Senior Digital Marketing Manager Jobs in USA with Visa Sponsorship
Senior Digital Marketing Managers can be sponsored on an H-1B visa, O-1, or L-1 visa when the role requires a bachelor's degree in marketing, communications, or a related field. Australians also qualify for the E-3 visa. Most sponsoring employers are mid-size tech, e-commerce, and media companies. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWho Are We?
Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.
The Opportunity
Postman is looking for a Senior Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business.
What You’ll Do
Digital Demand Generation Strategy & Pipeline Execution
- Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
- Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
- Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
- Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.
Content Strategy & Execution
- Own the strategy and execution of digital content programs designed to drive pipeline, including:
- Long-form and thought leadership content targeting developer and enterprise buyer audiences
- Campaign-specific content assets that support awareness, consideration, and deal acceleration
- Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
- Always-on content programs aligned to product, campaign, and GTM priorities
- Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.
Integrated Campaign Orchestration (Content + Digital + ABM)
- Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
- Content-led nurture and re-engagement programs
- Account-based content plays targeting priority enterprise accounts
- Digital amplification of content assets, events, and product moments
- Paid media support where it accelerates content reach and pipeline impact
- Ensure content programs support the full funnel — from first discovery to deal acceleration.
Sales Partnership & Account-Based Content
- Work closely with sales leaders and SDR teams to:
- Identify content gaps that are slowing deal progression and build assets to close them
- Build account-specific content engagement programs that support pipeline creation and acceleration
- Surface content engagement signals to sales for timely, relevant outreach
- Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.
Lifecycle & Conversion Optimization
- Own the digital content journey from acquisition through to pipeline conversion:
- Optimize content experiences, landing pages, and digital flows for engagement and conversion
- Build and refine content-led nurture programs that move prospects through the funnel
- Partner with product and growth teams to connect content engagement to PLG activation
- Identify and close drop-off points across the digital funnel with a test-and-learn mindset.
Performance & Pipeline Accountability
- Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.
- Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.
- Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.
- Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.
Experience
About You
- 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
- Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
- Experience operating across both PLG and SLG go-to-market models.
- Strong background in content strategy, campaign execution, and marketing automation platforms.
- Track record of building and optimizing integrated content programs in close partnership with sales.
Skills & Approach
- Thinks in terms of pipeline, accounts, and revenue
- Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
- Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
- Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
- Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.
What Success Looks Like
- Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions.
- A high-performing content program with clear pipeline contribution and improving conversion rates across the funnel.
- Tight integration between content execution and sales priorities, with strong account-based content plays in market.
- Scalable, repeatable content-led demand generation programs that improve over time.
- Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution.
The reasonably estimated base salary for this role ranges from $150,000 to $180,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.
What Else?
In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.
Our Values
At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.
Equal opportunity
Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.
Who Are We?
Postman is the world’s leading API platform, used by more than 45 million+ developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster. The company is headquartered in San Francisco and has offices in Boston, New York, Austin, Tokyo, London, and Bangalore - where Postman was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman. P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.
The Opportunity
Postman is looking for a Senior Digital Marketing Manager to drive pipeline growth through high-impact digital demand generation programs anchored in content-led engagement. This role sits within Revenue Marketing and is focused on turning content and digital channels into a reliable, scalable pipeline engine — connecting content strategy, organic programs, and always-on digital execution to both product-led and sales-led growth motions. You'll own how Postman attracts, engages, and converts high-intent audiences through compelling content experiences across the digital landscape, ensuring every program moves deals forward. We're looking for someone who thinks in terms of pipeline and revenue, not pageviews or content output — and knows how to build content-driven digital programs that compound over time and scale with the business.
What You’ll Do
Digital Demand Generation Strategy & Pipeline Execution
- Develop and execute a content-led digital demand generation strategy aligned to pipeline creation and revenue goals across PLG and SLG motions.
- Prioritize content investment and channel mix based on pipeline potential, audience intent, and funnel impact — not content volume or vanity metrics.
- Ensure digital and content execution is tightly integrated with global campaign strategy, regional GTM priorities, and product launches.
- Continuously test and evolve content formats and distribution approaches to stay ahead of audience behavior and platform dynamics.
Content Strategy & Execution
- Own the strategy and execution of digital content programs designed to drive pipeline, including:
- Long-form and thought leadership content targeting developer and enterprise buyer audiences
- Campaign-specific content assets that support awareness, consideration, and deal acceleration
- Content experiences — landing pages, hubs, and interactive assets — optimized for conversion
- Always-on content programs aligned to product, campaign, and GTM priorities
- Ensure content is built with distribution and pipeline impact in mind from the start — not as an afterthought.
Integrated Campaign Orchestration (Content + Digital + ABM)
- Execute multi-channel digital programs in close coordination with field, SEO, and ABM teams, including:
- Content-led nurture and re-engagement programs
- Account-based content plays targeting priority enterprise accounts
- Digital amplification of content assets, events, and product moments
- Paid media support where it accelerates content reach and pipeline impact
- Ensure content programs support the full funnel — from first discovery to deal acceleration.
Sales Partnership & Account-Based Content
- Work closely with sales leaders and SDR teams to:
- Identify content gaps that are slowing deal progression and build assets to close them
- Build account-specific content engagement programs that support pipeline creation and acceleration
- Surface content engagement signals to sales for timely, relevant outreach
- Act as a strategic partner to sales — ensuring content programs are aligned to territory plans and active opportunities, not just awareness goals.
Lifecycle & Conversion Optimization
- Own the digital content journey from acquisition through to pipeline conversion:
- Optimize content experiences, landing pages, and digital flows for engagement and conversion
- Build and refine content-led nurture programs that move prospects through the funnel
- Partner with product and growth teams to connect content engagement to PLG activation
- Identify and close drop-off points across the digital funnel with a test-and-learn mindset.
Performance & Pipeline Accountability
- Own KPIs tied to pipeline creation, content-influenced revenue, and program efficiency — not just content output or page traffic.
- Track and report on the full content funnel: discovery → engagement → conversion → pipeline and revenue impact.
- Partner with Marketing Analytics to build accurate attribution models and make data-driven content investment decisions.
- Maintain clear visibility into how digital content programs contribute to Postman's global revenue goals.
Experience
About You
- 7–10+ years in digital marketing, content marketing, or demand generation in B2B SaaS.
- Proven track record of driving pipeline and revenue through content-led digital programs — not just traffic or engagement metrics.
- Experience operating across both PLG and SLG go-to-market models.
- Strong background in content strategy, campaign execution, and marketing automation platforms.
- Track record of building and optimizing integrated content programs in close partnership with sales.
Skills & Approach
- Thinks in terms of pipeline, accounts, and revenue
- Strong understanding of how content drives full-funnel engagement and contributes to pipeline at every stage.
- Comfortable operating across strategy and hands-on execution — can set the vision and run the programs.
- Data-driven, with a sharp instinct for what content to build, where to distribute it, and how to optimize for results.
- Able to manage complexity, prioritize ruthlessly, and execute with speed and focus.
What Success Looks Like
- Consistent growth in content-sourced and content-influenced pipeline across PLG and SLG motions.
- A high-performing content program with clear pipeline contribution and improving conversion rates across the funnel.
- Tight integration between content execution and sales priorities, with strong account-based content plays in market.
- Scalable, repeatable content-led demand generation programs that improve over time.
- Clear contribution of digital content marketing to global revenue goals, with full-funnel visibility and attribution.
The reasonably estimated base salary for this role ranges from $150,000 to $180,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.
What Else?
In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. At Postman we value in person collaboration. We are in office 5 days a week for all roles based out of our hubs in San Francisco Bay Area, Boston, Austin, Tokyo and London. For roles based in Bangalore, employees currently work in the office three days a week and will transition to five days per week by the end of the year. We were thoughtful in our approach which is based on collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our in office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.
Our Values
At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.
Equal opportunity
Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.
See all 42+ Senior Digital Marketing Manager jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Senior Digital Marketing Manager
Position yourself as a specialty occupation
USCIS requires that your role demand a specific bachelor's degree, not just any degree. Emphasize the technical depth of your work: SEO architecture, marketing attribution modeling, or paid media strategy tied directly to your field of study.
Target employers with a sponsorship track record
Companies that have sponsored digital marketing roles before are far more likely to do it again. Browse Migrate Mate to find employers who have actively sponsored H-1B or E-3 petitions for marketing positions in the past two years.
Lead with performance metrics in your application
Sponsoring employers absorb legal costs and processing risk. Quantified results, such as revenue attributed to campaigns, CAC improvements, or organic traffic growth, make the business case for sponsorship significantly easier for hiring managers to approve.
Clarify your visa timeline early in interviews
If you're on OPT with limited runway, disclose your timeline before the offer stage. Employers who sponsor want time to plan the LCA filing, and surprises late in the process can collapse otherwise strong offers.
Request premium processing if timelines are tight
USCIS premium processing guarantees a decision within 15 business days for an additional fee paid by the employer. If your start date is within 60 days of filing, it's worth raising this option directly with your prospective employer.
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Find Senior Digital Marketing Manager JobsFrequently Asked Questions
Does a Senior Digital Marketing Manager role qualify as a specialty occupation for H-1B purposes?
Generally yes, provided the position requires a bachelor's degree in a specific field such as marketing, communications, or digital media, and the job duties reflect that specialized knowledge. USCIS scrutinizes marketing roles more closely than engineering roles, so job descriptions should avoid language like 'bachelor's preferred' or 'in any field.' Roles emphasizing analytics, SEO architecture, or performance media tend to hold up better under adjudication.
What visa options exist for Senior Digital Marketing Managers beyond the H-1B?
Australian citizens can apply for the E-3 visa, which has no lottery and a 10,500 annual cap that has never been filled. The O-1A is available if you have documented achievements such as major campaign awards, industry recognition, or published work. The L-1B applies if you're transferring from an overseas office of the same employer. Each path has distinct requirements, so your situation determines which is realistic.
How common is H-1B sponsorship for digital marketing roles?
Sponsorship exists but is less common than in engineering. Tech companies, large e-commerce platforms, and global media agencies account for the majority of approved petitions. Smaller agencies and startups rarely sponsor marketing roles unless the candidate is a strong hire with a narrow skill set. You can find employers actively open to sponsorship for this role on Migrate Mate, which filters specifically for visa-friendly opportunities.
Do I need a four-year degree to get sponsored as a Senior Digital Marketing Manager?
A four-year U.S.-equivalent bachelor's degree is the standard requirement. Australian three-year degrees are generally accepted as equivalent by USCIS. If you don't have a degree, three years of relevant professional experience can substitute for each year of education under the specialty occupation equivalency rule, meaning 12 years of documented experience could replace a four-year degree, though this path requires more documentation and carries more risk of an RFE.
What makes a Senior Digital Marketing Manager application more likely to be approved?
Approval rates improve when the job description clearly ties required duties to a specific degree field, when the employer has prior sponsorship history in marketing roles, and when the candidate's degree directly matches the role. Offering a senior-level title with strategic responsibilities, such as managing multi-channel budgets or leading a team, strengthens the specialty occupation argument. USCIS approval is less predictable for generalist marketing roles than for highly technical ones.
What is the prevailing wage requirement for sponsored Senior Digital Marketing Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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