OPT Content Specialist Jobs
Content Specialist roles are a strong fit for OPT work authorization. Most positions require a degree in communications, marketing, English, or journalism, and F-1 students on OPT can work full-time for any employer willing to hire without sponsorship. Your 12-month OPT window starts the moment your EAD arrives.
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Get Access To All JobsINTRODUCTION
Earlham College is a Top 100 National Liberal Arts College located in Richmond, IN, a small city that's just a short drive away from several major metropolitan areas including Dayton, Cincinnati, Indianapolis and Chicago.
Richmond and Earlham have a symbiotic relationship. Through research, studies, internships and volunteering, Earlhamites offer Richmond expertise and service as Richmond offers our students the chance to gain valuable, real-world experience. Our community assumes no religious affiliation but follows Quaker principles and practices, which include respect for persons, integrity, a commitment to peace and justice, simplicity, and consensus-based community decision-making. Earlham is committed to and proud of being a diverse and inclusive place most clearly visible in our student body: 20% of our student body are international, coming from 60+ nations in 2022, and 24% are domestic students of color. Faculty and staff also bring tremendous diversity to the College; many have lived and worked outside the United States, and they make a point of drawing on those experiences in their interactions with students. Additionally, Earlham makes it a priority to serve as a safe and welcoming place for LGBTQ+ communities and has a four-star rating on the Campus Pride Index. Our community is characterized by respect for every person and a commitment to social justice. Equity and inclusion are central to Earlham's institutional priorities and our leadership is committed to widening the path to an Earlham education.
POSITION OVERVIEW
The Enrollment Communications and Digital Content Specialist manages day-to-day execution of our admissions communications program in Slate, working at the intersection of enrollment marketing, data, and content. This role pairs persuasive, on-brand storytelling with data-driven execution — building and testing email and SMS campaigns, maintaining the data dictionary and query library with our CRM captain, and keeping a reporting cadence with reliable attribution — continuously advising on how to optimize campaigns in service of our broader enrollment strategy, so senior staff can focus on funnel-wide direction and where digital marketing goes next. Beyond admissions communications, this person also makes recruitment-focused updates to website copy and manages requests from faculty and staff for email communications to families of current students.
We're looking for someone who treats this as more than a queue of send requests: someone who looks at performance data and asks what to try next, flags friction points before they're raised, and brings ideas for testing, personalization, and refinement without waiting to be asked. This is a full-time, in-person role.
PRIMARY DUTIES & RESPONSIBILITIES
- Email/SMS communication — Build, deploy, and manage all Slate Deliver communications for admissions, including merge fields, Liquid markup for dynamic/conditional content, and population-based logic.
- Content and storytelling — Draft persuasive, on-brand copy across email, SMS, and web that turns admissions and campus information into a compelling case for prospective students and families to act, partnering with counselors, faculty, and other stakeholders to keep it accurate and timely.
- Calendar and coordination — Manage the admissions email communications calendar (prospect through enrollment/yield), coordinating timing with recruitment, financial aid, and events, and partnering with enrollment leadership so communications complement rather than duplicate counselor outreach.
- Digital content — Keep website copy and recruitment communications aligned with the enrollment cycle and current recruitment initiatives and marketing campaigns, creating and updating content across both platforms as those priorities shift.
- Conversion optimization — Look for ways to align content with the action we want a prospect to take next, flagging friction points and recommending improvements — including new or updated lead-generation ideas — based on campaign performance data.
- Quality assurance — Test email and SMS sends for design, layout, and accurate Liquid markup rendering across devices and email clients before deployment.
- Data dictionary and segmentation — Manage and expand the admissions data dictionary and supporting query library in coordination with the CRM/data team, maintaining segment definitions (scholarship eligibility, area of interest, distance from campus, engagement history, etc.) for accurate, personalized targeting.
- Testing and reporting — Design and run a recurring A/B testing program on subject lines, send times, content, and CTAs, documenting results as institutional best practice. Establish and maintain a regular campaign performance reporting cadence — click-through rates, opt-out/spam rates, deliverability, conversions where possible (visit registrations, form submissions, etc) — with consistent UTM/source tracking for accurate attribution.
- Future focus — Pilot new tactics to build on current momentum and set us apart in the competitive landscape.
- Partner communications — Review content from our enrollment marketing partner and develop feedback and recommendations to keep messaging aligned with our brand and enrollment strategy.
- Current-family communications — Manage requests from faculty and staff for email communications to families of current students, ensuring timely, accurate, and on-brand messaging.
QUALIFICATIONS
Required
- Bachelor's degree required
- A skilled, persuasive communicator with a strong command of brand voice and guidelines — able to turn admissions and campus information into compelling, action-oriented copy across email, web, and other channels, for audiences ranging from prospective students to families of current students.
- Experience building and managing email and/or SMS marketing campaigns; direct experience with Slate, or a comparable CRM/marketing automation platform.
- Comfort working with merge fields, conditional/dynamic content logic (e.g., Liquid markup), and query-based segmentation, or a demonstrated ability to learn these quickly.
- Experience with, or aptitude for, basic website content management and copywriting for a recruitment/marketing audience.
- An analytical mindset — comfort reading campaign performance data (A/B test results, funnel and conversion metrics) and drawing practical conclusions from it.
- Excellent organization and cross-functional collaboration skills; this role coordinates closely with recruitment, financial aid, events, faculty and staff, and an external marketing partner.
- A proactive, curious approach — someone who looks for what could be tested, personalized, or improved rather than waiting to be asked.
Preferred
- Master's degree preferred
- Prior experience in higher education admissions or enrollment marketing.
- Working knowledge of HTML/CSS — comfortable editing code within email templates to add Liquid markup and show or hide content blocks without breaking the template's design or send.
- Experience building or maintaining a data dictionary or audience segmentation framework.
TO APPLY
Please submit the following materials with your application:
- Cover letter
- Resume
- List of Three References with Contact Information
The review of applications will begin immediately and continue until the position is filled.
EMPLOYEE BENEFITS AT EARLHAM
- Medical, Dental, and Vision Insurance*
- Company paid Long-Term Disability after 1 year of full-time service*
- Basic and Voluntary Life insurance*
- Employee Assistance Program*
- Campus Store Discount
- Free ticket vouchers for Richmond Symphony Orchestra
- Wellness Center Free Membership or Discount for eligible employees
- Athletic Games - Free entry to all home games
- Free entry into most Theatre/Music shows
- Tuition Benefits for Immediate Family for eligible employees*
- 403(b) Retirement* – For eligible employees, Earlham will contribute a non-elective contribution equal to 5% of gross pay after 2 years of service. After 3 years of service, this non-elective contribution increases to 8%. Vesting credit is available for new employees with previous service in the education sector with required documentation.
- Many Wayne County Chamber of Commerce member businesses offer discounts to anyone with an Earlham ID
*All employee benefit offerings are subject to employee eligibility per plan documents.
Earlham College is an equal opportunity employer and prohibits discrimination against any individual based on race, color, national origin, gender, sex, sexual orientation, gender identity, gender expression, age, disability, veteran status, genetic information, religion, or other protected classifications under applicable laws. The College is committed to building a diverse community that reflects the makeup of society and particularly welcomes and supports individuals from historically marginalized groups. As an institution with a Quaker identity, Earlham also encourages applications from members of the Religious Society of Friends (Quakers).
Earlham College complies with the Americans with Disabilities Act (ADA) and applicable state law. If you are an individual with a disability and require a reasonable accommodation to perform the essential functions of the position, or to participate in the hiring process, please contact the Earlham College Office of Human Resources.
Earlham's Work Authorization Policy
Earlham utilizes E-Verify to confirm employment eligibility for all newly hired employees within the United States.
Monday – Friday, 8:00am – 5:00pm
Full-time, Admin Faculty, 40 hours per week
INTRODUCTION
Earlham College is a Top 100 National Liberal Arts College located in Richmond, IN, a small city that's just a short drive away from several major metropolitan areas including Dayton, Cincinnati, Indianapolis and Chicago.
Richmond and Earlham have a symbiotic relationship. Through research, studies, internships and volunteering, Earlhamites offer Richmond expertise and service as Richmond offers our students the chance to gain valuable, real-world experience. Our community assumes no religious affiliation but follows Quaker principles and practices, which include respect for persons, integrity, a commitment to peace and justice, simplicity, and consensus-based community decision-making. Earlham is committed to and proud of being a diverse and inclusive place most clearly visible in our student body: 20% of our student body are international, coming from 60+ nations in 2022, and 24% are domestic students of color. Faculty and staff also bring tremendous diversity to the College; many have lived and worked outside the United States, and they make a point of drawing on those experiences in their interactions with students. Additionally, Earlham makes it a priority to serve as a safe and welcoming place for LGBTQ+ communities and has a four-star rating on the Campus Pride Index. Our community is characterized by respect for every person and a commitment to social justice. Equity and inclusion are central to Earlham's institutional priorities and our leadership is committed to widening the path to an Earlham education.
POSITION OVERVIEW
The Enrollment Communications and Digital Content Specialist manages day-to-day execution of our admissions communications program in Slate, working at the intersection of enrollment marketing, data, and content. This role pairs persuasive, on-brand storytelling with data-driven execution — building and testing email and SMS campaigns, maintaining the data dictionary and query library with our CRM captain, and keeping a reporting cadence with reliable attribution — continuously advising on how to optimize campaigns in service of our broader enrollment strategy, so senior staff can focus on funnel-wide direction and where digital marketing goes next. Beyond admissions communications, this person also makes recruitment-focused updates to website copy and manages requests from faculty and staff for email communications to families of current students.
We're looking for someone who treats this as more than a queue of send requests: someone who looks at performance data and asks what to try next, flags friction points before they're raised, and brings ideas for testing, personalization, and refinement without waiting to be asked. This is a full-time, in-person role.
PRIMARY DUTIES & RESPONSIBILITIES
- Email/SMS communication — Build, deploy, and manage all Slate Deliver communications for admissions, including merge fields, Liquid markup for dynamic/conditional content, and population-based logic.
- Content and storytelling — Draft persuasive, on-brand copy across email, SMS, and web that turns admissions and campus information into a compelling case for prospective students and families to act, partnering with counselors, faculty, and other stakeholders to keep it accurate and timely.
- Calendar and coordination — Manage the admissions email communications calendar (prospect through enrollment/yield), coordinating timing with recruitment, financial aid, and events, and partnering with enrollment leadership so communications complement rather than duplicate counselor outreach.
- Digital content — Keep website copy and recruitment communications aligned with the enrollment cycle and current recruitment initiatives and marketing campaigns, creating and updating content across both platforms as those priorities shift.
- Conversion optimization — Look for ways to align content with the action we want a prospect to take next, flagging friction points and recommending improvements — including new or updated lead-generation ideas — based on campaign performance data.
- Quality assurance — Test email and SMS sends for design, layout, and accurate Liquid markup rendering across devices and email clients before deployment.
- Data dictionary and segmentation — Manage and expand the admissions data dictionary and supporting query library in coordination with the CRM/data team, maintaining segment definitions (scholarship eligibility, area of interest, distance from campus, engagement history, etc.) for accurate, personalized targeting.
- Testing and reporting — Design and run a recurring A/B testing program on subject lines, send times, content, and CTAs, documenting results as institutional best practice. Establish and maintain a regular campaign performance reporting cadence — click-through rates, opt-out/spam rates, deliverability, conversions where possible (visit registrations, form submissions, etc) — with consistent UTM/source tracking for accurate attribution.
- Future focus — Pilot new tactics to build on current momentum and set us apart in the competitive landscape.
- Partner communications — Review content from our enrollment marketing partner and develop feedback and recommendations to keep messaging aligned with our brand and enrollment strategy.
- Current-family communications — Manage requests from faculty and staff for email communications to families of current students, ensuring timely, accurate, and on-brand messaging.
QUALIFICATIONS
Required
- Bachelor's degree required
- A skilled, persuasive communicator with a strong command of brand voice and guidelines — able to turn admissions and campus information into compelling, action-oriented copy across email, web, and other channels, for audiences ranging from prospective students to families of current students.
- Experience building and managing email and/or SMS marketing campaigns; direct experience with Slate, or a comparable CRM/marketing automation platform.
- Comfort working with merge fields, conditional/dynamic content logic (e.g., Liquid markup), and query-based segmentation, or a demonstrated ability to learn these quickly.
- Experience with, or aptitude for, basic website content management and copywriting for a recruitment/marketing audience.
- An analytical mindset — comfort reading campaign performance data (A/B test results, funnel and conversion metrics) and drawing practical conclusions from it.
- Excellent organization and cross-functional collaboration skills; this role coordinates closely with recruitment, financial aid, events, faculty and staff, and an external marketing partner.
- A proactive, curious approach — someone who looks for what could be tested, personalized, or improved rather than waiting to be asked.
Preferred
- Master's degree preferred
- Prior experience in higher education admissions or enrollment marketing.
- Working knowledge of HTML/CSS — comfortable editing code within email templates to add Liquid markup and show or hide content blocks without breaking the template's design or send.
- Experience building or maintaining a data dictionary or audience segmentation framework.
TO APPLY
Please submit the following materials with your application:
- Cover letter
- Resume
- List of Three References with Contact Information
The review of applications will begin immediately and continue until the position is filled.
EMPLOYEE BENEFITS AT EARLHAM
- Medical, Dental, and Vision Insurance*
- Company paid Long-Term Disability after 1 year of full-time service*
- Basic and Voluntary Life insurance*
- Employee Assistance Program*
- Campus Store Discount
- Free ticket vouchers for Richmond Symphony Orchestra
- Wellness Center Free Membership or Discount for eligible employees
- Athletic Games - Free entry to all home games
- Free entry into most Theatre/Music shows
- Tuition Benefits for Immediate Family for eligible employees*
- 403(b) Retirement* – For eligible employees, Earlham will contribute a non-elective contribution equal to 5% of gross pay after 2 years of service. After 3 years of service, this non-elective contribution increases to 8%. Vesting credit is available for new employees with previous service in the education sector with required documentation.
- Many Wayne County Chamber of Commerce member businesses offer discounts to anyone with an Earlham ID
*All employee benefit offerings are subject to employee eligibility per plan documents.
Earlham College is an equal opportunity employer and prohibits discrimination against any individual based on race, color, national origin, gender, sex, sexual orientation, gender identity, gender expression, age, disability, veteran status, genetic information, religion, or other protected classifications under applicable laws. The College is committed to building a diverse community that reflects the makeup of society and particularly welcomes and supports individuals from historically marginalized groups. As an institution with a Quaker identity, Earlham also encourages applications from members of the Religious Society of Friends (Quakers).
Earlham College complies with the Americans with Disabilities Act (ADA) and applicable state law. If you are an individual with a disability and require a reasonable accommodation to perform the essential functions of the position, or to participate in the hiring process, please contact the Earlham College Office of Human Resources.
Earlham's Work Authorization Policy
Earlham utilizes E-Verify to confirm employment eligibility for all newly hired employees within the United States.
Monday – Friday, 8:00am – 5:00pm
Full-time, Admin Faculty, 40 hours per week
See all 561+ OPT Content Specialist Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Content Specialist
Lead with your degree field
Content Specialist roles often require a degree in communications, English, marketing, or journalism. Highlight your field of study early in your resume and cover letter to signal you meet the specialty occupation requirement employers expect from OPT candidates.
Show published work, not just job titles
Employers assessing OPT candidates want proof of output. Include links to published articles, blog posts, social content, or campaigns you managed. A portfolio reduces hiring hesitation and demonstrates you can contribute from day one without a learning curve.
Target content-heavy industries first
Technology, e-commerce, healthcare, and SaaS companies hire Content Specialists at high volume and are more familiar with OPT work authorization. Prioritizing these sectors increases your odds of finding a hiring manager comfortable with your F-1 status.
Address your OPT status proactively
Don't wait until the offer stage to mention OPT. In your application or first outreach, briefly clarify you're authorized to work on OPT for 12 months with no cost or sponsorship burden to the employer. It removes uncertainty early.
Start your job search 90 days before OPT begins
You can apply for jobs before your OPT start date but cannot begin working until your EAD arrives. Starting outreach 90 days early gives you time to interview, receive an offer, and align your start date with your authorized work period.
Emphasize SEO and analytics skills
Content Specialist roles increasingly require SEO knowledge, content management system experience, and familiarity with performance analytics. Candidates who can demonstrate these technical skills alongside writing ability are significantly easier for employers to justify hiring on OPT.
Content Specialist OPT: Frequently Asked Questions
Can I work as a Content Specialist on OPT without employer sponsorship?
Yes. OPT work authorization is granted by USCIS, not your employer, so you can work as a Content Specialist for any U.S. employer without them sponsoring a visa. The employer does not file any petition or pay any government fees. You present your EAD and I-20 as proof of authorization.
Does a Content Specialist role qualify as a specialty occupation for OPT purposes?
OPT does not require a specialty occupation determination the way an H-1B visa does. You simply need to work in a role directly related to your degree field. A Content Specialist position typically qualifies if your degree is in communications, English, journalism, marketing, or a closely related field. Your DSO can confirm the connection.
How do I find Content Specialist jobs that are open to OPT candidates?
Migrate Mate lists Content Specialist roles from employers familiar with and open to OPT work authorization. Filtering by OPT eligibility saves time and surfaces positions where hiring managers already understand F-1 status, reducing the risk of being screened out before the interview stage.
Can I do freelance or contract content work on OPT?
Yes, self-employment is permitted on OPT as long as the work is directly related to your degree. You can take contract content projects or work as an independent Content Specialist. You must report self-employment to your DSO and track it carefully, since OPT requires you to be employed or have an offer throughout your authorized period.
What happens to my OPT if I lose my Content Specialist job?
You have a cumulative 90-day unemployment allowance during standard OPT. If you lose your job, you can continue searching within that window without violating your status. If you hold a STEM degree and are on STEM OPT extension, the allowance increases to 150 days total. Report any employment gap to your DSO promptly.