Product Marketing Specialist Jobs in USA with Visa Sponsorship
Product Marketing Specialists can secure H-1B visa, O-1 visa, or TN visa sponsorship when the role requires a bachelor's degree in marketing, business, or a related field. Employers in tech, SaaS, and consumer goods sponsor most frequently, and the position qualifies as a specialty occupation under USCIS guidelines. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Kroc School of Peace Studies trains the changemakers and peacebuilders of today and tomorrow. Kroc is the first stand-alone school of peace in the United States. Innovation in learning and programs is at the center of what we do and who we are. We combine theory and practice not just to understand crises and world issues, but also to imagine new possibilities and develop solutions to humanity’s urgent challenges from increasing inequality and violence to climate change. At Kroc, people discover new ways of building more peaceful and socially just communities through a multidisciplinary lens and experiential learning. We look for passionate individuals who believe in the power of university learning to transform the world for the better.
Position Summary
The Product Marketing Specialist (Specialist) is responsible for the market positioning and lead generation strategies of the Kroc School of Peace Studies academic programs portfolio. The Specialist manages processes and initiatives across multiple platforms to increase student enrollment, program development, and tuition revenue in a supportive environment, while positively shaping the Kroc School’s identity, profile, and visibility within the community. The job duties include doing research and data analytics to determine what attracts potential students to the Schools’ programs and identify market opportunities for program development. The person in this role must be entrepreneurial and well versed in existing and emerging market trends in higher education.
DUTIES AND RESPONSIBILITIES:
Active engagement in the development of the strategy and implementation of digital outreach, email, online advertising and social media for the purpose of student recruitment.
- Manage relationships with agency partners in the effort of meeting student recruitment goals.
- Work with the Director of Recruitment and Admissions and the Director of Marketing and Communications to implement effective digital initiatives such as email campaigns, online ads and social media content to engage prospective student audiences.
- Create and deliver approved content via social media outlets (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok, etc).
- Take initiative with existing and emerging social media, blog and other platforms to broaden reach and increase engagement with desired audiences.
- Track social reach and reputation using Facebook, Google and other analytic tools.
- Assemble, analyze, compare against benchmarks, and organize relevant information in reports and presentations to be shared with relevant stakeholders at the School and university level.
- Develop visually engaging and appealing assets for the Kroc School utilizing programs such as Adobe Creative Cloud Suite and others.
- Create emails and newsletters (utilizing various tools including Stripo & MailChimp) for student recruitment; including the management and maintenance of lead nurturing communications workflows in HubSpot.
Lead and maintain data research relevant for the tracking of marketing strategies and the development of academic programs.
- Serve as administrator and specialist for the school’s CRM databases, HubSpot & Salesforce. Maintain data integrity and clean, accurate records of customers and supporters in the School’s databases. Perform function directly, through supervision of student workers, and by monitoring all Kroc School users. Monitor utilization of CRM database by all units.
- Maintain up-to-date email lists throughout various platforms including HubSpot, Salesforce, Advance, MailChimp.
- Assist with the development and implementation of surveys and other data gathering tools to obtain information relevant to the development and measurement of initiatives related to academic programs.
- Track recruitment, enrollment, and email marketing performance and other initiatives pertaining to the School’s strategic priorities.
- Assemble and organize relevant information, and draft reports that analyze results.
- Train users and troubleshoot user problems.
- Liaise with School’s CRM and Web support teams on maintenance to CRM tools.
Support in the design and implementation of non-digital marketing for student recruitment and alumni engagement.
- Assist in the development of events related to student outreach and success; including but not limited to, student orientation, open house, career fairs, webinars and student expos; taking care of marketing needs for the events.
- Participate in recruiting and career fair/expos for the Kroc School.
- Engage directly with student recruits as needed.
- Review academic programs related events print and collateral materials to ensure conformity with USD/Kroc School branding standards. Support the promotion of events through social media, web, calendars, e-newsletters, and other communications directly or through event champions.
- Propose ideas and provide creative input for the production of recruitment videos and related audiovisuals.
- Serve as HubSpot event administrator to ensure all events are branded appropriately and specifically for events with ticket sales to ensure USD Compliance Standards are met.
Maintain and develop the Kroc School-USD brand in academic programs materials.
- Work in collaboration with the Director of Marketing Communications, to assure consistency of academic programs brand essence is aligned with the parameters established by University Communications and the Kroc School.
- Assist in the training of Kroc School employees in maintaining strong brand consistency.
- Hire, train and supervise student employees that support the maintenance of social media, web content, CRM database and digital photography.
- Other projects as assigned.
Provide general administrative support for student recruitment needs.
- Perform administrative tasks that support the academic programs team as necessary.
- Assist with the ongoing development of the academic programs team and the shifting student recruitment landscape.
- Other projects as assigned by the supervisor.
BACKGROUND CHECK: Successful completion of a pre-employment background check.
DEGREE VERIFICATION REQUIREMENT: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree from an accredited college or university.
- 2 years of experience in marketing, with preference given to people with experience in higher-education.
- 1-2 years of experience using or managing CRM databases including, but not limited to, data entry, creating query parameters, producing reports, mail merges, training users and troubleshooting.
- Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and online advertising platforms.
- Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint) or G Suite (Docs, Sheets, Slides), Adobe Cloud (Photoshop, Illustrator, InDesign) or related design software, Cascade Server or other content management systems.
- Demonstrated experience independently managing complex projects.
- Excellent organizational and multitasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
- Knowledge of AP style.
PERFORMANCE EXPECTATIONS - KNOWLEDGE, SKILLS AND ABILITIES:
- Entrepreneurial and highly organized, motivated and detail oriented.
- Excellent oral and written communication.
- Strong analytical and critical thinking skills.
- Creative and design skills.
- Ability to work independently with minimal supervision and in collaboration with others.
- Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
- Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
- Excitement and ability to learn quickly new digital, social media and software applications.
- Knowledge of University policies and procedures.
- Understanding and knowledge of Kroc School faculty, staff and programs.
- Knowledge of the Federal Work Study program including employment, budget and evaluation.
POSTING SALARY:
$28.36-$35 per hour; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.
SPECIAL APPLICATION INSTRUCTIONS:
Resume and Cover Letter Required
Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review. If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.
ADDITIONAL DETAILS:
Hours: 37.5 hours per week
Closing date: Open until filled
Note: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.
INTRODUCTION
The Kroc School of Peace Studies trains the changemakers and peacebuilders of today and tomorrow. Kroc is the first stand-alone school of peace in the United States. Innovation in learning and programs is at the center of what we do and who we are. We combine theory and practice not just to understand crises and world issues, but also to imagine new possibilities and develop solutions to humanity’s urgent challenges from increasing inequality and violence to climate change. At Kroc, people discover new ways of building more peaceful and socially just communities through a multidisciplinary lens and experiential learning. We look for passionate individuals who believe in the power of university learning to transform the world for the better.
Position Summary
The Product Marketing Specialist (Specialist) is responsible for the market positioning and lead generation strategies of the Kroc School of Peace Studies academic programs portfolio. The Specialist manages processes and initiatives across multiple platforms to increase student enrollment, program development, and tuition revenue in a supportive environment, while positively shaping the Kroc School’s identity, profile, and visibility within the community. The job duties include doing research and data analytics to determine what attracts potential students to the Schools’ programs and identify market opportunities for program development. The person in this role must be entrepreneurial and well versed in existing and emerging market trends in higher education.
DUTIES AND RESPONSIBILITIES:
Active engagement in the development of the strategy and implementation of digital outreach, email, online advertising and social media for the purpose of student recruitment.
- Manage relationships with agency partners in the effort of meeting student recruitment goals.
- Work with the Director of Recruitment and Admissions and the Director of Marketing and Communications to implement effective digital initiatives such as email campaigns, online ads and social media content to engage prospective student audiences.
- Create and deliver approved content via social media outlets (e.g. Facebook, Instagram, Twitter, LinkedIn, TikTok, etc).
- Take initiative with existing and emerging social media, blog and other platforms to broaden reach and increase engagement with desired audiences.
- Track social reach and reputation using Facebook, Google and other analytic tools.
- Assemble, analyze, compare against benchmarks, and organize relevant information in reports and presentations to be shared with relevant stakeholders at the School and university level.
- Develop visually engaging and appealing assets for the Kroc School utilizing programs such as Adobe Creative Cloud Suite and others.
- Create emails and newsletters (utilizing various tools including Stripo & MailChimp) for student recruitment; including the management and maintenance of lead nurturing communications workflows in HubSpot.
Lead and maintain data research relevant for the tracking of marketing strategies and the development of academic programs.
- Serve as administrator and specialist for the school’s CRM databases, HubSpot & Salesforce. Maintain data integrity and clean, accurate records of customers and supporters in the School’s databases. Perform function directly, through supervision of student workers, and by monitoring all Kroc School users. Monitor utilization of CRM database by all units.
- Maintain up-to-date email lists throughout various platforms including HubSpot, Salesforce, Advance, MailChimp.
- Assist with the development and implementation of surveys and other data gathering tools to obtain information relevant to the development and measurement of initiatives related to academic programs.
- Track recruitment, enrollment, and email marketing performance and other initiatives pertaining to the School’s strategic priorities.
- Assemble and organize relevant information, and draft reports that analyze results.
- Train users and troubleshoot user problems.
- Liaise with School’s CRM and Web support teams on maintenance to CRM tools.
Support in the design and implementation of non-digital marketing for student recruitment and alumni engagement.
- Assist in the development of events related to student outreach and success; including but not limited to, student orientation, open house, career fairs, webinars and student expos; taking care of marketing needs for the events.
- Participate in recruiting and career fair/expos for the Kroc School.
- Engage directly with student recruits as needed.
- Review academic programs related events print and collateral materials to ensure conformity with USD/Kroc School branding standards. Support the promotion of events through social media, web, calendars, e-newsletters, and other communications directly or through event champions.
- Propose ideas and provide creative input for the production of recruitment videos and related audiovisuals.
- Serve as HubSpot event administrator to ensure all events are branded appropriately and specifically for events with ticket sales to ensure USD Compliance Standards are met.
Maintain and develop the Kroc School-USD brand in academic programs materials.
- Work in collaboration with the Director of Marketing Communications, to assure consistency of academic programs brand essence is aligned with the parameters established by University Communications and the Kroc School.
- Assist in the training of Kroc School employees in maintaining strong brand consistency.
- Hire, train and supervise student employees that support the maintenance of social media, web content, CRM database and digital photography.
- Other projects as assigned.
Provide general administrative support for student recruitment needs.
- Perform administrative tasks that support the academic programs team as necessary.
- Assist with the ongoing development of the academic programs team and the shifting student recruitment landscape.
- Other projects as assigned by the supervisor.
BACKGROUND CHECK: Successful completion of a pre-employment background check.
DEGREE VERIFICATION REQUIREMENT: Persons offered employment in this position will be required to provide official education transcripts for degree verification purposes.
MINIMUM QUALIFICATIONS:
- Bachelor’s Degree from an accredited college or university.
- 2 years of experience in marketing, with preference given to people with experience in higher-education.
- 1-2 years of experience using or managing CRM databases including, but not limited to, data entry, creating query parameters, producing reports, mail merges, training users and troubleshooting.
- Demonstrated experience in the professional use of social media (Facebook, Twitter, Instagram, LinkedIn, TikTok, etc.) and online advertising platforms.
- Demonstrated experience in the use of Microsoft Office (Outlook, Word, Excel, Powerpoint) or G Suite (Docs, Sheets, Slides), Adobe Cloud (Photoshop, Illustrator, InDesign) or related design software, Cascade Server or other content management systems.
- Demonstrated experience independently managing complex projects.
- Excellent organizational and multitasking skills, including the ability to prioritize competing projects under pressure to meet multiple deadlines.
- Knowledge of AP style.
PERFORMANCE EXPECTATIONS - KNOWLEDGE, SKILLS AND ABILITIES:
- Entrepreneurial and highly organized, motivated and detail oriented.
- Excellent oral and written communication.
- Strong analytical and critical thinking skills.
- Creative and design skills.
- Ability to work independently with minimal supervision and in collaboration with others.
- Ability to prioritize, meet deadlines and manage multiple tasks simultaneously.
- Ability to remain flexible and to work in a growing and changing organization, and possess flexibility and versatility in order to contribute to evolving work situations.
- Excitement and ability to learn quickly new digital, social media and software applications.
- Knowledge of University policies and procedures.
- Understanding and knowledge of Kroc School faculty, staff and programs.
- Knowledge of the Federal Work Study program including employment, budget and evaluation.
POSTING SALARY:
$28.36-$35 per hour; Excellent Benefits
The University of San Diego offers a very competitive benefits package including; medical, dental, vision, a retirement contribution given to you by the University, and access to on-campus Fitness Centers. Please visit the benefits section of our website to view all of the perks and benefits that USD has to offer.
The salary range provided in this posting reflects what we reasonably expect to pay for this position. Actual compensation offered or earned is dependent on experience, education and other factors including departmental budget.
SPECIAL APPLICATION INSTRUCTIONS:
Resume and Cover Letter Required
Click the 'Apply Now' button to complete our online application. In addition, please upload a cover letter and resume to your application profile for the hiring managers’ review. If you have any questions or difficulties please contact the Employment Services Team at jobs@sandiego.edu.
ADDITIONAL DETAILS:
Hours: 37.5 hours per week
Closing date: Open until filled
Note: External job postings will be up for at least three days. After that time, applications will be reviewed by the hiring manager/committee throughout the posting period. A candidate may be selected at any time which could then close this posting on a date earlier than listed.
The University of San Diego is a smoking and tobacco-free campus. For more information, visit www.sandiego.edu/smokefree.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Product Marketing Specialist
Frame your degree as a requirement, not a preference
Employers must show USCIS the role requires a specific bachelor's degree. Highlight in your application that your marketing or business degree directly supports the job duties, not just that it's preferred or helpful.
Target SaaS and enterprise tech employers first
Companies like Salesforce, HubSpot, and Adobe have established H-1B sponsorship pipelines and legal infrastructure. Smaller startups may want to sponsor but lack the HR systems to execute it efficiently and on time.
Emphasize quantifiable product launch outcomes
USCIS specialty occupation decisions hinge on degree-level complexity. Demonstrating that your work involves pricing analysis, go-to-market strategy, and competitive research signals the theoretical depth the classification requires.
Raise sponsorship early in the process
Asking about visa sponsorship at the offer stage wastes everyone's time if the employer won't sponsor. Mention it after a strong first or second-round interview, when genuine mutual interest has been established and the conversation is productive.
Understand your LCA timing before you accept
Your employer must file a Labor Condition Application with the Department of Labor before your H-1B petition can be submitted. Confirm the employer knows this requirement and has legal counsel lined up before signing anything.
Use Migrate Mate to find verified sponsoring employers
Not every job posting that welcomes international applicants will actually sponsor a visa. Migrate Mate filters for employers with documented sponsorship history, saving you from pursuing roles that will stall at the offer stage.
Frequently Asked Questions
Does a Product Marketing Specialist role qualify for H-1B sponsorship?
Yes, provided the employer can demonstrate the role requires a bachelor's degree or higher in a specific field such as marketing, business, or communications. Generic postings that accept any degree in any field can struggle to meet the specialty occupation standard. Roles with well-defined analytical and strategic responsibilities, common in SaaS and enterprise tech, tend to have stronger petitions.
What degree do I need for an employer to sponsor my H-1B as a Product Marketing Specialist?
Most successful H-1B visa petitions for this role cite a bachelor's degree in marketing, business administration, communications, or a closely related field. A degree in an unrelated discipline weakens the specialty occupation argument unless the employer can show a direct connection between the field of study and the role's core duties. USCIS scrutinizes degree-to-job alignment closely for marketing roles.
How hard is it for employers to sponsor a Product Marketing Specialist on an H-1B?
The main obstacle is the annual H-1B lottery, not the petition itself. If selected, approval rates for specialty occupation marketing roles are generally reasonable when the job duties and degree requirement are well documented. The bigger challenge is that only about one in three registrations is selected in a typical year, so timing and employer preparation matter as much as eligibility.
Can I work as a Product Marketing Specialist on a TN visa?
Canadian and Mexican nationals can qualify under the TN visa category if the role is structured as a management consultant or similar qualifying profession. Pure product marketing titles are not listed explicitly in the TN schedule, so the employer's job description needs to map the duties to a recognized TN profession. An immigration attorney should review the offer letter before filing.
Where can I find Product Marketing Specialist jobs that offer visa sponsorship?
Migrate Mate is the best starting point. It lists Product Marketing Specialist roles specifically filtered for employers who sponsor work visas, so you're not spending time applying to companies that will decline at the offer stage. Filtering by sponsorship history up front significantly improves the efficiency of your search, which matters a lot if you're working against an OPT or grace period deadline.
What is the prevailing wage requirement for sponsored Product Marketing Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.