Senior Digital Marketing Manager Jobs in USA with Visa Sponsorship
Senior Digital Marketing Managers can be sponsored on an H-1B visa, O-1 visa, or L-1 visa when the role requires a bachelor's degree in marketing, communications, or a related field. Australians also qualify for the E-3 visa. Most sponsoring employers are mid-size tech, e-commerce, and media companies. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
WHO ARE WE:
Headquartered in Southern California, Skechers—the Comfort Technology Company®—has spent over 30 years helping men, women, and kids everywhere look and feel good. Comfort innovation is at the core of everything we do, driving the development of stylish, high-quality products at a great value. From our diverse footwear collections to our expanding range of apparel and accessories, Skechers is a complete lifestyle brand.
ABOUT THE ROLE:
The Product Manager, Digital Marketing is a highly technical, strategic role responsible for bridging CRM and Loyalty business teams with Platform Engineering. This role owns the strategy, capability roadmap, and operational integrity of the Salesforce Marketing Cloud (SFMC) platform.
The Product Manager ensures the platform is scalable, reliable, and aligned to business outcomes while partnering closely with Solution Architecture and Production Support teams. This role exists to close the gap between platform capability and business execution, ensuring measurable business impact.
WHAT YOU WILL DO:
Platform Ownership & Strategy
- Own the Salesforce Marketing Cloud product roadmap, defining and prioritizing capabilities that support business growth and customer engagement
- Establish scalable frameworks for journey orchestration, personalization, and automation
- Define platform standards, guardrails, and best practices to ensure consistent execution
- Ensure alignment between platform capabilities and evolving business needs
Cross‑Functional Leadership & Alignment
- Serve as the primary liaison between CRM and Loyalty teams and Platform Engineering
- Translate business objectives into clear product requirements and prioritized backlogs
- Partner with Solution Architecture to define aligned implementation approaches
- Drive alignment across technical and non‑technical stakeholders
Data & Platform Integrity
- Own the end‑to‑end data flow strategy across the Salesforce Marketing Cloud ecosystem
- Ensure data quality, segmentation logic, and personalization accuracy
- Define integration requirements between SFMC and enterprise systems
- Establish governance standards for data usage, privacy, and compliance
Innovation & Capability Development
- Evaluate and prioritize new platform capabilities, including AI‑driven personalization
- Identify opportunities to improve marketing effectiveness through data and automation
- Drive continuous improvement to increase platform efficiency and scalability
Campaign Operations & Optimization
- Oversee the campaign development lifecycle from strategy through execution and analysis
- Implement A/B testing frameworks and optimization strategies
- Ensure deliverability best practices and maintain sender reputation
WHAT WE NEED FROM YOU:
Technical Expertise
- 5+ years of hands‑on Salesforce Marketing Cloud experience
- Advanced knowledge of email marketing best practices and compliance
- Proficiency in SQL and AMPscript
- Experience with APIs and enterprise data integrations
Business & Product Skills
- Proven experience translating business needs into scalable solutions
- Strong understanding of customer lifecycle marketing and segmentation
- Experience with CRM systems, loyalty programs, and CDPs
Leadership & Communication
- Strong cross‑functional stakeholder management skills
- Ability to communicate complex technical concepts to business audiences
- Experience working in agile product and engineering environments
PREFERRED QUALIFICATIONS:
- Salesforce Marketing Cloud certifications
- Experience with AI‑driven marketing tools and advanced personalization
- Background in retail, e‑commerce, or loyalty programs
- Experience supporting global platforms
SUCCESS METRICS:
- Adoption and effectiveness of platform capabilities
- Reliability and scalability of the marketing automation platform
- Improvements in marketing performance driven by platform enhancements
- Stakeholder satisfaction across business and technical teams
The pay range for this role is $110,000-$150,000/yr USD.
About Skechers
Skechers, a global Fortune 500® company, develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 5,300 Skechers retail locations.
Equal Employment Opportunity
Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.
Reasonable Accommodation
Applicants for employment who require a reasonable accommodation to apply for a job should request appropriate accommodation by emailing benefits@skechers.com.
To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Digital Marketing Manager
Position yourself as a specialty occupation
USCIS requires that your role demand a specific bachelor's degree, not just any degree. Emphasize the technical depth of your work: SEO architecture, marketing attribution modeling, or paid media strategy tied directly to your field of study.
Target employers with a sponsorship track record
Companies that have sponsored digital marketing roles before are far more likely to do it again. Browse Migrate Mate to find employers who have actively sponsored H-1B visa or E-3 petitions for marketing positions in the past two years.
Lead with performance metrics in your application
Sponsoring employers absorb legal costs and processing risk. Quantified results, such as revenue attributed to campaigns, CAC improvements, or organic traffic growth, make the business case for sponsorship significantly easier for hiring managers to approve.
Clarify your visa timeline early in interviews
If you're on OPT with limited runway, disclose your timeline before the offer stage. Employers who sponsor want time to plan the LCA filing, and surprises late in the process can collapse otherwise strong offers.
Understand the H-1B lottery before relying on it
The H-1B cap-subject lottery selects roughly 25% of registrations annually. If you have a U.S. master's degree, you enter an additional pool. Build a backup plan around OPT extensions, the E-3, or cap-exempt employers.
Request premium processing if timelines are tight
USCIS premium processing guarantees a decision within 15 business days for an additional fee paid by the employer. If your start date is within 60 days of filing, it's worth raising this option directly with your prospective employer.
Frequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree in a specific field such as marketing, communications, or digital media, and the job duties reflect that specialized knowledge. USCIS scrutinizes marketing roles more closely than engineering roles, so job descriptions should avoid language like 'bachelor's preferred' or 'in any field.' Roles emphasizing analytics, SEO architecture, or performance media tend to hold up better under adjudication.
What visa options exist for Senior Digital Marketing Managers beyond the H-1B?
Australian citizens can apply for the E-3 visa, which has no lottery and a 10,500 annual cap that has never been filled. The O-1A is available if you have documented achievements such as major campaign awards, industry recognition, or published work. The L-1B applies if you're transferring from an overseas office of the same employer. Each path has distinct requirements, so your situation determines which is realistic.
How common is H-1B sponsorship for digital marketing roles?
Sponsorship exists but is less common than in engineering. Tech companies, large e-commerce platforms, and global media agencies account for the majority of approved petitions. Smaller agencies and startups rarely sponsor marketing roles unless the candidate is a strong hire with a narrow skill set. You can find employers actively open to sponsorship for this role on Migrate Mate, which filters specifically for visa-friendly opportunities.
Do I need a four-year degree to get sponsored as a Senior Digital Marketing Manager?
A four-year U.S.-equivalent bachelor's degree is the standard requirement. Australian three-year degrees are generally accepted as equivalent by USCIS. If you don't have a degree, three years of relevant professional experience can substitute for each year of education under the specialty occupation equivalency rule, meaning 12 years of documented experience could replace a four-year degree, though this path requires more documentation and carries more risk of an RFE.
What makes a Senior Digital Marketing Manager application more likely to be approved?
Approval rates improve when the job description clearly ties required duties to a specific degree field, when the employer has prior sponsorship history in marketing roles, and when the candidate's degree directly matches the role. Offering a senior-level title with strategic responsibilities, such as managing multi-channel budgets or leading a team, strengthens the specialty occupation argument. USCIS approval is less predictable for generalist marketing roles than for highly technical ones.
What is the prevailing wage requirement for sponsored Senior Digital Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.