Web Content Manager Jobs in USA with Visa Sponsorship
Web Content Manager roles qualify for H-1B visa sponsorship as a specialty occupation requiring a bachelor's degree in communications, marketing, or a related field. Employers file a Labor Condition Application before you can start, and many tech, media, and healthcare companies sponsor regularly. No lottery uncertainty for E-3 visa holders from Australia.
Find Web Content Manager JobsOverview
Showing 4 of 5+ Web Content Manager jobs
See all Web Content Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Web Content Manager roles.
Get Access To All JobsJob Description
New Holland Brand Social Media & Web Content Specialist
Requisition ID: 6214
Job Location: New Holland - Pennsylvania - United States, Oak Brook - Illinois - United States, Racine - Wisconsin - United States
Category for Job Posting: Communications
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
About us
At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.
As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.
Grow a Career. Build a Future.
If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.
Job Purpose
The NA Social Media & Web Content Specialist is responsible for shaping and executing the social media and digital content strategy across NA. The role ensures maintaining a strong brand presence, high-quality storytelling, and editorial consistency while supporting all product, brand, and retail campaigns for the New Holland brand in the region. This position plays a central role in managing the NA editorial plan, coordinating with local market marketing and advertising teams, and ensuring the region maintains and grows its share of voice across digital channels.
The successful candidate will ensure New Holland remains at the leading edge of social media activities, in-housing industry best practice in terms of strategy and ensure future practices and thinking are designed into the strategy. He/she will continually seek to educate themselves and, by extension, the rest of the New Holland team on the latest social media and digital market trends and technologies. He/she will need to maintain constant curiosity and self-improvement in the ever-changing world of digital communications to ensure brand visibility for New Holland.
Key Responsibilities
-
Social Media Strategy & Execution
- Define and execute the NA social media editorial plan, ensuring alignment with product launches, global campaigns, retail activations, and brand priorities.
- Develop and execute AEO/GEO content development strategy that puts the New Holland brand at the forefront of LLM search results.
- Oversee the development and publishing of multimedia content (images, videos, reels, stories) tailored to NA audiences, collaborating with relevant product experts.
- Identify opportunities to optimize brand campaigns for visibility, engagement, and lead generation, following NA KPIs, best practices and emerging trends.
- Develop and execute influencer programs that align with regional brand and business objectives that support enhancing brand advocacy across owned and partner digital channels.
- Monitor performance metrics (traffic, engagement, SOV) and adjust the editorial approach as needed.
-
Web Content and Digital Ecosystem Management
- Proactively update and update NA North America websites and regional digital tools, ensuring content accuracy, up-to-date product information, and consistent brand identity.
- Contribute to the development of digital product content for NA launches, in collaboration with Product Communications and local markets.
- Support the governance of digital asset libraries and ensure timely distribution of content to markets. (Digital Asset Management tool maintenance)
-
NA Market Coordination
- Act as the central point of contact for NA for all owned digital platforms, ensuring consistency in content rollout, brand messaging, and campaign activation.
- Share editorial guidelines, campaign toolkits, and content calendars with markets to guarantee local execution quality.
- Collect inputs, best practices, and performance feedback from markets to refine the NA digital strategy.
- Maintain and regularly update an influencer database relevant to NA markets, identifying key voices in agriculture.
-
Brand Presence & Share of Voice Growth
- Maximize share of voice by ensuring consistent, high-quality content volume and visibility across all regional channels. (Editorial coverage & SOV indicators)
- Continually benchmark competitors' digital presence and identify emerging content trends to maintain a leading edge.
- Support Public Relations, Product Communications, and Partnership teams in amplifying global and regional campaigns via digital channels.
-
Governance, Compliance & Brand Identity
- Ensure all content respects New Holland brand guidelines, tone of voice, and visual identity. Review content as per established Delegation Of Authority.
- Guarantee timely delivery of digital campaigns, including product launches and retail pushes.
- Coordinate with suppliers, agencies, and internal stakeholders, managing budget for assigned activities when applicable.
Experience Required
- 5+ years of experience in social media, digital content, or communications. Strong editorial and storytelling skills; familiarity with multimedia formats.
- Understanding of digital analytics, SOV metrics, SEO, and audience segmentation.
- Experience creating digital visual communications and copywriting.
- Ability to plan multi-channel editorial calendars across multiple stakeholder inputs.
- Ability to work with product managers, public relations, agencies, local market representatives (ie: dealer partners).
- Knowledge of emerging platforms, engagement tactics, and digital best practices.
- Fluency in English; additional European languages are a plus.
Preferred Qualifications
- Experience in agriculture or similar industrial companies.
- Familiarity with budget management and procurement processes.
- Previous experience in a multinational or matrixed organization.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
Job Description
New Holland Brand Social Media & Web Content Specialist
Requisition ID: 6214
Job Location: New Holland - Pennsylvania - United States, Oak Brook - Illinois - United States, Racine - Wisconsin - United States
Category for Job Posting: Communications
Job Type for Job Posting: Full Time
Working Mode for Job Posting: Hybrid
About us
At CNH, we're driven by a clear purpose: we serve and advance the people who feed and build a growing world.
As a global leader in agriculture and construction, we create the equipment, technology, and solutions that help our customers work more productively and sustainably. Our success starts with our people, and we foster a collaborative culture where innovation thrives and every employee has the opportunity to grow.
Grow a Career. Build a Future.
If you're ready to make an impact and build a career with purpose, there's a place for you at CNH.
Job Purpose
The NA Social Media & Web Content Specialist is responsible for shaping and executing the social media and digital content strategy across NA. The role ensures maintaining a strong brand presence, high-quality storytelling, and editorial consistency while supporting all product, brand, and retail campaigns for the New Holland brand in the region. This position plays a central role in managing the NA editorial plan, coordinating with local market marketing and advertising teams, and ensuring the region maintains and grows its share of voice across digital channels.
The successful candidate will ensure New Holland remains at the leading edge of social media activities, in-housing industry best practice in terms of strategy and ensure future practices and thinking are designed into the strategy. He/she will continually seek to educate themselves and, by extension, the rest of the New Holland team on the latest social media and digital market trends and technologies. He/she will need to maintain constant curiosity and self-improvement in the ever-changing world of digital communications to ensure brand visibility for New Holland.
Key Responsibilities
-
Social Media Strategy & Execution
- Define and execute the NA social media editorial plan, ensuring alignment with product launches, global campaigns, retail activations, and brand priorities.
- Develop and execute AEO/GEO content development strategy that puts the New Holland brand at the forefront of LLM search results.
- Oversee the development and publishing of multimedia content (images, videos, reels, stories) tailored to NA audiences, collaborating with relevant product experts.
- Identify opportunities to optimize brand campaigns for visibility, engagement, and lead generation, following NA KPIs, best practices and emerging trends.
- Develop and execute influencer programs that align with regional brand and business objectives that support enhancing brand advocacy across owned and partner digital channels.
- Monitor performance metrics (traffic, engagement, SOV) and adjust the editorial approach as needed.
-
Web Content and Digital Ecosystem Management
- Proactively update and update NA North America websites and regional digital tools, ensuring content accuracy, up-to-date product information, and consistent brand identity.
- Contribute to the development of digital product content for NA launches, in collaboration with Product Communications and local markets.
- Support the governance of digital asset libraries and ensure timely distribution of content to markets. (Digital Asset Management tool maintenance)
-
NA Market Coordination
- Act as the central point of contact for NA for all owned digital platforms, ensuring consistency in content rollout, brand messaging, and campaign activation.
- Share editorial guidelines, campaign toolkits, and content calendars with markets to guarantee local execution quality.
- Collect inputs, best practices, and performance feedback from markets to refine the NA digital strategy.
- Maintain and regularly update an influencer database relevant to NA markets, identifying key voices in agriculture.
-
Brand Presence & Share of Voice Growth
- Maximize share of voice by ensuring consistent, high-quality content volume and visibility across all regional channels. (Editorial coverage & SOV indicators)
- Continually benchmark competitors' digital presence and identify emerging content trends to maintain a leading edge.
- Support Public Relations, Product Communications, and Partnership teams in amplifying global and regional campaigns via digital channels.
-
Governance, Compliance & Brand Identity
- Ensure all content respects New Holland brand guidelines, tone of voice, and visual identity. Review content as per established Delegation Of Authority.
- Guarantee timely delivery of digital campaigns, including product launches and retail pushes.
- Coordinate with suppliers, agencies, and internal stakeholders, managing budget for assigned activities when applicable.
Experience Required
- 5+ years of experience in social media, digital content, or communications. Strong editorial and storytelling skills; familiarity with multimedia formats.
- Understanding of digital analytics, SOV metrics, SEO, and audience segmentation.
- Experience creating digital visual communications and copywriting.
- Ability to plan multi-channel editorial calendars across multiple stakeholder inputs.
- Ability to work with product managers, public relations, agencies, local market representatives (ie: dealer partners).
- Knowledge of emerging platforms, engagement tactics, and digital best practices.
- Fluency in English; additional European languages are a plus.
Preferred Qualifications
- Experience in agriculture or similar industrial companies.
- Familiarity with budget management and procurement processes.
- Previous experience in a multinational or matrixed organization.
Pay Transparency
The annual salary for this role is USD $86,625.00 - $132,825.00 plus any applicable bonus (Actual salaries will vary and will be based on various factors, such as skill, experience and qualification for the role.)
For roles open across multiple locations, the salary range indicated refers to the primary location. If a different location is considered, the applicable salary range will be communicated to candidates prior to the first interview.
What We Offer
We offer dynamic career opportunities across an international landscape. As an equal opportunity employer, we are committed to delivering value for all our employees and fostering a culture of respect.
At CNH, we understand that the best solutions come from the diverse experiences and skills of our people. Here, you will be empowered to grow your career, to follow your passion, and help build a better future. To support our employees, we offer regional comprehensive benefits, including:
- Flexible work arrangements
- Savings & Retirement benefits
- Tuition reimbursement
- Parental leave
- Adoption assistance
- Fertility & Family building support
- Employee Assistance Programs
- Charitable contribution matching and Volunteer Time Off
US applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status. Applicants can learn more about their rights by viewing the federal "Know Your Rights" poster here. CNH Industrial participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. You can view additional information here.
Canada applicants: CNH Industrial is an equal opportunity employer. This company considers candidates regardless of race, color, religion, sex, sexual orientation, gender identity, nationality, place of origin, disability, marital status, family status, age, or any other ground prohibited by applicable provincial human rights legislation.
If you need reasonable accommodation with the application process, please contact us at narecruitingmailbox@cnh.com.
See all Web Content Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Web Content Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Web Content Manager
Frame your degree for specialty occupation
Consular officers and USCIS scrutinize whether a content manager role genuinely requires a specific bachelor's degree. Document how your communications, journalism, or marketing degree directly underpins your content strategy work, not just writing tasks.
Pull DOL wage data before negotiating
Your employer's LCA must certify a prevailing wage for your location and job level. Use the OFLC Wage Search to find the Level I through IV wage for your metro area before you enter salary discussions, so your offer clears the threshold.
Target companies with content operations teams
Employers who run dedicated content operations, editorial calendars, or CMS platforms at scale are more likely to file for a Web Content Manager than those treating the role as a general marketing add-on. Focus your search on media, SaaS, and healthcare organizations.
Search Migrate Mate for verified LCA sponsors
Filter your job search to employers who have already filed Labor Condition Applications for content and communications roles. Migrate Mate lists employers with verified LCA sponsorship history, so you're not guessing which companies will actually file.
Clarify CMS ownership in your job description
An H-1B for a Web Content Manager is easier to defend when the role explicitly involves technical CMS administration, SEO architecture, or content governance, not just copywriting. Ask your employer to reflect those responsibilities accurately in the LCA job description.
Confirm E-Verify enrollment before STEM OPT
If you're extending OPT under STEM and your degree is in a qualifying field like information systems or digital media, your employer must be enrolled in E-Verify before your extension begins. Verify their enrollment status directly with HR before your current EAD expires.
Frequently Asked Questions
Does a Web Content Manager role qualify as a specialty occupation for H-1B?
Yes, if the position genuinely requires a bachelor's degree in a directly related field such as communications, journalism, marketing, or information systems. Roles framed broadly as content writing or social media coordination are harder to defend. USCIS looks for a direct relationship between the degree field and the specific duties listed in the petition, so the job description matters significantly.
Which visa types can a Web Content Manager use for U.S. work authorization?
H-1B is the most common path, covering any nationality. Australian citizens can apply for the E-3, which has a separate cap and no lottery. Canadian and Mexican nationals may qualify under TN visa if the role maps to a USMCA-listed profession such as computer systems analyst. F-1 students can work during OPT or STEM OPT if their degree field aligns with the role.
How do I find employers who sponsor Web Content Manager positions?
Migrate Mate lists U.S. employers with verified LCA sponsorship history for content and communications roles, searchable by city and job type. This saves significant time compared to applying broadly and discovering sponsorship availability only during offer negotiations.
Can a Web Content Manager qualify for a green card through PERM?
Yes. EB-2 requires an advanced degree or exceptional ability, while EB-3 covers skilled workers with two or more years of experience and is more accessible for most content managers. Your employer must complete the PERM labor certification process through DOL before filing the immigrant petition with USCIS. Approval timelines vary significantly based on your country of birth.
What degree does USCIS expect for a Web Content Manager H-1B petition?
USCIS expects a bachelor's degree in a field directly related to the role's core duties. Communications, journalism, marketing, English, or information systems degrees are typically accepted. A general business or liberal arts degree without demonstrated relevance to content strategy or digital publishing can trigger a Request for Evidence. The O*NET occupation profile for this role type can help document the standard educational requirements.
What is the prevailing wage requirement for sponsored Web Content Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.