Marketing Visa Sponsorship Jobs in Michigan
Michigan's marketing job market spans Detroit's automotive giants like General Motors, Ford, and Stellantis, alongside a growing tech and healthcare sector in Grand Rapids and Ann Arbor. International marketing professionals seeking visa sponsorship will find opportunities across brand management, digital marketing, and market research roles with established multinational employers throughout the state.
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Get Access To All JobsJob Summary:
The Senior Digital Marketing Manager leads the strategy, execution, and optimization of digital marketing programs that strengthen the customer experience, generate qualified demand, and support business growth. This role owns the digital marketing ecosystem—including the website, marketing automation, CRM alignment, analytics, and related integrations—and works closely with Marketing, Sales, Product, IT, and external partners to deliver measurable results.
Essential Job Responsibilities:
- Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
- Own the digital customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
- Manage the company website using Sitefinity CMS, including content publishing, page development, governance, quality assurance, accessibility, search optimization, and coordination of technical enhancements. Sitefinity experience is helpful, but experience managing a comparable enterprise CMS is acceptable.
- Partner with internal stakeholders and outside agencies to plan, produce, maintain, and optimize audience-focused digital content and campaign experiences.
- Lead global demand-generation and lead-management programs, including managing MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes.
- Administer and optimize HubSpot marketing automation, including workflows, email programs, forms, lists, campaign tracking, data quality, reporting, and platform governance.
- Work closely with Sales and the Salesforce.com administrator to maintain effective CRM and marketing automation integration, improve lead lifecycle management, and support reliable campaign attribution and reporting.
- Use Google Analytics 4 and other reporting tools to establish KPIs, build dashboards, analyze audience and campaign performance, identify insights, and recommend improvements.
- Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads, ensuring digital content follows current SEO and AEO best practices.
- Manage digital marketing technology, integrations, vendors, budgets, documentation, user training, and change-management processes.
- Collaborate with Legal, IT, and business partners to support digital privacy, consent management, data governance, security, and compliance with applicable laws and internal policies.
- Lead, coach, and develop team members as assigned, and foster effective collaboration across departments and external partners.
- Monitor digital marketing trends, technologies, and best practices; evaluate new opportunities and recommend practical improvements.
Qualifications
Bachelor’s degree with 5+ years related experience as an individual contributor and 3+ years of people/process managerial experience, or equivalent combination of education and experience.
Required
- Degree in Marketing, Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
- Progressive digital marketing experience, including responsibility for digital strategy, website management, demand generation, marketing technology, and performance measurement.
- Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution, lead management, data quality, integration, and reporting.
- Experience managing content in Sitefinity CMS or a comparable content management system.
- Working knowledge of Google Analytics 4, digital campaign measurement, conversion tracking, dashboard development, and data-informed optimization.
- Basic knowledge of HTML and the ability to make or troubleshoot routine content and formatting updates.
- Strong understanding of SEO, paid media, email marketing, landing-page optimization, lead nurturing, and digital customer journeys.
- Demonstrated ability to translate business goals into actionable digital plans, prioritize competing needs, and manage projects, budgets, vendors, and timelines.
- Strong analytical, problem-solving, organizational, and decision-making skills, with attention to detail and data quality.
- Excellent written, verbal, and interpersonal communication skills, with the ability to collaborate effectively with technical and nontechnical stakeholders.
- Ability to work independently and lead effectively in a fast-paced environment with shifting priorities.
Desired
- Experience leading cross-functional teams.
- Experience with consent management, digital accessibility, account-based marketing, or global digital programs.
- Experience with data visualization, testing and optimization tools, integration platforms, or creative tools such as Canva and Adobe Creative Cloud.
Working Conditions:
- Standard office environment and equipment.
- Up to 10% travel required.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Summary:
The Senior Digital Marketing Manager leads the strategy, execution, and optimization of digital marketing programs that strengthen the customer experience, generate qualified demand, and support business growth. This role owns the digital marketing ecosystem—including the website, marketing automation, CRM alignment, analytics, and related integrations—and works closely with Marketing, Sales, Product, IT, and external partners to deliver measurable results.
Essential Job Responsibilities:
- Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
- Own the digital customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
- Manage the company website using Sitefinity CMS, including content publishing, page development, governance, quality assurance, accessibility, search optimization, and coordination of technical enhancements. Sitefinity experience is helpful, but experience managing a comparable enterprise CMS is acceptable.
- Partner with internal stakeholders and outside agencies to plan, produce, maintain, and optimize audience-focused digital content and campaign experiences.
- Lead global demand-generation and lead-management programs, including managing MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes.
- Administer and optimize HubSpot marketing automation, including workflows, email programs, forms, lists, campaign tracking, data quality, reporting, and platform governance.
- Work closely with Sales and the Salesforce.com administrator to maintain effective CRM and marketing automation integration, improve lead lifecycle management, and support reliable campaign attribution and reporting.
- Use Google Analytics 4 and other reporting tools to establish KPIs, build dashboards, analyze audience and campaign performance, identify insights, and recommend improvements.
- Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads, ensuring digital content follows current SEO and AEO best practices.
- Manage digital marketing technology, integrations, vendors, budgets, documentation, user training, and change-management processes.
- Collaborate with Legal, IT, and business partners to support digital privacy, consent management, data governance, security, and compliance with applicable laws and internal policies.
- Lead, coach, and develop team members as assigned, and foster effective collaboration across departments and external partners.
- Monitor digital marketing trends, technologies, and best practices; evaluate new opportunities and recommend practical improvements.
Qualifications
Bachelor’s degree with 5+ years related experience as an individual contributor and 3+ years of people/process managerial experience, or equivalent combination of education and experience.
Required
- Degree in Marketing, Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
- Progressive digital marketing experience, including responsibility for digital strategy, website management, demand generation, marketing technology, and performance measurement.
- Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution, lead management, data quality, integration, and reporting.
- Experience managing content in Sitefinity CMS or a comparable content management system.
- Working knowledge of Google Analytics 4, digital campaign measurement, conversion tracking, dashboard development, and data-informed optimization.
- Basic knowledge of HTML and the ability to make or troubleshoot routine content and formatting updates.
- Strong understanding of SEO, paid media, email marketing, landing-page optimization, lead nurturing, and digital customer journeys.
- Demonstrated ability to translate business goals into actionable digital plans, prioritize competing needs, and manage projects, budgets, vendors, and timelines.
- Strong analytical, problem-solving, organizational, and decision-making skills, with attention to detail and data quality.
- Excellent written, verbal, and interpersonal communication skills, with the ability to collaborate effectively with technical and nontechnical stakeholders.
- Ability to work independently and lead effectively in a fast-paced environment with shifting priorities.
Desired
- Experience leading cross-functional teams.
- Experience with consent management, digital accessibility, account-based marketing, or global digital programs.
- Experience with data visualization, testing and optimization tools, integration platforms, or creative tools such as Canva and Adobe Creative Cloud.
Working Conditions:
- Standard office environment and equipment.
- Up to 10% travel required.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Marketing Job Roles in Michigan
See all 119+ Marketing Jobs in Michigan
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Search Marketing Jobs in MichiganMarketing Jobs in Michigan: Frequently Asked Questions
Which companies sponsor visas for marketing professionals in Michigan?
Michigan's largest visa sponsors for marketing roles tend to be multinational corporations headquartered in the Detroit metro area. General Motors, Ford Motor Company, Stellantis, and Kellogg's have consistent histories of H-1B visa sponsorship for marketing and brand management positions. Healthcare systems including Henry Ford Health and Beaumont Health also sponsor marketing professionals, as does Dow Chemical in Midland.
Which visa types are most common for marketing roles in Michigan?
The H-1B is the most common visa for marketing professionals in Michigan, particularly for roles requiring a bachelor's degree in marketing, communications, or business. Roles like market research analyst and brand manager typically qualify as specialty occupations. Canadians and Mexicans may qualify for the TN visa under the NAFTA/USMCA professional categories, which covers certain management consultants and economists in marketing-adjacent functions.
Which cities in Michigan have the most marketing sponsorship jobs?
Detroit and its suburbs, particularly Dearborn, Troy, and Southfield, account for the largest share of marketing sponsorship jobs in Michigan given the concentration of automotive and financial services headquarters. Ann Arbor is a secondary hub, driven by the University of Michigan ecosystem and its surrounding tech and life sciences companies. Grand Rapids has a smaller but active marketing sector anchored by healthcare and consumer goods employers.
How to find marketing visa sponsorship jobs in Michigan?
Migrate Mate is specifically built for international candidates searching for visa sponsorship roles. You can filter by state and job function to surface Michigan marketing positions where employers have a demonstrated history of sponsoring visas. This saves significant time compared to applying broadly and discovering sponsorship availability late in the process. Migrate Mate's job board focuses exclusively on roles relevant to international professionals.
Are there any Michigan-specific considerations for international marketing professionals?
Michigan's marketing hiring is heavily tied to the automotive industry cycle, which can affect sponsorship volume during downturns. University of Michigan and Michigan State both produce strong marketing talent pipelines, so international candidates benefit from alumni networks and on-campus recruitment at those institutions. Candidates on F-1 OPT should confirm that their specific marketing role qualifies as a specialty occupation before relying on H-1B sponsorship, since generalist roles can face additional USCIS scrutiny.
What is the prevailing wage for sponsored marketing jobs in Michigan?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.