Sales Strategy Manager Jobs in Renton, WA

INTRODUCTION

At Hasbro, our mission is to entertain and connect generations of fans through the wonder of storytelling and exhilaration of play. We’re looking for adventurous and curious people who want to explore, experiment, and innovate to come up with the best ideas. Our culture has inspired our diverse team of highly skilled, highly creative, and highly committed individuals for 100 years and we believe the best is yet to come.

We are seeking an experienced Business Development Director - PC/Console to drive AAA and AA licensing partnerships for Wizards of the Coast and Hasbro. Reporting into the Head of Digital Licensing & Partnerships, this role is central to sourcing and closing high-impact collaborations that drive our growth and sustain our position as the #1 licensor in video games globally.

This is a front-line, externally facing role passionate about identifying, pitching, negotiating, and closing best-in-class deals with the best developers and publishers in the world. Success in this role will come from a strong network, sharp commercial instincts, and the ability to match the right partners with the right IP—across a portfolio that spans core and casual audiences worldwide.

This is a hybrid role requiring three days a week in our Renton, WA office.

What You'll Do:

• Source, negotiate, and close AAA/AA PC & console licensing deals across the WotC and Hasbro portfolio, owning opportunities end-to-end.

• Build and maintain a strong pipeline of partnerships, aligning the right IP to the right developers and publishers across audiences—from core gamers to casual and preschool.

• Structure high-value, multi-year agreements that maximize franchise value, long-term revenue, and repeat business.

• Represent Wizards and Hasbro externally as a partner of choice for premium game development.

• Evaluate opportunities with commercial and creative rigor to prioritize the highest-impact deals.

• Partner cross-functionally to implement deals and support licensee success, driving strong outcomes and long-term relationships.

What You'll Bring:

• Tenure in video game business development and licensing, specifically on PC and console titles in the AAA/AA space

• Proven dealmaker with a record of closing high-value partnerships with top developers and publishers

• Experience across diverse IP portfolios, spanning core, casual, and kids/preschool audiences

• Deep expertise in licensing structures and deal economics, including multi-year, multi-title agreements

• Strong industry network across studios, publishers, and platform partners

• Sharp commercial judgment, with the ability to evaluate partners, creative quality, and financial opportunity

• Excellent negotiation and cross-functional leadership skills in global, fast-paced environments

• Passion for games and our vast catalog of popular IP (including Transformers, Monopoly, GI Joe, My Little Pony, Power Rangers, and Peppa Pig)

We are an Equal Opportunity / Affirmative Action Employer

Hasbro is committed to equality of opportunity in all aspects of employment. We are committed to making all employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, or any other legally protected status.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. If you have a disability and require assistance in this application process and need to request an accommodation, please contact your recruiter or coordinator.

COMPENSATION

• The base salary range for this position is $169,900.00 to $254,900.00. The hiring range will vary based on factors such as experience, skills, location and market conditions. Additionally, employees may be eligible for annual and long-term incentives as part of their overall compensation package.

Our Comprehensive Benefits Package Includes:

• Health & Wellness: Medical, Dental, and Vision Insurance

• Time Off to Recharge: Paid Vacation & Holidays

• Financial Well-being: Generous 401(k) Match

• Life & Family Support: Paid Parental Leave

• Giving Back: Volunteer & Employee Giving Programs

• Level Up Your Skills: Tuition Reimbursement

• Exclusive Perks: Product Discounts & More!