Marketing Automation Specialist Jobs in USA with Visa Sponsorship
Marketing Automation Specialist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, computer science, or a related field. Employers sponsor through the H-1B cap or cap-exempt pathways, with LCA filing required before your application. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsLocation: Chicago, IL
Employment Type: Full-Time
Annual Compensation: $60,000 – 65,000
The compensation above is the estimated hiring range for this position. Final offers are determined based on a variety of factors, including skills, experience, qualifications, internal equity, and other job-related considerations.
To access a list of benefits for full-time jobs, please visit https://www.moodybible.org/careers/benefits/
Drive Digital Engagement That Advances a Meaningful Mission
Are you passionate about marketing automation, audience engagement, and turning data into actionable insights? Moody Bible Institute is seeking a Lead Marketing Automation & Analytics Specialist to lead multi-channel marketing initiatives that connect prospective students, alumni, donors, and ministry partners with our mission. In this role, you'll combine strategy, technology, and analytics to create impactful digital experiences that drive engagement, lead generation, fundraising, and audience growth.
About us
Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.
The Opportunity
As the Lead Marketing Automation & Analytics Specialist, you will lead the development, execution, and optimization of email, SMS, and lifecycle marketing campaigns while overseeing reporting, analytics, and performance measurement. You'll collaborate with stakeholders across Education, Alumni Relations, and Donor Development to deliver targeted communications and data-driven marketing strategies that support organizational goals.
What You’ll Be Doing
Marketing Automation & Digital Communications
- Lead the planning, execution, testing, and optimization of email, SMS, landing page, and automated marketing campaigns.
- Manage audience segmentation, personalization strategies, campaign scheduling, and communication workflows.
- Ensure campaign quality through comprehensive testing and validation of content, data, links, tracking, and deliverability.
- Develop and optimize customer journeys that improve engagement, conversion, retention, and donor participation.
- Supervise and support marketing team members, including coaching, workload management, and professional development.
Analytics & Reporting
- Develop and maintain dashboards, reports, and performance metrics that measure campaign effectiveness and business outcomes.
- Analyze marketing and audience data to provide insights and recommendations that improve engagement and return on investment.
- Partner with stakeholders to define KPIs and reporting requirements aligned with strategic goals.
- Coordinate data and campaign activity across CRM, marketing automation, analytics, advertising, and web platforms.
- Stay current on emerging digital marketing technologies, trends, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience leading or supervising team members.
- Three or more years of experience in email marketing, digital marketing, or marketing automation.
- Hands-on experience with Salesforce Marketing Cloud, including campaign development and management.
- Experience working with CRM platforms such as Salesforce.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and marketing reporting tools.
- Experience building dashboards and translating data into actionable business insights.
- Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
- Strong project management, communication, and organizational skills.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (Email Studio, Journey Builder, CloudPages).
- Salesforce Education Cloud certification.
- Experience with SMS marketing platforms such as Mogli.
- Experience with Power BI, Google Ads, Meta Ads, and website content management systems such as Optimizely or WordPress.
- Experience with lifecycle marketing, lead nurturing, and marketing attribution.
Work Environment
- Ability to remain seated or standing for extended periods while performing computer-based work.
- Frequent use of computers and standard office equipment.
- Work is performed in a professional office environment.
- Standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.
- Minimum Travel Required.
Additional Information
- Candidates must demonstrate alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values.
- Employees are required to affirm Moody's Statement of Faith and adhere to Community Standards.
- Moody Bible Institute values diversity and seeks team members who engage others in ways that honor its biblical foundation.
- Moody complies with applicable nondiscrimination laws and, as a religious institution, requires employees to hold beliefs consistent with its Doctrinal Statement and Community Standards.
Why Join Us
At Moody Bible Institute, your marketing expertise helps connect people with life-changing biblical education, resources, and ministry opportunities. You'll join a collaborative team dedicated to innovation, excellence, and Kingdom impact while working with leading marketing technologies and meaningful data-driven initiatives that make a difference.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
Location: Chicago, IL
Employment Type: Full-Time
Annual Compensation: $60,000 – 65,000
The compensation above is the estimated hiring range for this position. Final offers are determined based on a variety of factors, including skills, experience, qualifications, internal equity, and other job-related considerations.
To access a list of benefits for full-time jobs, please visit https://www.moodybible.org/careers/benefits/
Drive Digital Engagement That Advances a Meaningful Mission
Are you passionate about marketing automation, audience engagement, and turning data into actionable insights? Moody Bible Institute is seeking a Lead Marketing Automation & Analytics Specialist to lead multi-channel marketing initiatives that connect prospective students, alumni, donors, and ministry partners with our mission. In this role, you'll combine strategy, technology, and analytics to create impactful digital experiences that drive engagement, lead generation, fundraising, and audience growth.
About us
Moody Bible Institute is a Christ-centered higher education and media ministry dedicated to equipping people with the truth of God's Word. Through trusted biblical teaching, media, and educational resources, Moody reaches audiences around the world with the gospel and seeks to make a lasting Kingdom impact.
The Opportunity
As the Lead Marketing Automation & Analytics Specialist, you will lead the development, execution, and optimization of email, SMS, and lifecycle marketing campaigns while overseeing reporting, analytics, and performance measurement. You'll collaborate with stakeholders across Education, Alumni Relations, and Donor Development to deliver targeted communications and data-driven marketing strategies that support organizational goals.
What You’ll Be Doing
Marketing Automation & Digital Communications
- Lead the planning, execution, testing, and optimization of email, SMS, landing page, and automated marketing campaigns.
- Manage audience segmentation, personalization strategies, campaign scheduling, and communication workflows.
- Ensure campaign quality through comprehensive testing and validation of content, data, links, tracking, and deliverability.
- Develop and optimize customer journeys that improve engagement, conversion, retention, and donor participation.
- Supervise and support marketing team members, including coaching, workload management, and professional development.
Analytics & Reporting
- Develop and maintain dashboards, reports, and performance metrics that measure campaign effectiveness and business outcomes.
- Analyze marketing and audience data to provide insights and recommendations that improve engagement and return on investment.
- Partner with stakeholders to define KPIs and reporting requirements aligned with strategic goals.
- Coordinate data and campaign activity across CRM, marketing automation, analytics, advertising, and web platforms.
- Stay current on emerging digital marketing technologies, trends, and best practices.
Required Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience leading or supervising team members.
- Three or more years of experience in email marketing, digital marketing, or marketing automation.
- Hands-on experience with Salesforce Marketing Cloud, including campaign development and management.
- Experience working with CRM platforms such as Salesforce.
- Experience with Google Analytics 4 (GA4), Google Tag Manager, and marketing reporting tools.
- Experience building dashboards and translating data into actionable business insights.
- Proficiency with Microsoft Office applications, particularly Excel and PowerPoint.
- Strong project management, communication, and organizational skills.
Preferred Qualifications
- Salesforce Marketing Cloud certifications (Email Studio, Journey Builder, CloudPages).
- Salesforce Education Cloud certification.
- Experience with SMS marketing platforms such as Mogli.
- Experience with Power BI, Google Ads, Meta Ads, and website content management systems such as Optimizely or WordPress.
- Experience with lifecycle marketing, lead nurturing, and marketing attribution.
Work Environment
- Ability to remain seated or standing for extended periods while performing computer-based work.
- Frequent use of computers and standard office equipment.
- Work is performed in a professional office environment.
- Standard schedule is Monday through Friday, 8:00 a.m. to 4:30 p.m.
- Minimum Travel Required.
Additional Information
- Candidates must demonstrate alignment with Moody Bible Institute's mission, doctrinal beliefs, and Christian values.
- Employees are required to affirm Moody's Statement of Faith and adhere to Community Standards.
- Moody Bible Institute values diversity and seeks team members who engage others in ways that honor its biblical foundation.
- Moody complies with applicable nondiscrimination laws and, as a religious institution, requires employees to hold beliefs consistent with its Doctrinal Statement and Community Standards.
Why Join Us
At Moody Bible Institute, your marketing expertise helps connect people with life-changing biblical education, resources, and ministry opportunities. You'll join a collaborative team dedicated to innovation, excellence, and Kingdom impact while working with leading marketing technologies and meaningful data-driven initiatives that make a difference.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Automation Specialist
Confirm the role requires a specific degree
H-1B specialty occupation requires the job to need a bachelor's degree in a specific field. Marketing Automation Specialists typically qualify when the posting explicitly requires a degree in marketing, information systems, or computer science, not just any bachelor's degree.
Target employers with a history of H-1B filings
Larger SaaS companies, marketing technology firms, and enterprise brands file H-1B petitions regularly for automation roles. Employers already familiar with the process move faster, make fewer errors, and are less likely to back out when costs arise.
Get your platform certifications documented
Certifications in marketing automation platforms strengthen your H-1B petition by demonstrating specialized knowledge tied to the role. Include them in your resume and ensure your employer references them when describing the position's specialized requirements to USCIS.
Address the specialty occupation question proactively
USCIS occasionally questions whether marketing roles qualify as specialty occupations. Your employer's attorney should document that the role requires theoretical and practical application of highly specialized knowledge, not generalist marketing skills, to preempt a Request for Evidence.
Understand the LCA's prevailing wage requirement
Before your H-1B petition is filed, your employer must certify your offered wage meets the prevailing wage for Marketing Automation Specialists in your work location. Roles in San Francisco or New York carry higher prevailing wages than the same title in smaller markets.
Browse visa-friendly roles on Migrate Mate
Not every employer advertising a Marketing Automation Specialist role is willing to sponsor. Migrate Mate filters for employers actively open to sponsorship, so you spend time on applications that can actually move forward rather than roles that will stall at the offer stage.
Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Generally yes, but the specific job description matters. USCIS requires that the role normally requires a bachelor's degree in a specific field, such as marketing, information systems, or computer science. A posting that accepts any bachelor's degree regardless of field weakens the specialty occupation argument. Roles with a technical focus, such as managing CRM architecture, building automated workflows, or integrating APIs between platforms, have a stronger case than generalist marketing positions with automation listed as one of many responsibilities.
Can I get H-1B sponsorship for a Marketing Automation Specialist role if my degree is in a different field?
Yes, in some cases. USCIS allows a combination of education and experience to satisfy the degree requirement, using a three-for-one rule where three years of relevant work experience substitutes for one year of formal education. If your degree is in a loosely related field, such as business or communications, your employer's attorney can build a case using your specialized experience with automation platforms and campaign infrastructure. A credential evaluation may also help establish equivalency.
What is the H-1B approval rate for marketing-related roles?
USCIS does not publish approval rates broken down by job title, but marketing roles generally face more scrutiny than engineering or finance positions because specialty occupation eligibility is less clear-cut. Denial rates are higher when the job description is broad or when the degree requirement is not specific. Employers who work with experienced immigration attorneys and craft detailed, technically grounded job descriptions tend to see stronger outcomes. Requests for Evidence are common for marketing H-1Bs, so expect the process to take longer than average.
Which visa types are realistic for Marketing Automation Specialists beyond the H-1B?
The O-1A is an option if you have a track record of sustained recognition in the field, such as speaking at major marketing conferences, publishing influential research, or holding a senior role at a well-known company. Australian citizens can use the E-3 visa, which has no lottery and far less competition than the H-1B visa. Canadian and Mexican nationals may qualify under the TN visa if the role maps to an eligible profession. Each path has different requirements, so the right choice depends on your nationality and career background.
How do I find Marketing Automation Specialist jobs where employers are actually willing to sponsor?
Most job postings do not clearly state whether sponsorship is available, which means a lot of time gets wasted applying to roles where it is not. Migrate Mate is built specifically for this problem, listing roles from employers who are open to visa sponsorship so you can focus your search on opportunities that can realistically move forward. Filtering by role type and sponsorship status on Migrate Mate cuts through the ambiguity that makes the standard job search so frustrating for international candidates.
What is the prevailing wage requirement for sponsored Marketing Automation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.