Email Marketing Specialist Jobs in USA with Visa Sponsorship
Email marketing specialists are regularly sponsored for H-1B visa and E-3 visas when the role requires a bachelor's degree in marketing, communications, or a related field. Employers in e-commerce, SaaS, and fintech are among the most active sponsors for this position. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.
ROLE AND RESPONSIBILITIES
As a valued colleague on our Digital Marketing team, you will execute email marketing campaigns across Fannie Mae’s business segments. You will partner with segment marketing teams to translate business goals into effective email campaigns. You will build, QA, and deploy emails and related assets and ensure all communications are accurate, timely, and aligned with brand standards and email best practices.
The Email Marketing Specialist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:
Email Development and Deployment: Build and code HTML emails in Salesforce Marketing Cloud; partner with Marketing Strategists to execute 1:1 email and journey campaigns, perform QA, and ensure timely, accurate launches.
Campaign Performance and Health: Monitor campaign performance, develop reports, and troubleshoot issues impacting deliverability and engagement.
Cross-Functional Collaboration: Partner with marketing teams and stakeholders to create customer-focused email experiences.
Best Practices and Governance: Promote email best practices, ensuring consistency across business lines and campaigns.
HTML and Platform Support: Apply HTML development expertise across email platforms and support related tools (e.g., Cvent) as needed.
BASIC QUALIFICATIONS
2 years experience working with Salesforce Marketing Cloud (preferred) or similar marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot).
Strong hands-on experience building and coding HTML emails.
Solid understanding of email marketing best practices, including QA and A/B testing.
Ability to leverage data, technology, and marketing strategy to plan and execute campaigns.
Project management experience with the ability to manage multiple priorities simultaneously.
Excellent collaboration and communication skills.
High level of detail orientation and organizational skills.
Ability to work effectively in a fast-paced, team-oriented environment.
Strong analytical, problem-solving, and strategic thinking skills.
Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.
PREFERRED QUALIFICATIONS
B2B email marketing experience, preferably within financial services or other highly regulated industries.
Experience in related email marketing tools within the MarTech stack (e.g., CMS platforms, Cvent, Figma).
Experience planning and executing effective email marketing campaigns across customer, partner, or stakeholder audiences.
Familiarity with project management tools (Workfront preferred).
Bachelor’s degree or equivalent experience.
Education
Bachelor's Level Degree (Required)
LOCATION
LI-Hybrid
The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.
For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.
Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.
The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.
COMPENSATION
- Requisition compensation: 96000 to 124000
INTRODUCTION
Playing an essential role in the U.S. economy, Fannie Mae is foundational to housing finance. Here, your expertise can help fuel purpose-driven innovation that expands access to homeownership and affordable rental housing across the country. Join Fannie Mae to grow your career and help people find a place to call home.
ROLE AND RESPONSIBILITIES
As a valued colleague on our Digital Marketing team, you will execute email marketing campaigns across Fannie Mae’s business segments. You will partner with segment marketing teams to translate business goals into effective email campaigns. You will build, QA, and deploy emails and related assets and ensure all communications are accurate, timely, and aligned with brand standards and email best practices.
The Email Marketing Specialist role will offer you the flexibility to make each day your own while working alongside people who care so that you can deliver on the following responsibilities:
Email Development and Deployment: Build and code HTML emails in Salesforce Marketing Cloud; partner with Marketing Strategists to execute 1:1 email and journey campaigns, perform QA, and ensure timely, accurate launches.
Campaign Performance and Health: Monitor campaign performance, develop reports, and troubleshoot issues impacting deliverability and engagement.
Cross-Functional Collaboration: Partner with marketing teams and stakeholders to create customer-focused email experiences.
Best Practices and Governance: Promote email best practices, ensuring consistency across business lines and campaigns.
HTML and Platform Support: Apply HTML development expertise across email platforms and support related tools (e.g., Cvent) as needed.
BASIC QUALIFICATIONS
2 years experience working with Salesforce Marketing Cloud (preferred) or similar marketing automation platforms (Marketo, HubSpot, Eloqua, Pardot).
Strong hands-on experience building and coding HTML emails.
Solid understanding of email marketing best practices, including QA and A/B testing.
Ability to leverage data, technology, and marketing strategy to plan and execute campaigns.
Project management experience with the ability to manage multiple priorities simultaneously.
Excellent collaboration and communication skills.
High level of detail orientation and organizational skills.
Ability to work effectively in a fast-paced, team-oriented environment.
Strong analytical, problem-solving, and strategic thinking skills.
Shows curiosity and adaptability in learning and responsibly applying new technologies, including artificial intelligence, to reimagine how we work.
PREFERRED QUALIFICATIONS
B2B email marketing experience, preferably within financial services or other highly regulated industries.
Experience in related email marketing tools within the MarTech stack (e.g., CMS platforms, Cvent, Figma).
Experience planning and executing effective email marketing campaigns across customer, partner, or stakeholder audiences.
Familiarity with project management tools (Workfront preferred).
Bachelor’s degree or equivalent experience.
Education
Bachelor's Level Degree (Required)
LOCATION
LI-Hybrid
The future is what you make it to be. Discover compelling opportunities at Fanniemae.com/careers.
For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.
Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.
The hiring range for this role is set forth below. Final salaries will generally vary within that range based on factors that include but are not limited to, skill set, depth of experience, certifications, and other relevant qualifications. This position is eligible to participate in a Fannie Mae incentive program (subject to the terms of the program). As part of our comprehensive benefits package, Fannie Mae offers a broad range of Health, Life, Voluntary Lifestyle, and other benefits and perks that enhance an employee's physical, mental, emotional, and financial well-being. See more here.
COMPENSATION
- Requisition compensation: 96000 to 124000
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Get Access To All JobsTips for Finding Visa Sponsorship as an Email Marketing Specialist
Frame your role as a specialty occupation
Visa sponsorship hinges on proving the job requires at least a bachelor's degree in a specific field. Emphasize technical skills like marketing automation, segmentation strategy, and analytics in your resume to support the specialty occupation classification.
Target industries with consistent sponsorship history
SaaS, fintech, and e-commerce companies sponsor email marketing roles most frequently. These employers rely on sophisticated lifecycle marketing programs that justify degree requirements and make the specialty occupation argument more straightforward for USCIS approval.
Highlight platform expertise and measurable outcomes
Employers sponsoring visa applicants want to see specific tool proficiency and quantified results. List platforms you've worked with, open rates improved, revenue attributed, and list growth achieved. This strengthens both your application and the sponsorship business case.
Ask about sponsorship early in the process
Raise visa sponsorship before the offer stage, ideally when a recruiter first reaches out. This filters out employers unwilling to sponsor and saves time. Most companies that sponsor have done it before and will confirm quickly if asked directly.
Understand the LCA requirement for your employer
Before your visa is approved, your employer must file a Labor Condition Application with the Department of Labor certifying wage and working conditions. This process typically takes one to two weeks and must be completed before USCIS can process your petition.
Consider cap-exempt employers if H-1B lottery is a concern
Universities, nonprofits affiliated with higher education, and certain research institutions are exempt from the H-1B annual cap. Email marketing roles at these organizations can be sponsored year-round without waiting for the April lottery registration window.
Email Marketing Specialist jobs are hiring across the US. Find yours.
Find Email Marketing Specialist JobsFrequently Asked Questions
Can an email marketing specialist get H-1B visa sponsorship?
Yes, but the role must qualify as a specialty occupation, meaning a bachelor's degree in a specific field like marketing, communications, or information systems is normally required. Generic digital marketing roles where any degree is acceptable have been challenged by USCIS. Roles at SaaS and e-commerce companies with defined technical requirements tend to have stronger approval outcomes.
What degree do I need for an email marketing specialist to qualify for H-1B sponsorship?
USCIS expects a bachelor's degree in marketing, communications, business, or a directly related field. A degree in an unrelated discipline like history or engineering weakens the specialty occupation argument unless you have additional coursework or certifications that bridge the gap. Some employers supplement the petition with expert opinion letters when the degree match isn't exact.
How do I find email marketing specialist jobs that offer visa sponsorship?
Migrate Mate is built specifically for international candidates seeking visa-sponsored roles in the U.S. Every job listed is filtered for sponsorship willingness, so you're not sifting through postings that won't work for your situation. Filtering by role and visa type lets you focus on employers who have sponsored marketing positions before.
Is email marketing a strong field for E-3 visa sponsorship if I'm Australian?
Yes. The E-3 visa is available exclusively to Australian citizens and requires the same specialty occupation standard as the H-1B, but without the lottery. Email marketing roles at growth-stage tech companies, agencies, and retailers are regularly approved under the E-3. The unlimited two-year renewal cycle also makes it attractive for longer-term employment.
Do large companies or startups sponsor email marketing specialists more often?
Both sponsor, but for different reasons. Large enterprises like retail chains and financial services firms have established immigration programs and legal teams that handle sponsorship routinely. Growth-stage startups in SaaS or e-commerce often sponsor when they can't find a qualified local candidate with specific platform expertise, such as advanced Klaviyo or Braze experience.
What is the prevailing wage requirement for sponsored Email Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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