Senior Digital Marketing Manager Jobs in USA with Visa Sponsorship
Senior Digital Marketing Managers can be sponsored on an H-1B visa, O-1 visa, or L-1 visa when the role requires a bachelor's degree in marketing, communications, or a related field. Australians also qualify for the E-3 visa. Most sponsoring employers are mid-size tech, e-commerce, and media companies. For detailed occupation requirements, see the O*NET profile.
Find Senior Digital Marketing Manager JobsOverview
Showing 5 of 504+ Senior Digital Marketing Manager jobs
See all 504+ Senior Digital Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Senior Digital Marketing Manager roles.
Get Access To All JobsCulver City , California; (Onsite)
REQ ID JR115115
Position Summary:
Corporate Franchise Management leads the cultivation of SPE’s most important intellectual properties by coordinating across divisions to develop multi-year transmedia plans spanning creative leadership, business affairs, distribution, marketing, consumer products and experiences. Central to this work is building enduring fandom and sustaining meaningful audience connections beyond individual content releases.
The Senior Manager, Global Digital and Social Marketing - Franchise plays a key role in delivering Corporate Franchise Management’s vision, translating its enterprise franchise strategies, brand positioning and long-term priorities into compelling digital and social programs. The position sits within SPE’s Global Digital and Social team, reporting directly to the Executive Director, Global Digital, with a dotted-line reporting to Corporate Franchise Management. Priorities and success measures will be jointly agreed, with the role remaining closely connected and accountable to Corporate Franchise’s goals.
The Senior Manager will develop platform-native strategies and content that deepen engagement, attract new audiences and keep franchises culturally relevant between major releases. The role will identify emerging platforms, formats, creator opportunities and cultural conversations that advance franchise objectives, drawing on Global Digital and Social’s strategic leadership, creative expertise, platform insights, best practices and coaching.
Responsibilities:
-
Priority Franchise Social Strategy: Develop social media strategies and briefs for Sony Pictures’ priority brands and franchises, translating the enterprise franchise strategy, brand positioning, audience priorities and long-term objectives defined by Corporate Franchise Management into effective social programs. Align plans with Global Digital and Social leadership to ensure strong platform strategy, creative execution and audience engagement.
-
Content Planning and Development: Translate enterprise brand and franchise priorities into ongoing social content calendars and playbooks that reflect major franchise moments across film, television, consumer products, games, experiences, promotions, fan support and other initiatives. Partner with internal creative teams, external agencies and creators to develop compelling assets optimized for individual platforms and audiences, with particular emphasis on sustaining fan engagement between major releases.
-
Cross-Divisional Coordination: Serve as a central point of coordination across SPE divisions to gather information on upcoming franchise activity and ensure relevant initiatives are represented through franchise social channels. Work closely with Corporate Franchise Management to develop processes and integrated plans that reflect the full breadth of franchise activity across Sony Pictures.
-
Agency and Budget Management: Lead the selection, briefing and day-to-day management of external social media and creative agencies supporting franchise handles, in alignment with Global Digital and Social leadership and Corporate Franchise Management. Provide clear creative and strategic direction, review agency work and ensure deliverables meet franchise objectives and brand standards. Manage agency scopes, timelines and performance, as well as the corporate budget allocated to agency compensation and paid media, with budget priorities and spending aligned with Corporate Franchise Management.
-
Enterprise Social Partnership: Work closely with Sony Pictures’ centralized social and digital operations team within Distribution, which manages platforms, publishing infrastructure and related operational capabilities. Provide franchise-specific strategy, prioritization, content and creative direction for franchise handles managed through that team. Coordinate across Global Digital and Social, Corporate Franchise Management and enterprise social operations to ensure aligned planning and execution.
-
Performance and Franchise Accountability: Establish KPIs and reporting in partnership with the Executive Director, Global Digital, and Corporate Franchise Management, incorporating audience growth, engagement, consumer and cultural relevance, and progress against franchise goals. Review results and priorities regularly with both teams, using audience insights and performance data to refine programs and inform future planning.
Qualifications
-
8+ years of experience in digital and social marketing, entertainment marketing, franchise management or a related field.
-
Deep understanding of major social platforms, digital content formats, creator ecosystems and fan communities.
-
Experience developing social strategies for entertainment, media, consumer brands or intellectual property.
-
Demonstrated ability to translate broader brand or business strategies into compelling social content and audience programs.
-
Experience managing creative and/or social media agencies.
-
Strong project management skills, with the ability to manage multiple franchises, stakeholders and timelines simultaneously.
-
Excellent communication and interpersonal skills, with demonstrated success working across complex, matrixed organizations and aligning stakeholders around shared goals.
-
Strong creative instincts combined with an analytical mindset and comfort using audience and performance data.
-
Experience managing budgets and external vendors.
-
Passion for entertainment, storytelling, fandom and evolving audience behaviors.
The anticipated base salary for this position is $111,474.00 to $144,917. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
Culver City , California; (Onsite)
REQ ID JR115115
Position Summary:
Corporate Franchise Management leads the cultivation of SPE’s most important intellectual properties by coordinating across divisions to develop multi-year transmedia plans spanning creative leadership, business affairs, distribution, marketing, consumer products and experiences. Central to this work is building enduring fandom and sustaining meaningful audience connections beyond individual content releases.
The Senior Manager, Global Digital and Social Marketing - Franchise plays a key role in delivering Corporate Franchise Management’s vision, translating its enterprise franchise strategies, brand positioning and long-term priorities into compelling digital and social programs. The position sits within SPE’s Global Digital and Social team, reporting directly to the Executive Director, Global Digital, with a dotted-line reporting to Corporate Franchise Management. Priorities and success measures will be jointly agreed, with the role remaining closely connected and accountable to Corporate Franchise’s goals.
The Senior Manager will develop platform-native strategies and content that deepen engagement, attract new audiences and keep franchises culturally relevant between major releases. The role will identify emerging platforms, formats, creator opportunities and cultural conversations that advance franchise objectives, drawing on Global Digital and Social’s strategic leadership, creative expertise, platform insights, best practices and coaching.
Responsibilities:
-
Priority Franchise Social Strategy: Develop social media strategies and briefs for Sony Pictures’ priority brands and franchises, translating the enterprise franchise strategy, brand positioning, audience priorities and long-term objectives defined by Corporate Franchise Management into effective social programs. Align plans with Global Digital and Social leadership to ensure strong platform strategy, creative execution and audience engagement.
-
Content Planning and Development: Translate enterprise brand and franchise priorities into ongoing social content calendars and playbooks that reflect major franchise moments across film, television, consumer products, games, experiences, promotions, fan support and other initiatives. Partner with internal creative teams, external agencies and creators to develop compelling assets optimized for individual platforms and audiences, with particular emphasis on sustaining fan engagement between major releases.
-
Cross-Divisional Coordination: Serve as a central point of coordination across SPE divisions to gather information on upcoming franchise activity and ensure relevant initiatives are represented through franchise social channels. Work closely with Corporate Franchise Management to develop processes and integrated plans that reflect the full breadth of franchise activity across Sony Pictures.
-
Agency and Budget Management: Lead the selection, briefing and day-to-day management of external social media and creative agencies supporting franchise handles, in alignment with Global Digital and Social leadership and Corporate Franchise Management. Provide clear creative and strategic direction, review agency work and ensure deliverables meet franchise objectives and brand standards. Manage agency scopes, timelines and performance, as well as the corporate budget allocated to agency compensation and paid media, with budget priorities and spending aligned with Corporate Franchise Management.
-
Enterprise Social Partnership: Work closely with Sony Pictures’ centralized social and digital operations team within Distribution, which manages platforms, publishing infrastructure and related operational capabilities. Provide franchise-specific strategy, prioritization, content and creative direction for franchise handles managed through that team. Coordinate across Global Digital and Social, Corporate Franchise Management and enterprise social operations to ensure aligned planning and execution.
-
Performance and Franchise Accountability: Establish KPIs and reporting in partnership with the Executive Director, Global Digital, and Corporate Franchise Management, incorporating audience growth, engagement, consumer and cultural relevance, and progress against franchise goals. Review results and priorities regularly with both teams, using audience insights and performance data to refine programs and inform future planning.
Qualifications
-
8+ years of experience in digital and social marketing, entertainment marketing, franchise management or a related field.
-
Deep understanding of major social platforms, digital content formats, creator ecosystems and fan communities.
-
Experience developing social strategies for entertainment, media, consumer brands or intellectual property.
-
Demonstrated ability to translate broader brand or business strategies into compelling social content and audience programs.
-
Experience managing creative and/or social media agencies.
-
Strong project management skills, with the ability to manage multiple franchises, stakeholders and timelines simultaneously.
-
Excellent communication and interpersonal skills, with demonstrated success working across complex, matrixed organizations and aligning stakeholders around shared goals.
-
Strong creative instincts combined with an analytical mindset and comfort using audience and performance data.
-
Experience managing budgets and external vendors.
-
Passion for entertainment, storytelling, fandom and evolving audience behaviors.
The anticipated base salary for this position is $111,474.00 to $144,917. This role may also qualify for annual incentive and/or comprehensive benefits. The actual base salary offered will depend on a variety of factors, including without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.
Sony Pictures Entertainment is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, national origin, disability, veteran status, age, sexual orientation, gender identity, or other protected characteristics.
SPE will consider qualified applicants with arrest or conviction records in accordance with applicable law.
To request an accommodation for purposes of participating in the hiring process, you may contact us at SPE_Accommodation_Assistance@spe.sony.com.
See all 504+ Senior Digital Marketing Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Senior Digital Marketing Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Digital Marketing Manager
Position yourself as a specialty occupation
USCIS requires that your role demand a specific bachelor's degree, not just any degree. Emphasize the technical depth of your work: SEO architecture, marketing attribution modeling, or paid media strategy tied directly to your field of study.
Target employers with a sponsorship track record
Companies that have sponsored digital marketing roles before are far more likely to do it again. Browse Migrate Mate to find employers who have actively sponsored H-1B visa or E-3 petitions for marketing positions in the past two years.
Lead with performance metrics in your application
Sponsoring employers absorb legal costs and processing risk. Quantified results, such as revenue attributed to campaigns, CAC improvements, or organic traffic growth, make the business case for sponsorship significantly easier for hiring managers to approve.
Clarify your visa timeline early in interviews
If you're on OPT with limited runway, disclose your timeline before the offer stage. Employers who sponsor want time to plan the LCA filing, and surprises late in the process can collapse otherwise strong offers.
Understand the H-1B lottery before relying on it
The H-1B cap-subject lottery selects roughly 25% of registrations annually. If you have a U.S. master's degree, you enter an additional pool. Build a backup plan around OPT extensions, the E-3, or cap-exempt employers.
Request premium processing if timelines are tight
USCIS premium processing guarantees a decision within 15 business days for an additional fee paid by the employer. If your start date is within 60 days of filing, it's worth raising this option directly with your prospective employer.
Frequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree in a specific field such as marketing, communications, or digital media, and the job duties reflect that specialized knowledge. USCIS scrutinizes marketing roles more closely than engineering roles, so job descriptions should avoid language like 'bachelor's preferred' or 'in any field.' Roles emphasizing analytics, SEO architecture, or performance media tend to hold up better under adjudication.
What visa options exist for Senior Digital Marketing Managers beyond the H-1B?
Australian citizens can apply for the E-3 visa, which has no lottery and a 10,500 annual cap that has never been filled. The O-1A is available if you have documented achievements such as major campaign awards, industry recognition, or published work. The L-1B applies if you're transferring from an overseas office of the same employer. Each path has distinct requirements, so your situation determines which is realistic.
How common is H-1B sponsorship for digital marketing roles?
Sponsorship exists but is less common than in engineering. Tech companies, large e-commerce platforms, and global media agencies account for the majority of approved petitions. Smaller agencies and startups rarely sponsor marketing roles unless the candidate is a strong hire with a narrow skill set. You can find employers actively open to sponsorship for this role on Migrate Mate, which filters specifically for visa-friendly opportunities.
Do I need a four-year degree to get sponsored as a Senior Digital Marketing Manager?
A four-year U.S.-equivalent bachelor's degree is the standard requirement. Australian three-year degrees are generally accepted as equivalent by USCIS. If you don't have a degree, three years of relevant professional experience can substitute for each year of education under the specialty occupation equivalency rule, meaning 12 years of documented experience could replace a four-year degree, though this path requires more documentation and carries more risk of an RFE.
What makes a Senior Digital Marketing Manager application more likely to be approved?
Approval rates improve when the job description clearly ties required duties to a specific degree field, when the employer has prior sponsorship history in marketing roles, and when the candidate's degree directly matches the role. Offering a senior-level title with strategic responsibilities, such as managing multi-channel budgets or leading a team, strengthens the specialty occupation argument. USCIS approval is less predictable for generalist marketing roles than for highly technical ones.
What is the prevailing wage requirement for sponsored Senior Digital Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.