Head Of Product Marketing Jobs in USA with Visa Sponsorship
Head of Product Marketing roles qualify for H-1B visa and O-1 visa sponsorship as specialty occupations requiring a bachelor's degree or higher in marketing, business, or a related field. Employers sponsor these roles regularly given the strategic leadership and cross-functional expertise involved. For detailed occupation requirements, see the O*NET profile.
See All Head Of Product Marketing JobsOverview
Showing 5 of 79+ Head Of Product Marketing jobs
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
Have you applied for this role?
See all 79+ Head Of Product Marketing jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Head Of Product Marketing roles.
Get Access To All JobsDESCRIPTION
Kindle E-readers, Fire tablets, and Echo devices are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Amazon Kids+ is a leading subscription service for children ages 3-12 and their caregivers, available across these devices. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence.
The Amazon Kids+ team is seeking a customer-obsessed Product Marketing and Go-to-Market leader to drive awareness, adoption, and retention of the Kids+ subscription service while collaborating on market strategy across the Amazon Kids device portfolio. This highly cross-functional role requires a proven leader experienced in developing marketing and sales motions for subscription services and scaling them across diverse customer segments, channels, and device platforms.
The ideal candidate will bring deep understanding of subscription business models, digital content marketing, product launch cycles, channel partner ecosystems, and customer lifecycle marketing. They will be responsible for building and executing comprehensive go-to-market strategies for the Kids+ subscription—including content releases and first-party feature launches—while collaborating closely with device marketing leaders, product, engineering, sales, and business development teams to ensure alignment, consistency, and excellence in execution. This is a hands-on role where you will drive marketing strategy across multiple product lines and be at the center of activity, leading multiple teams through your actions and direction.
Key job responsibilities
GTM Strategy & Subscription Growth:
- Define and drive the end-to-end multi-year GTM strategy for Kids+ subscription acquisition, retention, and engagement across all devices and geographies
- Build and maintain detailed GTM playbooks aligned with product roadmaps, customer lifecycle stages, and business objectives
- Drive positioning, messaging, and customer segmentation strategy for the Kids+ subscription and Amazon Kids device portfolio
- Own growth metrics including subscription starts, retention rates, and customer lifetime value, using data-driven insights to optimize marketing investments
Cross-Device Portfolio Marketing:
- Lead integrated marketing strategy across the Amazon Kids device portfolio (Fire Tablets, Echo, Kindle) to drive purchase intent and subscription attachment
- Collaborate with device product marketing teams to align Kids+ value proposition with device positioning and launch plans
- Develop and execute campaigns that showcase the magical cross-device experience of Kids+ content and features
- Lead marketing strategy for Amazon Kids TV (across Fire TV and Prime Video) to drive subscription attachment
About the team
The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers. We're passionate about creating magical experiences that delight kids and give parents peace of mind. The Amazon Kids team has won prestigious awards including the KAPi award for best hardware and service, and continues to push boundaries in creating revolutionary experiences for parents and kids.
Our team operates across multiple device platforms and geographies, partnering closely with engineering, product, content, and marketing teams to deliver a world-class subscription service. We value customer obsession, data-driven decision making, innovation, and operational excellence. It's still Day 1 for Kids+, and we're looking for leaders who can help us reach more families and build the future of kids' digital experiences.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience delivering technology products or services in a high growth environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
COMPENSATION
- Salary Range: $142,800.00 - $193,200.00 USD annually
DESCRIPTION
Kindle E-readers, Fire tablets, and Echo devices are among the bestselling products in the history of Amazon, with a rich legacy of driving customer-focused innovation. Amazon Kids+ is a leading subscription service for children ages 3-12 and their caregivers, available across these devices. Our growth requires leaders who operate both strategically and tactically, think big to drive new opportunities, dive deep in data to uncover customer insights, break down and solve complex problems, and drive operational excellence.
The Amazon Kids+ team is seeking a customer-obsessed Product Marketing and Go-to-Market leader to drive awareness, adoption, and retention of the Kids+ subscription service while collaborating on market strategy across the Amazon Kids device portfolio. This highly cross-functional role requires a proven leader experienced in developing marketing and sales motions for subscription services and scaling them across diverse customer segments, channels, and device platforms.
The ideal candidate will bring deep understanding of subscription business models, digital content marketing, product launch cycles, channel partner ecosystems, and customer lifecycle marketing. They will be responsible for building and executing comprehensive go-to-market strategies for the Kids+ subscription—including content releases and first-party feature launches—while collaborating closely with device marketing leaders, product, engineering, sales, and business development teams to ensure alignment, consistency, and excellence in execution. This is a hands-on role where you will drive marketing strategy across multiple product lines and be at the center of activity, leading multiple teams through your actions and direction.
Key job responsibilities
GTM Strategy & Subscription Growth:
- Define and drive the end-to-end multi-year GTM strategy for Kids+ subscription acquisition, retention, and engagement across all devices and geographies
- Build and maintain detailed GTM playbooks aligned with product roadmaps, customer lifecycle stages, and business objectives
- Drive positioning, messaging, and customer segmentation strategy for the Kids+ subscription and Amazon Kids device portfolio
- Own growth metrics including subscription starts, retention rates, and customer lifetime value, using data-driven insights to optimize marketing investments
Cross-Device Portfolio Marketing:
- Lead integrated marketing strategy across the Amazon Kids device portfolio (Fire Tablets, Echo, Kindle) to drive purchase intent and subscription attachment
- Collaborate with device product marketing teams to align Kids+ value proposition with device positioning and launch plans
- Develop and execute campaigns that showcase the magical cross-device experience of Kids+ content and features
- Lead marketing strategy for Amazon Kids TV (across Fire TV and Prime Video) to drive subscription attachment
About the team
The Amazon Kids+ team builds innovative products and services for children ages 3-12 and their caregivers. We're passionate about creating magical experiences that delight kids and give parents peace of mind. The Amazon Kids team has won prestigious awards including the KAPi award for best hardware and service, and continues to push boundaries in creating revolutionary experiences for parents and kids.
Our team operates across multiple device platforms and geographies, partnering closely with engineering, product, content, and marketing teams to deliver a world-class subscription service. We value customer obsession, data-driven decision making, innovation, and operational excellence. It's still Day 1 for Kids+, and we're looking for leaders who can help us reach more families and build the future of kids' digital experiences.
BASIC QUALIFICATIONS
- 6+ years of professional non-internship marketing experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience leading go-to-market for consumer software or hardware product launches
PREFERRED QUALIFICATIONS
- Experience with customer segmentation, profiling, and targeting
- Experience delivering technology products or services in a high growth environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.
LOCATION
USA, WA, Seattle
COMPENSATION
- Salary Range: $142,800.00 - $193,200.00 USD annually
See all 79+ Head Of Product Marketing jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Head Of Product Marketing roles.
Get Access To All JobsTips for Finding Head Of Product Marketing Jobs
Lead with revenue and pipeline impact
Sponsorship decisions hinge on demonstrating irreplaceable value. Quantify how your product marketing work drove pipeline, reduced sales cycles, or accelerated launches. Concrete business outcomes make visa justification straightforward for employers and their legal teams.
Confirm your degree field aligns with the role
H-1B approval requires your degree to correspond directly to product marketing. Degrees in marketing, business administration, communications, or a related field typically satisfy specialty occupation requirements. A mismatched degree can trigger a Request for Evidence.
Target companies with established immigration programs
Mid-to-large technology, SaaS, and consumer goods companies sponsor Head of Product Marketing roles most consistently. Organizations with dedicated HR immigration teams process petitions faster and with fewer complications than companies sponsoring for the first time.
Address sponsorship directly in early conversations
Bring up your visa requirements before the second interview round. Framing it factually, with a clear explanation of process and timeline, prevents late-stage withdrawals and signals the professionalism hiring managers expect at the leadership level.
Build a portfolio of cross-functional leadership evidence
Consular officers and USCIS adjudicators look for evidence of specialized expertise. Document go-to-market strategies you led, product launches you owned, and teams you managed. This strengthens both your job application and the sponsoring employer's petition.
Understand the LCA and prevailing wage process
Your employer files a Labor Condition Application with the Department of Labor before submitting your H-1B petition. The LCA certifies the offered wage meets the prevailing rate for the role in your work location, protecting both you and the employer.
Head Of Product Marketing jobs are hiring across the US. Find yours.
Find Head Of Product Marketing JobsFrequently Asked Questions
Does Head of Product Marketing qualify as a specialty occupation for H-1B sponsorship?
Yes. Head of Product Marketing consistently qualifies as a specialty occupation because the role requires at minimum a bachelor's degree in a specific field such as marketing, business administration, or communications. USCIS looks at whether the position is complex enough to require that specific theoretical and practical knowledge. Senior product marketing leadership roles, with their go-to-market strategy, cross-functional ownership, and data analysis requirements, typically satisfy that standard.
What degree do I need to get sponsored for a Head of Product Marketing role?
Most employers and USCIS adjudicators accept a bachelor's degree in marketing, business administration, communications, or a closely related field. A degree in an unrelated discipline, such as engineering or biology, can still qualify if you have substantial product marketing coursework or advanced education that bridges the gap. If your degree doesn't directly match, three years of relevant work experience can substitute for one year of formal education under USCIS guidelines.
How competitive is the H-1B lottery for product marketing leadership roles?
All H-1B petitions enter the same annual lottery regardless of role. In recent fiscal years, USCIS has received roughly 400,000 to 470,000 registrations for 85,000 available slots, resulting in selection rates near 25%. If you're not selected, cap-exempt employers such as universities or nonprofit research institutions offer a path around the lottery. Australian citizens should also consider the E-3 visa, which has no lottery and a much higher approval rate.
Are there visa options for Head of Product Marketing roles outside the H-1B?
Several alternatives exist depending on your background. Australian citizens can apply for the E-3 visa, which is exclusive to them and has an annual allocation that has never been fully used. Canadians and Mexicans may qualify under TN status. Applicants with a strong publication record, industry awards, or peer recognition may qualify for the O-1A visa for extraordinary ability. Browse sponsoring employers on Migrate Mate to identify which visa types each company actively supports.
Will employers actually sponsor a Head of Product Marketing role, or is it too senior?
Seniority generally helps rather than hurts sponsorship prospects. Employers are more willing to invest in the immigration process for strategic leadership roles they struggle to fill domestically. Technology and SaaS companies in particular sponsor Head of Product Marketing positions with regularity. The challenge is finding those employers upfront rather than discovering late in the process that a company won't sponsor. Migrate Mate filters specifically for visa-sponsoring employers, which removes that uncertainty from your job search.
What is the prevailing wage requirement for sponsored Head Of Product Marketing jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
See which Head Of Product Marketing employers are hiring and sponsoring visas right now.
Search Head Of Product Marketing Jobs