Marketing Technology Specialist Internships
Marketing technology specialist internships give university students, recent graduates, and early-career switchers hands-on project experience, mentorship from working marketing technologists, and, at many employers, a path toward a full-time offer. Openings are concentrated in {{top_industries_phrase}}, with Constellation Brands, Baird, and GENTHERM among the employers posting roles now.
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Job Description
We are looking for a Marketing Technology Product Management Intern to help shape the future of data-driven marketing at Constellation Brands. This internship provides hands-on exposure to how Marketing Technology products are identified, shaped, delivered and improved in partnership with Marketing, Analytics, Data and Technology teams.
The role spans the broader Marketing Technology ecosystem, including 360 Marketing Measurement (360MM), customer and audience data, campaign activation, content and workflow tools, marketing operations, sponsorship capabilities, marketing financial processes, AI-enabled experiences and decision support. You will support active initiatives, learn how teams turn business needs into product capabilities and contribute to practical deliverables that create value for marketers and business partners.
What You Will Learn and Contribute
- Support product discovery by gathering user feedback, documenting pain points and summarizing opportunities.
- Help translate business needs into process maps, requirements, user stories, acceptance criteria or simple prototypes.
- Assist with product backlog organization, release planning, status tracking and product documentation.
- Participate in testing new features and document results, questions and recommended improvements.
- Analyze product usage, process, campaign or operational data using tools such as Excel, Power BI or similar platforms.
- Create clear presentations, process guides, training materials and communications for business and technical audiences.
- Research Marketing Technology trends and practical uses of AI, automation, data and analytics.
- Contribute to initiatives across marketing measurement, customer data and activation, content and collaboration, workflow automation, sponsorship, marketing operations and marketing financial processes.
- Collaborate with Marketing, Analytics, Product, Data Engineering, Application Engineering, Architecture, Security and external partners.
What We Are Looking For
- Currently pursuing an associate, bachelor’s or master’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Data Science, Communications, Design or a related field.
- Interest in marketing, technology, data, analytics, digital products or AI. Prior professional product management experience is not required.
- Curiosity and willingness to learn unfamiliar business and technical concepts.
- Ability to organize information, solve problems and communicate clearly in writing and presentations.
- Comfort working collaboratively, asking thoughtful questions and receiving feedback.
- Basic experience with Microsoft 365 tools such as Excel, PowerPoint, Word or Teams through coursework, student organizations, projects or employment.
- Ability to manage multiple assignments and follow through on commitments.
- Interest in understanding how customer needs, business outcomes, data and technology connect.
Helpful, but Not Required
- Coursework or projects involving data analysis, process improvement, user research, Agile methods, digital marketing, software development, UX/design or project management.
- Experience with Power BI, Tableau, SQL, Python, Figma, Jira, Azure DevOps, SharePoint or similar tools.
- Familiarity with marketing channels, customer data platforms, campaign tools, content management, measurement, experimentation or generative AI.
- Experience from internships, part-time work, campus organizations, volunteer roles, hackathons, case competitions or class projects.
- Interest in consumer products, beverage alcohol, retail or other consumer-focused industries.
Requirements / Othe r
- Currently enrolled in an accredited college or university program and eligible to participate in the company internship program.
- Availability to work the schedule, location or hybrid arrangement established for the internship.
- Must meet all company employment and internship eligibility requirements.
The salary range for this role is:
$19.00- $32.00 an hour
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law
Location
Rochester, New YorkAdditional Locations
Chicago, IllinoisJob Type
Full timeJob Area
InternshipsEqual Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Job Description
We are looking for a Marketing Technology Product Management Intern to help shape the future of data-driven marketing at Constellation Brands. This internship provides hands-on exposure to how Marketing Technology products are identified, shaped, delivered and improved in partnership with Marketing, Analytics, Data and Technology teams.
The role spans the broader Marketing Technology ecosystem, including 360 Marketing Measurement (360MM), customer and audience data, campaign activation, content and workflow tools, marketing operations, sponsorship capabilities, marketing financial processes, AI-enabled experiences and decision support. You will support active initiatives, learn how teams turn business needs into product capabilities and contribute to practical deliverables that create value for marketers and business partners.
What You Will Learn and Contribute
- Support product discovery by gathering user feedback, documenting pain points and summarizing opportunities.
- Help translate business needs into process maps, requirements, user stories, acceptance criteria or simple prototypes.
- Assist with product backlog organization, release planning, status tracking and product documentation.
- Participate in testing new features and document results, questions and recommended improvements.
- Analyze product usage, process, campaign or operational data using tools such as Excel, Power BI or similar platforms.
- Create clear presentations, process guides, training materials and communications for business and technical audiences.
- Research Marketing Technology trends and practical uses of AI, automation, data and analytics.
- Contribute to initiatives across marketing measurement, customer data and activation, content and collaboration, workflow automation, sponsorship, marketing operations and marketing financial processes.
- Collaborate with Marketing, Analytics, Product, Data Engineering, Application Engineering, Architecture, Security and external partners.
What We Are Looking For
- Currently pursuing an associate, bachelor’s or master’s degree in Marketing, Business, Analytics, Information Systems, Computer Science, Data Science, Communications, Design or a related field.
- Interest in marketing, technology, data, analytics, digital products or AI. Prior professional product management experience is not required.
- Curiosity and willingness to learn unfamiliar business and technical concepts.
- Ability to organize information, solve problems and communicate clearly in writing and presentations.
- Comfort working collaboratively, asking thoughtful questions and receiving feedback.
- Basic experience with Microsoft 365 tools such as Excel, PowerPoint, Word or Teams through coursework, student organizations, projects or employment.
- Ability to manage multiple assignments and follow through on commitments.
- Interest in understanding how customer needs, business outcomes, data and technology connect.
Helpful, but Not Required
- Coursework or projects involving data analysis, process improvement, user research, Agile methods, digital marketing, software development, UX/design or project management.
- Experience with Power BI, Tableau, SQL, Python, Figma, Jira, Azure DevOps, SharePoint or similar tools.
- Familiarity with marketing channels, customer data platforms, campaign tools, content management, measurement, experimentation or generative AI.
- Experience from internships, part-time work, campus organizations, volunteer roles, hackathons, case competitions or class projects.
- Interest in consumer products, beverage alcohol, retail or other consumer-focused industries.
Requirements / Othe r
- Currently enrolled in an accredited college or university program and eligible to participate in the company internship program.
- Availability to work the schedule, location or hybrid arrangement established for the internship.
- Must meet all company employment and internship eligibility requirements.
The salary range for this role is:
$19.00- $32.00 an hour
This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the salary range will be based on several factors including, but limited to, the prevailing minimum wage for the location, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, any collective bargaining agreements, and business or organizational needs. We offer comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees.
Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law
Location
Rochester, New YorkAdditional Locations
Chicago, IllinoisJob Type
Full timeJob Area
InternshipsEqual Opportunity
Constellation Brands is committed to a continuing program of equal employment opportunity. All persons have equal employment opportunities with Constellation Brands, regardless of their sex, race, color, age, religion, creed, sexual orientation, national origin or citizenship, ancestry, physical or mental disability, medical condition (cancer or genetic characteristics), marital status, gender (including gender identity or gender expression), familial status, military or veteran status, genetic information, pregnancy, childbirth, breastfeeding, or related conditions (or any other group or category within the framework of the applicable discrimination laws and regulations).
Marketing Technology Specialist Internship Market
Who's Hiring
Tips for Your Marketing Technology Specialist Internship Search
Apply in fall for summer marketing technology specialist internships
Large employers open their summer cohort applications as early as September and October of the preceding year. Smaller companies and co-ops post closer to the start date, so roles appear year-round, but waiting until spring means missing the most structured programs entirely.
Build a project portfolio before you apply
Marketing technology specialist intern hiring teams expect limited work history and look instead for evidence you can do the work. Build two or three documented projects, such as a CRM workflow you configured, a campaign you ran in a test environment, or an analytics dashboard you published, and make sure each one is accessible with a direct link.
Combine campus events with direct company applications
Campus career fairs surface structured programs tied to your university, and recruiters there often move faster for students they meet in person. Your professors and career center staff frequently know which marketing technology employers recruit from your school before roles post publicly. Applying directly to companies running smaller cohorts alongside campus activity widens the pool you reach.
Practice your marketing technology intern interview out loud
Marketing technology specialist intern screens typically involve a scenario or case exercise covering marketing automation logic, data interpretation, or CRM problem-solving, and interviewers weigh how you reason through the problem as much as the answer itself. Practice talking through your reasoning out loud before the interview, not just reviewing the subject matter silently.
Target structured rotational and cohort programs early
Larger companies run formal marketing technology rotational or cohort internship programs designed to train people new to the field, moving interns through teams like marketing automation, CRM, and analytics over a single summer. These programs recruit early and fill fast, so identify the ones that fit your background and apply in the first wave of their recruiting cycle.
Set your work-type filter before you start searching
On-site roles are 0% of the marketing technology specialist internships listed here. Decide what you can realistically commit to before you start sorting through listings, then filter by location and work type so you spend your time on roles you can actually take.
Marketing Technology Specialist Internships: Frequently Asked Questions
How do I get a marketing technology specialist internship?
Lead with coursework and personal projects rather than work history, since hiring teams expect limited experience at the intern level. For marketing technology specialist candidates, the concrete artifact recruiters want to assess is a portfolio showing campaigns, automation workflows, or analytics dashboards you have built. Combine direct applications with campus career fairs, where recruiters often move faster for students they meet in person.
Can a marketing technology specialist internship turn into a full-time job?
Many employers extend return offers to strong interns, but conversion is never guaranteed. For marketing technology specialist interns, what actually drives it is performance on real work, available headcount on the team, and return-offer timing, which some companies decide before the internship ends. The practical approach is to perform as though a full-time role is on the line without counting on one being there.
When should I apply for marketing technology specialist internships?
Earlier than most expect. Large employers recruit summer interns the preceding fall, often closing structured cohorts months before the start date. Smaller companies and co-ops post closer to when the role begins, so openings appear year-round. Checking listings regularly rather than waiting for a single seasonal push gives you access to the full range of programs.
Are marketing technology specialist internships paid?
Most professional marketing technology specialist internships in the United States are paid. Compensation varies by company size, industry, and location, and listings display the range where the employer chooses to disclose it. Unpaid arrangements are uncommon at established companies and largely confined to nonprofit or very small organizations.
What should a marketing technology specialist internship resume include?
Lead with projects, not work history. Include two or three complete, documented projects that show the tools you used and link to the work itself, whether that is a published analytics dashboard, an automation workflow, a campaign case study, or a CRM implementation write-up. Add relevant coursework, keep the whole document to one page, and put the project links somewhere a recruiter can reach them in one click.
Are there remote marketing technology specialist internships?
Yes. Remote and hybrid roles make up 100% of the marketing technology specialist internship listings here, with the rest on-site. Remote cohorts fill fast because they draw applicants from across the country, so apply early once you have decided what you can commit to and filter by work type to surface those roles right away.
What is a marketing operations or martech rotational internship?
Some larger companies run structured rotational internship programs that move marketing technology specialist interns through two or three teams, such as CRM, marketing automation, and analytics, over a single summer. These programs are designed for people new to the field, offer mentorship and formal training, and recruit early in the fall, making them competitive. Identifying them and applying in the first wave of their recruiting cycle improves your chances significantly.
Can international students get marketing technology specialist internships?
Yes. F-1 students can intern through CPT while enrolled or through OPT work authorization after finishing a degree, and the employer does not have to file anything for either, so many companies are open to international interns. Confirm your eligibility and timing with your university's international student office before accepting an offer.
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