Paid Search Specialist Jobs in California

About Hawke Media

Hawke Media is a top-tier, award-winning performance marketing agency. We believe in service, not a ‘smoke and mirrors’ approach to marketing. We’ve customized data-driven, performance solutions to help launch, scale, and invigorate businesses of all sizes and industries, and have successfully grown over 4,500 brands.

Job Summary
As a Media Manager, Paid Search at a client-centric agency, you'll play a crucial role in strengthening client relationships across various industries. Your responsibilities include strategically developing, implementing, and optimizing paid search campaigns, aligning them closely with client goals. This role involves detailed keyword research, crafting effective ads, managing budgets, and analyzing performance. Embodying our values of client-centric excellence, you'll maintain swift, clear communication and a personable approach. You'll also leverage innovative techniques, combining traditional and cutting-edge methods to craft world-class solutions. A commitment to continuous learning and curiosity will drive you to challenge both yourself and our clients, fostering a culture of curiosity and unparalleled success. Your success hinges on your ability to stay up to date on industry trends, manage expectations, and achieve measurable results through data-driven strategies.

Job Responsibilities

• Serve as the client-facing point of contact for Paid Search strategies.
• Develop, execute, and manage Google Ads & Microsoft Ads tactics for client portfolios day-to-day.
• Take responsibility for all client deliverables, campaign performance, and reporting.
• Regularly communicate with clients through weekly video calls and emails. Demonstrate knowledge of both ecommerce and lead generation strategies. Establish strong interpersonal relationships with clients.
• Effectively tell a story from the data in clients' accounts.
• Professionally overcome objections via email or calls.
• Be accountable for thought leadership activities with clients and internally, proposing new topics and championing creative strategic thinking.
• Own the client relationship, aiming for high satisfaction and retention.
• Work at all levels with an eye for detail to achieve quality & process goals, actively translating Hawkes' core values into everyday practices.

Job Skills

• 3-4+ years of experience in a Paid Search or Paid Media-related position managing accounts.
• Build, launch, and continuously monitor/optimize Google Ads, Microsoft Ads, and other Paid Search platforms toward client-driven KPIs such as CPL, ROAS, etc.
• Advanced knowledge of Search, Shopping, Performance Max, Demand Gen, YouTube, and Google Merchant Center.
• High level of emotional intelligence.
• Ability to provide thought leadership within the search landscape. Perform A/B testing.
• Strong verbal and written communication skills.
• Highly experienced in retargeting strategies and tactics.
• Ability to work both independently and in a team environment.
• Impeccable time management skills, including the ability to handle multiple direct reports, projects, and ongoing operational tasks, while effectively managing changing internal and client-facing priorities.
• Highly experienced with audience creation and segmentation, messaging, scaling, and budgeting.
• Can execute and teach manual bidding for conversions and standard events, ad fatigue and refresh, and general account/campaign optimization.
• Approaches all challenges as new learning and growth opportunities, with a solution-oriented mindset.
• Makes novel and innovative contributions to refine and improve channel on boarding & launch processes based on new platforms and media/market trends, executions, ideologies, etc.
• Possess solid knowledge of campaign structure, bidding strategies, feed optimization, offline conversion tracking, advanced remarketing, attribution, etc. Demonstrate a solid understanding of metrics such as MER, ROAS, CPA, etc.

Role Based Competencies & Behaviors

• Broad understanding of all Paid Search functions, fluency in at least 2 Hawke preferred systems. Knowledge of targeting strategies based on product SKUs, conditional logic & predictive analytics. Demonstrate automation building, segmentation, AB testing, data analysis, and creative strategic thinking skills.
• Understands best practices for campaign/full funnel setup, pixel implementation, testing methodologies, segmentation, deliverability, and reporting.
• Manage client expectations, assist in project management, research, audience and strategy definition, and other Amazon responsibilities. Track and analyze weekly, monthly, quarterly, and annual KPI’s.
• Client relationship: Establishing and maintaining strong working connections. Excellent verbal and written communication skills with a knack for problem-solving. Possess presentation skills both in person and on camera.
• Time & Project Management skills: High attention to detail and willingness to learn new skills and platforms. Ability to hit and exceed deadlines required.
• Team player: Always willing to do their fair share of work and take accountability. Receptive to feedback and coaching from teammates and supervisors. Able to thrive in fast-paced team environments; capable of working independently.

Salary Range: $65,000 - $75,000
Location: Full-Time in-office Santa Monica HQ
Applicants must be legally authorized to work in the United States at the time of hire. The company cannot sponsor employment visas for this position at this time.

Perks and Benefits

Health and Wellness

• Medical, Dental and Vision Coverage
• Health Savings Account (HSA) or Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)

Financial Benefits

• Competitive Base Salary
• 401(k) with Company Match
• Life and Disability Insurance

Time Off

• Unlimited Paid Time Off (PTO)
• Paid Holidays
• Paid Paternal/Maternal Leave

Growth and Development

• Ongoing Training and Learning Opportunities
• Career Path Progression