Marketing Automation Specialist Jobs in USA with Visa Sponsorship
Marketing Automation Specialist roles qualify for H-1B and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, computer science, or a related field. Employers sponsor through the H-1B cap or cap-exempt pathways, with LCA filing required before your application. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync so companies can scale without losing connection. Others handle simple interactions. Front handles the coordination and context behind complex B2B customer relationships. Over 9,000 companies, including Uber Freight, Navan, and Stripe, rely on Front because it's the only one that can run the operational layer that makes customer-facing work actually succeed. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025, Top Places to Work by USA Today 2025, Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, and Forbes Best Startup Employers 2022 List.
We're looking for a detail-oriented Marketing Automation Specialist to join our Marketing Operations team. This is an exciting opportunity to work with a MOPs team that has strong foundations in place, where you'll get hands-on experience executing email campaigns, supporting webinar activations, and experimenting with A/B testing to drive growth. If you love the operational side of marketing and thrive on seeing campaigns come to life, this role is for you.
ROLE AND RESPONSIBILITIES
- Manage the end-to-end email marketing process — from strategy and calendar coordination to execution and A/B testing — while analyzing performance to drive continuous optimization
- Build and maintain marketing automation workflows in HubSpot to support lead nurturing and customer engagement
- Build and manage HubSpot workflows for webinars and field events, ensuring registration and follow-up sequences are flawless
- Manage list imports while maintaining data hygiene and ensuring campaigns are properly tracked in HubSpot and Salesforce
- Become a proficient HubSpot admin, strategize about effective ways to set up campaigns/workflows, and constantly look for ways to improve our use of the product
- Collaborate closely with Demand Generation, Product Marketing, and Sales Development to build strong internal relationships and ensure cross-functional alignment on all campaigns
- Provide operational support for new marketing initiatives and projects as our team’s needs evolve
BASIC QUALIFICATIONS
- 1-3 years of experience in marketing operations, marketing automation, or email marketing
- Strong proficiency with HubSpot (or similar marketing automation platforms)
- Experience executing email campaigns from start to finish
- Comfort with Google Sheets/Excel for data management and reporting
- Detail-oriented mindset with strong project management skills
- Self-starter who thrives in a fast-paced, collaborative environment
- Familiarity with Salesforce and understanding of how marketing and sales systems integrate
- Experience with Goldcast or other webinar platforms
- Experience supporting field and events marketing programs
- Nice to have: HTML and HubL coding skills for email customization
LOCATION
Front operates on a hybrid model — we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.
WHAT WE OFFER
- Competitive salary
- Equity (we are post-series D & backed by some of the best VCs in the US)
- Private health insurance, including plan options at no cost to employees
- Paid parental leave
- Flexible time off policy
- Flexibility to work from home Monday and Friday, unless posted as a fully remote role
- Mental health support with Workplace Options
- Family planning support with Maven
- $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
- Wellness Days - Fronteers get an additional day off on months with no holidays
- Winter Break - Our offices are closed from Christmas to New Year's Day!
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice.
INTRODUCTION
Front is the customer operations platform built for B2B complexity, keeping every team, tool, and customer conversation in sync so companies can scale without losing connection. Others handle simple interactions. Front handles the coordination and context behind complex B2B customer relationships. Over 9,000 companies, including Uber Freight, Navan, and Stripe, rely on Front because it's the only one that can run the operational layer that makes customer-facing work actually succeed. Backed by Sequoia Capital and Salesforce Ventures, Front has raised $204M from leading venture capital firms and independent investors including top executives at Atlassian, Okta, Qualtrics, Zoom, and PagerDuty. Front has received numerous Great Place to Work accolades, including Built In's 100 Best Midsize Places to Work in SF 2025, Top Places to Work by USA Today 2025, Y Combinator's list of Top Companies in 2023, #4 on Fortune’s Best Workplaces in the Bay Area™, Inc. Magazine's 2022 Best Workplaces list, and Forbes Best Startup Employers 2022 List.
We're looking for a detail-oriented Marketing Automation Specialist to join our Marketing Operations team. This is an exciting opportunity to work with a MOPs team that has strong foundations in place, where you'll get hands-on experience executing email campaigns, supporting webinar activations, and experimenting with A/B testing to drive growth. If you love the operational side of marketing and thrive on seeing campaigns come to life, this role is for you.
ROLE AND RESPONSIBILITIES
- Manage the end-to-end email marketing process — from strategy and calendar coordination to execution and A/B testing — while analyzing performance to drive continuous optimization
- Build and maintain marketing automation workflows in HubSpot to support lead nurturing and customer engagement
- Build and manage HubSpot workflows for webinars and field events, ensuring registration and follow-up sequences are flawless
- Manage list imports while maintaining data hygiene and ensuring campaigns are properly tracked in HubSpot and Salesforce
- Become a proficient HubSpot admin, strategize about effective ways to set up campaigns/workflows, and constantly look for ways to improve our use of the product
- Collaborate closely with Demand Generation, Product Marketing, and Sales Development to build strong internal relationships and ensure cross-functional alignment on all campaigns
- Provide operational support for new marketing initiatives and projects as our team’s needs evolve
BASIC QUALIFICATIONS
- 1-3 years of experience in marketing operations, marketing automation, or email marketing
- Strong proficiency with HubSpot (or similar marketing automation platforms)
- Experience executing email campaigns from start to finish
- Comfort with Google Sheets/Excel for data management and reporting
- Detail-oriented mindset with strong project management skills
- Self-starter who thrives in a fast-paced, collaborative environment
- Familiarity with Salesforce and understanding of how marketing and sales systems integrate
- Experience with Goldcast or other webinar platforms
- Experience supporting field and events marketing programs
- Nice to have: HTML and HubL coding skills for email customization
LOCATION
Front operates on a hybrid model — we come together in the office each Tuesday, Wednesday, and Thursday to collaborate and stay connected.
WHAT WE OFFER
- Competitive salary
- Equity (we are post-series D & backed by some of the best VCs in the US)
- Private health insurance, including plan options at no cost to employees
- Paid parental leave
- Flexible time off policy
- Flexibility to work from home Monday and Friday, unless posted as a fully remote role
- Mental health support with Workplace Options
- Family planning support with Maven
- $100 per month Lifestyle Stipend to spend on fitness, health and wellness, and other activities
- Wellness Days - Fronteers get an additional day off on months with no holidays
- Winter Break - Our offices are closed from Christmas to New Year's Day!
Front provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age or disability. By applying, you acknowledge and agree that you have read and understand the California Recruiting Privacy Notice & EU Privacy Notice.
How to Get Visa Sponsorship as a Marketing Automation Specialist
Confirm the role requires a specific degree
H-1B specialty occupation requires the job to need a bachelor's degree in a specific field. Marketing Automation Specialists typically qualify when the posting explicitly requires a degree in marketing, information systems, or computer science, not just any bachelor's degree.
Target employers with a history of H-1B filings
Larger SaaS companies, marketing technology firms, and enterprise brands file H-1B petitions regularly for automation roles. Employers already familiar with the process move faster, make fewer errors, and are less likely to back out when costs arise.
Get your platform certifications documented
Certifications in marketing automation platforms strengthen your H-1B petition by demonstrating specialized knowledge tied to the role. Include them in your resume and ensure your employer references them when describing the position's specialized requirements to USCIS.
Address the specialty occupation question proactively
USCIS occasionally questions whether marketing roles qualify as specialty occupations. Your employer's attorney should document that the role requires theoretical and practical application of highly specialized knowledge, not generalist marketing skills, to preempt a Request for Evidence.
Understand the LCA's prevailing wage requirement
Before your H-1B petition is filed, your employer must certify your offered wage meets the prevailing wage for Marketing Automation Specialists in your work location. Roles in San Francisco or New York carry higher prevailing wages than the same title in smaller markets.
Browse visa-friendly roles on Migrate Mate
Not every employer advertising a Marketing Automation Specialist role is willing to sponsor. Migrate Mate filters for employers actively open to sponsorship, so you spend time on applications that can actually move forward rather than roles that will stall at the offer stage.
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Get Access To All JobsFrequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Generally yes, but the specific job description matters. USCIS requires that the role normally requires a bachelor's degree in a specific field, such as marketing, information systems, or computer science. A posting that accepts any bachelor's degree regardless of field weakens the specialty occupation argument. Roles with a technical focus, such as managing CRM architecture, building automated workflows, or integrating APIs between platforms, have a stronger case than generalist marketing positions with automation listed as one of many responsibilities.
Can I get H-1B sponsorship for a Marketing Automation Specialist role if my degree is in a different field?
Yes, in some cases. USCIS allows a combination of education and experience to satisfy the degree requirement, using a three-for-one rule where three years of relevant work experience substitutes for one year of formal education. If your degree is in a loosely related field, such as business or communications, your employer's attorney can build a case using your specialized experience with automation platforms and campaign infrastructure. A credential evaluation may also help establish equivalency.
What is the H-1B approval rate for marketing-related roles?
USCIS does not publish approval rates broken down by job title, but marketing roles generally face more scrutiny than engineering or finance positions because specialty occupation eligibility is less clear-cut. Denial rates are higher when the job description is broad or when the degree requirement is not specific. Employers who work with experienced immigration attorneys and craft detailed, technically grounded job descriptions tend to see stronger outcomes. Requests for Evidence are common for marketing H-1Bs, so expect the process to take longer than average.
Which visa types are realistic for Marketing Automation Specialists beyond the H-1B?
The O-1A is an option if you have a track record of sustained recognition in the field, such as speaking at major marketing conferences, publishing influential research, or holding a senior role at a well-known company. Australian citizens can use the E-3, which has no lottery and far less competition than the H-1B. Canadian and Mexican nationals may qualify under the TN visa if the role maps to an eligible profession. Each path has different requirements, so the right choice depends on your nationality and career background.
How do I find Marketing Automation Specialist jobs where employers are actually willing to sponsor?
Most job postings do not clearly state whether sponsorship is available, which means a lot of time gets wasted applying to roles where it is not. Migrate Mate is built specifically for this problem, listing roles from employers who are open to visa sponsorship so you can focus your search on opportunities that can realistically move forward. Filtering by role type and sponsorship status on Migrate Mate cuts through the ambiguity that makes the standard job search so frustrating for international candidates.
What is the prevailing wage requirement for sponsored Marketing Automation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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