Content Manager Visa Sponsorship Jobs in Texas
Texas is a major hub for content manager roles, with employers across tech, energy, healthcare, and media actively hiring in Austin, Houston, Dallas, and San Antonio. Companies like Dell, IBM, AT&T, and a growing number of Austin-based SaaS firms have established track records of sponsoring skilled foreign nationals in content and marketing functions.
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Get Access To All JobsAt SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Position Overview:
We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!
Key Responsibilities:
- Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
- Oversee and manage the customer content journey for SolarWinds Observability, including ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
- Manage the content calendar for the Observability Expand Demand Generation team.
- Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms.
- Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content.
- Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments.
- Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
- Align messaging of demand gen content with company best practices, personas, and overall brand guidelines.
- Researches and recommends personalized content opportunities for existing customer segments.
- Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines.
- Conduct thorough fact-checking and research to ensure accuracy and credibility of content.
- Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving.
- Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches.
- Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs.
- Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.
Qualifications
- Bachelor's degree in English, Marketing, Communications, or related field
- 5+ years of experience as a copywriter, digital focus a plus
- Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
- Familiarity with Generative AI tools for scalable content creation
- Excellent written and verbal communication skills with a strong attention to detail
- Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
- Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
- Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
- Background in IT software a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
At SolarWinds, we're a people-first company. Our purpose is to enrich the lives of the people we serve—including our employees, customers, shareholders, partners, and communities. Join us in our mission to help customers accelerate business transformation with simple, powerful, and secure solutions.
The ideal candidate thrives in an innovative, fast-paced environment and is collaborative, accountable, ready, and empathetic. We're looking for individuals who believe they can accomplish more as a team and create lasting growth for themselves and others. We hire based on attitude, competency, and commitment. Solarians are ready to advance our world-class solutions in a fast-paced environment and accept the challenge to lead with purpose. If you're looking to build your career with an exceptional team, you've come to the right place. Join SolarWinds and grow with us!
Position Overview:
We are seeking a talented and experienced Content Marketing Manager to join our Observability Demand Generation team. As a Content Marketing Manager, you will be responsible for supporting campaigns and demand generation activities to support customer marketing by writing thoughtful content that drives engagement, retention, expansion, and advocacy. If you have a knack for translating complex topics into engaging content that strengthens our relationships with existing customers, then we want to hear from you!
Key Responsibilities:
- Your primary responsibilities will include copywriting various types of marketing content and writing brand-level copy for banner ads, website landing pages, and much more.
- Oversee and manage the customer content journey for SolarWinds Observability, including ensuring each stage of the journey has the right content aligned to ICPs and personas to move customers from adoption to retention to expansion to advocacy.
- Manage the content calendar for the Observability Expand Demand Generation team.
- Creates compelling content (email, PPC, event copy, landing pages and more) to support full-funnel customer campaigns across various platforms.
- Build a repeatable content repurposing framework that extends the life of pillar assets, turning benchmark reports, webinars, and major campaigns into sustained streams of derivative content.
- Develop content series and editorial calendars that balance evergreen educational content with timely commentary on market shifts, observability and AI developments.
- Leverage generative AI tools to assist in content creation like blog posts, paid ads, emails, product descriptions, or website copy. Instead of starting from a blank page, use AI to generate ideas, outlines, or drafts, then shape the content so it sounds clear, useful, and human.
- Align messaging of demand gen content with company best practices, personas, and overall brand guidelines.
- Researches and recommends personalized content opportunities for existing customer segments.
- Reviews and edits written content for accuracy, clarity, grammar, punctuation, and spelling, ensuring adherence to our company's style and brand guidelines.
- Conduct thorough fact-checking and research to ensure accuracy and credibility of content.
- Fluency in SEO, AEO, and content distribution strategies, with a strong grasp of how algorithms and search behavior are evolving.
- Collaborates cross-functionally with marketing, sales, product, and external agencies to ensure content is aligned with marketing campaigns and product launches.
- Monitors and analyzes content performance metrics, using data-driven insights to optimize our content strategy and improve KPIs.
- Stays updated on industry trends, competitor activities, and best practices to continuously improve content effectiveness and relevance.
Qualifications
- Bachelor's degree in English, Marketing, Communications, or related field
- 5+ years of experience as a copywriter, digital focus a plus
- Proven experience as a writer, Content Marketing Manager or similar role in a B2B or B2C environment
- Familiarity with Generative AI tools for scalable content creation
- Excellent written and verbal communication skills with a strong attention to detail
- Understanding of SEO and digital content optimization with a familiar of SEO tools (ahrefs, SEMrush, etc)
- Experience with content management systems (CMS), marketing automation tools and project management software (like Asana) a plus
- Strong leadership and project management skills, with the ability to manage multiple projects simultaneously
- Background in IT software a plus
SolarWinds is an Equal Employment Opportunity Employer. SolarWinds will consider all qualified applicants for employment without regard to race, color, religion, sex, age, national origin, sexual orientation, gender identity, marital status, disability, veteran status or any other characteristic protected by law.
All applications are treated in accordance with the SolarWinds Privacy Notice: https://www.solarwinds.com/applicant-privacy-notice
Content Manager Job Roles in Texas
See all 135+ Content Manager Jobs in Texas
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Search Content Manager Jobs in TexasContent Manager Jobs in Texas: Frequently Asked Questions
Which companies sponsor visas for content managers in Texas?
Large Texas-based employers with consistent H-1B visa sponsorship histories include Dell Technologies, IBM, AT&T, Amazon (with significant Austin and Dallas operations), and Oracle. Enterprise technology and healthcare companies tend to have dedicated immigration support teams, making them more likely to sponsor content manager roles than smaller agencies or startups. Reviewing past LCA filings on the DOL disclosure database can confirm a company's recent sponsorship activity.
Which visa types are most common for content manager roles in Texas?
The H-1B is the most common visa for content managers in Texas, provided the role requires a bachelor's degree in a specific field such as communications, marketing, or journalism. Candidates from Australia may qualify for the E-3 visa, which bypasses the H-1B lottery. Canadian and Mexican nationals can explore the TN visa under the USMCA, though the content manager role must clearly meet specialty occupation standards for any of these categories.
Which cities in Texas have the most content manager sponsorship jobs?
Austin leads Texas for content manager sponsorship activity, driven by a dense concentration of technology companies and SaaS startups. Dallas-Fort Worth follows closely, with large corporate headquarters across finance, telecom, and logistics creating demand for senior content roles. Houston adds significant volume through energy companies and healthcare systems. San Antonio has a smaller but growing market, particularly among cybersecurity and government contracting firms.
How to find content manager visa sponsorship jobs in Texas?
Migrate Mate filters job listings specifically by visa sponsorship availability, making it straightforward to browse content manager openings in Texas without sorting through roles that don't offer sponsorship. You can narrow results by city, industry, and visa type to find employers already set up to sponsor. Because sponsorship willingness can change, checking Migrate Mate regularly for new Texas postings gives you the most current picture of the market.
Are there any Texas-specific considerations for content manager visa sponsorship?
Texas has no state income tax, which affects prevailing wage comparisons when the Department of Labor benchmarks compensation for LCA filings. Austin's fast-growing tech sector has attracted several university pipelines, with UT Austin and Texas A&M producing graduates who compete for the same roles, so employer sponsorship decisions are sometimes influenced by local candidate availability. Content managers in specialized industries like energy or healthcare may find sponsorship more accessible due to niche subject-matter requirements.
What is the prevailing wage for sponsored content manager jobs in Texas?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.