Marketing Automation Specialist Jobs in USA with Visa Sponsorship
Marketing Automation Specialist roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, computer science, or a related field. Employers sponsor through the H-1B cap or cap-exempt pathways, with LCA filing required before your application. For detailed occupation requirements, see the O*NET profile.
Find Marketing Automation Specialist JobsOverview
Showing 5 of 4,053+ Marketing Automation Specialist jobs
See all 4,053+ Marketing Automation Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Automation Specialist roles.
Get Access To All JobsDepartment
Booth Marketing and Communications: Institutional Research and Strategic Insights
About the Department
The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
- an unmatched faculty.
- degree and open enrollment programs offered on three continents.
- a global body of nearly 56,000 accomplished alumni.
- strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.
Job Summary
Senior Associate Director, Marketing Systems and Automation owns Booth's marketing automation strategy and execution and works across Booth marketing and across the school to roll out automation that improves efficiency. This role centers on Executive Education, with additional time supporting Booth Marketing's broader initiatives. The role supports all aspects of MarTech Stack, including but not limited to Marketo, Salesforce, Workfront and related systems' databases for Booth Marketing, automates campaign execution, from emails to list segmentation, lead workflow, lead scoring, email infrastructure, nurturing streams, landing pages, website functionality, stage-gate forms, and forecasting report development. Expertise in this role will be used to oversee system training initiatives to ensure system reports accurately reflect business activities. This role works closely with the Marketing Operations team to roll out any new marketing automation initiatives including modernization and change management of the project management systems, agentic builds and integrations with modern systems, roll out of marketing collaboration platforms, among others.
This position will focus on maintaining and enhancing marketing systems, while providing coaching and team support to colleagues. This role requires a self-starter who understands business acumen, keeps an eye on overall business objectives, understands AI frameworks and agentic workflows, and works well across cross-functional teams, partners, and vendors. The role blends marketing strategy with operational oversight to manage marketing tech effectively for strategic execution. As marketing automation matures across the broader organization, this role will extend its systems expertise to support automation for centers and partners where necessary, tie data infrastructure to systems and processes, help unify platforms and best practices across business units.
This position is not eligible for employer-sponsored employment authorization.
Responsibilities
- Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
- Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
- Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
- Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
- Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
- Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
- Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
- Supports the evaluation and rollout of AI-powered tools across the marketing technology stack, including predictive lead scoring, machine-driven personalization, and workflow automation to improve performance and efficiency.
- Defines integration requirements across platforms, technologies, and data domains, and designs technical solutions that connect them into a cohesive digital ecosystem.
- Serves as a mentor and subject matter resource for other marketing systems administrators while exploring emerging digital technologies and translating innovation opportunities into actionable project plans.
- Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
- Manages relationships with external sales agencies.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.
Certifications:
Preferred Qualifications
Education:
- Bachelor’s degree.
- Master’s degree.
Technical Skills or Knowledge:
- Relevant Salesforce professional experience.
- Demonstrated experience with Marketo or comparable marketing automation platforms, with demonstrated success implementing marketing enablement, automation, and journey orchestration initiatives, required, preferably in higher education.
- Background with operational technology, automation tools, AI frameworks, and agentic AI workflows, including familiarity with AI-powered marketing capabilities such as predictive analytics, generative content, personalization, and lead scoring.
- Strong expertise in web technologies, digital platforms, and IT processes; working knowledge of HTML and CSS.
- Strong understanding of content tagging, personalization strategies, customer journey mapping, and scalable automation program design across multiple teams or business units.
- Familiarity with data visualization or BI tools such as Tableau is a plus, along with flexibility to work hours as needed to meet business demands.
Preferred Competencies
- Proven ability to work effectively across multiple departments and with external vendors, including strong cross-functional collaboration and vendor management skills.
- Strong analytical, strategic thinking, and problem-solving abilities, with the judgment to translate insights into practical, actionable solutions independently.
- Excellent organizational and project management skills, including the ability to manage multiple projects simultaneously, prioritize competing demands, and adapt quickly to changing business needs.
- Work both independently as an individual contributor and collaboratively within cross-functional teams to align stakeholders around automation strategies and execution.
- Strong communication skills, including verbal, written, and presentation abilities.
Working Conditions
This position is currently expected to work a minimum three days per week in the office.
Application Documents
- Resume/CV (required)
- Cover Letter (required)
The University of Chicago uses AI-assisted tools to streamline and augment some recruitment processes; however, AI is not used to make hiring decisions.
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$110,000.00 - $130,000.00
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
Department
Booth Marketing and Communications: Institutional Research and Strategic Insights
About the Department
The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges.
Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment.
Chicago Booth is proud to claim:
- an unmatched faculty.
- degree and open enrollment programs offered on three continents.
- a global body of nearly 56,000 accomplished alumni.
- strong and growing corporate relationships that provide a wealth of lifelong career opportunities.
As part of the world-renowned University of Chicago, Chicago Booth shares the University's core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment.
Job Summary
Senior Associate Director, Marketing Systems and Automation owns Booth's marketing automation strategy and execution and works across Booth marketing and across the school to roll out automation that improves efficiency. This role centers on Executive Education, with additional time supporting Booth Marketing's broader initiatives. The role supports all aspects of MarTech Stack, including but not limited to Marketo, Salesforce, Workfront and related systems' databases for Booth Marketing, automates campaign execution, from emails to list segmentation, lead workflow, lead scoring, email infrastructure, nurturing streams, landing pages, website functionality, stage-gate forms, and forecasting report development. Expertise in this role will be used to oversee system training initiatives to ensure system reports accurately reflect business activities. This role works closely with the Marketing Operations team to roll out any new marketing automation initiatives including modernization and change management of the project management systems, agentic builds and integrations with modern systems, roll out of marketing collaboration platforms, among others.
This position will focus on maintaining and enhancing marketing systems, while providing coaching and team support to colleagues. This role requires a self-starter who understands business acumen, keeps an eye on overall business objectives, understands AI frameworks and agentic workflows, and works well across cross-functional teams, partners, and vendors. The role blends marketing strategy with operational oversight to manage marketing tech effectively for strategic execution. As marketing automation matures across the broader organization, this role will extend its systems expertise to support automation for centers and partners where necessary, tie data infrastructure to systems and processes, help unify platforms and best practices across business units.
This position is not eligible for employer-sponsored employment authorization.
Responsibilities
- Administers and optimizes Salesforce and Marketo, including ongoing system management, data quality, and data cleansing.
- Builds and manages data frameworks that enable audience segmentation, personalized content, and targeted messaging.
- Develops training materials and leads user training to support system adoption, change management, and new process rollouts.
- Leads change management for technology consolidation and new platform implementations, partnering with IT on security, backend configuration, documentation, and rollout readiness.
- Partners with research, data science, and marketing operations teams to deliver real-time reporting and insights on lead generation, geographic trends, campaign effectiveness, and related decision-making needs.
- Identifies and implements opportunities for marketing and operational automation, including personalization, triggered communications, task routing, database cleansing, QA processes, and digitally enabled workflows.
- Extends and standardizes marketing automation frameworks; leads scoring models, database governance, automation logic, naming conventions, and reporting structures across the MarTech ecosystem.
- Supports the evaluation and rollout of AI-powered tools across the marketing technology stack, including predictive lead scoring, machine-driven personalization, and workflow automation to improve performance and efficiency.
- Defines integration requirements across platforms, technologies, and data domains, and designs technical solutions that connect them into a cohesive digital ecosystem.
- Serves as a mentor and subject matter resource for other marketing systems administrators while exploring emerging digital technologies and translating innovation opportunities into actionable project plans.
- Leads one or more of the following marketing functions: marketing communications and advertising, web blogs or other digital marketing, and market research. Reviews and updates marketing infrastructure which may include one or more database systems, the intranet, and external web sites.
- Manages relationships with external sales agencies.
- Performs other related work as needed.
Minimum Qualifications
Education:
Minimum requirements include a college or university degree in related field.
Work Experience:
Minimum requirements include knowledge and skills developed through 7+ years of work experience in a related job discipline.
Certifications:
Preferred Qualifications
Education:
- Bachelor’s degree.
- Master’s degree.
Technical Skills or Knowledge:
- Relevant Salesforce professional experience.
- Demonstrated experience with Marketo or comparable marketing automation platforms, with demonstrated success implementing marketing enablement, automation, and journey orchestration initiatives, required, preferably in higher education.
- Background with operational technology, automation tools, AI frameworks, and agentic AI workflows, including familiarity with AI-powered marketing capabilities such as predictive analytics, generative content, personalization, and lead scoring.
- Strong expertise in web technologies, digital platforms, and IT processes; working knowledge of HTML and CSS.
- Strong understanding of content tagging, personalization strategies, customer journey mapping, and scalable automation program design across multiple teams or business units.
- Familiarity with data visualization or BI tools such as Tableau is a plus, along with flexibility to work hours as needed to meet business demands.
Preferred Competencies
- Proven ability to work effectively across multiple departments and with external vendors, including strong cross-functional collaboration and vendor management skills.
- Strong analytical, strategic thinking, and problem-solving abilities, with the judgment to translate insights into practical, actionable solutions independently.
- Excellent organizational and project management skills, including the ability to manage multiple projects simultaneously, prioritize competing demands, and adapt quickly to changing business needs.
- Work both independently as an individual contributor and collaboratively within cross-functional teams to align stakeholders around automation strategies and execution.
- Strong communication skills, including verbal, written, and presentation abilities.
Working Conditions
This position is currently expected to work a minimum three days per week in the office.
Application Documents
- Resume/CV (required)
- Cover Letter (required)
The University of Chicago uses AI-assisted tools to streamline and augment some recruitment processes; however, AI is not used to make hiring decisions.
When applying, the document(s) MUST be uploaded via the My Experience page, in the section titled Application Documents of the application.
Job Family
Communications
Role Impact
Individual Contributor
Scheduled Weekly Hours
37.5
Drug Test Required
No
Health Screen Required
No
Motor Vehicle Record Inquiry Required
No
Pay Rate Type
Salary
FLSA Status
Exempt
Pay Range
$110,000.00 - $130,000.00
The included pay rate or range represents the University’s good faith estimate of the possible compensation offer for this role at the time of posting.
Benefits Eligible
Yes
The University of Chicago offers a wide range of benefits programs and resources for eligible employees, including health, retirement, and paid time off. Information about the benefit offerings can be found in the Benefits Guidebook.
Posting Statement
The University of Chicago is an equal opportunity employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender, gender identity, or expression, national or ethnic origin, shared ancestry, age, status as an individual with a disability, military or veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination.
Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via Applicant Inquiry Form.
All offers of employment are contingent upon a background check that includes a review of conviction history. A conviction does not automatically preclude University employment. Rather, the University considers conviction information on a case-by-case basis and assesses the nature of the offense, the circumstances surrounding it, the proximity in time of the conviction, and its relevance to the position.
The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: http://securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637.
See all 4,053+ Marketing Automation Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Automation Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Automation Specialist
Confirm the role requires a specific degree
H-1B specialty occupation requires the job to need a bachelor's degree in a specific field. Marketing Automation Specialists typically qualify when the posting explicitly requires a degree in marketing, information systems, or computer science, not just any bachelor's degree.
Target employers with a history of H-1B filings
Larger SaaS companies, marketing technology firms, and enterprise brands file H-1B petitions regularly for automation roles. Employers already familiar with the process move faster, make fewer errors, and are less likely to back out when costs arise.
Get your platform certifications documented
Certifications in marketing automation platforms strengthen your H-1B petition by demonstrating specialized knowledge tied to the role. Include them in your resume and ensure your employer references them when describing the position's specialized requirements to USCIS.
Address the specialty occupation question proactively
USCIS occasionally questions whether marketing roles qualify as specialty occupations. Your employer's attorney should document that the role requires theoretical and practical application of highly specialized knowledge, not generalist marketing skills, to preempt a Request for Evidence.
Understand the LCA's prevailing wage requirement
Before your H-1B petition is filed, your employer must certify your offered wage meets the prevailing wage for Marketing Automation Specialists in your work location. Roles in San Francisco or New York carry higher prevailing wages than the same title in smaller markets.
Browse visa-friendly roles on Migrate Mate
Not every employer advertising a Marketing Automation Specialist role is willing to sponsor. Migrate Mate filters for employers actively open to sponsorship, so you spend time on applications that can actually move forward rather than roles that will stall at the offer stage.
Frequently Asked Questions
Does a Marketing Automation Specialist role qualify as an H-1B specialty occupation?
Generally yes, but the specific job description matters. USCIS requires that the role normally requires a bachelor's degree in a specific field, such as marketing, information systems, or computer science. A posting that accepts any bachelor's degree regardless of field weakens the specialty occupation argument. Roles with a technical focus, such as managing CRM architecture, building automated workflows, or integrating APIs between platforms, have a stronger case than generalist marketing positions with automation listed as one of many responsibilities.
Can I get H-1B sponsorship for a Marketing Automation Specialist role if my degree is in a different field?
Yes, in some cases. USCIS allows a combination of education and experience to satisfy the degree requirement, using a three-for-one rule where three years of relevant work experience substitutes for one year of formal education. If your degree is in a loosely related field, such as business or communications, your employer's attorney can build a case using your specialized experience with automation platforms and campaign infrastructure. A credential evaluation may also help establish equivalency.
What is the H-1B approval rate for marketing-related roles?
USCIS does not publish approval rates broken down by job title, but marketing roles generally face more scrutiny than engineering or finance positions because specialty occupation eligibility is less clear-cut. Denial rates are higher when the job description is broad or when the degree requirement is not specific. Employers who work with experienced immigration attorneys and craft detailed, technically grounded job descriptions tend to see stronger outcomes. Requests for Evidence are common for marketing H-1Bs, so expect the process to take longer than average.
Which visa types are realistic for Marketing Automation Specialists beyond the H-1B?
The O-1A is an option if you have a track record of sustained recognition in the field, such as speaking at major marketing conferences, publishing influential research, or holding a senior role at a well-known company. Australian citizens can use the E-3 visa, which has no lottery and far less competition than the H-1B visa. Canadian and Mexican nationals may qualify under the TN visa if the role maps to an eligible profession. Each path has different requirements, so the right choice depends on your nationality and career background.
How do I find Marketing Automation Specialist jobs where employers are actually willing to sponsor?
Most job postings do not clearly state whether sponsorship is available, which means a lot of time gets wasted applying to roles where it is not. Migrate Mate is built specifically for this problem, listing roles from employers who are open to visa sponsorship so you can focus your search on opportunities that can realistically move forward. Filtering by role type and sponsorship status on Migrate Mate cuts through the ambiguity that makes the standard job search so frustrating for international candidates.
What is the prevailing wage requirement for sponsored Marketing Automation Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.