Marketing Automation Specialist Jobs in USA with Visa Sponsorship
Marketing Automation Specialist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, computer science, or a related field. Employers sponsor through the H-1B cap or cap-exempt pathways, with LCA filing required before your application. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsSUMMARY OF JOB:
We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.
EDUCATION AND EXPERIENCE:
Required
- 3+ years of hands-on experience building and managing marketing automation inside an organization.
- Proven experience creating customer journeys, audience segmentation, and automated workflows.
- Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
- Comfort working autonomously and owning complex initiatives from concept through execution.
- Ability to collaborate effectively with technical and analytical teams.
Preferred
- Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
- Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
- Familiarity with working alongside BI or analytics teams to activate customer data.
- Experience in B2C, home services, or multi-location service organizations.
SKILLS AND ABILITIES:
Marketing Automation & CRM Skills
- Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
- Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
- Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
- Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re-engagement).
- Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
- Understanding of data hygiene, consent, and compliance best practices in automated marketing.
COMPANY PERKS & BENEFITS
Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn’t just about your physical health; it’s about your finances, career, community, and relationships too. We don’t just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!
- Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
- Financial: Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
- Community: Company-supported volunteer opportunities to make a real impact.
- Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
- Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.
Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.
SUMMARY OF JOB:
We’re looking for an experienced Marketing Automation Specialist to help us deepen and scale how we engage customers across their lifecycle. This role is ideal for someone who has spent at least 3 years building and managing marketing automation inside an organization (not just at an agency), and who is confident owning platforms, building journeys, and operating with a high degree of autonomy.
This position reports to our Director of Marketing & Communications but you’ll work closely with Business Intelligence, IT, and Marketing stakeholders to design, build, and optimize customer journeys that are powered by data and aligned to business outcomes. While you’ll be part of a collaborative marketing team, much of your work will be self-directed. This role requires someone who can jump in and begin building segments, journeys, and automations immediately.
This role needs someone who is passionate about serving customers well and ensuring their customer experience is above and beyond anyone else in our industry. Experience with Microsoft Customer Insights and Microsoft Dynamics is a strong plus, but candidates with comparable CRM and automation platform experience are encouraged to apply.
EDUCATION AND EXPERIENCE:
Required
- 3+ years of hands-on experience building and managing marketing automation inside an organization.
- Proven experience creating customer journeys, audience segmentation, and automated workflows.
- Strong understanding of customer lifecycle marketing and data-driven engagement strategies.
- Comfort working autonomously and owning complex initiatives from concept through execution.
- Ability to collaborate effectively with technical and analytical teams.
Preferred
- Experience with Microsoft Customer Insights and/or Microsoft Dynamics.
- Experience with similar CRM or marketing automation platforms (e.g., Salesforce Marketing Cloud, HubSpot, Marketo, Braze, Adobe, etc.).
- Familiarity with working alongside BI or analytics teams to activate customer data.
- Experience in B2C, home services, or multi-location service organizations.
SKILLS AND ABILITIES:
Marketing Automation & CRM Skills
- Hands-on experience building and managing marketing automation programs within a CRM or customer data platform.
- Strong ability to create and maintain customer segments using behavioral, transactional, and profile data.
- Experience designing and executing automated customer journeys across channels such as email, SMS, and other digital touchpoints.
- Working knowledge of lifecycle marketing concepts (e.g., acquisition, onboarding, retention, re-engagement).
- Experience with Microsoft Customer Insights, Microsoft Dynamics, or comparable CRM and marketing automation platforms.
- Understanding of data hygiene, consent, and compliance best practices in automated marketing.
COMPANY PERKS & BENEFITS
Our mission at Lee Company is to create a workplace where our employees can thrive, and we back that up with action. Wellness isn’t just about your physical health; it’s about your finances, career, community, and relationships too. We don’t just talk the talk; we walk the walk. Check out the benefits that help our team live well and work well every day!
- Physical: Comprehensive health, dental, and vision insurance, plus free virtual primary care, mental health, and urgent care services for employees and their family members.
- Financial: Earned Wage Access (EWA) – access a portion of your earned pay before payday, 401(k) company match, HSA contributions, and company-paid life and long-term disability insurance.
- Community: Company-supported volunteer opportunities to make a real impact.
- Career: Free trade training through Lee Company University (LCU), paid time off (PTO), and career growth opportunities.
- Relational: Paid time off (PTO), holidays, and Chaplain services for support when you need it.
Lee Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate on the basis of race, color, religion, gender, age, national origin, veteran status, disability, genetic information or testing, or family and medical leave. Lee Company is an E-Verify employer. Candidates must be legally authorized to work in the United States. At the time of hire, employees will be required to provide proof of employment eligibility.
See all 10+ Marketing Automation Specialist jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Automation Specialist
Confirm the role requires a specific degree
H-1B specialty occupation requires the job to need a bachelor's degree in a specific field. Marketing Automation Specialists typically qualify when the posting explicitly requires a degree in marketing, information systems, or computer science, not just any bachelor's degree.
Target employers with a history of H-1B filings
Larger SaaS companies, marketing technology firms, and enterprise brands file H-1B petitions regularly for automation roles. Employers already familiar with the process move faster, make fewer errors, and are less likely to back out when costs arise.
Get your platform certifications documented
Certifications in marketing automation platforms strengthen your H-1B petition by demonstrating specialized knowledge tied to the role. Include them in your resume and ensure your employer references them when describing the position's specialized requirements to USCIS.
Address the specialty occupation question proactively
USCIS occasionally questions whether marketing roles qualify as specialty occupations. Your employer's attorney should document that the role requires theoretical and practical application of highly specialized knowledge, not generalist marketing skills, to preempt a Request for Evidence.
Understand the LCA's prevailing wage requirement
Before your H-1B petition is filed, your employer must certify your offered wage meets the prevailing wage for Marketing Automation Specialists in your work location. Roles in San Francisco or New York carry higher prevailing wages than the same title in smaller markets.
Browse visa-friendly roles on Migrate Mate
Not every employer advertising a Marketing Automation Specialist role is willing to sponsor. Migrate Mate filters for employers actively open to sponsorship, so you spend time on applications that can actually move forward rather than roles that will stall at the offer stage.
Marketing Automation Specialist jobs are hiring across the US. Find yours.
Find Marketing Automation Specialist JobsFrequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Generally yes, but the specific job description matters. USCIS requires that the role normally requires a bachelor's degree in a specific field, such as marketing, information systems, or computer science. A posting that accepts any bachelor's degree regardless of field weakens the specialty occupation argument. Roles with a technical focus, such as managing CRM architecture, building automated workflows, or integrating APIs between platforms, have a stronger case than generalist marketing positions with automation listed as one of many responsibilities.
Can I get H-1B sponsorship for a Marketing Automation Specialist role if my degree is in a different field?
Yes, in some cases. USCIS allows a combination of education and experience to satisfy the degree requirement, using a three-for-one rule where three years of relevant work experience substitutes for one year of formal education. If your degree is in a loosely related field, such as business or communications, your employer's attorney can build a case using your specialized experience with automation platforms and campaign infrastructure. A credential evaluation may also help establish equivalency.
What is the H-1B approval rate for marketing-related roles?
USCIS does not publish approval rates broken down by job title, but marketing roles generally face more scrutiny than engineering or finance positions because specialty occupation eligibility is less clear-cut. Denial rates are higher when the job description is broad or when the degree requirement is not specific. Employers who work with experienced immigration attorneys and craft detailed, technically grounded job descriptions tend to see stronger outcomes. Requests for Evidence are common for marketing H-1Bs, so expect the process to take longer than average.
Which visa types are realistic for Marketing Automation Specialists beyond the H-1B?
The O-1A is an option if you have a track record of sustained recognition in the field, such as speaking at major marketing conferences, publishing influential research, or holding a senior role at a well-known company. Australian citizens can use the E-3, which has no lottery and far less competition than the H-1B. Canadian and Mexican nationals may qualify under the TN visa if the role maps to an eligible profession. Each path has different requirements, so the right choice depends on your nationality and career background.
How do I find Marketing Automation Specialist jobs where employers are actually willing to sponsor?
Most job postings do not clearly state whether sponsorship is available, which means a lot of time gets wasted applying to roles where it is not. Migrate Mate is built specifically for this problem, listing roles from employers who are open to visa sponsorship so you can focus your search on opportunities that can realistically move forward. Filtering by role type and sponsorship status on Migrate Mate cuts through the ambiguity that makes the standard job search so frustrating for international candidates.
What is the prevailing wage requirement for sponsored Marketing Automation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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