Senior Digital Marketing Manager Jobs in USA with Visa Sponsorship
Senior Digital Marketing Managers can be sponsored on an H-1B visa, O-1 visa, or L-1 visa when the role requires a bachelor's degree in marketing, communications, or a related field. Australians also qualify for the E-3 visa. Most sponsoring employers are mid-size tech, e-commerce, and media companies. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
SUMMARY
The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.
The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.
KEY RESPONSIBILITIES
Business Analysis & Requirements Management
- Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
- Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
- Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
- Identify risks, dependencies, process gaps, and business impacts during project planning.
- Ensure requirements are clearly documented and approved before development begins.
Website & Digital Marketing Project Delivery
- Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
- Ensure digital projects align with business priorities, customer needs, and technical capabilities.
- Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
- Manage project timelines, milestones, and delivery expectations.
Testing & Quality Assurance
- Support user acceptance testing (UAT) and validation of delivered solutions.
- Verify development work meets documented requirements and acceptance criteria.
- Coordinate defect identification, resolution, and retesting activities.
- Ensure completed solutions support business needs and provide a positive user experience.
ADDITIONAL RESPONSIBILITIES
Stakeholder Communication & Governance
- Serve as a primary liaison between business stakeholders and development teams.
- Provide regular updates on project status, sprint progress, and delivery outcomes.
- Manage project documentation, requirements, decisions, and meeting artifacts.
- Support governance processes, prioritization discussions, and resource planning activities.
Reporting & Continuous Improvement
- Track delivery metrics, project performance, sprint velocity, and team capacity.
- Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
- Support development and maintenance of digital operations dashboards and reporting.
- Contribute to continuous improvement of website and digital marketing delivery practices.
TYPICAL EDUCATION
Bachelor's degree (BA or BS) from 4-year college or university.
RELEVANT EXPERIENCE
Other
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
- Experience gathering and documenting business requirements and user stories.
- Experience working within Agile delivery environments.
- Strong facilitation, communication, and stakeholder management skills.
- Experience managing competing priorities and multiple projects simultaneously.
- Strong analytical and problem-solving skills.
Preferred
- Experience supporting website platforms and content management systems (Contentful preferred).
- Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
- Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
- Scrum Master certification (CSM, PSM, or equivalent).
- Experience supporting global or multi-regional organizations.
Job Requisition ID: 27069
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.
If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General’s Washington Fair Chance Act Guide and RCW 49.94.010 for more information.
INTRODUCTION
The Simplot Company is a diverse, privately held global food and agriculture company headquartered in Boise, Idaho. We are a true farm-to-table company with an integrated portfolio including food processing and food brands, phosphate mining, fertilizer manufacturing, farming, ranching and cattle production, and other enterprises related to agriculture.
SUMMARY
The Business Analyst supports the successful delivery of Simplot Global Food's digital marketing and website initiatives. This role serves as the bridge between business stakeholders, regional marketing teams, Digital Marketing Operations, and development partners by gathering requirements, translating business needs into actionable user stories, managing delivery backlogs, and facilitating Agile processes.
The position is responsible for ensuring digital projects are clearly defined, prioritized, and delivered efficiently while supporting global websites, sales enablement tools, lead generation platforms, integrations, and digital marketing technologies. This role plays a critical part in enabling Simplot's Global Digital Center of Excellence and driving continuous improvement across the digital ecosystem.
KEY RESPONSIBILITIES
Business Analysis & Requirements Management
- Partner with stakeholders to gather, document, and validate business requirements for website, digital marketing, and technology initiatives.
- Translate business needs into detailed user stories, acceptance criteria, and functional requirements.
- Facilitate requirements workshops, discovery sessions, and stakeholder interviews.
- Identify risks, dependencies, process gaps, and business impacts during project planning.
- Ensure requirements are clearly documented and approved before development begins.
Website & Digital Marketing Project Delivery
- Coordinate delivery of website enhancements, Contentful initiatives, integrations, lead generation tools, analytics implementations, and digital marketing platforms.
- Ensure digital projects align with business priorities, customer needs, and technical capabilities.
- Support cross-functional collaboration between marketing, sales, product, regional teams, IT, and external vendors.
- Manage project timelines, milestones, and delivery expectations.
Testing & Quality Assurance
- Support user acceptance testing (UAT) and validation of delivered solutions.
- Verify development work meets documented requirements and acceptance criteria.
- Coordinate defect identification, resolution, and retesting activities.
- Ensure completed solutions support business needs and provide a positive user experience.
ADDITIONAL RESPONSIBILITIES
Stakeholder Communication & Governance
- Serve as a primary liaison between business stakeholders and development teams.
- Provide regular updates on project status, sprint progress, and delivery outcomes.
- Manage project documentation, requirements, decisions, and meeting artifacts.
- Support governance processes, prioritization discussions, and resource planning activities.
Reporting & Continuous Improvement
- Track delivery metrics, project performance, sprint velocity, and team capacity.
- Identify opportunities to improve team efficiency, delivery processes, and stakeholder engagement.
- Support development and maintenance of digital operations dashboards and reporting.
- Contribute to continuous improvement of website and digital marketing delivery practices.
TYPICAL EDUCATION
Bachelor's degree (BA or BS) from 4-year college or university.
RELEVANT EXPERIENCE
Other
- Bachelor's degree in Business, Marketing, Information Systems, Computer Science, or related field.
- 5+ years of experience as a Business Analyst, Scrum Master, Product Owner, Project Coordinator, or similar role.
- Experience gathering and documenting business requirements and user stories.
- Experience working within Agile delivery environments.
- Strong facilitation, communication, and stakeholder management skills.
- Experience managing competing priorities and multiple projects simultaneously.
- Strong analytical and problem-solving skills.
Preferred
- Experience supporting website platforms and content management systems (Contentful preferred).
- Experience with digital marketing technologies including Salesforce, Pardot/Account Engagement, GA4, marketing automation, lead generation, or CRM platforms.
- Experience working with Jira, Azure DevOps, Monday.com, or similar project management tools.
- Scrum Master certification (CSM, PSM, or equivalent).
- Experience supporting global or multi-regional organizations.
Job Requisition ID: 27069
Travel Required: Less than 10%
Location(s): Simplot Headquarters - Boise
Country: United States
The Simplot Company is proud to be an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, national origin, ancestry, age, sex, gender, gender identity, gender expression, genetic information, physical or mental disability, medical condition, sexual orientation, military or veteran status, marital status, or any other protected status.
If the Simplot Company decides to offer you this position, such offer will be conditioned on your satisfactory completion of a post-offer criminal background check. For Washington Job Applicants, see the Washington State Attorney General’s Washington Fair Chance Act Guide and RCW 49.94.010 for more information.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Digital Marketing Manager
Position yourself as a specialty occupation
USCIS requires that your role demand a specific bachelor's degree, not just any degree. Emphasize the technical depth of your work: SEO architecture, marketing attribution modeling, or paid media strategy tied directly to your field of study.
Target employers with a sponsorship track record
Companies that have sponsored digital marketing roles before are far more likely to do it again. Browse Migrate Mate to find employers who have actively sponsored H-1B visa or E-3 petitions for marketing positions in the past two years.
Lead with performance metrics in your application
Sponsoring employers absorb legal costs and processing risk. Quantified results, such as revenue attributed to campaigns, CAC improvements, or organic traffic growth, make the business case for sponsorship significantly easier for hiring managers to approve.
Clarify your visa timeline early in interviews
If you're on OPT with limited runway, disclose your timeline before the offer stage. Employers who sponsor want time to plan the LCA filing, and surprises late in the process can collapse otherwise strong offers.
Understand the H-1B lottery before relying on it
The H-1B cap-subject lottery selects roughly 25% of registrations annually. If you have a U.S. master's degree, you enter an additional pool. Build a backup plan around OPT extensions, the E-3, or cap-exempt employers.
Request premium processing if timelines are tight
USCIS premium processing guarantees a decision within 15 business days for an additional fee paid by the employer. If your start date is within 60 days of filing, it's worth raising this option directly with your prospective employer.
Frequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree in a specific field such as marketing, communications, or digital media, and the job duties reflect that specialized knowledge. USCIS scrutinizes marketing roles more closely than engineering roles, so job descriptions should avoid language like 'bachelor's preferred' or 'in any field.' Roles emphasizing analytics, SEO architecture, or performance media tend to hold up better under adjudication.
What visa options exist for Senior Digital Marketing Managers beyond the H-1B?
Australian citizens can apply for the E-3 visa, which has no lottery and a 10,500 annual cap that has never been filled. The O-1A is available if you have documented achievements such as major campaign awards, industry recognition, or published work. The L-1B applies if you're transferring from an overseas office of the same employer. Each path has distinct requirements, so your situation determines which is realistic.
How common is H-1B sponsorship for digital marketing roles?
Sponsorship exists but is less common than in engineering. Tech companies, large e-commerce platforms, and global media agencies account for the majority of approved petitions. Smaller agencies and startups rarely sponsor marketing roles unless the candidate is a strong hire with a narrow skill set. You can find employers actively open to sponsorship for this role on Migrate Mate, which filters specifically for visa-friendly opportunities.
Do I need a four-year degree to get sponsored as a Senior Digital Marketing Manager?
A four-year U.S.-equivalent bachelor's degree is the standard requirement. Australian three-year degrees are generally accepted as equivalent by USCIS. If you don't have a degree, three years of relevant professional experience can substitute for each year of education under the specialty occupation equivalency rule, meaning 12 years of documented experience could replace a four-year degree, though this path requires more documentation and carries more risk of an RFE.
What makes a Senior Digital Marketing Manager application more likely to be approved?
Approval rates improve when the job description clearly ties required duties to a specific degree field, when the employer has prior sponsorship history in marketing roles, and when the candidate's degree directly matches the role. Offering a senior-level title with strategic responsibilities, such as managing multi-channel budgets or leading a team, strengthens the specialty occupation argument. USCIS approval is less predictable for generalist marketing roles than for highly technical ones.
What is the prevailing wage requirement for sponsored Senior Digital Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.