Channel Marketing Manager Jobs in USA with Visa Sponsorship
Channel Marketing Managers who need visa sponsorship typically qualify under the H-1B or O-1 visa, as the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, software, and consumer goods sponsor this title regularly. For detailed occupation requirements, see the O*NET profile.
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As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services. You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative.
As the Sr. Channel Marketing Manager, you will be a self-starter, a creative thinker and responsible for how Ring&Blink devices come to life for the North America (NA) Offline Retail channel. You will own and drive the strategy for our device customer experience, working closely with demo product managers, channel marketing, design, and 3rd party fixture vendors. You define the CX, while gathering inputs from your channel marketing and sales team on the needs of their retail shopper. You strive to invent and simplify, creating strategies and playbooks that the CM team can use to make their every day jobs easier. You leverage AI tools and automation to drive process improvements, enhance project management capabilities, and deliver cost efficiencies across in-store programs. Your North Star is creating an in-store experience that is bar-raising, quickly recognized by Ring&Blink shoppers globally, while staying true to our brand voice.
Key job responsibilities
- Define the long-term marketing vision for the offline retail experience
- Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption
- Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
- Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
- Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
- Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation
- Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
- Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams
- Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
- Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
- Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates
- Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
- Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
- Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners
- Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
- Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
- Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
- Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies
- Proven track record of taking Ownership and Delivering Results
A day in the life
You must be responsive, detail oriented, and flexible to handle change. You are right a lot, able to see around corners, and comfortable with ambiguity. You have the ability to work with new and new-to-world concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories, while diving deep to learn the nuances of specific product launches. You think like the customer, representing them in all meetings you attend. You obsess to get the small details right that matter, without sacrificing speed to market. You have backbone, and disagree and commit by being the voice of the customer in internal reviews. You proactively identify opportunities to leverage AI and automation to improve team efficiency and program outcomes.
About the team
The Ring&Blink Offline Channel Marketing team expands the distribution and availability of Ring&Blink Devices, Features and Services by initiating and managing partnerships with offline retailers. This role sits within the Channel Marketing and Launch Management (GTM) team that supports all of our in-store experiences in the indirect channel. This includes consumer electronics, mass merchant, regional chains, DIY, hardware, club stores across multiple market segments outside of Amazon physical stores. Your focus is North America, but you also collaborate frequently with Ring&Blink Channel Marketing globally to learn and share best practices.
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Hawthorne - 142,800.00 - 193,200.00 USD annually
USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually
DESCRIPTION
As a Sr. Channel Marketing Manager, you are passionate about the retail experience and driving innovation in-store leveraging AI-powered solutions. Our vision is to define and create delightful experiences for the offline customer that help them discover, purchase, and engage with Ring&Blink products, features and services. You create the strategy and vision for how Ring&Blink products come to life offline. Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative.
As the Sr. Channel Marketing Manager, you will be a self-starter, a creative thinker and responsible for how Ring&Blink devices come to life for the North America (NA) Offline Retail channel. You will own and drive the strategy for our device customer experience, working closely with demo product managers, channel marketing, design, and 3rd party fixture vendors. You define the CX, while gathering inputs from your channel marketing and sales team on the needs of their retail shopper. You strive to invent and simplify, creating strategies and playbooks that the CM team can use to make their every day jobs easier. You leverage AI tools and automation to drive process improvements, enhance project management capabilities, and deliver cost efficiencies across in-store programs. Your North Star is creating an in-store experience that is bar-raising, quickly recognized by Ring&Blink shoppers globally, while staying true to our brand voice.
Key job responsibilities
- Define the long-term marketing vision for the offline retail experience
- Develop offline marketing strategies and CX for new and new-to-world products that inform, engage and drive early adoption
- Develop and implement AI-powered tools and mechanisms to streamline in-store program operations, automate reporting, and improve cross-functional collaboration
- Build AI automated systems for project tracking, budget management, and performance monitoring to drive cost efficiencies and operational excellence
- Create AI-driven solutions for data analysis, trend identification, and predictive insights that inform strategic decision-making for in-store programs
- Design and deploy process improvement initiatives using AI tools to reduce manual workload, accelerate time-to-market, and optimize resource allocation
- Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
- Initiate, develop and champion CX initiatives to raise the bar for global in-store experiences, gaining approval at the Director level within sales and marketing teams
- Clarify and drive project commitments as well as establish and maintain clear chains of accountability by leading and facilitating meetings with key stakeholders
- Be a strategic thought-leader and collaborator with product marketing, product management, and design to determine the right messaging priorities for the offline environment
- Create tools and dashboards that can be referenced by our internal stakeholders on the state of our business, leveraging AI for real-time insights and automated updates
- Create CX experiments that, if successful, can be scaled for future offline experiences through the CM team
- Be the champion for our offline playbook, making changes as needed in collaboration with the design team so we can invent and simplify as we scale
- Develop the overarching offline communication campaign themes that should be incorporated in our messaging in-store, by partnering with our channel and AFS partners
- Guide the offline design/copywriter to understand the story that the team wants to tell across a portfolio of devices and/or categories
- Anticipate changes and bottlenecks, provide escalation management, anticipate and make tradeoffs, balance the customer needs versus technical and operational constraints; and encourage risk-taking behavior to maximize customer obsession
- Measure the performance of our in-store CX through qualitative and quantitative research, utilizing AI-powered analytics tools
- Manage the budget for on-fixture video content and design spend for the Channel Marketing team, implementing AI-driven cost optimization strategies
- Proven track record of taking Ownership and Delivering Results
A day in the life
You must be responsive, detail oriented, and flexible to handle change. You are right a lot, able to see around corners, and comfortable with ambiguity. You have the ability to work with new and new-to-world concepts and creating user stories that are easily digestible. You go back and forth easily with high level strategies across categories, while diving deep to learn the nuances of specific product launches. You think like the customer, representing them in all meetings you attend. You obsess to get the small details right that matter, without sacrificing speed to market. You have backbone, and disagree and commit by being the voice of the customer in internal reviews. You proactively identify opportunities to leverage AI and automation to improve team efficiency and program outcomes.
About the team
The Ring&Blink Offline Channel Marketing team expands the distribution and availability of Ring&Blink Devices, Features and Services by initiating and managing partnerships with offline retailers. This role sits within the Channel Marketing and Launch Management (GTM) team that supports all of our in-store experiences in the indirect channel. This includes consumer electronics, mass merchant, regional chains, DIY, hardware, club stores across multiple market segments outside of Amazon physical stores. Your focus is North America, but you also collaborate frequently with Ring&Blink Channel Marketing globally to learn and share best practices.
BASIC QUALIFICATIONS
- 7+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience using any of SQL or other analytical tools for conducting data analysis
- Experience with customer segmentation, profiling, and targeting
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, CA, Hawthorne - 142,800.00 - 193,200.00 USD annually
USA, WA, Bellevue - 142,800.00 - 193,200.00 USD annually
How to Get Visa Sponsorship as a Channel Marketing Manager
Target employers with established partner ecosystems
Companies like enterprise software vendors, cloud platforms, and hardware manufacturers maintain large channel programs and sponsor H-1B visas more consistently than smaller firms without dedicated partner or reseller networks.
Frame your degree as a specialty occupation requirement
USCIS approves H-1B petitions for this role when the employer can show the position requires a specific degree in marketing, business, or communications. Generalist framing weakens the petition, so ensure the job description reflects field-specific requirements.
Highlight co-op and MDF experience in your application
Channel-specific skills like managing market development funds, co-op budgets, and partner enablement programs signal seniority. Employers sponsoring this role want candidates who reduce onboarding time, and these skills demonstrate immediate operational value.
Get the LCA filed before accepting your offer letter
Your employer must file a Labor Condition Application with the Department of Labor before submitting the H-1B petition. Confirm your hiring manager has looped in legal counsel early so LCA certification does not delay your start date.
Use your channel certifications as supporting evidence
Certifications from major vendor partner programs strengthen your H-1B petition by demonstrating specialized expertise tied to your degree. Include these in your resume and ask your employer to reference them in the support letter.
Channel Marketing Manager jobs are hiring across the US. Find yours.
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Get Access To All JobsFrequently Asked Questions
Does Channel Marketing Manager qualify as an H-1B specialty occupation?
Yes, when the role requires a bachelor's degree in marketing, business, communications, or a related field. USCIS has approved H-1B petitions for this title across tech and software companies. The risk of denial increases if the job description is written broadly enough to accept any bachelor's degree regardless of field, so the employer's petition language matters significantly.
What degree do I need to get sponsored as a Channel Marketing Manager?
A bachelor's degree in marketing, business administration, communications, or a closely related field is the standard requirement. Some employers accept degrees in psychology or sociology if paired with relevant channel or partner marketing experience. A general arts degree with no marketing coursework is less likely to satisfy USCIS specialty occupation criteria for this role.
Which industries sponsor Channel Marketing Managers most frequently?
Enterprise software, cloud infrastructure, cybersecurity, and hardware manufacturing companies are the most active sponsors because they rely on reseller and partner networks to drive revenue. Consumer electronics and telecom firms also sponsor regularly. Companies without formal channel programs rarely hire at this level and are unlikely to have prior H-1B sponsorship experience, which can slow the process.
How do I find Channel Marketing Manager jobs that offer visa sponsorship?
Migrate Mate lists Channel Marketing Manager roles filtered specifically for visa sponsorship, so you are not sifting through postings that exclude international candidates. Filtering by industry, particularly software and cloud services, surfaces employers with established immigration programs and a track record of sponsoring this job title.
Can I switch employers mid-H-1B as a Channel Marketing Manager?
Yes. H-1B portability allows you to start working for a new employer once the transfer petition is filed, provided you are maintaining valid status and the new role is in the same or a similar specialty occupation. Channel Marketing Manager to a broader marketing manager role generally qualifies, but moving into a non-specialty role like general sales could jeopardize the transfer.
What is the prevailing wage requirement for sponsored Channel Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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