Marketing Data Analyst Jobs in California
Marketing Data Analyst jobs in California are among the most active in the country, with demand concentrated in tech, entertainment, e-commerce, and consumer goods across seniority levels from entry-level to senior and principal. The largest hiring markets are the San Francisco Bay Area, Los Angeles, and San Diego, where companies like Google, Meta, and Netflix maintain large marketing analytics teams. The most in-demand specialties include performance marketing analytics, customer lifecycle modeling, and attribution analysis. Find a role that fits below and apply directly.
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Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good.
We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.
As an Analyst, you will facilitate the delivery of our product roadmap, focusing on our suite of tools that handle campaign optimization and operations.
This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. If you're excited about this, please get in touch – we'd love to hear from you!
The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.
You Will / Responsibilities:
Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
Communicate and coordinate product releases and upgrades with external teams
Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team
You Will Have / Required Qualifications:
3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
Experience with workflow tracking or project management tools such (e.g., Airtable)
Ability to manage multiple projects effectively and meet deadlines
Proven critical thinking and problem-solving skills
Preferred Qualifications:
A familiarity with SQL and working with complex datasets
Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
Experience working with data visualization tools such as Tableau, Looker, or Power BI
Knowledge of digital ad serving, tracking, and implementation
Familiarity with the Python programming language
Required Education:
Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience
Preferred Education:
Master’s degree in relevant subject area
Additional Information:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Do you remember seeing trailers for The Devil Wears Prada 2 earlier this summer? What about digital spots for a cruise on the Disney Wish? Or the California Adventure Food and Wine Festival? If you did, it was likely because of the detailed planning and execution of The Walt Disney Company’s Enterprise Media and Marketing team…and if you didn’t – it’s probably because our targeting is that good.
We are looking for an Analyst, Marketing Data Product to join the Performance Marketing arm of this media team. We are an integrated, cross-functional team of marketers, software engineers, data scientists, and analysts who help the Media team execute highly data-driven marketing campaigns and tactics.
As an Analyst, you will facilitate the delivery of our product roadmap, focusing on our suite of tools that handle campaign optimization and operations.
This role is unique – our team is embedded directly within the Disney media team. We're aligned, mission-driven, and free to move fast and innovate towards our goals. You'll tackle the challenges of executing and optimizing precise paid media strategies, using the latest technologies and tools. If you're excited about this, please get in touch – we'd love to hear from you!
The role reports to a Manager, Marketing Data Product and is based in Burbank, CA.
You Will / Responsibilities:
Maintain product roadmaps for a small suite of Performance Marketing tools focusing on paid media operations and optimization
Communicate and coordinate product releases and upgrades with external teams
Write and approve technical user stories for software engineers on our internal team; coordinate efforts between different groups to ensure alignment and delivery
Collaborate with software engineers to execute improvements to existing processes and tools (and innovate by creating new ones)
Ensure that existing media analytics tools, platforms, processes, and dashboards continue to deliver value for our campaigns
Facilitate any work with UX/UI teams on requirements for wireframes and design elements; translate functional requirements to software engineers
Leverage AI and LLMs to get out of your comfort zone – you will build your own prototypes and tools in collaboration with the broader team
You Will Have / Required Qualifications:
3+ years of related work experience in Data Engineering/Analytics, Ad Tech/Media Analytics, or technical Product Management
Working knowledge of how APIs function, including experience reading documentation, sending requests, and interpreting responses
Experience with workflow tracking or project management tools such (e.g., Airtable)
Ability to manage multiple projects effectively and meet deadlines
Proven critical thinking and problem-solving skills
Preferred Qualifications:
A familiarity with SQL and working with complex datasets
Knowledge of ad platforms, including Google Ads, Meta, Innovid, The Trade Desk, and similar
Experience working with data visualization tools such as Tableau, Looker, or Power BI
Knowledge of digital ad serving, tracking, and implementation
Familiarity with the Python programming language
Required Education:
Bachelor’s degree in relevant subject areas, such as Computer Science or Business Analytics or equivalent work experience
Preferred Education:
Master’s degree in relevant subject area
Additional Information:
Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits
The hiring range for this position in Burbank, CA is $97,500.00 to $130,700.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
See All 10 Marketing Data Analyst Jobs in California
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Find Marketing Data Analyst JobsMarketing Data Analyst Jobs by City in California
Where California roles are concentrated, by current openings.
Marketing Data Analyst Job Market in California
A snapshot from current California openings, updated as new roles post.
Who's Hiring
Top Industries Hiring
- Banking & Financial Services
What California Employers Look For
The qualifications that appear most often in marketing data analyst jobs across California.
- Bachelor's degree in statistics, marketing, economics, mathematics, or a related quantitative field
- Proficiency in SQL for querying and manipulating large marketing datasets
- Experience with analytics and visualization tools such as Tableau, Looker, or Google Analytics
- Hands-on experience with digital marketing platforms including Google Ads and Meta Ads Manager
- Working knowledge of Python or R for statistical analysis and marketing attribution modeling
- Ability to translate complex data findings into actionable recommendations for non-technical stakeholders
Marketing Data Analyst Jobs in California: Frequently Asked Questions
How do you become a marketing data analyst in California?
Most California employers require a bachelor's degree in a quantitative field such as statistics, mathematics, economics, or marketing analytics. There is no state-issued license for this role in California. Candidates strengthen their candidacy by building proficiency in SQL, Python, and a major BI tool like Looker or Tableau, completing a portfolio of real marketing data projects, and earning recognized certifications from providers such as Google or Coursera.
How much do marketing data analysts make in California?
Marketing data analysts in California earn a median of about $94,700 a year, based on May 2025 Bureau of Labor Statistics wage data, ranging from around $48,440 for the lowest 10% to over $181,600 for the top 10%. Pay rises with experience, specialty, and employer.
Which companies hire marketing data analysts in California?
Employers hiring marketing data analysts in California right now include The Walt Disney Studios, Thermo Fisher Scientific, and Apple, based on current listings on Migrate Mate as of September 2026. California's concentration of global tech, media, and consumer brand headquarters means openings appear across a wide range of industries and company sizes, from large platforms to fast-growing direct-to-consumer brands.
Which California cities have the most marketing data analyst jobs?
San Francisco, Burbank, and Dublin have the most marketing data analyst openings in California. The Bay Area leads because of its density of tech and SaaS companies that rely heavily on data-driven marketing, while Los Angeles draws demand from entertainment, media, and e-commerce companies, and San Diego sees steady hiring from biotech, retail, and consumer goods firms with significant California operations.
Are there remote marketing data analyst jobs in California?
Yes, and more than most fields. About 67% of marketing data analyst openings tied to California are remote or hybrid as of September 2026, reflecting how fully desk-based this work is. The portions of the role most commonly offered as fully remote include reporting, attribution modeling, and dashboard development, where collaboration with in-person teams is minimal.
How can I get hired as a marketing data analyst in California with little or no experience?
The most realistic entry path is applying for a marketing analyst, business analyst, or data analyst associate role at a large California employer, then moving laterally into marketing data work once you have demonstrated analytical output. Companies like Salesforce, Adobe, and major California retailers run structured associate and rotational analyst programs open to recent graduates. Building a portfolio of mock or volunteer projects using real California campaign data, along with a Google Analytics or Tableau certification, gives candidates without formal experience a concrete edge.
Where can I find and apply to marketing data analyst jobs in California?
You can find and apply to marketing data analyst jobs in California on Migrate Mate, which lists current California openings across industries and metro areas. Search the available roles, find the ones that match your experience and location, and apply directly to the employer without creating a profile or signing up.
See All 10 Marketing Data Analyst Jobs in California
Find roles in California that match your experience and apply in just a few clicks.
Find Marketing Data Analyst Jobs