Strategic Business Development Jobs in West Virginia

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Role Summary:

The Sr. Manager, Strategic Planning – Broker Strategy owns the design, evolution, and execution of Aetna International’s broker‑led growth strategy. This role translates business growth priorities into clear broker value propositions, segmentation, GTM plays, and enablement priorities — ensuring focus, consistency, and measurable impact.

Job Description:

This role drives the broker strategy for Aetna International by translating growth priorities into clear commercial plans, broker segmentation and value propositions, and broker-specific go-to-market plays. The Sr. Manager builds decision-ready materials for leadership, coordinates cross-functional execution across Sales, Product, Marketing, and Enablement, and establishes the operating rhythm (planning cycles, forums, communications, and action tracking) needed to keep stakeholders aligned. Success in this role requires strong strategic thinking and disciplined follow-through that deliver measurable impact on pipeline, growth, and retention.

Key Responsibilities

• Own Aetna International’s broker growth strategy and annual plan, aligning priorities, investment choices, and timelines to enterprise and regional goals.
• Define and maintain broker segmentation, targeting, and tiering; translate market intelligence and performance insights into differentiated value propositions.
• Define and operationalize cross-sell strategy with domestic (U.S.) business partners, identifying priority segments, aligned value propositions, and coordinated broker plays to drive growth across Aetna’s domestic and international portfolios.
• Develop broker-specific GTM plays and campaigns with clear success measures and accountable owners.
• Create executive-ready narratives and decision materials (problem statements, options, tradeoffs, and recommendations) to drive alignment and timely decisions.
• Partner with Sales Support and Marketing to deliver broker communications, training, playbooks, and tools; ensure consistent adoption across teams.
• Coordinate with Product to ensure broker needs and feedback inform roadmaps, packaging/pricing considerations, and launch readiness for broker-relevant capabilities.
• Establish the broker strategy operating rhythm: planning cycles, stakeholder forums, action tracking, and cross-functional follow-through.
• Define KPIs and learning loops with Analytics (pipeline contribution, conversion, retention, product adoption) and use insights to iterate and optimize plays.
• Use AI-enabled tools responsibly to accelerate research, synthesize insights, draft executive-ready communications, and streamline planning/reporting—while applying appropriate judgment, validation, and data-handling practices.
• Monitor broker performance and identify opportunities to close gaps through strategy refinement, improved execution, or new enablement and process improvements.

Minimum Requirements

• A minimum of 7 years of experience in strategy, go-to-market/commercial planning, channel strategy, management consulting, or related roles.
• Demonstrated understanding of broker-led (or partner-led) distribution models and how to translate channel insights into actionable growth initiatives.
• Strong structured problem-solving and judgment; able to frame issues, evaluate options/tradeoffs, and drive decisions in a matrixed environment.
• Highly effective communicator with proven ability to craft executive-ready narratives and materials that distill complex information into clear, concise, and actionable insights.
• Analytical skillset with experience defining success metrics, interpreting performance data, and using insights to improve strategy and execution.
• Proven ability to influence without authority and lead cross-functional workstreams through ambiguity with strong ownership and follow-through.
• Coachable, growth-oriented mindset with a commitment to continuous improvement.

Preferred Qualifications:

• Proficiency with AI-enabled productivity and analysis tools (e.g., generative AI assistants).

Education:

• Bachelors degree preferred or a combination of education and work experience.

Pay Range

The typical pay range for this role is:

$67,900.00 - $199,144.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company’s equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.

This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.

Additional details about available benefits are provided during the application process and on Benefits Moments.

We anticipate the application window for this opening will close on: 07/04/2026

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.