrive in a fast-paced environment where creative messaging meets rigorous analytical testing, we want you on our team.
Responsibilities: What You'll Do
- Paid Acquisition Leadership: Manage end-to-end performance marketing strategy and campaign execution across channels such as Google Ads (Search, Shopping, Performance Max), Bing Ads, Paid Social (LinkedIn, Meta), and industry networks.
- Data-Driven Optimization: Continually test and refine ad copy, bidding strategies, audiences, landing pages, and creative assets to lower CAC (Customer Acquisition Cost) and improve ROAS (Return on Ad Spend).
- Campaign Analytics Reporting: Track key performance indicators (e.g., CPA, CVR, CTR, LTV) and deliver clear, actionable reports and insights to key stakeholders.
- Landing Page Conversion Optimization: Partner with web and design teams to build and test high-converting landing pages tailored to targeted search intent and specific chemical categories.
- Budget Management: Oversee and allocate substantial advertising budgets across channels, forecasting spend and driving consistent, scalable growth aligned with company revenue goals.
- Audience Technical Targeting: Utilize customer segmentation, custom audiences, retargeting tactics, and conversion tracking protocols (Google Tag Manager, pixels, GA4) to ensure precise audience reach.
- Policy Compliance Account Health: Proactively monitor and resolve Google Ads and Google Merchant Center policy violations, product issue diagnostics, feed optimization, and item disapprovals (e.g., restricted substances, pricing discrepancies) to avoid account suspensions and ensure continuous campaign performance.
Qualifications Expertise: What You'll Bring
- Experience: 3+ years of hands-on experience in performance marketing, paid search, or growth marketing, preferably in B2B e-commerce, chemical, manufacturing, or technical product industries.
- Platform Mastery: Deep operational knowledge of Google Ads, Microsoft Advertising, LinkedIn Campaign Manager, and Meta Ads Manager, along with advanced analytics platforms (GA4, Looker Studio).
- Technical Savvy: Hands-on experience with web analytics, tag management (GTM), conversion rate optimization (CRO) tools, and integrating tracking with ERPs or CRM platforms (e.g., NetSuite, HubSpot).
- Analytical Mindset: Expert-level quantitative and analytical skills with a proven ability to derive insights from complex datasets and translate them into actionable growth campaigns.
- Creative Technical Balance: Strong writing ability for ad copy paired with a solid grasp of technical marketing setups (feed management, conversion APIs, schema).
- Policy E-commerce Familiarity: Strong understanding of Google Shopping policies, product feed requirements, and campaign compliance within regulated or technical product categories.
- Collaboration Drive: Self-motivated mindset with excellent project management skills and the ability to collaborate effectively across creative, sales, and technical teams.
About Lab Alley
Lab Alley is on a mission to make buying essential, natural, and high-purity chemicals effortless. Often called the "Amazon for Chemicals," our digital-first platform lets you order online in minutes with transparent pricing, real-time inventory, and instant compliance access—all backed by 99.5% on-time delivery and 98.9% inventory accuracy. Free from quote delays, salespeople, or fulfillment guesswork, our platform is built around how you want to work—so you can stop chasing suppliers and focus on running your business.
Lab Alley is a founder-led essential chemical e-commerce company based in Austin, Texas.
Our workplace culture:
Our core values are an integral part of our success defining who we are.
We bring our core values to life in everything we do at Lab Alley. Therefore, every hire is aligned with our core values:
CARE: We care about people and take pride in our work.
COMMITMENT: We believe success is characterized by our commitment to continuous improvement.
GENUINE: We believe in being real, authentic, and direct with those around us.
GROWTH: Lab Alley encourages continual learning and leads with curiosity.
INITIATIVE: To be successful, we always strive to make things happen!
INNOVATION: Lab Alley is driven by a relentless pursuit of innovation, constantly seeking new ideas, technologies, and approaches to enhance the experiences of our customers.
WORK ETHIC: We believe a strong work ethic is about being fully engaged, resilient, and focused on tasks to ensure each project receives attention and consideration.
Beyond our work, we believe in giving back. With every purchase made through our e-commerce website, we partner with Ecodrive to plant a tree, contributing to a healthier planet and improved socio-economic conditions.
Benefits Logistics
We invest in our team's well-being and growth:
- Comprehensive Benefits: Medical, Dental, Vision, Short Term Disability, Life Accidental Death Dismemberment, Supplemental Health Insurance, Wellness Program, Employee Discount Program.
- Financial Time Off: 401k, Paid Time Off.
- Growth Opportunities: Organized team events, professional development, and clear career growth paths.
This is a full-time onsite position (40 hours per week, occasional overtime) with a typical schedule of Monday-Friday, 8 AM - 5 PM. This role reports to Marketing Lead.
Note: Lab Alley uses E-Verify for all positions and conducts background checks.
Don't meet every single requirement? Studies have shown that members from some under-represented groups are less likely to apply for jobs if they don't meet every single qualification. At Lab Alley, we are dedicated to building a diverse and inclusive workplace, so if you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles, and we are excited about hearing from you. Lab Alley is an equal opportunity employer and considers all applicants for all positions without regard to race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
Please note: Lab Alley is not accepting unsolicited resumes or candidate submissions from staffing agencies for this position. In the absence of a signed agreement with Lab Alley's People Operations leader, no fee will be paid for any candidates submitted by agencies. All unsolicited resumes will be considered the property of Lab Alley. Agencies should not reach out to our team members. To see if we are establishing new relationships with agencies you may send your information to people@laballey.com.
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Get Access To All JobsTips for Finding H-1B Visa Sponsorship in Marketer
Frame your degree for specialty occupation
Marketing H-1B visa petitions hinge on proving a specific degree is required, not just preferred. Pull your O*NET profile for your exact SOC code and document how your role requires specialized marketing theory, not general business judgment.
Search verified H-1B sponsors on Migrate Mate
Target employers with active LCA filing history in marketing roles. Migrate Mate shows employers with verified H-1B sponsorship records searchable by role and city, so you're applying where sponsorship is already established practice.
Check prevailing wage before salary negotiations
Your employer's LCA must certify wages at or above the DOL prevailing wage for your SOC code and worksite location. Run your role and metro area through the OFLC Wage Search before any offer conversation so you know the floor.
Confirm each worksite needs its own LCA
If you're hired for a hybrid or multi-office role, each worksite location requires a separately certified LCA. Flag this early with HR so USCIS isn't looking at petition documents that don't match where you'll actually work.
Use your 60-day grace period strategically
If your marketing role ends, you have a 60-day grace period to find a new sponsoring employer and file a transfer petition. Prioritize companies already running active H-1B petitions, since they understand the transfer timeline without internal approvals slowing the process.
Document campaign ownership for RFE responses
USCIS sometimes issues Requests for Evidence on marketing petitions questioning whether duties truly require a specialized degree. Gather performance reviews, campaign briefs, and budget ownership evidence now so your employer's attorney can respond with concrete proof of professional-level responsibilities.
H-1B Visa Marketer: Frequently Asked Questions
Does a marketer role qualify as a specialty occupation for H-1B purposes?
Marketing roles can qualify as specialty occupations when the position genuinely requires at least a bachelor's degree in marketing, communications, or a directly related field. The employer must demonstrate that the specific duties, not just the job title, demand that specialized theoretical knowledge. Roles built around strategic planning, brand management, or analytics tend to qualify more readily than generalist coordinator positions.
How do I find employers who actively sponsor H-1B visas for marketing roles?
Use Migrate Mate to browse employers with verified H-1B LCA filing history in marketing and communications roles. DOL disclosure data captures every certified LCA by employer, job title, and worksite, so you can identify companies that have sponsored similar positions recently rather than relying on job posting language that may not reflect actual sponsorship willingness.
Can my employer sponsor me for H-1B if the job posting says 'bachelor's preferred' instead of 'required'?
Preferred-degree language creates a real USCIS risk. The specialty occupation standard requires the degree to be a normal minimum for the position, not optional. Before accepting an offer contingent on sponsorship, ask the employer to confirm in writing that the role requires the degree, and have their immigration counsel review the job description before filing the LCA with DOL.
What happens to my H-1B status if my marketing role changes significantly after the petition is approved?
Material changes to your job duties, title, worksite, or compensation can require an amended H-1B petition filed with USCIS before the changes take effect. A shift from digital marketing execution to a director-level strategy role, for example, may change the SOC code and prevailing wage tier, triggering a new LCA certification and amended I-129 filing.
How long does H-1B status last for a sponsored marketing position?
H-1B status is initially granted for up to three years and can be extended for an additional three years, reaching a six-year maximum under standard rules. Extensions beyond six years are possible only if a qualifying green card process is already underway, so marketing professionals interested in long-term U.S. residency should ask prospective employers about PERM labor certification timelines early in negotiations.