Channel Marketing Manager Jobs in USA with Visa Sponsorship
Channel Marketing Managers who need visa sponsorship typically qualify under the H-1B visa or O-1 visa, as the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, software, and consumer goods sponsor this title regularly. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
We are seeking an innovative and data-driven Senior Utility Channel Marketing Manager to own and accelerate our go-to-market strategy specifically with Utility providers. You’ll craft and execute marketing programs tailored to the Utility channel—driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge in the Utility channel's diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.
KEY RESPONSIBILITIES
Develop Strategy & Plan Execution:
- Develop and refine channel marketing plans specifically for Utility partners.
- Segment and prioritize the target vertical: IOU/muni/co-op utilities.
- Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
- Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
- Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
Activate and Collaborate with Partners:
- Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
- Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
- Design and implement co-marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
- Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
- Execute targeted lead-gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
- Create training content for Utility program teams and internal sales teams.
- Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
Lead with Data:
- Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.
- Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
- Effectively consider financial implications of decisions, including assessing risk and return.
- Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap.
- Manage and improve full funnel conversion of the demand generation and lead pass programs.
- Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand.
QUALIFICATIONS
- 8+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment.
- Bachelor’s degree in Engineering, Marketing, Business, or related field.
- Proven track record driving incremental revenue through a multi-channel sales environment.
- Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
- Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
- Excels at simplifying technical concepts for diverse audiences.
- Data-driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
To learn more about SPAN and working here: Span.io/Careers
LIFE AT SPAN
Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges. SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.
THE PERKS
- Competitive compensation + equity grants at a well-funded, venture-backed company
- Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility
- Comfortable, sunny office space located near BART and Caltrain public transit
- Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns
- Flexible hours, one holiday per month, and flexible time off
Interested in joining our team? Apply today and we’ll be in touch with the next steps!
INTRODUCTION
We are seeking an innovative and data-driven Senior Utility Channel Marketing Manager to own and accelerate our go-to-market strategy specifically with Utility providers. You’ll craft and execute marketing programs tailored to the Utility channel—driving awareness, demand, sales enablement, and revenue growth. This is an exciting opportunity for an individual eager to leverage their channel marketing expertise, deepen knowledge in the Utility channel's diverse business models, and help SPAN customers unlock a new, profitable category within their portfolio. Join SPAN and become a vital force in shaping a sustainable future, enabling electrification across diverse industries and applications.
KEY RESPONSIBILITIES
Develop Strategy & Plan Execution:
- Develop and refine channel marketing plans specifically for Utility partners.
- Segment and prioritize the target vertical: IOU/muni/co-op utilities.
- Partner with Sales, Product, and Customer Support to align messaging, refine value propositions.
- Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value.
- Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI.
Activate and Collaborate with Partners:
- Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams.
- Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials.
- Design and implement co-marketing campaigns (email, digital ads, events, collateral) with/for Utility partners.
- Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories.
- Execute targeted lead-gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners.
- Create training content for Utility program teams and internal sales teams.
- Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies.
Lead with Data:
- Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports.
- Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives.
- Effectively consider financial implications of decisions, including assessing risk and return.
- Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap.
- Manage and improve full funnel conversion of the demand generation and lead pass programs.
- Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand.
QUALIFICATIONS
- 8+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment.
- Bachelor’s degree in Engineering, Marketing, Business, or related field.
- Proven track record driving incremental revenue through a multi-channel sales environment.
- Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models.
- Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously.
- Excels at simplifying technical concepts for diverse audiences.
- Data-driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms. Bonus points for experience implementing those tools.
To learn more about SPAN and working here: Span.io/Careers
LIFE AT SPAN
Headquartered in San Francisco’s vibrant SoMa neighborhood, we are an eclectic group of creative thinkers who value open communication, teamwork, and a ‘make it happen’ approach to addressing complex challenges. SPAN embraces diversity and equal opportunity in a serious way. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We’re hiring talented individuals who are driven by success and are passionate about shaping the future of renewable energy. If that sounds like you, we’d love for you to consider joining the rapidly growing team at SPAN.
THE PERKS
- Competitive compensation + equity grants at a well-funded, venture-backed company
- Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage. Parental leave up to twenty four (24) weeks depending on eligibility
- Comfortable, sunny office space located near BART and Caltrain public transit
- Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns
- Flexible hours, one holiday per month, and flexible time off
Interested in joining our team? Apply today and we’ll be in touch with the next steps!
See all 47+ Channel Marketing Manager jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Channel Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Channel Marketing Manager
Target employers with established partner ecosystems
Companies like enterprise software vendors, cloud platforms, and hardware manufacturers maintain large channel programs and sponsor H-1B visas more consistently than smaller firms without dedicated partner or reseller networks.
Frame your degree as a specialty occupation requirement
USCIS approves H-1B petitions for this role when the employer can show the position requires a specific degree in marketing, business, or communications. Generalist framing weakens the petition, so ensure the job description reflects field-specific requirements.
Highlight co-op and MDF experience in your application
Channel-specific skills like managing market development funds, co-op budgets, and partner enablement programs signal seniority. Employers sponsoring this role want candidates who reduce onboarding time, and these skills demonstrate immediate operational value.
Get the LCA filed before accepting your offer letter
Your employer must file a Labor Condition Application with the Department of Labor before submitting the H-1B petition. Confirm your hiring manager has looped in legal counsel early so LCA certification does not delay your start date.
Use your channel certifications as supporting evidence
Certifications from major vendor partner programs strengthen your H-1B petition by demonstrating specialized expertise tied to your degree. Include these in your resume and ask your employer to reference them in the support letter.
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Find Channel Marketing Manager JobsFrequently Asked Questions
Does Channel Marketing Manager qualify as an H-1B specialty occupation?
Yes, when the role requires a bachelor's degree in marketing, business, communications, or a related field. USCIS has approved H-1B petitions for this title across tech and software companies. The risk of denial increases if the job description is written broadly enough to accept any bachelor's degree regardless of field, so the employer's petition language matters significantly.
What degree do I need to get sponsored as a Channel Marketing Manager?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard requirement. Some employers accept degrees in psychology or sociology if paired with relevant channel or partner marketing experience. A general arts degree with no marketing coursework is less likely to satisfy USCIS specialty occupation criteria for this role.
Which industries sponsor Channel Marketing Managers most frequently?
Enterprise software, cloud infrastructure, cybersecurity, and hardware manufacturing companies are the most active sponsors because they rely on reseller and partner networks to drive revenue. Consumer electronics and telecom firms also sponsor regularly. Companies without formal channel programs rarely hire at this level and are unlikely to have prior H-1B sponsorship experience, which can slow the process.
How do I find Channel Marketing Manager jobs that offer visa sponsorship?
Migrate Mate lists Channel Marketing Manager roles filtered specifically for visa sponsorship, so you are not sifting through postings that exclude international candidates. Filtering by industry, particularly software and cloud services, surfaces employers with established immigration programs and a track record of sponsoring this job title.
Can I switch employers mid-H-1B as a Channel Marketing Manager?
Yes. H-1B portability allows you to start working for a new employer once the transfer petition is filed, provided you are maintaining valid status and the new role is in the same or a similar specialty occupation. Channel Marketing Manager to a broader marketing manager role generally qualifies, but moving into a non-specialty role like general sales could jeopardize the transfer.
What is the prevailing wage requirement for sponsored Channel Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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