Product Marketing Specialist Jobs in Wilmington, DE

Join a customer marketing organization focused on deepening engagement, driving revenue, and building trust across branded card portfolios, offers, and travel. In this role, you will create the performance infrastructure that helps teams deliver more relevant experiences with measurable impact.

As an executive director marketing performance enablement in Customer marketing, you build the performance infrastructure and operating discipline that powers customer-centric marketing across the existing customer marketing organization. You lead a center of excellence that translates marketing priorities into scalable capabilities that improve targeting, speed to market, measurement quality, and performance outcomes. You partner closely with marketing, data, personalization, operations, technology, and controls stakeholders to enable consistent, data-informed decision-making and continuous optimization.

Job responsibilities

• Set and align the performance enablement direction across data integration, measurement, testing, process, controls alignment, and artificial intelligence transformation in support of customer marketing.
• Enable a unified view of customer engagement by advancing cross-channel data integration and performance visibility across campaigns and touchpoints.
• Establish measurement and dashboard standards, including key performance indicator frameworks and reporting routines that support consistent decision-making.
• Guide the testing and learning agenda to increase test velocity and strengthen performance optimization.
• Partner with data and analytics and personalization teams to translate priorities into actionable data use cases, segmentation approaches, and measurement capabilities.
• Support adoption of attribute-based, data-informed marketing to improve targeting, personalization, and engagement.
• Partner with controls and technology risk stakeholders to align governance standards and best practices for optimization and controls readiness.
• Advance marketing operations and workflows to improve speed to market, consistency, and scalability across customer marketing.
• Enable adoption of artificial intelligence tools and workflows across data, measurement, and operations to improve insights and efficiency.
• Build and develop a high-performing team, fostering accountability, innovation, and performance-driven thinking.
• Partner with customer marketing leadership to support processes, systems, outcomes, and culture through transformation, including acting as a champion for artificial intelligence adoption.

Required qualifications, capabilities, and skills

• Bachelor's degree required.
• Ten or more years of progressive experience in marketing performance, data strategy, marketing operations, marketing technology, analytics, or related functions.
• Strong background in analytics or quantitative disciplines, with the ability to translate business needs into actionable capabilities and outcomes.
• Demonstrated success building and scaling measurement frameworks, dashboards, and testing and learning strategies that enable data-driven decisions.
• Experience advancing marketing operations, process transformation, and marketing technology enablement in a complex, matrixed environment.
• Strong understanding of customer marketing, performance measurement, segmentation, campaign execution, and governance considerations.
• Proven ability to partner across marketing, analytics, operations, and technology teams to drive aligned execution.
• Experience enabling adoption of data, artificial intelligence, and automation to improve performance and operational efficiency.
• Proven ability to build, lead, and develop high-performing teams.
• Exceptional communication, executive presence, and stakeholder management skills, with the ability to influence senior leaders and drive alignment.

Preferred qualifications, capabilities, and skills

• Advanced degree in data science, analytics, marketing technology, or a related field.

Applicants must be authorized to work for any employer in the US. We are not able to provide immigration sponsorship or take over sponsorship of an employment visa at this time. Final job grade level and corporate title will be determined at time of offer and may differ from this posting.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans