Marketing And Advertising Jobs in USA with Visa Sponsorship
Marketing and advertising roles qualify for H-1B visa and O-1 visa sponsorship when the position requires a bachelor's degree in marketing, communications, or a related field. Roles like brand strategist, media planner, and digital marketing manager meet the specialty occupation standard most consistently. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
INTRODUCTION
Spotify is shaping the future of advertising by connecting brands with fans through audio, video, and experiences that are part of people's everyday lives. As our advertising business grows, we're focused on bringing innovative products to market, helping advertisers succeed, and turning new ideas into meaningful business growth.
We're looking for a Senior Director, Global Advertising Product Marketing to lead the next chapter of our global Advertising Product Marketing team. Reporting to the Head of Advertising Business Marketing, you'll work closely with Product, Engineering, Sales, Business Development, and Marketing leaders to shape product strategy, strengthen our market position, and help advertisers get more value from Spotify.
This is an opportunity to build and lead a product marketing function with a clear voice in product decisions and a direct impact on business growth. You'll bring customer insights into product development, establish a disciplined approach to go-to-market execution and product adoption, create compelling reasons for advertisers to choose Spotify, and help a global team deliver measurable results.
ROLE AND RESPONSIBILITIES
- Set the vision, strategy, and operating model for global Advertising Product Marketing, connecting advertiser needs, product innovation, competitive insights, and business growth.
- Partner with Product, Engineering, Sales, Business Development, and Marketing leaders to bring customer and market insights into product decisions and turn innovation into solutions advertisers value.
- Lead global go-to-market strategies for Spotify's advertising products, including brand and performance advertising, self-service, programmatic, and emerging solutions. Own product positioning, messaging, packaging, launches, and adoption.
- Build a deeper understanding of advertisers, agencies, buying behaviors, and the competitive landscape. Use these insights to identify opportunities, influence product priorities, and strengthen Spotify's position in the market.
- Drive product adoption and commercial growth by identifying customer needs, addressing barriers to adoption, and partnering with teams to improve product usage, retention, and revenue. Define clear measures of success and use results to guide future decisions.
- Turn complex advertising technology, data, and measurement capabilities into clear, differentiated customer value propositions tied to measurable business outcomes. Partner with Business Marketing to create a consistent story across products and help advertisers understand the impact Spotify can deliver.
- Strengthen how products move from development to market. Establish clear processes, shared accountability, and measures of readiness that help teams make informed decisions about when to launch, scale, improve, or stop initiatives.
- Equip Sales and regional teams with the insights, messaging, and tools they need to bring Spotify's advertising solutions to customers.
- Work with Measurement and Advertising Effectiveness teams to connect product capabilities with credible evidence of advertiser outcomes, and feed that evidence back into product decisions.
- Explore how AI, automation, and emerging advertising technologies can improve our products, customer experiences, and product marketing practices and identify opportunities to rethink how Spotify develops, positions, and scales its advertising solutions.
- Lead and develop a high-performing global Product Marketing organization, attracting outstanding talent, strengthening strategic and commercial capabilities, and creating a culture of creativity, accountability, collaboration, and measurable impact.
BASIC QUALIFICATIONS
Who You Are
- You have 15+ years of experience.
- You have built, scaled or transformed Product Marketing organizations in advertising technology, digital advertising or a related platform business.
- You have led global teams across complex product portfolios, shaped product strategy and delivered business results.
- You understand how advertising businesses grow, including advertiser and agency needs, programmatic buying, self-service platforms, brand and performance advertising, and measurement.
- You have experience shaping product strategy and leading go-to-market initiatives across complex product portfolios, translating customer insights into clear priorities and measurable outcomes.
- You are an influential executive communicator who engages credibly with senior Product, Engineering, and Commercial leaders, as well as externally with clients and partners.
- You combine strategic thinking with strong commercial judgment. You're comfortable using customer research, competitive insights, and performance data to make decisions, identify opportunities, and measure success.
- You can explain complex technology in clear, engaging ways and communicate effectively with senior leaders, advertisers, agencies, and business partners.
- You bring a forward-looking, hands-on view of AI, automation and emerging ad technologies. You don’t wait for change to arrive. You act on it early, spotting where these technologies can reshape our advertising products and inspire new ones, and you use AI to change how Product Marketing gets done.
- You have experience developing leaders and building inclusive, collaborative teams. You create clarity, encourage different perspectives, support growth, and balance long-term strategy with effective execution.
LOCATION
This role is based in New York.
We ask that you come into the office 2–3 times per week.
COMPENSATION
The United States base range for this position is $291,071 - $414,388, plus equity. The benefits available for this position include health insurance, six-month paid parental leave, 401(k) retirement plan, monthly meal allowance, 23 paid days off, 13 paid flexible holidays, paid sick leave. These ranges may be modified in the future.
Spotify is an equal opportunity employer. You are welcome at Spotify for who you are, no matter where you come from, what you look like, or what’s playing in your headphones. Our platform is for everyone, and so is our workplace. The more voices we have represented and amplified in our business, the more we will all thrive, contribute, and be forward-thinking! So bring us your personal experience, your perspectives, and your background. It’s in our differences that we will find the power to keep revolutionizing the way the world listens.
At Spotify, we are passionate about inclusivity and making sure our entire recruitment process is accessible to everyone. We have ways to request reasonable accommodations during the interview process and help assist in what you need. If you need accommodations at any stage of the application or interview process, please let us know - we’re here to support you in any way we can.
OUR GLOBAL BENEFITS
- Extensive learning opportunities, through our dedicated team, GreenHouse.
- Flexible share incentives letting you choose how you share in our success.
- Global parental leave, six months off - for all new parents.
- All The Feels, our employee assistance program and self-care hub.
- Flexible public holidays, swap days off according to your values and beliefs.
See all 151+ Marketing And Advertising Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing And Advertising roles.
Get Access To All JobsTips for Finding Marketing And Advertising Jobs
Target roles with a clear degree requirement
Job postings that say 'bachelor's degree required in marketing or communications' are far stronger visa candidates than roles listing a degree as preferred. That distinction directly affects whether USCIS approves the H-1B petition.
Prioritize employers with prior H-1B approval history
Companies that have sponsored marketing roles before understand the LCA process and internal legal workflows. Their prior approval history signals they won't abandon your petition mid-process due to compliance hesitation or cost concerns.
Frame your specialization, not just your title
Titles like 'Marketing Manager' can look generalist. Emphasizing a specific discipline, such as performance marketing, SEO strategy, or brand analytics, strengthens the specialty occupation argument and makes your petition easier to approve.
Confirm the employer will file before accepting an offer
Ask directly whether the company has an immigration attorney and has sponsored visas previously. Vague answers about 'looking into it' often mean sponsorship won't happen, wasting months of your job search timeline.
Agency roles carry additional scrutiny
Marketing agencies that place employees at third-party client sites face stricter USCIS review under itinerary and worksite requirements. In-house marketing roles at a single employer are generally a cleaner path through the petition process.
Build a portfolio that supports the specialty occupation claim
USCIS reviewers assess whether the role genuinely requires specialized knowledge. A portfolio showing technical campaign strategy, data-driven analysis, or platform expertise strengthens the case that your position isn't general marketing work.
Frequently Asked Questions
Do marketing and advertising jobs qualify for H-1B sponsorship?
Yes, but it depends on how the role is defined. USCIS requires the position to be a specialty occupation, meaning it normally requires at least a bachelor's degree in a specific field. Roles like digital marketing manager, brand strategist, or media planner qualify consistently. Generic 'marketing coordinator' roles with loose degree requirements are more likely to face a Request for Evidence or denial.
What degree do I need to get sponsored for a marketing role?
A bachelor's degree in marketing, advertising, communications, business, or a closely related field is the standard baseline. The degree must align with the specific role. A computer science degree supporting a performance marketing analytics role works. A general business degree for a brand management position may draw more scrutiny. USCIS looks at whether the degree field logically connects to the duties described in the job.
How do I find marketing employers who actually sponsor visas?
Migrate Mate's job board filters specifically for visa-sponsoring employers in marketing and advertising, so you're not sorting through listings from companies that won't sponsor. DOL LCA disclosure data is also publicly searchable and shows which employers have filed for marketing roles historically, giving you a verifiable list of companies with actual sponsorship experience rather than just stated openness to it.
Are approval rates lower for marketing roles compared to tech roles?
USCIS has historically issued more Requests for Evidence for marketing and advertising roles than for engineering or software positions. The specialty occupation standard is less clear-cut when a job description could plausibly be filled by someone without a degree. Approval rates improve significantly when the petition includes a detailed job duties breakdown, evidence the employer has required degrees in prior hires, and a degree that directly matches the role.
Can advertising agency employees get H-1B sponsorship?
Yes, but agency roles face additional USCIS scrutiny. When an agency places employees at client worksites, the petition must document the specific duties at each location and demonstrate that the agency, not the client, controls the work. In-house marketing roles at a direct employer avoid this complication entirely. If you're considering an agency position, confirm upfront that the employer has successfully sponsored H-1B visa employees in similar client-facing arrangements before.
What is the prevailing wage requirement for sponsored Marketing And Advertising jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.