Mid Level Lead Strategist Jobs

INTRODUCTION

The company is seeking a Creative Strategist to lead creative strategy and testing for paid media and support email and SMS messaging. This person will determine who the brand should be talking to, what it should say to them, and how to measure success. They will turn customer research, market insights, and performance data into clear test ideas, then work with internal teams to test new concepts, messaging, and audiences that drive customer acquisition and business growth. Working closely with Performance Marketing, Lifecycle, Social, Athletes and Creators, agency partners, and each brand’s Creative team, the Creative Strategist will connect customer insights to the ads and messaging audiences see. They will bring audience insights and test results to the teams responsible for developing ads and campaigns, ensuring everyone can build on what is working. They will also partner closely with organic social teams, sharing paid media learnings and identifying opportunities based on what resonates organically. The ideal candidate is a culturally fluent, performance-driven creative strategist who enjoys both data and creative development. They understand fitness, bodybuilding, streetwear, and internet culture, know how to write compelling hooks, and can explain why a particular ad performs. This role begins as an individual contributor with significant ownership and influence. It may also involve managing a Graphic Designer and working with freelancers and contractors as the team grows.

ROLE AND RESPONSIBILITIES

Creative Strategy for Paid Media

• Own the paid creative testing roadmap across multiple brands, determining what to test, why, in what order, and what was learned.
• Identify opportunities to test new audiences, creative angles, hooks, and messaging based on audience insights and performance data.
• Partner with brand Creative teams, in-house designers, creators, and athletes to develop new ads and creative variations for testing, communicating the audience insight and objective behind each test.
• Write scripts and creative prompts for athlete and creator content used in paid media, in partnership with the Athletes and Creators team.
• Maintain an ongoing library of winning and underperforming concepts by audience, angle, and format so teams can build on previous learnings.
• Lead the customer and audience survey program, including recurring audience surveys, brand tracking, and post-purchase surveys.
• Use customer feedback, reviews, social listening, performance data, and market research to understand customer behaviors, purchasing motivations, and untapped audiences.
• Translate findings into concise, actionable insights that inform messaging, creative testing, and growth planning.
• Identify adjacent audiences, communities, and markets where the brand has opportunities to grow, and recommend which audiences to test.
• Develop testing plans for new audiences, partner with Creative on ad development, and work with Performance Marketing and agency partners to launch and evaluate tests.
• Recommend which audiences, messages, and concepts to scale based on new-customer growth and acquisition costs, rather than relying solely on short-term return.
• Lead weekly creative performance reviews with Performance Marketing and agency partners, translating results into the next round of creative tests.
• Keep testing and research projects organized and on schedule in Asana, ensuring alignment across Growth, Creative, and agency partners.
• Share test results and audience insights with Creative, Social, and Lifecycle teams so each department understands what is resonating with customers.
• Track and report on creative testing performance, including testing volume, new concepts outperforming existing top-performing ads, and new customers acquired through testing.
• Present insights, test learnings, and strategic recommendations to Growth leadership.
• Potentially manage a Graphic Designer responsible for paid advertising creative, including assigning projects, setting priorities, and reviewing creative against testing objectives.
• Manage freelancers, contractors, and agency partners across creative variations, research, and other projects, including scoping work, managing timelines, and reviewing deliverables.

BASIC QUALIFICATIONS

• 3+ years of experience in creative strategy, performance creative, consumer insights, growth marketing, or a similarly scoped role, ideally within a direct-to-consumer brand.
• Proven experience developing and testing paid social creative, particularly across Meta and TikTok, with examples of testing that influenced broader creative strategy.
• Hands-on customer research experience, including developing surveys, analyzing customer reviews, conducting social listening, or speaking directly with customers, with the ability to translate findings into actionable insights.
• Strong analytical skills, including experience interpreting advertising performance data, spreadsheets, and dashboards and translating research and testing results into clear recommendations.
• Strong understanding of audience strategy and messaging, including how creative elements, talent, and messaging influence audience targeting and performance across modern advertising platforms.
• Strong cross-functional collaboration skills, with the ability to communicate insights and testing results in ways that help designers, creators, and marketers produce stronger work.

PREFERRED QUALIFICATIONS

• Experience within apparel, fitness, fashion, lifestyle, sports, or culturally relevant consumer brands.
• Experience with creative analytics platforms such as Motion.
• Experience with survey and brand-tracking platforms such as Pollfish, Typeform, Qualtrics, or Fairing.
• Experience identifying, sizing, and testing new audiences or market opportunities.
• Experience with email and SMS platforms such as Klaviyo or Attentive.
• Experience managing a designer or directing freelancers and contractors.