Marketing Automation Specialist Jobs in USA with Visa Sponsorship
Marketing Automation Specialist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, computer science, or a related field. Employers sponsor through the H-1B cap or cap-exempt pathways, with LCA filing required before your application. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.
ROLE AND RESPONSIBILITIES
The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact.
Key Responsibilities
- Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
- Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
- Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
- Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
- Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
- Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
- Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
- Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
- Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
- Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.
BASIC QUALIFICATIONS
- Strong hands-on experience with HubSpot in a B2B demand generation environment.
- Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
- Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
- Strong analytical mindset with experience using data to inform decisions and optimize performance.
- Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
- Strong collaboration and communication skills, with experience working across global, cross-functional teams.
- Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.
SALARY
- Salary: $90,000-$110,000
BENEFITS
- 100% medical, dental and vision insurance, plus dependents
- Paid parental leave
- Pet insurance Discount
- Life insurance
- Commuter benefits
- 401(k)
- Employee Assistance Program
Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.
INTRODUCTION
Darktrace is a global leader in AI for cybersecurity that keeps organizations ahead of the changing threat landscape every day. Founded in 2013, Darktrace provides the essential cybersecurity platform protecting nearly 10,000 organizations from unknown threats using its proprietary AI. The Darktrace Active AI Security Platform™ delivers a proactive approach to cyber resilience to secure the business across the entire digital estate – from network to cloud to email. Breakthrough innovations from our R&D teams have resulted in over 200 patent applications filed. Darktrace’s platform and services are supported by over 2,400 employees around the world.
ROLE AND RESPONSIBILITIES
The Senior Marketing Automation Specialist is a key member of the Revenue Marketing team, responsible for building, optimizing, and scaling marketing automation programs that drive measurable pipeline impact.
Key Responsibilities
- Own end-to-end execution of global and Americas regional demand generation campaigns in HubSpot, ensuring scalable, repeatable program delivery.
- Design and evolve lifecycle marketing programs, including lead nurture, onboarding, re-engagement, and account-based journeys to improve conversion across the funnel.
- Develop advanced segmentation and targeting strategies using behavioral, firmographic, and intent data to enable personalized marketing experiences.
- Partner with Operations and Sales to optimize lead management, scoring models, routing, and SLA adherence to maximize pipeline efficiency.
- Build and maintain robust campaign infrastructure, including workflows, templates, and processes that enable scale and consistency.
- Drive continuous campaign optimization through A/B testing, performance analysis, and insights that improve engagement, conversion, and ROI.
- Ensure data quality, governance, and compliance across HubSpot and Salesforce, maintaining accurate and actionable marketing data.
- Act as a subject matter expert on marketing automation, promoting best practices and enabling global stakeholders through training and guidance.
- Support strategic initiatives such as AI translations, intent data activation, personalization at scale, and agentic operational processes.
- Collaborate cross-functionally with field marketing, digital, events, and partner teams to deliver integrated, multi-channel campaigns aligned to business priorities.
BASIC QUALIFICATIONS
- Strong hands-on experience with HubSpot in a B2B demand generation environment.
- Proven ability to build and scale lifecycle marketing programs and improve funnel performance.
- Experience working with CRM systems (Salesforce) and understanding of lead lifecycle, attribution, and pipeline reporting.
- Strong analytical mindset with experience using data to inform decisions and optimize performance.
- Excellent project management skills with the ability to manage multiple initiatives in a fast-paced environment.
- Strong collaboration and communication skills, with experience working across global, cross-functional teams.
- Familiarity with AI tools, intent data, personalization strategies, and modern marketing automation best practices is highly desirable.
SALARY
- Salary: $90,000-$110,000
BENEFITS
- 100% medical, dental and vision insurance, plus dependents
- Paid parental leave
- Pet insurance Discount
- Life insurance
- Commuter benefits
- 401(k)
- Employee Assistance Program
Darktrace is an Equal Opportunity Employer. We consider all qualified applicants for employment without regard to race, color, religion, sex (including pregnancy, childbirth, and related medical conditions), sexual orientation, gender identity or expression, national origin, age, disability, genetic information, marital status, veteran or military status, or any other characteristic protected by applicable federal, state, or local law.
Darktrace is committed to providing reasonable accommodations to qualified individuals with disabilities in accordance with applicable laws. If you require a reasonable accommodation to participate in the application or interview process, please contact your Talent Partner.
Employment with Darktrace is at-will, meaning either the employee or Darktrace may terminate the employment relationship at any time, with or without cause or notice, except where prohibited by law or governed by a separate written agreement.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Automation Specialist
Confirm the role requires a specific degree
H-1B specialty occupation requires the job to need a bachelor's degree in a specific field. Marketing Automation Specialists typically qualify when the posting explicitly requires a degree in marketing, information systems, or computer science, not just any bachelor's degree.
Target employers with a history of H-1B filings
Larger SaaS companies, marketing technology firms, and enterprise brands file H-1B petitions regularly for automation roles. Employers already familiar with the process move faster, make fewer errors, and are less likely to back out when costs arise.
Get your platform certifications documented
Certifications in marketing automation platforms strengthen your H-1B petition by demonstrating specialized knowledge tied to the role. Include them in your resume and ensure your employer references them when describing the position's specialized requirements to USCIS.
Address the specialty occupation question proactively
USCIS occasionally questions whether marketing roles qualify as specialty occupations. Your employer's attorney should document that the role requires theoretical and practical application of highly specialized knowledge, not generalist marketing skills, to preempt a Request for Evidence.
Understand the LCA's prevailing wage requirement
Before your H-1B petition is filed, your employer must certify your offered wage meets the prevailing wage for Marketing Automation Specialists in your work location. Roles in San Francisco or New York carry higher prevailing wages than the same title in smaller markets.
Browse visa-friendly roles on Migrate Mate
Not every employer advertising a Marketing Automation Specialist role is willing to sponsor. Migrate Mate filters for employers actively open to sponsorship, so you spend time on applications that can actually move forward rather than roles that will stall at the offer stage.
Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Generally yes, but the specific job description matters. USCIS requires that the role normally requires a bachelor's degree in a specific field, such as marketing, information systems, or computer science. A posting that accepts any bachelor's degree regardless of field weakens the specialty occupation argument. Roles with a technical focus, such as managing CRM architecture, building automated workflows, or integrating APIs between platforms, have a stronger case than generalist marketing positions with automation listed as one of many responsibilities.
Can I get H-1B sponsorship for a Marketing Automation Specialist role if my degree is in a different field?
Yes, in some cases. USCIS allows a combination of education and experience to satisfy the degree requirement, using a three-for-one rule where three years of relevant work experience substitutes for one year of formal education. If your degree is in a loosely related field, such as business or communications, your employer's attorney can build a case using your specialized experience with automation platforms and campaign infrastructure. A credential evaluation may also help establish equivalency.
What is the H-1B approval rate for marketing-related roles?
USCIS does not publish approval rates broken down by job title, but marketing roles generally face more scrutiny than engineering or finance positions because specialty occupation eligibility is less clear-cut. Denial rates are higher when the job description is broad or when the degree requirement is not specific. Employers who work with experienced immigration attorneys and craft detailed, technically grounded job descriptions tend to see stronger outcomes. Requests for Evidence are common for marketing H-1Bs, so expect the process to take longer than average.
Which visa types are realistic for Marketing Automation Specialists beyond the H-1B?
The O-1A is an option if you have a track record of sustained recognition in the field, such as speaking at major marketing conferences, publishing influential research, or holding a senior role at a well-known company. Australian citizens can use the E-3 visa, which has no lottery and far less competition than the H-1B visa. Canadian and Mexican nationals may qualify under the TN visa if the role maps to an eligible profession. Each path has different requirements, so the right choice depends on your nationality and career background.
How do I find Marketing Automation Specialist jobs where employers are actually willing to sponsor?
Most job postings do not clearly state whether sponsorship is available, which means a lot of time gets wasted applying to roles where it is not. Migrate Mate is built specifically for this problem, listing roles from employers who are open to visa sponsorship so you can focus your search on opportunities that can realistically move forward. Filtering by role type and sponsorship status on Migrate Mate cuts through the ambiguity that makes the standard job search so frustrating for international candidates.
What is the prevailing wage requirement for sponsored Marketing Automation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.