Marketing Visa Sponsorship Jobs in New York
New York is one of the top U.S. markets for marketing visa sponsorship jobs, with major employers including Publicis, IPG, WPP agencies, Google, and Amazon concentrated in Manhattan and Brooklyn. The city's advertising, media, and tech sectors regularly sponsor H-1B visa and O-1 visas for marketing professionals across brand, performance, and product marketing roles.
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Get Access To All JobsJob Title: Global Integrated Marketing Lead (Freemium)
Location: New York, Hybrid (3 days in office)
About Gen:
We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you’re thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality, it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.
How We Work:
Our hybrid work style (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
About the Role:
The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how we show up in market through compelling storytelling, sharp campaign thinking and integrated go-to-market execution across our freemium portfolio: Avast, AVG, Avira and CCleaner, with a primary focus on Avast.
Working at the intersection of Product, Growth Marketing, Brand, Creative, Analytics, Commercial and Global Regional teams, you will craft consumer narratives and lead integrated campaigns end to end, from brief and strategy through to launch execution and post-campaign evaluation, whether that’s a new product, a new campaign platform or a seasonal initiative. You will ensure everything we put in front of consumers is grounded in insight, drives adoption, engagement, conversion and revenue growth, and lands consistently across markets.
About the Team:
The Freemium Marketing team is responsible for commercializing Avast, AVG, Avira and CCleaner, some of the most recognized names in consumer cybersecurity. Working closely with Product, Growth Marketing, Analytics, Creative, Lifecycle Marketing and Regional teams, the Freemium team brings new products and features to market, shaping how customers discover, understand, adopt and upgrade across the portfolio.
The team combines product marketing, integrated marketing, customer insights and commercial strategy to drive engagement, free to paid conversion and long term business growth. The team operates in a fast-paced environment where customer insight, commercial thinking, data-driven decision making and AI-enabled marketing practices come together to deliver meaningful business impact at scale.
Key Responsibilities:
Positioning, Messaging & Storytelling:
- Own the brand and campaign narrative across the Freemium portfolio, from high-level positioning to the copy that lands with consumers
- Develop customer-centric stories that cut through, connect emotionally and clearly communicate product value
- Create compelling messaging and assets for product launches, campaign initiatives and always-on marketing
- Ensure consistent, on-brand storytelling across all customer touchpoints and channels
Go-to-Market Strategy & Launch Execution:
- Lead go-to-market planning and execution across new product launches, campaign initiatives and strategic marketing programs
- Define target audiences, key messages, launch priorities and success metrics
- Partner closely with Product teams to understand the roadmap, shape go-to-market strategies and ensure marketing is aligned to product direction and customer needs
- Drive launch and campaign readiness, coordinating execution across cross-functional stakeholder groups
Integrated Marketing Planning:
- Develop integrated marketing plans across paid, owned, lifecycle, affiliate, partner and regional channels, working closely with global regional teams to adapt and localize programs for key markets
- Partner closely with Growth Marketing teams on acquisition strategy, audience targeting, offer development and launch execution
- Ensure messaging and marketing programs are optimized to drive acquisition, engagement, conversion and retention
- Translate campaign and customer insights into improvements across messaging, customer experiences and go-to-market strategy
Performance & Optimization:
- Own campaign performance end to end, from defining success metrics at the briefing stage through to post-campaign evaluation and learnings
- Define launch KPIs and success metrics in partnership with Analytics teams
- Monitor performance and connect results back to business objectives
- Evaluate campaign results with rigor, connecting performance data back to business outcomes and extracting clear insights that inform the future campaign
- Optimize messaging, campaigns and customer journeys using customer and performance data
- Drive continuous improvement through testing, learning and experimentation
Cross-Functional Leadership:
- Serve as a key strategic partner to the Product team bridging product development and market execution to ensure launches and campaigns are insight-led and commercially effective
- Build strong working relationships with global regional teams to drive consistent, locally relevant marketing execution across markets
- Influence and align stakeholders across Product, Marketing, Analytics, Commercial and Regional teams
- Drive alignment and execution across multiple functions and markets
- Leverage AI tools to improve efficiency, insight generation, content development and planning
About You:
Education: Bachelor’s degree or equivalent practical experience
Experience:
- 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
- Experience leading go-to-market execution across both new product launches and campaign-led initiatives
- A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns
- Experience partnering closely with Product Management and Growth Marketing teams
- Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation
- Experience operating within global, matrixed organizations
- Experience working with global regional teams to adapt and deliver marketing programs across multiple markets
Skills:
- Consumer Storytelling & Messaging
- Go-to-Market Strategy & Execution
- Integrated Marketing Planning
- End-to-End Campaign Management
- Customer Acquisition & Conversion
- Customer Segmentation & Audience Strategy
- Marketing Analytics & Measurement
- Cross-Functional Leadership
- Project & Program Management
- Executive Communication & Presentation
- AI-Enabled Marketing Tools
Personal Attributes:
- A natural storyteller who brings narratives to life across campaigns, channels and creative
- Detail-oriented with rigor across briefs, plans and executional details
- Strategic thinker who connects insight, commercial goals and execution
- Natural problem solver who gets to root causes quickly and drives practical solutions
- Adaptable and quick to shift focus as priorities evolve
- Customer-focused and commercially minded
- Strategic thinker who is data-informed
- Collaborative, adaptable and results-oriented
- Comfortable navigating ambiguity and solving complex business challenges
- Embraces AI as a tool to improve effectiveness, efficiency and innovation
Compensation & Benefits:
The annual base salary for this position is expected to be between $190,000 and $215,000. Base salary is one component of Gen’s total compensation package, which includes:
- 401(k) match
- Health & Wellness: access to medical, dental and vision insurance plans
- Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP)
- Work-Life Balance: unlimited paid time off, company holidays
- Professional Development: annual education reimbursement for job related courses
- Wellness Reimbursement: to cover fitness related expenses
- Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts
Actual salaries will vary based on a candidate’s qualifications, experience, skills and competencies related to the role.
What’s Next:
Your CV will be reviewed by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will be in touch to arrange an initial conversation, a chance to explore your background, what’s compelling you to Gen, and whether there’s a strong mutual fit.
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Compensation Range: $190K - $215K
Job Title: Global Integrated Marketing Lead (Freemium)
Location: New York, Hybrid (3 days in office)
About Gen:
We’re not just a company; we’re a global force. Fiercely committed to ensuring that everyone, everywhere, can live their lives digitally safe. Our family of brands, Norton, Avast, LifeLock, Avira, AVG, Reputation Defender and CCleaner, unite the brightest minds, the sharpest tech and the most diverse thinking to protect over 500 million people. And we’ve built an inclusive workplace, where your well-being is a priority because true success comes from a place of balance and authenticity. When you’re thriving, you’re unstoppable. So, bring us your bold ideas and passion that refuses to quit. The digital world isn’t some distant reality, it’s the world we live in, and we’re ready for it. If you’re ready to push boundaries and be part of something bigger, join #TeamGen.
How We Work:
Our hybrid work style (3 days in the New York office) gives us the face-to-face time to have creative conversations, meaningful meetings, make quick decisions and build relationships. And it’s flexible enough to give you the space to do your best work.
About the Role:
The Global Integrated Marketing Lead, Freemium is a senior individual contributor role responsible for shaping how we show up in market through compelling storytelling, sharp campaign thinking and integrated go-to-market execution across our freemium portfolio: Avast, AVG, Avira and CCleaner, with a primary focus on Avast.
Working at the intersection of Product, Growth Marketing, Brand, Creative, Analytics, Commercial and Global Regional teams, you will craft consumer narratives and lead integrated campaigns end to end, from brief and strategy through to launch execution and post-campaign evaluation, whether that’s a new product, a new campaign platform or a seasonal initiative. You will ensure everything we put in front of consumers is grounded in insight, drives adoption, engagement, conversion and revenue growth, and lands consistently across markets.
About the Team:
The Freemium Marketing team is responsible for commercializing Avast, AVG, Avira and CCleaner, some of the most recognized names in consumer cybersecurity. Working closely with Product, Growth Marketing, Analytics, Creative, Lifecycle Marketing and Regional teams, the Freemium team brings new products and features to market, shaping how customers discover, understand, adopt and upgrade across the portfolio.
The team combines product marketing, integrated marketing, customer insights and commercial strategy to drive engagement, free to paid conversion and long term business growth. The team operates in a fast-paced environment where customer insight, commercial thinking, data-driven decision making and AI-enabled marketing practices come together to deliver meaningful business impact at scale.
Key Responsibilities:
Positioning, Messaging & Storytelling:
- Own the brand and campaign narrative across the Freemium portfolio, from high-level positioning to the copy that lands with consumers
- Develop customer-centric stories that cut through, connect emotionally and clearly communicate product value
- Create compelling messaging and assets for product launches, campaign initiatives and always-on marketing
- Ensure consistent, on-brand storytelling across all customer touchpoints and channels
Go-to-Market Strategy & Launch Execution:
- Lead go-to-market planning and execution across new product launches, campaign initiatives and strategic marketing programs
- Define target audiences, key messages, launch priorities and success metrics
- Partner closely with Product teams to understand the roadmap, shape go-to-market strategies and ensure marketing is aligned to product direction and customer needs
- Drive launch and campaign readiness, coordinating execution across cross-functional stakeholder groups
Integrated Marketing Planning:
- Develop integrated marketing plans across paid, owned, lifecycle, affiliate, partner and regional channels, working closely with global regional teams to adapt and localize programs for key markets
- Partner closely with Growth Marketing teams on acquisition strategy, audience targeting, offer development and launch execution
- Ensure messaging and marketing programs are optimized to drive acquisition, engagement, conversion and retention
- Translate campaign and customer insights into improvements across messaging, customer experiences and go-to-market strategy
Performance & Optimization:
- Own campaign performance end to end, from defining success metrics at the briefing stage through to post-campaign evaluation and learnings
- Define launch KPIs and success metrics in partnership with Analytics teams
- Monitor performance and connect results back to business objectives
- Evaluate campaign results with rigor, connecting performance data back to business outcomes and extracting clear insights that inform the future campaign
- Optimize messaging, campaigns and customer journeys using customer and performance data
- Drive continuous improvement through testing, learning and experimentation
Cross-Functional Leadership:
- Serve as a key strategic partner to the Product team bridging product development and market execution to ensure launches and campaigns are insight-led and commercially effective
- Build strong working relationships with global regional teams to drive consistent, locally relevant marketing execution across markets
- Influence and align stakeholders across Product, Marketing, Analytics, Commercial and Regional teams
- Drive alignment and execution across multiple functions and markets
- Leverage AI tools to improve efficiency, insight generation, content development and planning
About You:
Education: Bachelor’s degree or equivalent practical experience
Experience:
- 8+ years of experience in Integrated Marketing, GTM, Campaign Management or related disciplines
- Experience leading go-to-market execution across both new product launches and campaign-led initiatives
- A strong storytelling background with ability to craft compelling narratives that resonate with consumers and translate complex ideas into clear, engaging copy and campaigns
- Experience partnering closely with Product Management and Growth Marketing teams
- Experienced in evaluating campaign performance end to end, from pre-launch KPI setting through in-flight optimization to post-campaign reporting and insight generation
- Experience operating within global, matrixed organizations
- Experience working with global regional teams to adapt and deliver marketing programs across multiple markets
Skills:
- Consumer Storytelling & Messaging
- Go-to-Market Strategy & Execution
- Integrated Marketing Planning
- End-to-End Campaign Management
- Customer Acquisition & Conversion
- Customer Segmentation & Audience Strategy
- Marketing Analytics & Measurement
- Cross-Functional Leadership
- Project & Program Management
- Executive Communication & Presentation
- AI-Enabled Marketing Tools
Personal Attributes:
- A natural storyteller who brings narratives to life across campaigns, channels and creative
- Detail-oriented with rigor across briefs, plans and executional details
- Strategic thinker who connects insight, commercial goals and execution
- Natural problem solver who gets to root causes quickly and drives practical solutions
- Adaptable and quick to shift focus as priorities evolve
- Customer-focused and commercially minded
- Strategic thinker who is data-informed
- Collaborative, adaptable and results-oriented
- Comfortable navigating ambiguity and solving complex business challenges
- Embraces AI as a tool to improve effectiveness, efficiency and innovation
Compensation & Benefits:
The annual base salary for this position is expected to be between $190,000 and $215,000. Base salary is one component of Gen’s total compensation package, which includes:
- 401(k) match
- Health & Wellness: access to medical, dental and vision insurance plans
- Financial Security: opportunities to invest through our Employee Stock Purchase Plan (ESPP)
- Work-Life Balance: unlimited paid time off, company holidays
- Professional Development: annual education reimbursement for job related courses
- Wellness Reimbursement: to cover fitness related expenses
- Additional Perks: access to commuter spending accounts, legal assistance plans, family support services and exclusive employee discounts
Actual salaries will vary based on a candidate’s qualifications, experience, skills and competencies related to the role.
What’s Next:
Your CV will be reviewed by the recruiter and hiring manager to assess the scope of your role, the impact you’ve delivered, and how your experience aligns with the position. If shortlisted, the recruiter will be in touch to arrange an initial conversation, a chance to explore your background, what’s compelling you to Gen, and whether there’s a strong mutual fit.
Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.
Compensation Range: $190K - $215K
Marketing Job Roles in New York
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Search Marketing Jobs in New YorkMarketing Jobs in New York: Frequently Asked Questions
Which companies sponsor visas for marketing roles in New York?
Large advertising holding companies, including Publicis Groupe, Interpublic Group, and Omnicom, are among the most active sponsors for marketing roles in New York. Tech firms like Google, Amazon, and Meta also file H-1B petitions regularly for marketing positions at their New York offices. In-house marketing teams at financial services firms and media companies such as Condé Nast and NBCUniversal also sponsor internationally.
Which visa types are most common for marketing roles in New York?
The H-1B is the most common visa for marketing roles in New York, typically used for positions like marketing analyst, SEO manager, or product marketing manager that require a bachelor's degree in a specific field such as marketing, communications, or business. The O-1A is an option for marketing professionals with demonstrated exceptional ability, such as industry awards or significant media coverage. Some roles also qualify under the L-1 visa intracompany transfer category.
Which cities in New York have the most marketing sponsorship jobs?
Manhattan accounts for the overwhelming majority of marketing visa sponsorship jobs in New York state, driven by its concentration of advertising agencies, media companies, and tech offices. Brooklyn has a growing presence, particularly in digital marketing and creative roles at startups and DTC brands. Outside New York City, sponsorship opportunities are limited, though Albany and Buffalo occasionally have openings at larger regional employers.
How to find marketing visa sponsorship jobs in New York?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it practical to search for marketing roles in New York without sorting through positions that don't offer sponsorship. You can filter by role type, covering brand, performance, content, and product marketing positions, and narrow results to New York employers. This saves significant time compared to applying broadly and discovering sponsorship limitations late in the process.
Are there any New York-specific considerations for marketing visa sponsorship?
New York City's advertising and media industry has a strong university pipeline from NYU, Columbia, and Fordham, which means competition for sponsored marketing roles is high. Employers filing H-1B petitions for marketing positions must meet Department of Labor prevailing wage requirements for the New York City metropolitan area, which reflect the city's higher cost of living. Marketing roles framed around data analysis or marketing technology tend to have stronger sponsorship cases than purely creative or communications-focused positions.
What is the prevailing wage for sponsored marketing jobs in New York?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.