OPT Paid Social Manager Jobs
Paid Social Manager jobs on OPT require employers willing to file an H-1B visa or other work visa before your authorization expires. Most roles sit within marketing departments at mid-size to enterprise companies. STEM OPT extension does not apply to this role, so your 12-month clock matters from day one.
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Get Access To All JobsINTRODUCTION
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on a number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference and here’s how the role will make an impact:
ROLE AND RESPONSIBILITIES
- Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
- Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
- Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
- Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
- Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
- Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
- Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
- Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
- Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings
BASIC QUALIFICATIONS
- Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration.
- Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration. Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
- Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks. Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management.
- Position functions autonomously within assigned paid media responsibilities and collaborates closely with Digital Marketing Strategy leads, agency partners, and cross-functional teams. Direct supervisory responsibilities, if any, to be evaluated on an individual basis.
- Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization.
- Ability to perform computations such as percentages, ratios, and rates.
- Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis. Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
- Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required.
- Normal Office Environment
- Proficiency in speaking, comprehending, reading and writing English is required.
PREFERRED QUALIFICATIONS
Exact compensation may vary based on skills, experience, and location. The salary range for this position is $95,000 - $193,000 USD.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
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INTRODUCTION
Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally. With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
We have been included on a number of award lists that demonstrate the impact we are making.
Every day, we rise to the challenge to make a difference and here’s how the role will make an impact:
ROLE AND RESPONSIBILITIES
- Lead Paid Media capability across the US portfolio, providing senior expertise, investment accountability, and guidance in support of integrated Digital Marketing strategies set by the Digital Strategy lead
- Partner with Digital Marketing Strategy leads to ensure brand objectives, priority audiences, customer journeys, and business needs are all represented in Paid Media plans
- Set expectations with the Media AOR for what good output looks like, challenging recommendations and holding the agency accountable for quality, performance, innovation, and delivery
- Provide oversight and guidance across Paid Media investments, including monitoring budget allocation, pacing, and overall portfolio-level efficiency
- Establish & maintain Paid Media standards, benchmarks, and best practices across brands and campaigns
- Evaluate emerging media channels, partners, capabilities, and approaches; serve as an advisor to Digital Marketing & Brand teams on opportunities proactively, outside of the media planning cycle
- Partner with all stakeholders to ensure media performance is properly correlated to business impacts and customer insights
- Partner across teams such as Policy/Government Affairs, Legal/Compliance, and Brand teams to ensure Viatris media is compliantly on the cutting edge of innovation
- Build the Paid Media capability within the Digital Marketing org through education and application of cross-portfolio learnings
BASIC QUALIFICATIONS
- Minimum of a bachelor's degree (or equivalent) and 2-4 years of experience. However, a combination of experience and/or education will be taken into consideration.
- Must possess knowledge of paid media planning and buying; media investment management, budget pacing, and performance measurement; HCP and consumer media audiences; pharmaceutical advertising requirements; agency operations and cross-channel media integration. Preferred: audience segmentation approaches, media measurement and attribution methodologies, and emerging media capabilities.
- Ability to evaluate and challenge media agency recommendations; monitor budgets, pacing, and campaign performance; translate media insights into actionable recommendations; coordinate cross-functional stakeholders; and establish consistent processes and benchmarks. Preferred experience with omnichannel campaign planning, audience segmentation, media analytics platforms, and pharmaceutical media agency management.
- Position functions autonomously within assigned paid media responsibilities and collaborates closely with Digital Marketing Strategy leads, agency partners, and cross-functional teams. Direct supervisory responsibilities, if any, to be evaluated on an individual basis.
- Ability to read and interpret complex business and/or technical documents. Ability to write comprehensive reports and detailed business correspondence. Ability to work with managers or directors and communicate ambiguous concepts. Ability to present to groups across the organization.
- Ability to perform computations such as percentages, ratios, and rates.
- Ability to solve problems with complex variables through non-standardized solutions that require independent judgment and analysis. Ability to draw inferences and use deductive reasoning with no prescribed procedures to solve complex problems.
- Typically sitting at a desk or table. Intermittently sitting, standing, walking or stooping. Periodic travel is required.
- Normal Office Environment
- Proficiency in speaking, comprehending, reading and writing English is required.
PREFERRED QUALIFICATIONS
Exact compensation may vary based on skills, experience, and location. The salary range for this position is $95,000 - $193,000 USD.
At Viatris, we offer competitive salaries, benefits and an inclusive environment where you can use your experiences, perspectives and skills to help make an impact on the lives of others.
Viatris is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, gender expression, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
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See all OPT Paid Social Manager Jobs
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Get Access To All JobsTips for Finding OPT Sponsorship as a Paid Social Manager
Target companies with a paid media budget
Employers running active paid social campaigns on Meta, TikTok, or Pinterest have immediate business need for this role. That urgency makes them far more willing to sponsor than companies without established paid media programs.
Quantify your ROAS and CPA results
Hiring managers for paid social roles respond to numbers. Lead with return on ad spend, cost per acquisition, and conversion rate improvements from past campaigns. Concrete performance metrics signal you can own budget, not just execute tasks.
Apply to companies that have sponsored before
Companies with a history of H-1B visa sponsorship for marketing roles are significantly more likely to sponsor again. Reviewing public LCA filings for past paid social or digital marketing positions helps you prioritize applications strategically.
Clarify your OPT timeline upfront
Many employers misunderstand how much runway OPT provides. Explaining clearly that you have authorization to work now, with time for sponsorship, removes the biggest objection before it derails a promising conversation with a hiring manager.
Build platform certifications before applying
Meta Blueprint and TikTok for Business certifications are free and directly relevant. Having current platform credentials demonstrates technical credibility and reduces employer hesitation around investing in someone who still needs visa sponsorship.
Focus on agencies that work with multiple clients
Paid social agencies sponsor regularly because losing a skilled manager disrupts multiple client accounts at once. The business cost of not sponsoring is higher at agencies than at most in-house teams, making them receptive sponsors.
Paid Social Manager OPT: Frequently Asked Questions
Do Paid Social Manager jobs typically qualify for H-1B sponsorship?
Paid Social Manager roles can qualify for H-1B sponsorship when the position requires a bachelor's degree in marketing, communications, business, or a related field. The key is how the employer defines the role. Positions framed around strategic budget management and analytics are stronger candidates than those described as general social media coordination, which may not meet the specialty occupation standard.
Does a Paid Social Manager role qualify for the STEM OPT extension?
No. Paid Social Manager is not classified under a STEM-designated field, so F-1 students in this role are limited to the standard 12-month OPT period. This makes timing critical. You'll want to begin identifying sponsorship-willing employers early in your OPT authorization and prioritize companies that can initiate an H-1B petition before your work authorization expires.
What types of employers are most likely to sponsor OPT students for Paid Social Manager roles?
Performance marketing agencies, e-commerce companies with in-house media teams, and mid-size DTC brands tend to sponsor most often for this role. These employers run large paid social budgets where losing a skilled manager creates direct revenue risk, making sponsorship a practical business decision. Migrate Mate filters job listings by sponsorship history so you can focus applications on employers who have sponsored before.
How do I explain my OPT status to a hiring manager who seems unfamiliar with it?
Keep it straightforward. Tell them you currently have full work authorization through OPT, that you're eligible to work immediately without any employer action, and that you'll need H-1B sponsorship before your authorization ends. Framing it as a future step rather than a current barrier is more effective. Most employers who hire internationally are familiar with the process once it's explained clearly and calmly.
What experience makes an OPT student competitive for Paid Social Manager roles?
Employers prioritize hands-on experience managing paid campaigns on Meta Ads and TikTok Ads Manager, with demonstrated ownership of budget and performance metrics like ROAS and CPA. Platform certifications from Meta Blueprint strengthen your application. If you've managed campaigns exceeding a meaningful monthly spend threshold or led strategy for multiple accounts simultaneously, lead with those details. Browse current openings on Migrate Mate to see exactly what sponsoring employers are asking for.