Marketing Data Analyst Jobs in Kentucky
Marketing Data Analyst jobs in Kentucky are steady and growing, with consistent demand from healthcare systems, consumer goods companies, and regional financial institutions concentrated in Louisville, Lexington, and the Cincinnati border market. Major employers with lasting Kentucky roots, including Humana, Kroger, and Ashland Inc., regularly seek analysts skilled in campaign attribution, customer segmentation, and marketing mix modeling. Openings range from junior analyst roles supporting regional marketing teams to senior positions overseeing enterprise analytics strategy. Find a role that fits below and apply directly.
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Schulte Hospitality Group is assisting one of our hospitality partners with the recruitment of a Senior Marketing Manager for an exciting new development opportunity in Beaver Creek, Colorado.
Our partner is seeking an innovative, strategic, and results-driven marketing professional to join the leadership team at a newly added luxury hospitality destination. This premier ski-in/ski-out resort, located in Beaver Creek, Colorado, presents a unique opportunity to shape and elevate the marketing strategy for an established, high-profile mountain property. The Senior Marketing Manager will play a key role in driving brand awareness, increasing market share, and creating exceptional guest engagement while contributing to the continued success of this distinguished luxury resort.
WHAT IS EXEPCTED OF ME IN THIS ROLE
The Senior Marketing Manager brings the hotel's story to life, creating inspiring and memorable brand experiences while driving visibility, guest engagement, and commercial success across all touchpoints. The role will require a strong foundation in writing, visual thinking, presentation development, executive positioning, project management, networking, and cross-team collaboration. The ideal candidate must be able to experiment, quickly pivot and apply learnings.
JOB DUTIES AND RESPONSIBILITIES
- Develop and manage strategic partnerships with local businesses, brands, influencers, and community organizations to enhance guest programming, cultural activations, and overall resort engagement.
- Curate and execute innovative programming, events, wellness experiences, and cultural activations that elevate the guest experience and position the property as a market leader.
- Design and deliver ROI-driven events and activations, ensuring a strong balance of creativity, quality, and financial accountability within established budgets and forecasts.
- Collaborate closely with the General Manager, Director of Sales & Marketing, and Director of Food & Beverage to align on strategy and execute cohesive programming initiatives.
- Build and maintain strong cross-departmental relationships to ensure seamless planning and execution of events, activities, and guest experiences.
- Develop and maintain a robust calendar of guest and community programming, ensuring a strong mix of engaging on-property activities.
- Monitor industry trends and conduct competitive benchmarking to continuously enhance programming and position the property as a leader in experiential hospitality.
- Strengthen and evolve brand identity through curated programming, ensuring consistent storytelling across all guest touchpoints.
- Lead marketing and communications initiatives including social media strategy, paid social oversight, content calendar review, and collaboration with digital and content teams for cohesive brand expression.
- Manage public relations strategy and execution, including agency oversight, media relations, press releases, and coordination of PR events and promotions.
- Serve as the primary liaison for media, external partners, and on-property colleagues regarding marketing and communications initiatives.
- Oversee property web presence, including hotel and restaurant websites, OTA listings, and review platforms (e.g., TripAdvisor), ensuring accuracy and brand consistency.
- Support sales initiatives through targeted marketing efforts, advertising strategies, and programs designed to drive demand and maximize revenue.
- Coordinate all administrative functions within Marketing & Communications and ensure alignment across initiatives.
- Facilitate weekly meetings to review upcoming events, programming strategy, and long-term initiatives.
- Ensure confidentiality and discretion when managing sensitive or internal matters.
- Encourage collaboration, teamwork, and active participation in departmental and company-wide meetings and trainings.
- Reports to Director of Sales & Marketing.
EXPERIENCE
- Experience in marketing and communications within upscale hospitality or lifestyle brands
- Creative, brand-driven mindset with strong communication skills
- Digitally savvy and confident in managing online presence
- Guest-focused, detail-oriented approach
- Excellent communication, negotiation, and interpersonal skills
- Ability to work effectively under pressure and meet tight deadlines
- Creative, innovative thinker with a passion for entertainment, cultural programming and activation strategy
- Skilled at building and maintaining relationships with internal teams, external vendors, and guests.
- Energetic, engaging and enthusiastic for creating best-in-class programming!
Compensation: 85,000+ Commensurate with Experience
Schulte Hospitality Group is assisting one of our hospitality partners with the recruitment of a Senior Marketing Manager for an exciting new development opportunity in Beaver Creek, Colorado.
Our partner is seeking an innovative, strategic, and results-driven marketing professional to join the leadership team at a newly added luxury hospitality destination. This premier ski-in/ski-out resort, located in Beaver Creek, Colorado, presents a unique opportunity to shape and elevate the marketing strategy for an established, high-profile mountain property. The Senior Marketing Manager will play a key role in driving brand awareness, increasing market share, and creating exceptional guest engagement while contributing to the continued success of this distinguished luxury resort.
WHAT IS EXEPCTED OF ME IN THIS ROLE
The Senior Marketing Manager brings the hotel's story to life, creating inspiring and memorable brand experiences while driving visibility, guest engagement, and commercial success across all touchpoints. The role will require a strong foundation in writing, visual thinking, presentation development, executive positioning, project management, networking, and cross-team collaboration. The ideal candidate must be able to experiment, quickly pivot and apply learnings.
JOB DUTIES AND RESPONSIBILITIES
- Develop and manage strategic partnerships with local businesses, brands, influencers, and community organizations to enhance guest programming, cultural activations, and overall resort engagement.
- Curate and execute innovative programming, events, wellness experiences, and cultural activations that elevate the guest experience and position the property as a market leader.
- Design and deliver ROI-driven events and activations, ensuring a strong balance of creativity, quality, and financial accountability within established budgets and forecasts.
- Collaborate closely with the General Manager, Director of Sales & Marketing, and Director of Food & Beverage to align on strategy and execute cohesive programming initiatives.
- Build and maintain strong cross-departmental relationships to ensure seamless planning and execution of events, activities, and guest experiences.
- Develop and maintain a robust calendar of guest and community programming, ensuring a strong mix of engaging on-property activities.
- Monitor industry trends and conduct competitive benchmarking to continuously enhance programming and position the property as a leader in experiential hospitality.
- Strengthen and evolve brand identity through curated programming, ensuring consistent storytelling across all guest touchpoints.
- Lead marketing and communications initiatives including social media strategy, paid social oversight, content calendar review, and collaboration with digital and content teams for cohesive brand expression.
- Manage public relations strategy and execution, including agency oversight, media relations, press releases, and coordination of PR events and promotions.
- Serve as the primary liaison for media, external partners, and on-property colleagues regarding marketing and communications initiatives.
- Oversee property web presence, including hotel and restaurant websites, OTA listings, and review platforms (e.g., TripAdvisor), ensuring accuracy and brand consistency.
- Support sales initiatives through targeted marketing efforts, advertising strategies, and programs designed to drive demand and maximize revenue.
- Coordinate all administrative functions within Marketing & Communications and ensure alignment across initiatives.
- Facilitate weekly meetings to review upcoming events, programming strategy, and long-term initiatives.
- Ensure confidentiality and discretion when managing sensitive or internal matters.
- Encourage collaboration, teamwork, and active participation in departmental and company-wide meetings and trainings.
- Reports to Director of Sales & Marketing.
EXPERIENCE
- Experience in marketing and communications within upscale hospitality or lifestyle brands
- Creative, brand-driven mindset with strong communication skills
- Digitally savvy and confident in managing online presence
- Guest-focused, detail-oriented approach
- Excellent communication, negotiation, and interpersonal skills
- Ability to work effectively under pressure and meet tight deadlines
- Creative, innovative thinker with a passion for entertainment, cultural programming and activation strategy
- Skilled at building and maintaining relationships with internal teams, external vendors, and guests.
- Energetic, engaging and enthusiastic for creating best-in-class programming!
Compensation: 85,000+ Commensurate with Experience
See All 54 Marketing Data Analyst Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
Find Marketing Data Analyst JobsMarketing Data Analyst Jobs by City in Kentucky
Where Kentucky roles are concentrated, by current openings.
Marketing Data Analyst Job Market in Kentucky
A snapshot from current Kentucky openings, updated as new roles post.
Who's Hiring
- Bath Concepts Independent Dealers4B
- United Way2
- Ryder System2
- GE Appliances2
- Churchill Downs2
Top Industries Hiring
- Education3
- Hospitality & Tourism2
- Healthcare & Medical Services2
- Consulting & Professional Services2
- Retail1
What Kentucky Employers Look For
The qualifications that appear most often in marketing data analyst jobs across Kentucky.
- Bachelor's degree in marketing, statistics, business analytics, or a related quantitative field
- Proficiency in SQL for querying large marketing and customer datasets
- Hands-on experience with analytics platforms such as Google Analytics or Adobe Analytics
- Demonstrated ability to build dashboards and visualizations in Tableau or Power BI
- Familiarity with CRM systems and marketing automation tools such as Salesforce or HubSpot
- Strong written and verbal communication skills for presenting findings to non-technical stakeholders
Marketing Data Analyst Jobs in Kentucky: Frequently Asked Questions
How do you become a marketing data analyst in Kentucky?
Marketing data analyst roles in Kentucky do not require a state-issued license or registration. Most employers hire candidates with a bachelor's degree in marketing, business analytics, statistics, or a closely related field. Kentucky's larger employers, particularly in Louisville's healthcare and consumer goods sectors, favor candidates who can demonstrate hands-on experience with SQL, data visualization tools, and digital analytics platforms through coursework, internships, or independent projects.
How much do marketing data analysts make in Kentucky?
Marketing data analysts in Kentucky earn a median of about $61,480 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $37,970 for the lowest 10% to over $103,300 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing data analysts in Kentucky?
Companies currently hiring marketing data analysts in Kentucky include Bath Concepts Independent Dealers, United Way, and Ryder System, per current listings on Migrate Mate as of July 2026. Kentucky's strongest hiring tends to cluster around Louisville-based healthcare and retail headquarters, where in-house marketing analytics teams are well established.
Which Kentucky cities have the most marketing data analyst jobs?
Louisville, Lexington, and Kentucky account for the most marketing data analyst openings in Kentucky. Louisville leads because it is home to the headquarters of major healthcare and consumer brands that maintain large in-house analytics functions, while Lexington draws demand from its university-linked research institutions and regional insurance and financial services firms.
Are there remote marketing data analyst jobs in Kentucky?
Yes, and more than most fields. Marketing data analyst work is largely desk-based and output-driven, which makes it well suited to remote and hybrid arrangements. About 46% of marketing data analyst openings tied to Kentucky are remote or hybrid as of July 2026, reflecting the role's analytical and digital nature. Campaign reporting, attribution modeling, and dashboard development are the tasks most commonly performed fully remotely.
How can I get hired as a marketing data analyst in Kentucky with little or no experience?
The most realistic entry path is applying to junior or associate analyst roles at Louisville's large consumer and healthcare employers, which frequently onboard recent graduates from University of Kentucky or University of Louisville business and data programs. Lateral moves from roles like marketing coordinator, business analyst intern, or data technician are common. Building a portfolio of SQL queries, a sample dashboard in Tableau, and a Google Analytics certification gives candidates a measurable edge in Kentucky's competitive entry-level market.
Where can I find and apply to marketing data analyst jobs in Kentucky?
You can find and apply to marketing data analyst jobs in Kentucky on Migrate Mate, which lists current Kentucky openings. Find roles that fit your experience and location, then apply directly to the employers posting them.
See All 54 Marketing Data Analyst Jobs in Kentucky
Find roles in Kentucky that match your experience and apply in just a few clicks.
Find Marketing Data Analyst Jobs