Digital Marketing Analyst Jobs in USA with Visa Sponsorship
Digital Marketing Analysts are hired on H-1B visa, O-1 visa, and TN visas by employers across tech, e-commerce, and media. Sponsorship is common at mid-to-large companies, though smaller agencies rarely offer it. A bachelor's degree in marketing, statistics, or a related field is typically required to qualify. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsCrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Senior Digital Marketing Analyst plays a critical role in analyzing marketing efforts and supporting the execution of marketing campaigns across various channels. This role oversees the development of detailed reporting and in-depth analysis of marketing campaign performance. The Senior Digital Marketing Analyst tracks and evaluates metrics across websites, CRM, and social media, providing actionable insights to improve performance, increase conversions, and drive revenue. This role requires a data-driven mindset, analytical skills, technical competency, and collaboration across teams to optimize marketing efforts.
Job Responsibilities:
- Develop and maintain dashboards in Sigma, Excel, Looker Studio, and other reporting tools, leveraging Snowflake data and native system exports as needed.
- Design, implement, and maintain advanced reporting systems to track and analyze campaign performance.
- Provide teams and leadership with actionable insights based on data analysis and identify opportunities for improvement across marketing operations.
- Generate ad-hoc reporting and analysis to measure the outcome of short-term strategies.
- Track key performance indicators (KPIs) and provide insights to improve marketing campaigns and tool adoption.
- Compile reports for CRM tactics, including Email, Print, SMS, Gifting, Lead Forms, and Automation.
- Use Ai/ML tools to automate reporting, generate predictive insights, and identify optimization opportunities.
- Manage customer lifecycle reporting tools.
- Support ad hoc analytic requests.
- Track lead generation sources, conversions, and ROI across Google Analytics, Snowflake, Cube, and Total Expert.
- Work with the digital marketing team to analyze audience behavior and refine segmentation strategies.
- Evaluate the effectiveness of email campaigns, AI virtual assistant, SMS, and CRM workflows.
- Analyze user engagement and adoption of marketing tools such as Total Expert, Website Profiles, CCM Social, Vidyard, Verse AI, and Taylor.
- Support data flow monitoring between LO One, Encompass, Blend, and Total Expert.
- Assist with marketing attribution modeling to measure the impact of various marketing efforts.
- Transform data into actionable insights and support team members as needed.
- Help maintain documentation of data preparation, decision-making, and processes.
- Support data hygiene, update requirements, and assist in business process specification.
- Facilitate collaboration with IT and business SMEs for system improvements and sales data reconciliation.
- Conduct presentations showcasing the CRM platform to branches as an integral component of their onboarding procedure, as well as during Marketing Summits.
- Ensure proper data governance, accuracy, and integrity across all systems. Oversee data cleaning, transformation, and management processes to ensure high data quality standards.
- Support the identification and documentation of data migration paths and processes and resolution of data inconsistencies.
- Support continuous improvement efforts and CRM-related project execution.
- Conduct pre-launch testing to ensure all campaign tracking elements (e.g., UTMs, form submissions, pageviews, conversions) are firing correctly and mapping to reporting dashboards.
- Support in the creation of strategy briefs/processes for projects that require data ingestion or report requests.
- Present complex data findings and actionable insights to senior management, executive leadership, and other key stakeholders in a clear and concise manner, translating technical analysis into strategic recommendations.
- Stay current on the latest data analytics trends and technologies, applying innovative solutions to enhance existing data systems, processes, and tools.
- Work closely with department leaders to support strategic initiatives.
- Assist in A/B testing efforts to optimize marketing messaging and creative performance.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field preferred.
- 5+ years of experience in data analytics.
- 3+ years of experience using data visualization tools (e.g., Power BI, Tableau, Sigma.)
- Experience with AI-powered reporting tools.
- Experience with Sigma, Google Looker Studio, Google Analytics, and Total Expert.
- Expertise in working with large datasets, data management, and analytics platforms.
- Mortgage or financial services industry experience, preferred.
- Familiarity with marketing automation, social media analytics, and CRM platforms.
- Advanced knowledge of web analytics and tag management.
- Proficiency in Excel, SQL, and Snowflake for data extraction and analysis.
- Excellent communication skills with experience interacting effectively with technical and non-technical stakeholders.
- Skilled at problem-solving, with a proactive approach to learning new skills.
- Excellent critical thinking skills.
- Excellent collaborative skills, to support team members in delivering results.
- Skilled at meeting deadlines and managing priorities effectively.
- Skilled in contributing to team success within a collaborative environment.
- Skilled in maintaining a detail-oriented and proactive approach to optimizing marketing performance.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success!
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
CrossCountry Mortgage (CCM) is the nation's number one distributed retail mortgage lender with more than 9,000 employees operating over 700 branches and servicing loans across all 50 states, D.C. and Puerto Rico. Our company has been recognized ten times on the Inc. 5000 list of America's fastest-growing private businesses and has received many awards for our standout culture.
A culture where you can grow! CCM has created an exceptional culture driving employee engagement, exceeding employee expectations, and directly impacting company success. At our core, our entrepreneurial spirit empowers every employee to be who they are to help us move forward together. You’ll get unwavering support from all departments and total transparency from the top down.
CCM offers eligible employees a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.
Position Overview:
The Senior Digital Marketing Analyst plays a critical role in analyzing marketing efforts and supporting the execution of marketing campaigns across various channels. This role oversees the development of detailed reporting and in-depth analysis of marketing campaign performance. The Senior Digital Marketing Analyst tracks and evaluates metrics across websites, CRM, and social media, providing actionable insights to improve performance, increase conversions, and drive revenue. This role requires a data-driven mindset, analytical skills, technical competency, and collaboration across teams to optimize marketing efforts.
Job Responsibilities:
- Develop and maintain dashboards in Sigma, Excel, Looker Studio, and other reporting tools, leveraging Snowflake data and native system exports as needed.
- Design, implement, and maintain advanced reporting systems to track and analyze campaign performance.
- Provide teams and leadership with actionable insights based on data analysis and identify opportunities for improvement across marketing operations.
- Generate ad-hoc reporting and analysis to measure the outcome of short-term strategies.
- Track key performance indicators (KPIs) and provide insights to improve marketing campaigns and tool adoption.
- Compile reports for CRM tactics, including Email, Print, SMS, Gifting, Lead Forms, and Automation.
- Use Ai/ML tools to automate reporting, generate predictive insights, and identify optimization opportunities.
- Manage customer lifecycle reporting tools.
- Support ad hoc analytic requests.
- Track lead generation sources, conversions, and ROI across Google Analytics, Snowflake, Cube, and Total Expert.
- Work with the digital marketing team to analyze audience behavior and refine segmentation strategies.
- Evaluate the effectiveness of email campaigns, AI virtual assistant, SMS, and CRM workflows.
- Analyze user engagement and adoption of marketing tools such as Total Expert, Website Profiles, CCM Social, Vidyard, Verse AI, and Taylor.
- Support data flow monitoring between LO One, Encompass, Blend, and Total Expert.
- Assist with marketing attribution modeling to measure the impact of various marketing efforts.
- Transform data into actionable insights and support team members as needed.
- Help maintain documentation of data preparation, decision-making, and processes.
- Support data hygiene, update requirements, and assist in business process specification.
- Facilitate collaboration with IT and business SMEs for system improvements and sales data reconciliation.
- Conduct presentations showcasing the CRM platform to branches as an integral component of their onboarding procedure, as well as during Marketing Summits.
- Ensure proper data governance, accuracy, and integrity across all systems. Oversee data cleaning, transformation, and management processes to ensure high data quality standards.
- Support the identification and documentation of data migration paths and processes and resolution of data inconsistencies.
- Support continuous improvement efforts and CRM-related project execution.
- Conduct pre-launch testing to ensure all campaign tracking elements (e.g., UTMs, form submissions, pageviews, conversions) are firing correctly and mapping to reporting dashboards.
- Support in the creation of strategy briefs/processes for projects that require data ingestion or report requests.
- Present complex data findings and actionable insights to senior management, executive leadership, and other key stakeholders in a clear and concise manner, translating technical analysis into strategic recommendations.
- Stay current on the latest data analytics trends and technologies, applying innovative solutions to enhance existing data systems, processes, and tools.
- Work closely with department leaders to support strategic initiatives.
- Assist in A/B testing efforts to optimize marketing messaging and creative performance.
Qualifications and Skills:
- Bachelor’s degree in Marketing, Business, Data Analytics, or related field preferred.
- 5+ years of experience in data analytics.
- 3+ years of experience using data visualization tools (e.g., Power BI, Tableau, Sigma.)
- Experience with AI-powered reporting tools.
- Experience with Sigma, Google Looker Studio, Google Analytics, and Total Expert.
- Expertise in working with large datasets, data management, and analytics platforms.
- Mortgage or financial services industry experience, preferred.
- Familiarity with marketing automation, social media analytics, and CRM platforms.
- Advanced knowledge of web analytics and tag management.
- Proficiency in Excel, SQL, and Snowflake for data extraction and analysis.
- Excellent communication skills with experience interacting effectively with technical and non-technical stakeholders.
- Skilled at problem-solving, with a proactive approach to learning new skills.
- Excellent critical thinking skills.
- Excellent collaborative skills, to support team members in delivering results.
- Skilled at meeting deadlines and managing priorities effectively.
- Skilled in contributing to team success within a collaborative environment.
- Skilled in maintaining a detail-oriented and proactive approach to optimizing marketing performance.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. However, this job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
CrossCountry Mortgage, LLC offers MORE than a job, we offer a career. Apply now to begin your path to success!
CrossCountry Mortgage, LLC strives to provide employees with a robust benefit package: https://mycrosscountrybenefits.com
California residents: Please see CrossCountry’s privacy statement for information about how CrossCountry collects and uses personal information about California applicants.
CrossCountry Mortgage supports equal employment opportunity in hiring, development and advancement for all qualified persons without regard to race, color, religion, religious creed, national origin, age, physical or mental disability, ancestry, marital status, uniformed service, covered veteran status, citizenship status, sex (including pregnancy, childbirth, and related medical conditions, and lactation), sexual orientation, gender identity, gender expression, transgender status, domestic violence victim status (where applicable), protected hair style or texture, genetic information (testing or characteristics), or any other protected status of an individual or because of the individual’s association with a member of a protected group or any other characteristic protected by federal, state, or local law (“Protected Characteristics”). The collective sum of the individual differences, life experiences, knowledge, inventiveness, innovation, self-expression, unique capabilities and talent that our employees invest in their work represents a significant part of not only our culture, but our reputation. The Company is committed to fostering, cultivating and preserving a culture that welcomes diversity and inclusion.
CrossCountry Mortgage, LLC (NMLS3029) is an FHA Approved Lending Institution and is not acting on behalf of or at the direction of HUD/FHA or the Federal government. To verify licensing, please visit www.NMLSConsumerAccess.org.
See all 46+ Digital Marketing Analyst Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Analyst roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Digital Marketing Analyst
Target companies with H-1B filing history
Employers who have sponsored H-1B visas before are far more likely to do it again. Search the DOL's OFLC disclosure data to identify companies that have filed Labor Condition Applications for Digital Marketing Analyst or similar roles.
Lead with quantifiable impact in your resume
Sponsors want analysts who can demonstrate ROI. Frame your experience around concrete outcomes: conversion rate improvements, revenue attributed to campaigns, or cost-per-acquisition reductions. Vague descriptions of responsibilities won't stand out to sponsoring employers.
Prioritize in-house roles over agencies
In-house marketing teams at tech, retail, and SaaS companies sponsor far more frequently than agencies. Agencies often rely on contractors or freelancers, making them less likely to invest in visa sponsorship for an analyst-level hire.
Strengthen your specialty occupation case
USCIS scrutinizes marketing roles carefully. A degree in marketing, data analytics, or statistics strengthens your specialty occupation argument. Roles focused on data analysis, attribution modeling, or paid search tend to pass USCIS review more reliably than generalist positions.
Engage with Australian employers for the E-3 advantage
If you hold Australian citizenship, the E-3 visa is a significant advantage. It has no lottery, processes in weeks, and renews indefinitely. Many U.S. employers who hesitate on H-1B sponsorship will readily sponsor an E-3 due to the lower cost and complexity.
Use Migrate Mate to filter for sponsoring employers
Not every job listing makes visa sponsorship clear upfront. Migrate Mate filters Digital Marketing Analyst roles by sponsorship status, saving you the time of applying to companies that won't consider international candidates.
Frequently Asked Questions
Does Digital Marketing Analyst qualify as a specialty occupation for H-1B purposes?
It can, but USCIS reviews marketing roles closely. The strongest cases involve roles where a specific bachelor's degree is genuinely required, not just preferred. Positions centered on data analysis, campaign attribution, or SEO strategy tied to a quantitative degree tend to hold up better than generalist digital marketing titles. Your employer's job description language matters significantly here.
Which visa types do Digital Marketing Analysts typically get sponsored for?
H-1B visa is the most common path, used by employers across tech, retail, and media. Australian citizens have strong access to the E-3 visa, which skips the lottery entirely. Canadian and Mexican nationals may qualify under TN status if the role maps to a qualifying occupation. O-1A is an option for analysts with exceptional credentials, such as published research or major campaign recognition.
What degree do I need for a Digital Marketing Analyst to qualify for H-1B sponsorship?
A bachelor's degree in marketing, business, communications, statistics, or data analytics is standard. The degree field matters because USCIS requires a direct relationship between the degree and the job duties. A marketing degree supports most analyst roles cleanly. A degree in an unrelated field can still work if the job description is specific enough, but expect closer scrutiny.
How common is visa sponsorship for Digital Marketing Analyst roles?
Sponsorship is available but not universal. Mid-to-large employers in tech, e-commerce, and SaaS are the most reliable sponsors. Smaller agencies and startups often lack the infrastructure or budget for the process. Roles with a strong data or analytics component tend to attract sponsorship more than pure content or social media-focused positions. Migrate Mate lists Digital Marketing Analyst roles specifically filtered for sponsorship-open employers.
Can I switch employers on an H-1B as a Digital Marketing Analyst?
Yes. Under H-1B portability, you can start working for a new employer as soon as they file a new H-1B petition on your behalf, as long as your previous H-1B was approved and you've maintained valid status. You don't need to wait for the new petition to be approved before starting. The new employer must file before your current status expires.
What is the prevailing wage requirement for sponsored Digital Marketing Analyst jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.