Social Media Marketing Visa Sponsorship Jobs in Michigan
Michigan's social media marketing hiring spans Detroit's automotive giants like Ford and General Motors, healthcare systems including Henry Ford Health, and a growing startup scene in Grand Rapids and Ann Arbor. Companies in these industries increasingly sponsor international talent for content strategy, paid media, and brand management roles requiring specialized digital expertise.
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Get Access To All JobsJob Summary:
The Senior Digital Marketing Manager leads the strategy, execution, and optimization of digital marketing programs that strengthen the customer experience, generate qualified demand, and support business growth. This role owns the digital marketing ecosystem—including the website, marketing automation, CRM alignment, analytics, and related integrations—and works closely with Marketing, Sales, Product, IT, and external partners to deliver measurable results.
Essential Job Responsibilities:
- Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
- Own the digital customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
- Manage the company website using Sitefinity CMS, including content publishing, page development, governance, quality assurance, accessibility, search optimization, and coordination of technical enhancements. Sitefinity experience is helpful, but experience managing a comparable enterprise CMS is acceptable.
- Partner with internal stakeholders and outside agencies to plan, produce, maintain, and optimize audience-focused digital content and campaign experiences.
- Lead global demand-generation and lead-management programs, including managing MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes.
- Administer and optimize HubSpot marketing automation, including workflows, email programs, forms, lists, campaign tracking, data quality, reporting, and platform governance.
- Work closely with Sales and the Salesforce.com administrator to maintain effective CRM and marketing automation integration, improve lead lifecycle management, and support reliable campaign attribution and reporting.
- Use Google Analytics 4 and other reporting tools to establish KPIs, build dashboards, analyze audience and campaign performance, identify insights, and recommend improvements.
- Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads, ensuring digital content follows current SEO and AEO best practices.
- Manage digital marketing technology, integrations, vendors, budgets, documentation, user training, and change-management processes.
- Collaborate with Legal, IT, and business partners to support digital privacy, consent management, data governance, security, and compliance with applicable laws and internal policies.
- Lead, coach, and develop team members as assigned, and foster effective collaboration across departments and external partners.
- Monitor digital marketing trends, technologies, and best practices; evaluate new opportunities and recommend practical improvements.
Qualifications
Bachelor’s degree with 5+ years related experience as an individual contributor and 3+ years of people/process managerial experience, or equivalent combination of education and experience.
Required
- Degree in Marketing, Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
- Progressive digital marketing experience, including responsibility for digital strategy, website management, demand generation, marketing technology, and performance measurement.
- Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution, lead management, data quality, integration, and reporting.
- Experience managing content in Sitefinity CMS or a comparable content management system.
- Working knowledge of Google Analytics 4, digital campaign measurement, conversion tracking, dashboard development, and data-informed optimization.
- Basic knowledge of HTML and the ability to make or troubleshoot routine content and formatting updates.
- Strong understanding of SEO, paid media, email marketing, landing-page optimization, lead nurturing, and digital customer journeys.
- Demonstrated ability to translate business goals into actionable digital plans, prioritize competing needs, and manage projects, budgets, vendors, and timelines.
- Strong analytical, problem-solving, organizational, and decision-making skills, with attention to detail and data quality.
- Excellent written, verbal, and interpersonal communication skills, with the ability to collaborate effectively with technical and nontechnical stakeholders.
- Ability to work independently and lead effectively in a fast-paced environment with shifting priorities.
Desired
- Experience leading cross-functional teams.
- Experience with consent management, digital accessibility, account-based marketing, or global digital programs.
- Experience with data visualization, testing and optimization tools, integration platforms, or creative tools such as Canva and Adobe Creative Cloud.
Working Conditions:
- Standard office environment and equipment.
- Up to 10% travel required.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Job Summary:
The Senior Digital Marketing Manager leads the strategy, execution, and optimization of digital marketing programs that strengthen the customer experience, generate qualified demand, and support business growth. This role owns the digital marketing ecosystem—including the website, marketing automation, CRM alignment, analytics, and related integrations—and works closely with Marketing, Sales, Product, IT, and external partners to deliver measurable results.
Essential Job Responsibilities:
- Develop and lead an integrated digital marketing strategy aligned with business objectives, audience needs, brand priorities, and budget.
- Own the digital customer journey across the corporate website, landing pages, email, paid media, organic search, social media, and other digital touchpoints.
- Manage the company website using Sitefinity CMS, including content publishing, page development, governance, quality assurance, accessibility, search optimization, and coordination of technical enhancements. Sitefinity experience is helpful, but experience managing a comparable enterprise CMS is acceptable.
- Partner with internal stakeholders and outside agencies to plan, produce, maintain, and optimize audience-focused digital content and campaign experiences.
- Lead global demand-generation and lead-management programs, including managing MQL flow across regions, campaign planning, audience segmentation, landing pages, forms, lead nurturing, lead scoring, routing, and sales follow-up processes.
- Administer and optimize HubSpot marketing automation, including workflows, email programs, forms, lists, campaign tracking, data quality, reporting, and platform governance.
- Work closely with Sales and the Salesforce.com administrator to maintain effective CRM and marketing automation integration, improve lead lifecycle management, and support reliable campaign attribution and reporting.
- Use Google Analytics 4 and other reporting tools to establish KPIs, build dashboards, analyze audience and campaign performance, identify insights, and recommend improvements.
- Plan and optimize SEO, answer engine optimization (AEO), paid search, paid social, email, and other digital programs to increase relevant traffic, engagement, conversions, and qualified leads, ensuring digital content follows current SEO and AEO best practices.
- Manage digital marketing technology, integrations, vendors, budgets, documentation, user training, and change-management processes.
- Collaborate with Legal, IT, and business partners to support digital privacy, consent management, data governance, security, and compliance with applicable laws and internal policies.
- Lead, coach, and develop team members as assigned, and foster effective collaboration across departments and external partners.
- Monitor digital marketing trends, technologies, and best practices; evaluate new opportunities and recommend practical improvements.
Qualifications
Bachelor’s degree with 5+ years related experience as an individual contributor and 3+ years of people/process managerial experience, or equivalent combination of education and experience.
Required
- Degree in Marketing, Business, Communications, Information Technology, or a related field, or an equivalent combination of education and experience.
- Progressive digital marketing experience, including responsibility for digital strategy, website management, demand generation, marketing technology, and performance measurement.
- Hands-on experience with Salesforce.com and HubSpot marketing automation, including campaign execution, lead management, data quality, integration, and reporting.
- Experience managing content in Sitefinity CMS or a comparable content management system.
- Working knowledge of Google Analytics 4, digital campaign measurement, conversion tracking, dashboard development, and data-informed optimization.
- Basic knowledge of HTML and the ability to make or troubleshoot routine content and formatting updates.
- Strong understanding of SEO, paid media, email marketing, landing-page optimization, lead nurturing, and digital customer journeys.
- Demonstrated ability to translate business goals into actionable digital plans, prioritize competing needs, and manage projects, budgets, vendors, and timelines.
- Strong analytical, problem-solving, organizational, and decision-making skills, with attention to detail and data quality.
- Excellent written, verbal, and interpersonal communication skills, with the ability to collaborate effectively with technical and nontechnical stakeholders.
- Ability to work independently and lead effectively in a fast-paced environment with shifting priorities.
Desired
- Experience leading cross-functional teams.
- Experience with consent management, digital accessibility, account-based marketing, or global digital programs.
- Experience with data visualization, testing and optimization tools, integration platforms, or creative tools such as Canva and Adobe Creative Cloud.
Working Conditions:
- Standard office environment and equipment.
- Up to 10% travel required.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Social Media Marketing Job Roles in Michigan
See all 48+ Social Media Marketing Jobs in Michigan
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Search Social Media Marketing Jobs in MichiganSocial Media Marketing Jobs in Michigan: Frequently Asked Questions
Which companies in Michigan sponsor visas for social media marketing roles?
Michigan's largest visa sponsors for marketing roles include Ford Motor Company, General Motors, Stellantis, Henry Ford Health, and Rocket Companies in Detroit. University of Michigan and Michigan State University also hire international marketing professionals. Grand Rapids-based firms in healthcare and manufacturing, including Spectrum Health and Meijer, have sponsored marketing positions, though sponsorship availability varies by role and hiring cycle.
Which visa types are most common for social media marketing jobs in Michigan?
The H-1B visa is the most common visa for social media marketing roles in Michigan, as positions requiring a bachelor's degree in marketing, communications, or a related field typically qualify as specialty occupations. The O-1A is an option for candidates with demonstrated extraordinary achievement. Canadians and Mexicans may qualify for TN visa status under the marketing professional category, which does not require lottery selection.
Which cities in Michigan have the most social media marketing sponsorship jobs?
Detroit and its suburbs, including Dearborn, Troy, and Southfield, concentrate the largest share of sponsored marketing roles due to the automotive and financial services industries headquartered there. Ann Arbor follows, driven by the University of Michigan and its affiliated tech and healthcare employers. Grand Rapids is emerging as a secondary market, particularly within healthcare, retail, and consumer goods companies seeking digital marketing talent.
How to find social media marketing visa sponsorship jobs in Michigan?
Migrate Mate is built specifically for international job seekers and filters social media marketing roles in Michigan by visa sponsorship status, so you're not sifting through listings from employers who won't sponsor. Search by role type and location to surface content strategist, paid social, and brand management positions at Michigan companies with a documented history of sponsoring international hires.
Are there any Michigan-specific considerations for international social media marketing candidates?
Michigan's prevailing wage requirements for H-1B social media marketing roles are benchmarked against Detroit and Grand Rapids metro rates through the Department of Labor, so employers must offer wages meeting the area's wage level for the specific job title. Michigan's heavy industry concentration means many marketing roles are tied to automotive or healthcare sectors, where demonstrating niche B2B or regulated-industry content experience strengthens a candidate's sponsorship case.
What is the prevailing wage for sponsored social media marketing jobs in Michigan?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.