Social Media Marketing Visa Sponsorship Jobs in Washington
Washington state is a strong market for social media marketing professionals seeking visa sponsorship, with major employers like Microsoft, Amazon, and Expedia headquartered in Seattle and the broader Puget Sound region. The state's concentration of tech, e-commerce, and retail brands creates consistent demand for skilled social media marketers from international backgrounds.
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Amazon Gaming is hiring a bold, creatively Global Brand Lead to build, shape, and scale the Luna brand from the ground up. This is not a brand maintenance role, this is a brand creation role. You will be the architect of a brand that defines what gaming means at Amazon, establishing the brand identity, voice, visual language, and emotional connection that resonates with players around the world.
The ideal candidate has a proven track record of building brands from scratch, not inheriting established playbooks, but writing them. You thrive in ambiguity, see white space as opportunity, and have the creative instincts and strategic rigor to transform a nascent brand into a cultural force. You are equal parts storyteller and disciplined brand strategist, with the ability to inspire creative teams, challenge conventions, and rally an organization around a shared brand vision.
KEY JOB RESPONSIBILITIES
- Build the Amazon Luna brand from the ground up, defining the brand purpose, positioning, personality, architecture, and visual identity system
- Build, lead, and inspire a high-performing global brand team, attracting top creative and strategic talent who are passionate about gaming and brand-building
- Develop and codify brand pillars, brand guidelines, and a brand book that serves as the single source of truth for how Luna shows up in the world
- Create a brand architecture framework that clearly defines the relationship between the master brand and individual title brands, sub-brands, and services, ensuring coherence without constraining creative expression
- Lead the development of the brand's tone of voice, messaging hierarchy, and storytelling framework, ensuring it is authentic to gaming culture and differentiated from competitors
- Champion a "brand-first" mindset across the organization, educating stakeholders on the long-term value of brand investment and ensuring brand considerations are embedded in every marketing decision
- Establish the brand health measurement framework for Luna, defining baseline metrics, setting targets, and building dashboards that track brand awareness, consideration, preference, and sentiment across key markets
- Develop and implement brand tracking studies in partnership with research and insights teams, ensuring the organization has a clear, data-backed understanding of how the brand is perceived
- Lead the development and execution of global brand campaigns, from strategic brief through creative development, production, and multi-market rollout
- Collaborate with Games Marketing teams to drive experiential and event-based brand activations (Summer Games Fest, Gamescom, TwitchCon, etc) that bring the brand to life in physical and digital spaces
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Demonstrated experience building a brand from scratch or leading a major rebrand/brand transformation, not just managing an established brand, but creating one
PREFERRED QUALIFICATIONS
- Experience owning a global brand and driving aggressive brand awareness and growth goals
- Experience in the gaming or interactive entertainment industry with a deep understanding of gaming culture, communities, and player motivations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Culver City - 187,000.00 - 252,900.00 USD annually
USA, WA, Seattle - 187,000.00 - 252,900.00 USD annually
DESCRIPTION
Amazon Gaming is hiring a bold, creatively Global Brand Lead to build, shape, and scale the Luna brand from the ground up. This is not a brand maintenance role, this is a brand creation role. You will be the architect of a brand that defines what gaming means at Amazon, establishing the brand identity, voice, visual language, and emotional connection that resonates with players around the world.
The ideal candidate has a proven track record of building brands from scratch, not inheriting established playbooks, but writing them. You thrive in ambiguity, see white space as opportunity, and have the creative instincts and strategic rigor to transform a nascent brand into a cultural force. You are equal parts storyteller and disciplined brand strategist, with the ability to inspire creative teams, challenge conventions, and rally an organization around a shared brand vision.
KEY JOB RESPONSIBILITIES
- Build the Amazon Luna brand from the ground up, defining the brand purpose, positioning, personality, architecture, and visual identity system
- Build, lead, and inspire a high-performing global brand team, attracting top creative and strategic talent who are passionate about gaming and brand-building
- Develop and codify brand pillars, brand guidelines, and a brand book that serves as the single source of truth for how Luna shows up in the world
- Create a brand architecture framework that clearly defines the relationship between the master brand and individual title brands, sub-brands, and services, ensuring coherence without constraining creative expression
- Lead the development of the brand's tone of voice, messaging hierarchy, and storytelling framework, ensuring it is authentic to gaming culture and differentiated from competitors
- Champion a "brand-first" mindset across the organization, educating stakeholders on the long-term value of brand investment and ensuring brand considerations are embedded in every marketing decision
- Establish the brand health measurement framework for Luna, defining baseline metrics, setting targets, and building dashboards that track brand awareness, consideration, preference, and sentiment across key markets
- Develop and implement brand tracking studies in partnership with research and insights teams, ensuring the organization has a clear, data-backed understanding of how the brand is perceived
- Lead the development and execution of global brand campaigns, from strategic brief through creative development, production, and multi-market rollout
- Collaborate with Games Marketing teams to drive experiential and event-based brand activations (Summer Games Fest, Gamescom, TwitchCon, etc) that bring the brand to life in physical and digital spaces
BASIC QUALIFICATIONS
- 8+ years of professional non-internship marketing experience
- Experience managing teams
- Experience using data and metrics to drive improvements
- Experience driving direction and alignment with cross-functional teams
- Demonstrated experience building a brand from scratch or leading a major rebrand/brand transformation, not just managing an established brand, but creating one
PREFERRED QUALIFICATIONS
- Experience owning a global brand and driving aggressive brand awareness and growth goals
- Experience in the gaming or interactive entertainment industry with a deep understanding of gaming culture, communities, and player motivations
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Culver City - 187,000.00 - 252,900.00 USD annually
USA, WA, Seattle - 187,000.00 - 252,900.00 USD annually
Social Media Marketing Job Roles in Washington
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Search Social Media Marketing Jobs in WashingtonSocial Media Marketing Jobs in Washington: Frequently Asked Questions
Which companies sponsor visas for social media marketers in Washington?
Technology and e-commerce companies lead sponsorship activity for social media marketing roles in Washington. Microsoft, Amazon, Expedia, Zillow, and T-Mobile have all filed H-1B visa Labor Condition Applications for marketing positions in the state. Retail and consumer brands headquartered in the greater Seattle area, as well as digital agencies serving those clients, also appear in federal sponsorship disclosure data.
Which visa types are most common for social media marketing roles in Washington?
The H-1B is the most common visa for social media marketing professionals in Washington, provided the role qualifies as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Australian citizens working in these roles may pursue the E-3 visa instead, which has no lottery and is generally faster to obtain. O-1 visas are an option for marketers with demonstrated exceptional achievement.
Which cities in Washington have the most social media marketing sponsorship jobs?
Seattle accounts for the large majority of social media marketing sponsorship jobs in Washington, driven by its dense concentration of technology and e-commerce headquarters. Bellevue and Redmond, home to Microsoft's main campus and numerous tech firms, are also active hiring markets. Tacoma and Spokane have smaller but growing marketing sectors, primarily through regional healthcare, retail, and higher education employers.
How to find social media marketing visa sponsorship jobs in Washington?
Migrate Mate is built specifically for international job seekers and filters social media marketing roles in Washington by verified sponsorship history. Rather than sorting through thousands of generic postings, you can search by role type, location, and visa category to surface employers in Washington who have sponsored marketing professionals before. This makes it significantly easier to focus your applications on companies that are genuinely open to international candidates.
Are there state-specific considerations for social media marketing sponsorship jobs in Washington?
Washington has no state income tax, which affects how prevailing wage calculations compare to other states when employers file a Labor Condition Application. Seattle's high cost of living means the Department of Labor's prevailing wage benchmarks for marketing roles tend to be elevated relative to national averages. Washington's strong university system, including the University of Washington, also produces a local talent pipeline that employers may reference when assessing sponsorship need for international candidates.
What is the prevailing wage for sponsored social media marketing jobs in Washington?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.