Senior Marketing Strategist Jobs in Michigan

INTRODUCTION

NSF is looking for a creative and results-driven Global Senior Marketing Specialist (Hybrid Ann Arbor) to join the Water organization.

You’ll be working on marketing campaigns to reach a broad spectrum of audiences in the Water industry from primary production to consumers, covering a range of certification/audit-related services to enable organizations to continually improve, with an emphasis on water.

In this role, you will help drive business growth by executing marketing initiatives aligned with global and regional strategies, with a focus on North America. You’ll collaborate with the Global Senior Marketing Manager, regional marketing teams, shared services, sales, and leadership to deliver impactful campaigns that resonate across diverse markets.

Responsibilities: Strategic & Regional Alignment

• Partner with the Global Senior Marketing Manager and regional teams to implement, execute, and continuously optimize the Food marketing plans that align with sales objectives and local market needs.
• Participate in global calls and collaborate across time zones to support international initiatives.
• Manage defined marketing KPIs (e.g., MQLs, pipeline contribution, engagement, conversion), tracking performance against targets and recommending corrective actions when needed.

Campaign Development & Execution

• Execute integrated digital campaigns across email, paid media, SEO, and social platforms.
• Create compelling content for LinkedIn, email campaigns, and customer-facing materials.
• Support production of webinars, podcasts, and video content to amplify brand messaging.
• Support go-to-market planning for new or evolving services, including messaging, launch assets, and regional enablement.

Content & Creative Collaboration

• Work with internal and external design teams and providers to develop written content, visual assets and marketing collateral that meet brand standards.
• Manage translation workflows and ensure localization for regional markets to adapt messaging for diverse audiences.

Analytics & Optimization

• Use CRM and marketing automation tools (e.g., Pardot, Salesforce) to build and qualify lead pipelines.
• Monitor campaign performance, analyze results, and optimize for engagement, conversion, and ROI using dashboards and analytics tools.
• Update marketing plans with insights and track campaign progress.

Events & Sales Enablement

• Assist in planning and executing global campaigns, trade shows, and virtual/in-person events.
• Support local sales teams at key events and develop sales tools that add value.

Market Intelligence & Innovation

• Conduct customer research and competitor monitoring; report trends and recommend updates to segmentation and messaging.
• Translate customer insights, market trends, and competitive intelligence into clear recommendations for segmentation, positioning, and campaign prioritization.
• Explore new channels, partnerships, and collaborations to expand reach and build the sales pipeline.

Campaign & Program Ownership

• Support managing end-to-end global marketing campaigns, from planning through execution, optimization, and post-campaign analysis, following the global marketing plan.
• Act as marketing lead for assigned programs or solution areas, coordinating timelines, and stakeholders.

BASIC QUALIFICATIONS

• Bachelor’s degree in marketing, communications or related field.
• 3-5+ years managing multi-channel marketing campaigns, ideally in a matrix organization with an international footprint.
• Experience in water or TIC (Testing Inspection and Certification) sectors (B2B preferred), with experience in certification.
• Strong digital marketing skills across social, email, and customer-facing content.
• Proficient in CRM, marketing automation (e.g., Pardot, Salesforce), Canva and MS Office.
• Skilled in analyzing campaign performance and optimizing for ROI.
• Expertise in translation workflows and culturally adapting messaging for global markets.
• Proven ability to collaborate across regions and time zones with cultural awareness.
• Excellent written, verbal, and presentation skills; able to tailor messaging for diverse audiences.
• Strong cross-functional teamwork with regional teams and sales.
• Ability to conduct market research and competitive analysis to inform marketing strategies.
• Highly organized, proactive, and results-driven; an interest in Water.
• Capable of managing multiple projects under tight deadlines.
• Capable of writing content such as webpages, flyers, social media, etc.
• Willing to travel (~10%).

About us

With a legacy spanning more than 80 years, NSF leverages science and innovation to improve human and planet health. We provide science-driven, independent testing, inspection, certification, and advisory services and develop the very standards that drive the food, water, and life sciences industries worldwide. We empower our clients to navigate shifting regulations to improve consumer health, safety, and quality of life.

One of our core values is We Are One NSF. This means that while we’re one team, we embrace the cultural, ethnic, language, and demographic diversity that reflects the societies in which we live and work.

Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.

NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.

Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency will become the sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.

About the Team

We build awareness and value in the global NSF brand. Our teams include Standards, Growth Acceleration, Communications, and Government Affairs. We act as NSF’s global ambassadors, championing our integrity, expertise, capabilities and resources, working with our internal partners to deliver real value to our clients and NSF.