Marketing Assistant Jobs in USA with Visa Sponsorship
Marketing Assistant roles are among the more accessible entry points for H-1B and E-3 visa sponsorship, but they require a bachelor's degree in marketing, communications, or a closely related field to qualify as a specialty occupation under USCIS standards. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Brand Marketing Assistant
Department: Marketing – Beauty & Wellness
Work Location: Marlborough, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
ROLE AND RESPONSIBILITIES
The Marketing Assistant will assist the Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers. The Marketing Assistant is responsible for helping to execute the brand strategy and plan to fuel growth for Braun (US) and PUR. The Marketing Assistant will work with a Brand Manager/Marketing Director to help manage the day-to-day marketing initiatives of the Brand to major retailers such as Walmart, Target, Amazon, Home Depot, and more. You must have demonstrated leadership skills and a ‘can-do’ attitude as well as must be organized, detail-oriented with exceptional written and verbal communication skills, have very good follow-through, have strong analytical skills and be able to manage and prioritize multiple projects concurrently.
- Research, vendor management, digital marketing, analysis, reports, sales support, and more. Development, maintenance, and proofing of packaging, owner’s manuals, and product labels. Help to update packaging/artwork and associated documentation.
- Market Analysis: Responsible for conducting analysis and insights using available data from our various POS data sources to monitor sales performance, market share, and competitive product offerings to gain/share knowledge of marketplace activities. Maintenance of coding items in Nielsen. Maintenance of competitive grids.
- Digital And E-Comm: Work with the Center of Excellence marketing team to execute digital initiatives and optimize consumer marketing in e-commerce. Working collaboratively with shared leads in Wellness marketing on PR, Influencer, Social, and Content and being involved with 3rd party agencies to ensure successful campaign execution.
- Sales Planning: Work closely with cross-functional team to facilitate the selling process to retailers, including executing marketing materials (power point presentations, price lists, product comparisons, etc.) for major retailer calls, relevant market data, samples, and artwork.
- Forecast: Work with the Director, Brand Manager, Demand Planning, and Sales to monitor sales and appropriately communicate trends and initiatives to ensure adequate supply.
- Data Coordination: The Marketing Assistant will work with cross-functional teams to maintain product line information including product specifications, part numbers, descriptions, engineering change requests, etc.
BASIC QUALIFICATIONS
- Bachelor’s degree with a focus in business or marketing
- 2+ years of consumer marketing experience ideally in brand marketing
- E-commerce and/or digital marketing experience
- Fluent in English (spoken and written)
- Authorized to work in the United States on a full-time basis
PREFERRED QUALIFICATIONS
- MBA
COMPENSATION
In Massachusetts, the standard base pay range for this role is $25 - $29 hourly. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
BENEFITS
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
#li-ke1
LI-HYBRID
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
INTRODUCTION
Our Beauty & Wellness division empowers consumers with trusted products that support self-care, from salon-quality styling tools to wellness devices like humidifiers and air purifiers. Our innovative products and solutions promote healthy living, elevating the lives of consumers every day. This business unit includes Braun, PUR, Honeywell, Vicks, Hot Tools, Drybar, Curlsmith, and Revlon brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: Brand Marketing Assistant
Department: Marketing – Beauty & Wellness
Work Location: Marlborough, MA, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
ROLE AND RESPONSIBILITIES
The Marketing Assistant will assist the Brand Manager/Marketing Director in marketing our US Wellness Brands (VICKS, PUR, Braun, and Honeywell) to consumers. The Marketing Assistant is responsible for helping to execute the brand strategy and plan to fuel growth for Braun (US) and PUR. The Marketing Assistant will work with a Brand Manager/Marketing Director to help manage the day-to-day marketing initiatives of the Brand to major retailers such as Walmart, Target, Amazon, Home Depot, and more. You must have demonstrated leadership skills and a ‘can-do’ attitude as well as must be organized, detail-oriented with exceptional written and verbal communication skills, have very good follow-through, have strong analytical skills and be able to manage and prioritize multiple projects concurrently.
- Research, vendor management, digital marketing, analysis, reports, sales support, and more. Development, maintenance, and proofing of packaging, owner’s manuals, and product labels. Help to update packaging/artwork and associated documentation.
- Market Analysis: Responsible for conducting analysis and insights using available data from our various POS data sources to monitor sales performance, market share, and competitive product offerings to gain/share knowledge of marketplace activities. Maintenance of coding items in Nielsen. Maintenance of competitive grids.
- Digital And E-Comm: Work with the Center of Excellence marketing team to execute digital initiatives and optimize consumer marketing in e-commerce. Working collaboratively with shared leads in Wellness marketing on PR, Influencer, Social, and Content and being involved with 3rd party agencies to ensure successful campaign execution.
- Sales Planning: Work closely with cross-functional team to facilitate the selling process to retailers, including executing marketing materials (power point presentations, price lists, product comparisons, etc.) for major retailer calls, relevant market data, samples, and artwork.
- Forecast: Work with the Director, Brand Manager, Demand Planning, and Sales to monitor sales and appropriately communicate trends and initiatives to ensure adequate supply.
- Data Coordination: The Marketing Assistant will work with cross-functional teams to maintain product line information including product specifications, part numbers, descriptions, engineering change requests, etc.
BASIC QUALIFICATIONS
- Bachelor’s degree with a focus in business or marketing
- 2+ years of consumer marketing experience ideally in brand marketing
- E-commerce and/or digital marketing experience
- Fluent in English (spoken and written)
- Authorized to work in the United States on a full-time basis
PREFERRED QUALIFICATIONS
- MBA
COMPENSATION
In Massachusetts, the standard base pay range for this role is $25 - $29 hourly. This base pay range is specific to Massachusetts and may not be applicable to other locations. Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. The range listed is just one component of the total compensation package for employees.
BENEFITS
Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
#li-ke1
LI-HYBRID
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
How to Get Visa Sponsorship as a Marketing Assistant
Lead with your degree field, not just your title
USCIS approves Marketing Assistant H-1B petitions when the role requires a specific degree. Highlight that your marketing or communications degree directly matches the job duties, generic business degrees get more scrutiny from adjudicators.
Target employers with a sponsorship track record
Large consumer brands, advertising agencies, and tech companies sponsor Marketing Assistants far more often than small businesses. Employers who have filed LCAs before understand the process and are less likely to withdraw an offer mid-application.
Clarify the role's specialty occupation status upfront
Some employers assume entry-level marketing roles don't qualify for H-1B. Come prepared to explain that positions requiring a bachelor's in a specific field meet USCIS's specialty occupation standard, this can prevent premature rejections.
Get the job description right before the LCA is filed
The Labor Condition Application locks in your job duties and work location. Make sure the job description reflects specialized marketing responsibilities, digital analytics, campaign management, or market research, rather than general administrative tasks.
Start the conversation early in the hiring process
Sponsorship discussions that happen after an offer is extended create delays. Raising visa requirements during the interview stage lets employers plan ahead, consult their legal team, and avoid last-minute surprises that can derail the process entirely.
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Get Access To All JobsFrequently Asked Questions
Can a Marketing Assistant role qualify for H-1B sponsorship?
Yes, but the job must qualify as a specialty occupation, meaning it normally requires at least a bachelor's degree in a specific field like marketing, communications, or a related discipline. Roles that accept any degree, or no degree at all, face denial. Job descriptions emphasizing specialized duties such as digital campaign management, SEO strategy, or market research analytics are stronger candidates than general administrative marketing support roles.
What degree do I need for a sponsored Marketing Assistant position?
A bachelor's degree in marketing, communications, advertising, or a closely related field is the standard requirement. Business administration degrees may be accepted if your coursework was marketing-focused, but USCIS scrutinizes broad degrees more heavily. If your degree is from outside the U.S., a credential evaluation showing equivalency to a U.S. bachelor's degree is required. Some employers also accept a combination of education and relevant work experience under the three-for-one rule.
How do I find Marketing Assistant jobs that offer visa sponsorship?
Most job boards don't filter reliably by sponsorship willingness, which means a lot of wasted applications. Migrate Mate specializes in roles where employers are open to visa sponsorship, so you can focus your search on Marketing Assistant positions where sponsorship is already part of the conversation, not something you have to negotiate from scratch after getting an offer.
Are Marketing Assistant roles harder to sponsor than senior marketing positions?
Entry-level titles face more scrutiny because USCIS may question whether the role genuinely requires a bachelor's degree in a specific field. Senior roles with specialized functions are easier to defend. That said, Marketing Assistant positions at companies that use quantitative tools, manage paid media budgets, or require platform-specific expertise are routinely approved. The job description's specificity matters more than the title itself.
Can I switch employers while on an H-1B as a Marketing Assistant?
Yes. Under H-1B portability rules, you can start working for a new employer once they file an H-1B transfer petition, without waiting for approval, as long as your current H-1B was lawfully approved and you haven't been out of status. The new employer must file a new LCA and I-129 petition for the Marketing Assistant role before your start date. Processing typically takes a few weeks, and premium processing is available to expedite it.
What is the prevailing wage requirement for sponsored Marketing Assistant jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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