Seo Specialist Jobs in North Carolina

Job Title: Marketing Specialist II

Location: Remote in: Charleroi, PA or Pittsburgh, PA or Quincy, IL or Springfield, MO or Davidson, NC

About us:

Imagine a company with technology leadership of over 160 years, yet it operates with the energy of a startup. Ingersoll Rand has dedicated itself to Making Life Better for its employees, customers, shareholders, and planets. We produce innovative and mission-critical flow creation and life science technologies – from compressors to precision handling of liquids, gasses, and powers – to increase industrial productivity, efficiency, and sustainability. Supported by over 80+ brands, our products are used in various end-markets including life sciences, food and beverage, clean energy, industrial manufacturing, infrastructure, and more. Across the globe, we’re driving growth with an entrepreneurial spirit and ownership mindset. Learn more at irco.com and join us to own your future.

Job Overview:

Ingersoll Rand is seeking a results-driven Marketing Specialist to execute demand generation initiatives for our wastewater portfolio brands across North America.

This role is responsible for executing integrated campaigns, digital strategy, and content development that drive measurable pipeline growth for our Water and Wastewater Solutions brands. The Marketing Specialist owns key digital channels - including websites, SEO/SEA, and campaign execution, and partners closely with sales, product management, and channel teams to align marketing with business priorities.

As part of the Process Flow Technologies Demand Generation team, this role reports to the Manager, Demand Generation – Vacuum + ETO, and collaborates across global marketing and regional commercial teams. This position offers strong visibility, cross-functional exposure, and career development opportunities. Remote eligible.

Responsibilities:

Campaign Development & Execution:

• Develop, execute, and optimize integrated multi-channel campaigns aligned to business goals
• Translate voice of customer, vertical insights, and market trends into targeted messaging
• Execute campaigns via marketing automation (e.g., Eloqua), including email, nurture, and retargeting
• Track performance and continuously optimize using data-driven insights
• Own social media strategy, content, and posting cadence
• Apply market segmentation and persona insights specific to wastewater

Content Generation & Management:

• Develop and maintain a multimedia content calendar that aligns with demand generation and wastewater vertical priorities
• Create, project manage, and manage the budget for content including:
• Technical articles and blogs
• Case studies and application briefs
• Whitepapers, guides, and infographics
• Video, photo, renderings and other multimedia assets
• Partner with product managers, sales, and channel teams to identify content gaps and opportunities
• Track content performance and adjust strategies based on metrics like engagement, traffic, and lead conversions
• Ensure all content aligns with brand standards and supports demand generation objectives

Digital Experience and Search Management Ownership:

• Own and maintain wastewater brand websites content, ensuring accuracy, relevance, and SEO optimization
• Partner with central web teams to enhance user experience, conversion rates, and site performance
• Identify and implement (with webmaster support) website improvements to drive engagement and lead capture
• Lead execution of search engine optimization (SEO) initiatives to increase organic visibility and traffic
• Support and optimize paid search (SEA/PPC) campaigns in coordination with central teams
• Conduct keyword research and implement on-page and content optimization strategies
• Monitor performance and continuously optimize campaigns to improve conversion rates

Digital Insights and Lead Management:

• Partner with commercial teams to drive best-practice lead management and conversion
• Analyze campaign and lead data to generate actionable insights
• Track Key Performance Indicators (KPIs) related to MQL generation, conversion, and funnel impact
• Continuously optimize performance using analytics and reporting tools

Other Responsibilities:

• Coordination of regional tradeshows, webinars, and events
• Regional alignment with global brand and graphic standards
• Development and maintenance of process Standard Work documentation
• Other responsibilities as assigned

Requirements:

• HS Diploma or G.E.D.
• 3+ years of experience in digital marketing, integrated marketing preferably in an industrial, B2B company
• 3+ years of experience with website optimization
• 3+ years of experience with content development
• 1+ years of experience with GA4, Google Ads, QLIK or similar SEO/SEM and web analytics tool
• 1+ years experience with Microsoft Office Suite

Core Competencies:

• Results oriented
• Strong analytical and problem-solving skills
• Excellent project management and prioritization abilities
• Collaborative, able to work within a matrixed organization
• Strong communication and presentation skills
• Curious, proactive, and adaptable

Preferences:

• Bachelor’s degree in marketing, business, engineering, or a related field with experience in web or digital marketing
• Experience with Eloqua or similar marketing automation platform
• Experience with Salesforce or similar CRM
• Experience in Adobe Creative Suite

Travel & Work Arrangements/Requirements:

• Remote in one of the following areas: Charleroi, PA or Pittsburgh, PA or Quincy, IL or Springfield, MO or Davidson, NC.
• Position requires occasional travel, up to 10%. Travel could include international and domestic.

Pay Range:

The pay range for this role is $75,000 - $80,000. The pay range considers a wide range of factors that include a candidate’s skills; experience and training; licensure and certifications; and geographic location.

What We Offer:

At Ingersoll Rand, we embrace a culture of personal ownership — taking responsibility for our company, our communities, and our environment, as well as our individual health and well-being. Our comprehensive benefits package is designed to empower you with the tools and support necessary to take charge of your health, ensuring that together, we can continue to make life better. Our range of benefits includes health care options like medical and prescription plans, dental and vision coverage, as well as wellness programs. Additionally, we provide life insurance, a robust 401(k) plan, paid time off, and even an employee stock grant, among other offerings. These benefits are our commitment to you, so you can be your best at work and beyond.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency.

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.