Paid Search Specialist Jobs
Paid Search Specialist jobs are open across e-commerce, retail, SaaS, agencies, and healthcare, from entry-level and associate to senior and lead, with specializations in Google Ads, paid social, and programmatic buying. Scan the live roles below and apply to whichever ones fit.
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Senior Paid Search Manager
Who we're looking for personally:
We like people. Advertising is easy to treat as a commodity, and we consistently challenge that. We aim to be long-term partners of our clients and as such believe in developing meaningful relationships with them to really identify their hopes and dreams and how our performance expertise + consultative approach can help them reach their wildest aspirations. It's a collaborative effort, so it's important we are open + hold each other accountable as well. As such, that takes a lot of self-confidence, communication, and empathy. Sometimes, an idea we had does not pan out, and we have to own that quickly and objectively. Sometimes we have to analyze + challenge client's beliefs or processes, and we have to do so sensitively and vulnerably. Most times, we're kickin' ass and making it fun, and we just have to be humble and never take our wins for granted. What's important to us is that we have good people who care, and are tough on performance but easy on emotion and realize it's all part of the process, and just be committed to doing the best we can with our fellow people every day we're lucky enough to do it.
Responsibilities:
- Empathize + understand client pain points + goals, and how your expertise in Paid Search can support their business growth
- Ability to develop high-performance Paid Search campaigns, and integrate it seamlessly into multi-channel marketing strategy
- Attention to detail, observing tight campaign parameters + QAing your work is critical in achieving high-quality results
- Own and manage the account activation and daily optimization tasks
- Manage + pace campaign budgets
- Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
- Plan and manage allocated budgets and consistently implement new experiments to maintain reliable performance while still incrementally improving KPIs continuously
- Take ownership of all aspects of the Paid Search campaigns: Implementation and execution of all Google Ads, Microsoft Ads, Display Network, Gmail, Youtube, dynamic retargeting, and other Search oriented digital marketing efforts
- Monitor and optimize all campaigns on a daily, and weekly basis to meet spend revenue and lead volume goals for ROI, using Google Ads, Bing Ads Shopping, Youtube, Amazon, Shopify, and other resources.
- Conduct competitive research + analysis to understand market + develop different strategies
- Review SEM data for keyword insights and trends
- Provide recommendations and execute strategies for keyword opportunities, campaign structuring, audience segmentation, attribution, and other aspects of paid search.
- Analyze and discuss Paid / Social Media Marketing strategies, results, and ROI with clients during Marketing meetings
- Measure, analyze and optimize efforts and effectively communicate your strategy and learnings
- Conduct keyword, trend, and audience research
- Track and report performance regularly
- Evaluate and recommend new online marketing opportunities and technologies
Qualifications:
- Google Ads & Analytics Certified
- Experience building feeds, ad customizers & setting up conversion tracking
- Experience with Google Tag Manager & Google Analytics setups
- Understanding of Profit Driven // Performance Marketing & Metrics
- 3-5 years of experience in a digital agency, preferably of Premier Partner status, with focus
- Demonstrated experience in managing large and complex Paid Search campaigns
- Deep understanding of how Paid Search interacts with Display Media, SEM, SEO, Affiliate, Feeds, Mobile and Attribution
- Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business
- Understands Paid Search campaign management technology from implementation to daily management of optimization features
- Ability to think strategically and identify and resolve problems in a client-centric environment
- Experience working with financial data and budgets
- Excellent communication and presentation skills both verbal and written
- High levels of integrity, autonomy, and self-motivation
Benefits + Work/Life Balance:
- Unlimited PTO
- Competitive Pay
- Health Insurance
- 401k
- Remote WFH
- Flexible Schedule, No Matter Your Time Zone
If you are passionate about driving results through innovative paid search strategies and have a keen eye for detail, we encourage you to apply for this exciting opportunity.
Job Type: Full-time
Pay: $80,000.00 - $100,000.00 per year
Benefits:
- 401(k)
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Referral program
- Vision insurance
Work Location: Remote
Paid Search Specialist Jobs by Experience Level
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Who's Hiring
Top Industries Hiring
- Technology & Software
- Banking & Financial Services
- Retail
- Fintech
- Distribution & Wholesale
What Employers Look For
The qualifications that appear most often in paid search specialist jobs.
- Hands-on experience managing Google Ads campaigns with measurable performance results
- Proficiency in keyword research, bid management, and ad copywriting
- Google Ads certification or Microsoft Advertising certification preferred
- Familiarity with analytics platforms and conversion tracking setup
- Experience with A/B testing ad creative, landing pages, and audience segments
- Bachelor's degree in marketing, advertising, communications, or a related field
Tips for Your Paid Search Specialist Job Search
Quantify campaign results on your resume
Hiring managers for paid search roles want to see ROAS, CPA, and CTR improvements, not just platform names. Replace vague phrases like 'managed campaigns' with specific outcomes you drove, even if the budgets were small.
Get Google Ads certified before applying
Google Ads certification is free and takes a few hours. Many job listings list it as a baseline requirement, and having it on your resume signals that you understand Search, Display, and Performance Max fundamentals from day one.
Apply early to roles that fit
Migrate Mate lists paid search specialist openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target listings that match your platform depth
A role that emphasizes Microsoft Advertising is very different from one built around Google Ads or Meta. Filter for the platforms where you have the most hands-on experience so your skills map directly to what the team needs.
Prepare a live account walk-through for interviews
Many paid search interviews include a task where you audit a sample account or answer questions about a real campaign structure. Practice explaining your bidding logic, negative keyword decisions, and match type choices out loud before the interview.
Negotiate using scope, not just title
When discussing offers, ask about monthly managed spend, the number of accounts you'll own, and access to automation tools. These factors affect your growth and daily workload as much as compensation does.
Paid Search Specialist Jobs: Frequently Asked Questions
Which companies are hiring the most paid search specialists?
The most active employers for paid search specialists right now are Intuit, SKAI LABS, and Okta, and the most openings are in New York, California, and Texas, based on current listings on Migrate Mate as of September 2026. Agency-side roles tend to dominate volume, though in-house positions at e-commerce and SaaS companies are consistently active.
How many paid search specialist jobs are remote?
About 79% of paid search specialist openings are fully remote or hybrid as of September 2026, reflecting how platform-based the work is. Roles focused on reporting, campaign optimization, and account management are the most likely to be listed as remote, while positions with heavy client-facing or strategy responsibilities more often require in-office presence.
How do you become a paid search specialist?
Start by learning Google Ads through its free certification program, then practice by running small campaigns on a personal or volunteer project to build real account experience. Build a portfolio showing keyword structure, ad copy decisions, and performance outcomes. Apply to entry-level or coordinator roles at agencies, which tend to hire for trainability and promote from within as you manage more spend.
Can you get hired as a paid search specialist without much experience?
Yes, entry-level paid search roles exist and agencies hire candidates with certifications, personal project campaigns, or internship experience. Demonstrating that you can build a campaign from scratch, write ad copy, and interpret basic performance data matters more than years of experience. Roles titled 'associate,' 'coordinator,' or 'junior' are designed for candidates earlier in their career.
What does the paid search specialist interview process look like?
Most paid search interviews involve a phone or video screen focused on platform experience, followed by a technical round where you walk through a campaign audit, explain your account structure logic, or answer questions about bidding strategies. Some employers assign a take-home exercise. Final rounds often include a conversation with the team lead or director about goals, reporting cadence, and how you handle underperforming campaigns.
Where can I find and apply to paid search specialist jobs?
You can find and apply to paid search specialist jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your platform experience and seniority level, then apply directly to each listing that fits.
See All 101+ Paid Search Specialist Jobs
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