Sales And Marketing Specialist Jobs in Tennessee

Marketing and Sales Support Specialist

The Memphis Symphony Orchestra will begin its 75th season this year. We deliver 16 Concerts a season in addition to 60+ education performances, reaching over 34,000 students and 50+ School and Library partners.

We are very proud of our past, but we are working hard to build a better future. Part of that development includes expanding and reinvigorating our team, partners, and processes. We have created a new position, Marketing and Sales Support Specialist. This position will report to the Vice President of Patron Engagement.

What needs to happen

The situation is simple yet not easy; your solution need not be complicated. It will be more effective if it has the elegance of simplicity while remaining highly effective. This role is a classic one that defines the present situation, understands the future state, and maps out the transition processes to achieve improved marketing and sales support.

How it happens

This position is neither a stay in your office big picture planner nor a hands-on heads-down participant who can't understand or articulate the path to the future; it is a person who can span the spectrum of these skills. So, if that is who you are, let's explore this possibility to shape this revenue cycle production process and the organization's future.

We offer a competitive salary and benefits. Relocation assistance is available. So, you know the drill: put your best foot forward, hit the apply button, attention Sam Sargent, let's see if you have what it takes, and then we can chat.

The Basic Roadmap

• Support the VP of Patron Engagement in establishing and evaluating a marketing strategy and plan by analyzing, assembling, updating, organizing, and developing promotional programs and managing timelines to generate ticket revenue.
• Implement marketing campaigns. This includes promotional activities and materials, advertising, emails, SMS, and online advertising campaigns.
• Manage marketing project timelines, workflows, deliverables, and task visibility
• Execute marketing plans for each event, including digital marketing, email campaigns, and traditional advertising.
• Collaborate with the marketing and sales team to understand event objectives and target audiences
• Collaborate with leadership, designers, SMEs, and staff to align messaging and campaign execution
• Communicate campaign deliverables, objectives, and timelines for promotion or use.
• Manage and update websites, landing pages, and registration portals.
• Manage segmentation lists and dynamic audiences within Patron Manager software (a Salesforce powered platform) to ensure accurate targeting
• Analyze website analytics and social media platforms' performance
• Monitor and analyze marketing metrics to evaluate campaign performance and identify areas for improvement through dashboard creation
• Pull and compile weekly and monthly performance reports across email and SMS (open rate, CTR, conversion, revenue, unsubscribe rate)
• Assist in the creation of marketing collateral, including brochures, flyers, and promotional videos.
• Write and edit compelling, brand-aligned marketing copy for email, social media, landing pages, and promotional materials
• Coordinate content scheduling, publishing, and distribution across channels
• Maintain an inventory and directory of sales support materials, making sure all resources are accurate and current while coordinating new material creation as needed
• Support community engagement through audience interaction and communication
• Support the team in on-site event marketing and promotion as needed

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Relocation assistance
• Vision insurance

Work Location: Hybrid remote in Memphis, TN 38112