Paid Social Manager Jobs for OPT Students
Paid Social Manager jobs on OPT require employers willing to file an H-1B or other work visa before your authorization expires. Most roles sit within marketing departments at mid-size to enterprise companies. STEM OPT extension does not apply to this role, so your 12-month clock matters from day one.
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Get Access To All JobsWHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities:
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Requirements
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
SALARY RANGE
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world.
THE ROLE
The Senior Paid Social Manager is a full-time position responsible for managing end-to-end paid social ad campaigns for Zeta clients. This role offers exposure to all aspects of paid social, with a primary focus on large Meta, TikTok, Pinterest, and Snapchat ad campaigns. Responsibilities include campaign setup, optimization, and analysis across multiple ad platforms. You will leverage your knowledge of paid media to position campaigns for success and find creative solutions to problems. You will be entrusted with a large amount of discretion to make informed ad management decisions as you see fit, rooted in your knowledge of the social marketing ecosystem. This position reports to a Vice President in the Media Activation division, which oversees paid media for advertisers across Zeta’s business units. Depending on your location, this role could be hybrid (NYC, Nashville, LA, San Francisco, Miami) or remote.
Responsibilities:
- Build and manage paid social campaigns in alignment with media plans
- Act as the primary contact and media expert for clients representing your assigned accounts
- Make swift optimizations to ensure optimal pacing and performance
- Provide clients with actionable insights and recommendations based on campaign goals and best practices
- Leverage Zeta’s Data Cloud to identify and target additional audiences for scale
Requirements
- 2+ year of hands-on experience with Meta Ads Manager
- Experience with TikTok, Snapchat, and other Paid Social platforms is a plus, but not required
- Deep understanding of paid media mechanics, including pixel implementation, KPI optimization, audience targeting, and bid/budget management
- Strong written and verbal communication skills. You should speak with authority and feel confident in your ability to convey nuance.
- Strong quantitative skills with meticulous attention to detail
- BA/BS degree, including quantitative coursework (exceptions will be made for experienced candidates)
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
- And more!!
SALARY RANGE
The salary range for this role is $60,000.00 - $98,000.00, depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: https://zetaglobal.com/blog/a-look-into-zetas-ergs/
ZETA IN THE NEWS!
https://zetaglobal.com/press/?cat=press-releases
How to Get Visa Sponsorship as a Paid Social Manager
Target companies with a paid media budget
Employers running active paid social campaigns on Meta, TikTok, or Pinterest have immediate business need for this role. That urgency makes them far more willing to sponsor than companies without established paid media programs.
Quantify your ROAS and CPA results
Hiring managers for paid social roles respond to numbers. Lead with return on ad spend, cost per acquisition, and conversion rate improvements from past campaigns. Concrete performance metrics signal you can own budget, not just execute tasks.
Apply to companies that have sponsored before
Companies with a history of H-1B sponsorship for marketing roles are significantly more likely to sponsor again. Reviewing public LCA filings for past paid social or digital marketing positions helps you prioritize applications strategically.
Clarify your OPT timeline upfront
Many employers misunderstand how much runway OPT provides. Explaining clearly that you have authorization to work now, with time for sponsorship, removes the biggest objection before it derails a promising conversation with a hiring manager.
Build platform certifications before applying
Meta Blueprint and TikTok for Business certifications are free and directly relevant. Having current platform credentials demonstrates technical credibility and reduces employer hesitation around investing in someone who still needs visa sponsorship.
Focus on agencies that work with multiple clients
Paid social agencies sponsor regularly because losing a skilled manager disrupts multiple client accounts at once. The business cost of not sponsoring is higher at agencies than at most in-house teams, making them receptive sponsors.
Paid Social Manager jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Do Paid Social Manager jobs typically qualify for H-1B sponsorship?
Paid Social Manager roles can qualify for H-1B sponsorship when the position requires a bachelor's degree in marketing, communications, business, or a related field. The key is how the employer defines the role. Positions framed around strategic budget management and analytics are stronger candidates than those described as general social media coordination, which may not meet the specialty occupation standard.
Does a Paid Social Manager role qualify for the STEM OPT extension?
No. Paid Social Manager is not classified under a STEM-designated field, so F-1 students in this role are limited to the standard 12-month OPT period. This makes timing critical. You'll want to begin identifying sponsorship-willing employers early in your OPT authorization and prioritize companies that can initiate an H-1B petition before your work authorization expires.
What types of employers are most likely to sponsor OPT students for Paid Social Manager roles?
Performance marketing agencies, e-commerce companies with in-house media teams, and mid-size DTC brands tend to sponsor most often for this role. These employers run large paid social budgets where losing a skilled manager creates direct revenue risk, making sponsorship a practical business decision. Migrate Mate filters job listings by sponsorship history so you can focus applications on employers who have sponsored before.
How do I explain my OPT status to a hiring manager who seems unfamiliar with it?
Keep it straightforward. Tell them you currently have full work authorization through OPT, that you're eligible to work immediately without any employer action, and that you'll need H-1B sponsorship before your authorization ends. Framing it as a future step rather than a current barrier is more effective. Most employers who hire internationally are familiar with the process once it's explained clearly and calmly.
What experience makes an OPT student competitive for Paid Social Manager roles?
Employers prioritize hands-on experience managing paid campaigns on Meta Ads and TikTok Ads Manager, with demonstrated ownership of budget and performance metrics like ROAS and CPA. Platform certifications from Meta Blueprint strengthen your application. If you've managed campaigns exceeding a meaningful monthly spend threshold or led strategy for multiple accounts simultaneously, lead with those details. Browse current openings on Migrate Mate to see exactly what sponsoring employers are asking for.
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