Email Marketing Specialist Jobs in USA with Visa Sponsorship
Email marketing specialists are regularly sponsored for H-1B visa and E-3 visas when the role requires a bachelor's degree in marketing, communications, or a related field. Employers in e-commerce, SaaS, and fintech are among the most active sponsors for this position. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsPosition Summary:
The Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels. This position is onsite in Springfield, MO at our Corporate Office.
ESSENTIAL FUNCTIONS:
- Drives interactive and innovative communications across online and mobile channels that support the company’s marketing efforts
- Develops and maintains best-in-class email marketing programs
- Develops a long-term strategy to re-activate dormant email addresses
- Continues to find ways to grow and improve the performance of the one-to-one program
- Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion
- Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential
- Works across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela’s, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail)
- Works with IT and the Contact Center to develop order related emails and other communications
- Assists with the SMS program and push notification program as new marketing channels of communication for customers
- Assists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies
- Integrates findings with market research department to maximize customer learning, acquisition and retention. Creates initial, and optimize, consumer segmentation scheme
- Works with the business and technical teams in determining and implementing innovative solutions that meet business objectives
- Work with our retail stores to implement communication between specific stores and their customers
- Leverages new technologies to contact customers
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Background in Marketing, Mass Communications, or Public Relations
- Experience with email marketing, SMS, or push notification messaging preferred
- Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus
- Experience with HTML and/or CSS
- Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining
KNOWLEDGE, SKILLS, AND ABILITY:
- Excellent communication and project management skills required
- Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues
- Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation
- Ability to multi-task and be flexible
TRAVEL REQUIREMENTS:
- N/A
Physical Requirements:
- Regularly performs computer work and sits
- Occasionally walks and stands
- Seldom/never lifts up to 50lbs
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliancebasspro.com.
Position Summary:
The Digital Communications Specialist will help lead our efforts to develop a digital communications program that includes email, SMS, push notification and other opportunities to market to customers via multiple communication channels. This position is onsite in Springfield, MO at our Corporate Office.
ESSENTIAL FUNCTIONS:
- Drives interactive and innovative communications across online and mobile channels that support the company’s marketing efforts
- Develops and maintains best-in-class email marketing programs
- Develops a long-term strategy to re-activate dormant email addresses
- Continues to find ways to grow and improve the performance of the one-to-one program
- Manages email campaigns from start to finish (scheduling, project management, coding, testing, deployment); while working with various stakeholders (graphic designers, marketing and merchandising specialists, copywriters, etc.) to drive each email from ideation to completion
- Analyzes the layout, graphics, text links and all other aspects of the emails to maximize the sales potential
- Works across the Bass Pro Shops and Cabela’s network to implement, execute and analyze email campaigns in order to increase customer retention and generate loyalty, particularly with our proprietary brands (i.e. Bass Pro Shops, Cabela’s, RedHead, Ascend, World Wide Sportsman, etc.) through all sales channels (i.e. internet, catalog and retail)
- Works with IT and the Contact Center to develop order related emails and other communications
- Assists with the SMS program and push notification program as new marketing channels of communication for customers
- Assists in the development of short- and long-term customer data analysis plans; lead implementation of those plans to improve the performance of our digital communication strategies
- Integrates findings with market research department to maximize customer learning, acquisition and retention. Creates initial, and optimize, consumer segmentation scheme
- Works with the business and technical teams in determining and implementing innovative solutions that meet business objectives
- Work with our retail stores to implement communication between specific stores and their customers
- Leverages new technologies to contact customers
- ALL OTHER DUTIES AS ASSIGNED
EXPERIENCE/QUALIFICATIONS:
- Background in Marketing, Mass Communications, or Public Relations
- Experience with email marketing, SMS, or push notification messaging preferred
- Experience with Adobe Suite (Photoshop, Dreamweaver, and Illustrator) a plus
- Experience with HTML and/or CSS
- Experience in database marketing and be grounded in segmentation, customer loyalty programs, email campaigns and data mining
KNOWLEDGE, SKILLS, AND ABILITY:
- Excellent communication and project management skills required
- Good data evaluation skills with the ability to extract and interpret data from various sources to offer creative marketing and product solutions, and to solve complex issues
- Basic knowledge of direct response/database marketing, customer relationship management, customer lifetime value, consumer behavior and motivation
- Ability to multi-task and be flexible
TRAVEL REQUIREMENTS:
- N/A
Physical Requirements:
- Regularly performs computer work and sits
- Occasionally walks and stands
- Seldom/never lifts up to 50lbs
INDEPENDENT JUDGEMENT:
- Performs duties within scope of general company policies, procedures, and objectives. Analyzes problems and performs needs assessments. Uses judgment in adapting broad guidelines to achieve desired result. Regular exercise of independent judgment within accepted practices. Makes recommendations that affect policies, procedures, and practices.
Full Time Benefits Summary:
Enjoy discounts on retail merchandise, our restaurants, world-class resorts and conservation attractions!
- Medical
- Dental
- Vision
- Health Savings Account
- Flexible Spending Account
- Voluntary benefits
- 401k Retirement Savings
- Paid holidays
- Paid vacation
- Paid sick time
- Bass Pro Cares Fund
- And more!
Bass Pro Shops is an equal opportunity employer. Hiring decisions are administered without regard to race, color, creed, religion, sex, pregnancy, sexual orientation, gender identity, age, national origin, ancestry, citizenship status, disability, veteran status, genetic information, or any other basis protected by applicable federal, state or local law.
Reasonable Accommodations
Qualified individuals with known disabilities may be entitled to reasonable accommodation under the Americans with Disabilities Act and certain state or local laws.
If you need a reasonable accommodation for any part of the application process, please visit your nearest location or contact us at hrcompliancebasspro.com.
See all 10+ Email Marketing Specialist jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as an Email Marketing Specialist
Frame your role as a specialty occupation
Visa sponsorship hinges on proving the job requires at least a bachelor's degree in a specific field. Emphasize technical skills like marketing automation, segmentation strategy, and analytics in your resume to support the specialty occupation classification.
Target industries with consistent sponsorship history
SaaS, fintech, and e-commerce companies sponsor email marketing roles most frequently. These employers rely on sophisticated lifecycle marketing programs that justify degree requirements and make the specialty occupation argument more straightforward for USCIS approval.
Highlight platform expertise and measurable outcomes
Employers sponsoring visa applicants want to see specific tool proficiency and quantified results. List platforms you've worked with, open rates improved, revenue attributed, and list growth achieved. This strengthens both your application and the sponsorship business case.
Ask about sponsorship early in the process
Raise visa sponsorship before the offer stage, ideally when a recruiter first reaches out. This filters out employers unwilling to sponsor and saves time. Most companies that sponsor have done it before and will confirm quickly if asked directly.
Understand the LCA requirement for your employer
Before your visa is approved, your employer must file a Labor Condition Application with the Department of Labor certifying wage and working conditions. This process typically takes one to two weeks and must be completed before USCIS can process your petition.
Consider cap-exempt employers if H-1B lottery is a concern
Universities, nonprofits affiliated with higher education, and certain research institutions are exempt from the H-1B annual cap. Email marketing roles at these organizations can be sponsored year-round without waiting for the April lottery registration window.
Email Marketing Specialist jobs are hiring across the US. Find yours.
Find Email Marketing Specialist JobsFrequently Asked Questions
Can an email marketing specialist get H-1B visa sponsorship?
Yes, but the role must qualify as a specialty occupation, meaning a bachelor's degree in a specific field like marketing, communications, or information systems is normally required. Generic digital marketing roles where any degree is acceptable have been challenged by USCIS. Roles at SaaS and e-commerce companies with defined technical requirements tend to have stronger approval outcomes.
What degree do I need for an email marketing specialist to qualify for H-1B sponsorship?
USCIS expects a bachelor's degree in marketing, communications, business, or a directly related field. A degree in an unrelated discipline like history or engineering weakens the specialty occupation argument unless you have additional coursework or certifications that bridge the gap. Some employers supplement the petition with expert opinion letters when the degree match isn't exact.
How do I find email marketing specialist jobs that offer visa sponsorship?
Migrate Mate is built specifically for international candidates seeking visa-sponsored roles in the U.S. Every job listed is filtered for sponsorship willingness, so you're not sifting through postings that won't work for your situation. Filtering by role and visa type lets you focus on employers who have sponsored marketing positions before.
Is email marketing a strong field for E-3 visa sponsorship if I'm Australian?
Yes. The E-3 visa is available exclusively to Australian citizens and requires the same specialty occupation standard as the H-1B, but without the lottery. Email marketing roles at growth-stage tech companies, agencies, and retailers are regularly approved under the E-3. The unlimited two-year renewal cycle also makes it attractive for longer-term employment.
Do large companies or startups sponsor email marketing specialists more often?
Both sponsor, but for different reasons. Large enterprises like retail chains and financial services firms have established immigration programs and legal teams that handle sponsorship routinely. Growth-stage startups in SaaS or e-commerce often sponsor when they can't find a qualified local candidate with specific platform expertise, such as advanced Klaviyo or Braze experience.
What is the prevailing wage requirement for sponsored Email Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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