Marketing Director Jobs in Philadelphia, PA

Sky Zone | Philadelphia, PA & Rockledge, FL

About Sky Zone

Sky Zone is the global leader in indoor active entertainment, delivering unforgettable fun through innovative attractions, high-energy events, and world-class guest experiences. We believe in pushing boundaries, inspiring play, and creating memorable moments for guests of all ages. Join a team that values creativity, innovation, and having a blast while doing it.

Position Overview

Sky Zone is seeking a dynamic and strategic Director of Sales, Marketing & Events to drive revenue growth, increase customer engagement, develop new business opportunities, and manage marketing, event programming, and community outreach.

This position will initially support our Sky Zone locations in Northeast Philadelphia, PA, and Rockledge, FL, with additional responsibility for future locations.

The ideal candidate is a high-energy, results-driven professional who combines creative marketing skills with a proactive sales mentality. This individual will be responsible for both developing marketing initiatives that attract customers and actively generating and converting sales opportunities for birthday parties, group events, corporate outings, school events, and other park experiences.

The role will work with our marketing agency to oversee marketing strategy, digital and social media, promotions, event development, customer outreach, and community partnerships, with a strong focus on measurable revenue growth.

Key Responsibilities

Marketing Strategy & Execution

• Develop and execute integrated marketing strategies to increase brand awareness, park traffic, and revenue.
• Oversee multi-channel marketing campaigns including digital, social, email, in-park, and traditional media.
• Lead content strategy, ensuring brand consistency and high-quality creative assets.
• Analyze performance metrics and optimize initiatives based on data-driven insights.

Sales & Business Development

• Proactively contact previous birthday party and group event customers by telephone to generate repeat bookings, promote upcoming opportunities, and maintain strong customer relationships.
• Identify and pursue new potential customers for birthday parties, group events, corporate outings, school functions, and other park experiences through outbound calling, prospecting, and relationship development.
• Develop and maintain targeted prospect lists of local schools, daycares, camps, youth sports organizations, businesses, nonprofits, and community groups.
• Execute consistent outbound sales activities, including telephone calls, personalized emails, and follow-up communications, to generate qualified leads and convert opportunities into confirmed bookings.
• Develop and implement customer reactivation campaigns targeting previous guests, birthday party hosts, group organizers, and inactive customers.
• Build relationships with key decision-makers responsible for organizing school field trips, corporate outings, summer camps, fundraisers, and other group activities.
• Manage the sales process from initial prospecting and inquiry through follow-up, booking confirmation, and post-event relationship management.
• Maintain accurate records of prospects, customer interactions, follow-up activities, and sales opportunities using appropriate customer relationship management tools.
• Establish and monitor measurable sales objectives, including outbound activity, qualified leads, conversion rates, repeat bookings, and birthday party and group event revenue.
• Collaborate with park management teams to maximize booking opportunities, promote available event packages, and deliver exceptional customer experiences.

Events & Programming

• Create, plan, and manage large-scale events, themed nights, group experiences, and special activations across the parks.
• Innovate new programs and experiences that drive bookings, memberships, and guest engagement.
• Ensure all events deliver exceptional guest experiences and align with the brand.

Community & Partnerships

• Build and maintain relationships with schools, nonprofits, local businesses, and community organizations.
• Implement grassroots marketing efforts and local sponsorship opportunities.
• Represent Sky Zone at community events and networking functions.
• Develop mutually beneficial partnerships that generate referrals, increase group bookings, and expand community awareness.

Leadership & Collaboration

• Manage and mentor marketing and events team members, vendors, and creative partners as applicable.
• Collaborate with park Operations teams and Corporate Marketing to align strategies and ensure cohesive execution.
• Oversee marketing budgets, timelines, and project management.
• Provide regular reporting on sales activities, marketing performance, event bookings, and revenue-generating initiatives across locations.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Event Management, or related field.
• 5+ years of sales and/or marketing experience, preferably in entertainment, hospitality, retail, or sports industries.
• Demonstrated experience in outbound sales, prospecting, lead generation, customer relationship management, and converting opportunities into revenue.D
• Experience managing events, campaigns, and creative projects end-to-end.
• Strong leadership skills with the ability to inspire and manage a team.
• Exceptional communication, organizational, and problem-solving abilities.
• Proficiency in digital marketing, social media, CRM systems, and analytics platforms.
• Comfortable making outbound sales calls, developing new business relationships, and following up consistently with prospective and existing customers.
• Ability to thrive in a fast-paced, high-energy, customer-focused environment.

What We Offer

• Competitive salary + performance incentives
• Paid time off and holiday pay
• Free jumps and exclusive Sky Zone perks
• A fun, active, innovative work environment where no two days are the same

Work Location: In person