Product Marketing Specialist Jobs in USA with Visa Sponsorship
Product Marketing Specialists can secure H-1B visa, O-1, or TN visa sponsorship when the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, SaaS, and consumer goods sponsor most frequently, and the position qualifies as a specialty occupation under USCIS guidelines. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsAbout Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.
If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!
Position Summary:
Samyang America is seeking a motivated and detail-oriented individual to join our growing team as a Product Marketing Specialist. In this role, you will play a key part in supporting the management of existing & new product SKUs - driving awareness, demand, and adoption across the U.S. market.
Key Responsibilities:
- Catalog & Brand Website Management: Orchestrate the creation, auditing, and publishing of product listings on platforms like [Amazon/Walmart/Target/Kroger etc] and brand website, ensuring 100% accuracy in titles, descriptions, and technical attributes.
- SAP SKU Management: Ensure successful SKU registration on SAP and manage the SKU list.
- Design Review: Partner with TQR (i.e. QA/QC) to fully review and confirm the new product artwork.
- Product Spec Sheet: Responsible for creating product spec sheets that include pivotal information such as NFP, ingredient list, barcode information & design.
- Sample Coordination: Using SAP for creating sample request P.O. and manage marketing team’s requested samples.
- Sell Sheet and Sales supporting materials: Support in developing product education, training materials, and selling tools for internal teams and retail partners.
- Marketing expense management: Consolidating monthly marketing team expense and submit necessary expense approval if needed.
Requirements
- 2-5 years of experience in Brand / Marketing Management
- Strong FMCG / CPG industry experience
- Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)
- Strong understanding of cull commercialization and NPD process
- Proven experience working within cross-functional & HQ matrix structures
The base salary for this position is between $24 and $33 per hour. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
About Samyang America
Samyang America stands as the #1 Gen Z brand, boldly shaping the future of food culture with innovative flavors, viral trends, and unforgettable brand experiences. We don’t just create food - we craft moments that spark excitement, inspire connection, and celebrate bold individuality. Our mission is to bring daring, delicious products to the market that resonate deeply with the next generation of food lovers. From iconic spicy noodles to creative new launches, we are driven by passion, creativity, and a commitment to pushing the boundaries of taste and culture. At Samyang America, you’ll join a dynamic team that thrives on innovation, collaboration, and a shared love for bold flavor experiences. We value fresh ideas, energetic spirit, and the courage to lead trends rather than follow them.
If you’re ready to be part of a brand that’s more than just food - a brand that moves culture and creates unforgettable moments - join our team today!
Position Summary:
Samyang America is seeking a motivated and detail-oriented individual to join our growing team as a Product Marketing Specialist. In this role, you will play a key part in supporting the management of existing & new product SKUs - driving awareness, demand, and adoption across the U.S. market.
Key Responsibilities:
- Catalog & Brand Website Management: Orchestrate the creation, auditing, and publishing of product listings on platforms like [Amazon/Walmart/Target/Kroger etc] and brand website, ensuring 100% accuracy in titles, descriptions, and technical attributes.
- SAP SKU Management: Ensure successful SKU registration on SAP and manage the SKU list.
- Design Review: Partner with TQR (i.e. QA/QC) to fully review and confirm the new product artwork.
- Product Spec Sheet: Responsible for creating product spec sheets that include pivotal information such as NFP, ingredient list, barcode information & design.
- Sample Coordination: Using SAP for creating sample request P.O. and manage marketing team’s requested samples.
- Sell Sheet and Sales supporting materials: Support in developing product education, training materials, and selling tools for internal teams and retail partners.
- Marketing expense management: Consolidating monthly marketing team expense and submit necessary expense approval if needed.
Requirements
- 2-5 years of experience in Brand / Marketing Management
- Strong FMCG / CPG industry experience
- Proven experience managing the category / products across major U.S. retail accounts (Walmart, Target, Kroger)
- Strong understanding of cull commercialization and NPD process
- Proven experience working within cross-functional & HQ matrix structures
The base salary for this position is between $24 and $33 per hour. Actual compensation will depend on a variety of factors, including qualifications, experience, and location. This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
Equal Employment Opportunity Employer:
Samyang America is committed to providing equal employment opportunities to all individuals. We do not discriminate in employment decisions on the basis of race, color, religion, sex, national origin, age, disability, genetic information, or any other status protected by applicable federal, state, or local laws.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Product Marketing Specialist
Frame your degree as a requirement, not a preference
Employers must show USCIS the role requires a specific bachelor's degree. Highlight in your application that your marketing or business degree directly supports the job duties, not just that it's preferred or helpful.
Target SaaS and enterprise tech employers first
Companies like Salesforce, HubSpot, and Adobe have established H-1B sponsorship pipelines and legal infrastructure. Smaller startups may want to sponsor but lack the HR systems to execute it efficiently and on time.
Emphasize quantifiable product launch outcomes
USCIS specialty occupation decisions hinge on degree-level complexity. Demonstrating that your work involves pricing analysis, go-to-market strategy, and competitive research signals the theoretical depth the classification requires.
Raise sponsorship early in the process
Asking about visa sponsorship at the offer stage wastes everyone's time if the employer won't sponsor. Mention it after a strong first or second-round interview, when genuine mutual interest has been established and the conversation is productive.
Understand your LCA timing before you accept
Your employer must file a Labor Condition Application with the Department of Labor before your H-1B petition can be submitted. Confirm the employer knows this requirement and has legal counsel lined up before signing anything.
Use Migrate Mate to find verified sponsoring employers
Not every job posting that welcomes international applicants will actually sponsor a visa. Migrate Mate filters for employers with documented sponsorship history, saving you from pursuing roles that will stall at the offer stage.
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Find Product Marketing Specialist JobsFrequently Asked Questions
Does a Product Marketing Specialist role qualify for H-1B sponsorship?
Yes, provided the employer can demonstrate the role requires a bachelor's degree or higher in a specific field such as marketing, business, or communications. Generic postings that accept any degree in any field can struggle to meet the specialty occupation standard. Roles with well-defined analytical and strategic responsibilities, common in SaaS and enterprise tech, tend to have stronger petitions.
What degree do I need for an employer to sponsor my H-1B as a Product Marketing Specialist?
Most successful H-1B petitions for this role cite a bachelor's degree in marketing, business administration, communications, or a closely related field. A degree in an unrelated discipline weakens the specialty occupation argument unless the employer can show a direct connection between the field of study and the role's core duties. USCIS scrutinizes degree-to-job alignment closely for marketing roles.
How hard is it for employers to sponsor a Product Marketing Specialist on an H-1B?
The main obstacle is the annual H-1B lottery, not the petition itself. If selected, approval rates for specialty occupation marketing roles are generally reasonable when the job duties and degree requirement are well documented. The bigger challenge is that only about one in three registrations is selected in a typical year, so timing and employer preparation matter as much as eligibility.
Can I work as a Product Marketing Specialist on a TN visa?
Canadian and Mexican nationals can qualify under the TN category if the role is structured as a management consultant or similar qualifying profession. Pure product marketing titles are not listed explicitly in the TN schedule, so the employer's job description needs to map the duties to a recognized TN profession. An immigration attorney should review the offer letter before filing.
Where can I find Product Marketing Specialist jobs that offer visa sponsorship?
Migrate Mate is the best starting point. It lists Product Marketing Specialist roles specifically filtered for employers who sponsor work visas, so you're not spending time applying to companies that will decline at the offer stage. Filtering by sponsorship history up front significantly improves the efficiency of your search, which matters a lot if you're working against an OPT or grace period deadline.
What is the prevailing wage requirement for sponsored Product Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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