Account Based Marketing Manager Jobs in USA with Visa Sponsorship
Account Based Marketing Manager roles are among the more sponsorship-friendly positions in B2B marketing. Most require a bachelor's degree in marketing, business, or a related field, and the specialty occupation standard is well-established for this title at mid-size and enterprise technology companies. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week. Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category. A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."
ABOUT YOU
You are a growth-oriented ABM marketer who believes marketing should directly impact revenue — and you have the results to prove it. You thrive in fast-paced environments, manage multiple programs with confidence, and love designing integrated campaigns that increase demand, attract target audiences, and elevate awareness of a category-defining platform. You blend creativity with analytical rigor, and you're excited to leverage AI to increase speed, precision, personalization, and impact across campaign workflows. You think in systems and understand how channels, messaging, data, and operations connect across the buyer's journey. You take pride in turning strategy into clear, executable plans, communicate effectively across teams, and bring curiosity and proactive problem-solving to every project — all while maintaining a high bar for quality and execution.
BASIC QUALIFICATIONS
- 4+ years of B2B marketing experience, ideally in SaaS or a high-growth technology environment.
- Strong understanding of demand generation, segmentation, and go-to-market strategy.
- Proven experience defining ICPs, personas, and audience segments to inform campaign strategy.
- Hands-on experience with digital marketing channels, such as LinkedIn, third-party media and sponsorships, email marketing, webinars, and event promotion.
- Familiarity with AI tools for research, content iteration, testing, and performance analysis.
- Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
- Strong analytical skills with a solid grasp of B2B and SaaS performance metrics.
- Excellent project management and cross-functional collaboration skills.
- Clear, concise written and verbal communication abilities.
KEY RESPONSIBILITIES
- Develop and execute integrated, multi-channel demand generation campaigns that drive net-new leads and pipeline growth.
- Establish a deep understanding of Tulip's go-to-market strategy and define ICPs, personas, and segmentation to inform targeting, messaging, and campaign design.
- Use AI tools to accelerate research, content creation, experimentation, and optimization.
- Partner with product marketing, content, sales, and RevOps to align on messaging, targeting, and performance goals.
- Oversee campaign execution, asset development, and external partners.
- Analyze and report on performance to optimize ROI and pipeline contribution.
KEY COLLABORATORS
- BDRs/SDRs
- Product Marketing
- Content Marketing
- Digital Marketing
- Account Executives / Sales Leadership
WORKING AT TULIP
We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered. We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
- An inclusive, dog-friendly office with diverse and inspiring colleagues
We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.
The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity.
Expected compensation ranges for this role may change over time. The salary range for this position is $115,000 to $150,000 per year. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
INTRODUCTION
This role is located in Somerville, MA - We are a hybrid work environment and are in the office 3+ days/per week. Tulip, the leader in AI-native frontline operations, is helping companies around the world equip their workforce with composable, connected apps, leading to higher quality work, improved efficiency, and end-to-end traceability across operations. Tulip's cloud-native, no-code platform, powered by embedded AI, is driving the digital transformation of industrial environments through composable, human-centric solutions that go beyond disrupting the Manufacturing Execution System (MES) category. A spinoff out of MIT, Tulip is headquartered in Somerville, MA, with offices in Germany, Hungary, Singapore, and Israel. Tulip has been recognized as a World Economic Forum Global Innovator, a 2024 Deloitte Technology Fast award winner, one of Energage's Top Workplaces USA, and one of Built In Boston's "Best Places to Work" and "Best Midsize Places to Work."
ABOUT YOU
You are a growth-oriented ABM marketer who believes marketing should directly impact revenue — and you have the results to prove it. You thrive in fast-paced environments, manage multiple programs with confidence, and love designing integrated campaigns that increase demand, attract target audiences, and elevate awareness of a category-defining platform. You blend creativity with analytical rigor, and you're excited to leverage AI to increase speed, precision, personalization, and impact across campaign workflows. You think in systems and understand how channels, messaging, data, and operations connect across the buyer's journey. You take pride in turning strategy into clear, executable plans, communicate effectively across teams, and bring curiosity and proactive problem-solving to every project — all while maintaining a high bar for quality and execution.
BASIC QUALIFICATIONS
- 4+ years of B2B marketing experience, ideally in SaaS or a high-growth technology environment.
- Strong understanding of demand generation, segmentation, and go-to-market strategy.
- Proven experience defining ICPs, personas, and audience segments to inform campaign strategy.
- Hands-on experience with digital marketing channels, such as LinkedIn, third-party media and sponsorships, email marketing, webinars, and event promotion.
- Familiarity with AI tools for research, content iteration, testing, and performance analysis.
- Experience with marketing automation and CRM tools (HubSpot, Marketo, Salesforce).
- Strong analytical skills with a solid grasp of B2B and SaaS performance metrics.
- Excellent project management and cross-functional collaboration skills.
- Clear, concise written and verbal communication abilities.
KEY RESPONSIBILITIES
- Develop and execute integrated, multi-channel demand generation campaigns that drive net-new leads and pipeline growth.
- Establish a deep understanding of Tulip's go-to-market strategy and define ICPs, personas, and segmentation to inform targeting, messaging, and campaign design.
- Use AI tools to accelerate research, content creation, experimentation, and optimization.
- Partner with product marketing, content, sales, and RevOps to align on messaging, targeting, and performance goals.
- Oversee campaign execution, asset development, and external partners.
- Analyze and report on performance to optimize ROI and pipeline contribution.
KEY COLLABORATORS
- BDRs/SDRs
- Product Marketing
- Content Marketing
- Digital Marketing
- Account Executives / Sales Leadership
WORKING AT TULIP
We know even great candidates experience imposter syndrome. Even if you don't match every requirement, applying gives you the opportunity to be considered. We're building a strong, diverse team that values hard work, families, and personal well-being. Benefits of working with us include:
- Direct impact on product and culture
- Company equity
- Competitive benefits package including Health, Dental, Vision, Short-term Disability, Long-term Disability, Life Insurance, AD&D Insurance, Flexible Spending Account (FSA), Commuter Benefits, Parental Leave, and 401(K)
- Flexible work schedule and unlimited vacation policy
- Virtual company events and happy hours
- Fitness subsidies
- An inclusive, dog-friendly office with diverse and inspiring colleagues
We are an equal opportunity employer. At Tulip, we celebrate all. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Help us build an inclusive community that will transform frontline operations.
The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range posted, actual compensation will be determined depending on multiple factors including job-related knowledge & skills, experience, business needs, geographical location, market compensation data, and internal equity.
Expected compensation ranges for this role may change over time. The salary range for this position is $115,000 to $150,000 per year. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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Get Access To All JobsTips for Finding Visa Sponsorship as an Account Based Marketing Manager
Target B2B technology companies first
Enterprise SaaS and technology firms run the most active ABM programs and file the highest volume of sponsorship petitions for this role. Their marketing teams are large enough to justify headcount and experienced enough to navigate the visa process without hesitation.
Frame your degree field precisely
USCIS requires your degree to relate directly to the role. Marketing, business administration, communications, and information systems all qualify cleanly. If your degree is in an adjacent field, document how your coursework maps to ABM strategy, demand generation, and campaign management functions.
Lead with measurable pipeline impact
Sponsoring employers want evidence that you move revenue, not just run campaigns. Quantify pipeline influenced, account penetration rates, and deal velocity improvements in your resume. Numbers translate across borders and give hiring managers a concrete case to build around internally.
Raise sponsorship after demonstrating your expertise
ABM is a specialized enough function that strong candidates have real leverage. Use the interview process to establish your value before the sponsorship conversation. Employers who are convinced you are the right hire are far more likely to move forward with visa paperwork.
Understand which visa fits your situation
Australians should explore the E-3 visa, which avoids the H-1B lottery entirely and can be filed within weeks of an offer. Canadians and Mexicans may qualify under TN status in the marketing manager category. H-1B remains the standard path for all other nationalities.
Prepare your employer for the LCA step
Many hiring managers have never sponsored before and stall at the Labor Condition Application. Explaining that the LCA is a Department of Labor filing, not a lengthy government investigation, and typically takes under two weeks, often resolves the hesitation before it derails your offer.
Frequently Asked Questions
Does Account Based Marketing Manager qualify as a specialty occupation for H-1B purposes?
Yes, in most cases. USCIS evaluates specialty occupation based on whether the role normally requires a bachelor's degree in a specific field. ABM Manager roles at technology and enterprise companies consistently cite marketing, business, or communications degrees as requirements. Roles where any degree is acceptable regardless of field are harder to approve, so the job description wording matters significantly.
Which companies are most likely to sponsor an Account Based Marketing Manager?
Mid-size to large B2B SaaS companies are the most consistent sponsors for this role. Firms with dedicated demand generation or revenue marketing teams, particularly in cybersecurity, cloud infrastructure, and enterprise software, file the most LCAs for ABM-related titles. Migrate Mate filters job listings by sponsorship willingness, so you can browse companies already committed to sponsoring this type of role.
Can an Account Based Marketing Manager qualify for an E-3 visa as an Australian citizen?
Yes. The E-3 visa is available to Australian citizens for specialty occupation roles, and ABM Manager qualifies under the same degree-requirement standard as H-1B visa. You apply directly at a U.S. consulate in Australia without going through the lottery, and the process typically takes four to eight weeks from offer to visa. Your employer files a Labor Condition Application, and you handle the consular application yourself.
What degree do I need to get sponsored as an Account Based Marketing Manager?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard requirement. Information systems or data analytics degrees can also support sponsorship when the role emphasizes account intelligence and marketing technology. A degree in an unrelated field is harder to work with, though a combination of a two-year degree and significant relevant experience can sometimes satisfy the specialty occupation threshold through the three-for-one experience substitution rule.
How competitive is the H-1B lottery for marketing roles compared to technical roles?
Marketing roles are filed at lower volumes than software engineering positions, which means a slightly smaller share of H-1B cap registrations come from this function, but the lottery odds are the same for everyone. Selection is random within the cap. Australians, Canadians, and Mexicans have lottery-free alternatives in the E-3 and TN visa categories, which makes the sponsorship path considerably more predictable for those nationalities compared to the H-1B process.
What is the prevailing wage requirement for sponsored Account Based Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.