OPT Business Process Optimization Jobs
Business Process Optimization roles on OPT draw heavily on analytical and systems thinking skills, making them a strong fit for graduates in industrial engineering, operations research, and business analytics. Most roles qualify as STEM OPT extensions, giving you up to 36 months of work authorization to build deep operational expertise.
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Position Purpose
Serves as Geisel’s specialist in search engine optimization (SEO) and generative/AI engine optimization (GEO), and as the primary point of hands-on WordPress support and training for departments and end users across the Geisel web.
Working under the direction of the Web Architect, audits and measures the discoverability and performance of the Geisel web (approximately 20,000 pages and 15,000 associated documents across a hybrid Apache/WordPress multisite/MariaDB environment), develops a prioritized, phased plan for improving search and AI visibility across subsites, and implements or oversees implementation of the resulting page-structure, content, metadata, and markup changes.
Continues Geisel’s WordPress training and page-building support for departments without dedicated web staff, balancing reactive, ticket-driven support work with proactive, planned optimization work, and reports progress to the Web Architect and Director of Communications.
Description
Required Qualifications - Education and Yrs Exp
Bachelors or equivalent combination of education and experience
Required Qualifications - Skills, Knowledge and Abilities
- Bachelor’s degree in a related field (marketing, communications, computer science, information science) or equivalent combination of education and experience.
- 2–4 years of experience in SEO, digital marketing analytics, or web development with meaningful SEO/optimization responsibility.
- Working knowledge of technical SEO fundamentals: site architecture, redirects/canonicalization, structured data/schema, crawlability, and page performance.
- Hands-on experience with standard SEO/analytics tooling (e.g., Google Search Console, Google Analytics, a site-crawling tool such as Screaming Frog, a rank-tracking/competitive-analysis tool).
- Working knowledge of WordPress administration, including theme/template structure and multisite environments, sufficient to make and support page-structure changes.
- Basic literacy in HTML/CSS; enough familiarity with PHP and Apache configuration (e.g., .htaccess, redirects) to work safely in a files-first hybrid environment without breaking existing static content.
- Strong consultative and training skills; ability to work effectively with non-technical department staff and translate technical recommendations into plain language.
- Solid project management skills; ability to plan and execute a phased, prioritized program of work across many stakeholders.
- Clear written and verbal communication skills, including the ability to produce documentation and training materials.
Preferred Qualifications
- Direct experience with generative/AI engine optimization (GEO) concepts and practice.
- Experience in a higher education or other large decentralized organization, where content ownership is distributed across many departments.
- Familiarity with MariaDB/MySQL-backed applications and multisite WordPress at scale (tens of thousands of pages).
- Experience with structured data/schema.org markup implementation.
Department Contact for Recruitment Inquiries
Timothy Good
Department Contact Phone Number
603-646-5123
Department Contact for Cover Letter and Title
Timothy Good, Web Architect, DMD
Equal Opportunity Employer
Dartmouth College is an equal opportunity employer under federal law. We prohibit discrimination on the basis of race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, marital status, or any other legally protected status. Applications are welcome from all.
Background Check
Employment in this position is contingent upon consent to and successful completion of a pre-employment background check, which may include a criminal background check, reference checks, verification of work history, conduct review, and verification of any required academic credentials, licenses, and/or certifications, with results acceptable to Dartmouth College. A criminal conviction will not automatically disqualify an applicant from employment. Background check information will be used in a confidential, non-discriminatory manner consistent with state and federal law.
Is driving a vehicle (e.g. Dartmouth vehicle or off road vehicle, rental car, personal car) an essential function of this job?
Yes
Special Instructions to Applicants
Dartmouth College has a Tobacco-Free Policy. Smoking and the use of tobacco-based products (including smokeless tobacco) are prohibited in all facilities, grounds, vehicles or other areas owned, operated or occupied by Dartmouth College with no exceptions. For details, please see our policy.
Key Accountabilities
Search & AI Visibility Strategy
- Conducts ongoing technical and content audits of the Geisel web using SEO/GEO tools (e.g., Google Search Console, Google Analytics, Screaming Frog, and a paid rank-tracking/competitive tool) to identify visibility gaps.
- Develops, in consultation with Geisel Communications, and maintains a prioritized roadmap of subsites/programs to address, based on criteria such as competitive pressure, current visibility gap, application/inquiry volume relative to capacity, and availability of departmental web staff.
- Stays current on evolving GEO practice (structured data, content designed for extraction/citation by AI answer engines, E-E-A-T signals) and adapts the roadmap as the discipline matures.
Percentage Of Time
20
Technical Implementation
- Implements approved page-structure changes: URL/redirect strategy, canonicalization, internal linking, heading structure, and page templates — working within the constraints of the files-first Apache/WordPress routing model.
- Implements structured data/schema markup and other technical GEO elements on priority pages.
- Diagnoses and resolves technical SEO issues (broken links, duplicate content, crawl/indexing problems, page speed) in coordination with the Web Architect for anything touching server configuration.
Percentage Of Time
25
Department & Content Collaboration
- Works directly with department stakeholders on priority subsites to plan and execute content and structural redesigns, including for departments without their own web staff.
- Advises content owners on writing and structuring content for both traditional search and AI-generated answers.
Percentage Of Time
15
WordPress Support & Training
- Provides day-to-day WordPress support to end users: troubleshooting, page building assistance, and guidance on the multisite environment.
- Develops and delivers training (documentation, mini-courses, office hours) for faculty, staff, and department editors on WordPress and content best practices.
- Builds out pages and simple sites on behalf of departments that lack the staff capacity to do so themselves.
Percentage Of Time
20
Measurement & Reporting
- Tracks and reports on organic search performance, AI-visibility indicators, and the impact of completed optimization projects.
- Provides regular updates to the Web Architect and Director of Communications on roadmap progress and results.
Percentage Of Time
10
Collaboration
- Works closely with the Web Architect on any change that touches site architecture, server configuration, or the applications layer (faculty profiles, recruitment system, forms).
- Works closely with Geisel Communications and Marketing staff to align optimization priorities with broader marketing goals and consistent presentation of content.
- Coordinates with Dartmouth’s central Web Strategy, Design, and Infrastructure department as needed.
Percentage Of Time
5
Professional Development
- Maintains current knowledge of SEO, GEO, and WordPress developments and shares relevant findings with the team.
Percentage Of Time
5
- Demonstrates professionalism and collegiality through actions, interactions, and communications with others appropriate to an environment that is welcoming to all.
- Performs other duties as assigned.
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Get Access To All JobsTips for Finding OPT Sponsorship in Business Process Optimization
Emphasize your STEM OPT eligibility upfront
Many employers don't realize Business Process Optimization roles often qualify for the 24-month STEM OPT extension. Mention your STEM degree and eligibility early in applications to reduce perceived sponsorship complexity and stand out from non-STEM candidates.
Target operations-heavy industries first
Manufacturing, logistics, healthcare, and financial services rely heavily on process improvement. These industries hire process optimization analysts at higher rates than others and are more experienced with OPT work authorization, making them more likely to sponsor future H-1B visa petitions.
Lead with measurable impact in your resume
Quantify every process improvement project you've worked on. Percentage efficiency gains, cost reductions, and cycle time improvements speak directly to hiring managers. Concrete metrics make your OPT timeline feel like an asset rather than a liability to recruiters.
Get familiar with Lean and Six Sigma terminology
Employers screening for process optimization roles expect fluency in Lean, Six Sigma, and DMAIC frameworks. Even a Green Belt certification significantly strengthens your application and signals commitment to the field, which matters more when you're on a time-limited work authorization.
Prioritize companies with dedicated OPT hiring programs
Larger employers in consulting and operations management often have structured OPT hiring pipelines. These companies have immigration counsel on retainer and understand the process well, reducing the internal friction that causes smaller employers to pass on OPT candidates unnecessarily.
Frame your international background as operational insight
Cross-cultural experience is directly relevant to global supply chain and process standardization roles. Highlight international projects, multilingual capabilities, or experience working across time zones. This reframes your background as a professional strength rather than an immigration complication.
Business Process Optimization OPT: Frequently Asked Questions
Do Business Process Optimization roles qualify for the STEM OPT extension?
Many do, but it depends on your underlying degree. If you graduated in industrial engineering, operations research, systems engineering, or business analytics, your degree likely qualifies under the DHS STEM Designated Degree Program List. The role itself doesn't determine STEM eligibility, your CIP code does. Confirm with your DSO before accepting an offer.
How long can I work in Business Process Optimization on OPT?
Standard post-completion OPT gives you 12 months of work authorization. If your degree qualifies as STEM and your employer is E-Verify registered, you can apply for a 24-month STEM OPT extension, totaling 36 months. That's enough time to work through two H-1B lottery cycles, which meaningfully improves your odds of securing long-term sponsorship.
What kinds of employers hire Business Process Optimization analysts on OPT?
Management consulting firms, Fortune 500 operations teams, healthcare systems, logistics companies, and financial institutions are among the most active hirers. Larger organizations tend to be more comfortable with OPT work authorization because they have internal HR infrastructure and legal support for immigration filings. You can browse verified OPT-friendly employers in this field directly on Migrate Mate.
Will a Business Process Optimization role support an H-1B petition later?
Generally yes. These roles typically qualify as specialty occupations under H-1B rules because they require at minimum a bachelor's degree in a specific technical or analytical field. The key is that the job description must demonstrate that a general degree won't suffice, roles requiring industrial engineering, operations research, or quantitative business training tend to pass USCIS scrutiny without issue.
What should I do if my OPT runs out before I secure H-1B sponsorship?
If you don't win the H-1B lottery by the end of your OPT period, you have a 60-day grace period to change status or depart the U.S. Some employers will sponsor an O-1A if you have significant professional achievements. Others may offer a role in a cap-exempt institution. It's worth having this conversation with your employer well before your OPT end date, not after.