Paid Search Specialist Jobs in New York
Paid Search Specialist jobs in New York are concentrated in New York City, where the density of advertising agencies, major retailers, and financial services firms makes it one of the most active hiring markets in the country. Manhattan's agency corridor and the broader metro attract consistent demand for specialists in Google Ads campaign management, programmatic buying, and e-commerce search, with openings at employers like Publicis Groupe, IPG, and Amazon Advertising. Roles range from entry-level SEM coordinators to senior paid media leads managing seven-figure budgets. See the openings below and apply to the ones that match your experience.
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Showing 5 of 16+ Paid Search Specialist jobs
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
Citi is looking for a Paid Search Analyst to join the Paid Search Activation team within the U.S. Consumer Cards Paid Media group — one of the largest and most dynamic digital marketing operations in financial services. In this role, you will deliver accurate, compliant, and timely paid search campaigns across Google Ads, Microsoft Ads, and SA360, forming a critical part of the SEM execution model that drives new card account acquisition at scale. This is a hands-on, detail-oriented position that builds deep platform knowledge and campaign management skills within a high-volume, highly regulated environment.
Responsibilities
- Set up paid search campaigns in Google Ads, Microsoft Ads, and SA360, configuring keywords, ad groups, and targeting parameters to meet campaign specifications.
- Traffic ad copy and implement campaign extensions, ensuring all creative assets are accurately deployed across platforms.
- Conduct quality checks on campaign builds to verify accuracy, completeness, and alignment with provided briefs and compliance requirements.
- Validate campaign components including URLs, budgets, and naming conventions to maintain consistency and meet regulatory standards.
- Monitor daily campaign pacing and spend levels, identifying and escalating discrepancies or delivery issues to senior team members promptly.
- Apply campaign tracking elements such as UTM parameters and support tracking implementation to ensure accurate performance measurement.
- Maintain campaign trackers, QA logs, and execution documentation to provide clear visibility into delivery progress across the team.
- Coordinate with Analytics, Technology, and Compliance teams to ensure campaigns are ready for launch on schedule.
Required qualifications & skills
- 2 or more years of experience in digital marketing, advertising, or a closely related field.
- Bachelor's degree or equivalent university qualification.
- Demonstrated attention to detail with the ability to follow structured processes accurately and consistently.
- Organised approach to work with the ability to manage multiple tasks and deadlines simultaneously in a fast-paced environment.
- Analytical mindset with a practical approach to identifying and resolving problems as they arise.
- Comfortable working collaboratively within a team-oriented environment and contributing to shared delivery goals.
Beneficial skills & qualifications
- Hands-on experience with Google Ads, Microsoft Ads, SA360, or comparable digital advertising platforms.
- Proficiency in Excel or Google Sheets for tracking, reporting, and data organisation tasks.
- Familiarity with campaign tagging practices such as UTM parameters or similar tracking methodologies.
- Curiosity about paid search optimisation, automation tools, and evolving performance marketing techniques.
What we offer
Joining Citi's U.S. Consumer Cards Paid Media team means working at the centre of one of the most ambitious digital marketing transformations in the financial services industry. You will gain direct exposure to large-scale paid search operations, build technical platform expertise, and develop your career within a team that values precision, collaboration, and continuous improvement.
- A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
- Structured onboarding and ongoing training to build proficiency in SEM platforms, campaign execution processes, and compliance requirements from day one.
- Clear career progression within a large, established paid media function, with exposure to senior analysts and managers who invest in your development.
- The opportunity to work on campaigns that reach millions of customers across a diverse portfolio of card products, giving your work real and measurable impact.
- Access to Citi's global network, wellbeing support programmes, and financial benefits designed to support you both professionally and personally.
Apply today to build your paid search career at one of the world's leading financial institutions and contribute to campaigns that shape how millions of people discover and choose Citi's card products.
-
Job Family Group:
Marketing-
Job Family:
Advertising, Branding and Media-
Time Type:
Full time-
Primary Location:
New York New York United States-
Primary Location Full Time Salary Range:
$64,350.00 - $85,520.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
-
Most Relevant Skills
Please see the requirements listed above.-
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.-
Anticipated Posting Close Date:
Jul 09, 2026-
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
Discover your future at Citi
Working at Citi is far more than just a job. A career with us means joining a team of more than 230,000 dedicated people from around the globe. At Citi, you’ll have the opportunity to grow your career, give back to your community and make a real impact.
Job Overview
Citi is looking for a Paid Search Analyst to join the Paid Search Activation team within the U.S. Consumer Cards Paid Media group — one of the largest and most dynamic digital marketing operations in financial services. In this role, you will deliver accurate, compliant, and timely paid search campaigns across Google Ads, Microsoft Ads, and SA360, forming a critical part of the SEM execution model that drives new card account acquisition at scale. This is a hands-on, detail-oriented position that builds deep platform knowledge and campaign management skills within a high-volume, highly regulated environment.
Responsibilities
- Set up paid search campaigns in Google Ads, Microsoft Ads, and SA360, configuring keywords, ad groups, and targeting parameters to meet campaign specifications.
- Traffic ad copy and implement campaign extensions, ensuring all creative assets are accurately deployed across platforms.
- Conduct quality checks on campaign builds to verify accuracy, completeness, and alignment with provided briefs and compliance requirements.
- Validate campaign components including URLs, budgets, and naming conventions to maintain consistency and meet regulatory standards.
- Monitor daily campaign pacing and spend levels, identifying and escalating discrepancies or delivery issues to senior team members promptly.
- Apply campaign tracking elements such as UTM parameters and support tracking implementation to ensure accurate performance measurement.
- Maintain campaign trackers, QA logs, and execution documentation to provide clear visibility into delivery progress across the team.
- Coordinate with Analytics, Technology, and Compliance teams to ensure campaigns are ready for launch on schedule.
Required qualifications & skills
- 2 or more years of experience in digital marketing, advertising, or a closely related field.
- Bachelor's degree or equivalent university qualification.
- Demonstrated attention to detail with the ability to follow structured processes accurately and consistently.
- Organised approach to work with the ability to manage multiple tasks and deadlines simultaneously in a fast-paced environment.
- Analytical mindset with a practical approach to identifying and resolving problems as they arise.
- Comfortable working collaboratively within a team-oriented environment and contributing to shared delivery goals.
Beneficial skills & qualifications
- Hands-on experience with Google Ads, Microsoft Ads, SA360, or comparable digital advertising platforms.
- Proficiency in Excel or Google Sheets for tracking, reporting, and data organisation tasks.
- Familiarity with campaign tagging practices such as UTM parameters or similar tracking methodologies.
- Curiosity about paid search optimisation, automation tools, and evolving performance marketing techniques.
What we offer
Joining Citi's U.S. Consumer Cards Paid Media team means working at the centre of one of the most ambitious digital marketing transformations in the financial services industry. You will gain direct exposure to large-scale paid search operations, build technical platform expertise, and develop your career within a team that values precision, collaboration, and continuous improvement.
- A hybrid working model with 3 days in the office and 2 days working remotely, giving you flexibility alongside meaningful in-person collaboration.
- Structured onboarding and ongoing training to build proficiency in SEM platforms, campaign execution processes, and compliance requirements from day one.
- Clear career progression within a large, established paid media function, with exposure to senior analysts and managers who invest in your development.
- The opportunity to work on campaigns that reach millions of customers across a diverse portfolio of card products, giving your work real and measurable impact.
- Access to Citi's global network, wellbeing support programmes, and financial benefits designed to support you both professionally and personally.
Apply today to build your paid search career at one of the world's leading financial institutions and contribute to campaigns that shape how millions of people discover and choose Citi's card products.
-
Job Family Group:
Marketing-
Job Family:
Advertising, Branding and Media-
Time Type:
Full time-
Primary Location:
New York New York United States-
Primary Location Full Time Salary Range:
$64,350.00 - $85,520.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
-
Most Relevant Skills
Please see the requirements listed above.-
Other Relevant Skills
For complementary skills, please see above and/or contact the recruiter.-
Anticipated Posting Close Date:
Jul 09, 2026-
Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.
See All 16 Paid Search Specialist Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Paid Search Specialist JobsPaid Search Specialist Jobs by City in New York
Where New York roles are concentrated, by current openings.
Paid Search Specialist Job Market in New York
A snapshot from current New York openings, updated as new roles post.
Who's Hiring
What New York Employers Look For
The qualifications that appear most often in paid search specialist jobs across New York.
- Hands-on experience managing Google Ads and Microsoft Advertising campaigns at scale
- Google Ads certification or equivalent platform credential strongly preferred by New York employers
- Proficiency with analytics tools such as Google Analytics 4 and looker Studio reporting
- Experience with e-commerce or direct-response paid search campaigns for consumer-facing brands
- Ability to conduct keyword research, bid strategy analysis, and A/B ad copy testing
- Familiarity with Meta Ads and cross-channel paid media coordination in integrated agency environments
Paid Search Specialist Jobs in New York: Frequently Asked Questions
How do you become a paid search specialist in New York?
Most paid search specialists in New York enter the field with a bachelor's degree in marketing, communications, or a related area, then build platform credentials like Google Ads certification through the Google Skillshop program. New York has no state-issued license for this role. Employers in the city's agency and in-house markets typically look for hands-on campaign experience, which candidates build through internships, freelance work, or entry-level digital marketing coordinator roles before moving into dedicated paid search positions.
Which companies hire paid search specialists in New York?
Companies currently hiring paid search specialists in New York include Citi, HARVEY, and NoGood, per current listings on Migrate Mate as of July 2026. New York's concentration of global advertising holding companies, large direct-to-consumer brands, and financial services firms means consistent demand across both agency and in-house settings.
Which New York cities have the most paid search specialist jobs?
New York, New City, and Rochester have the most paid search specialist openings in New York. New York City drives the overwhelming share of demand, anchored by the advertising agencies, media companies, and large retail and financial brands headquartered in Manhattan, while suburban markets like White Plains reflect corporate campuses and regional offices that run their own in-house paid media teams.
Are there remote paid search specialist jobs in New York?
Yes, and more than most fields. About 100% of paid search specialist openings tied to New York are remote or hybrid as of July 2026, reflecting that the work is desk-based, platform-driven, and easily performed without a fixed office. Campaign strategy, bid management, and reporting are the functions most commonly offered on a fully remote basis by New York employers.
How can I get hired as a paid search specialist in New York with little or no experience?
The most realistic entry path is a digital marketing coordinator or paid media assistant role at one of New York City's mid-size independent agencies, which regularly hire candidates without dedicated paid search experience and train them on platform tools in-house. Earning Google Ads certification through Google Skillshop before applying gives candidates a measurable edge. Large agency holding companies like WPP and Omnicom also run structured entry-level programs out of their New York offices that include rotations through paid search teams.
Where can I find and apply to paid search specialist jobs in New York?
You can find and apply to paid search specialist jobs in New York on Migrate Mate, which lists current openings tied to the New York market. Search for roles that match your experience level and specialization, then apply directly to the ones that fit.
See All 16 Paid Search Specialist Jobs in New York
Find roles in New York that match your experience and apply in just a few clicks.
Find Paid Search Specialist Jobs