Marketing Administrator Jobs in USA with Visa Sponsorship
Marketing Administrator jobs can qualify for H-1B visa sponsorship when the role requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application with DOL before petitioning USCIS. The H-1B is subject to an annual cap and selection process, so timing your job search matters.
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Get Access To All JobsWhy Work at BYU
At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students.
As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University's Mission: "To assist individuals in their quest for perfection and eternal life."
We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.
Belonging Statement
United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.
Employment Requirements
Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU.
In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards. Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.
Equal Opportunity
Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.
The last day to submit an application for this position is November 15, 2026, by 11: 59pm MST.
Marketing CRM Administrator
The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts.
What you’ll do in this position:
CRM Administration
- Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
- Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
- Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
- Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption.
- Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
- Perform other duties as assigned by the Director of Marketing & Communications.
Strategy, Collaboration, and Insights
- Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
- Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
- Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.
Brand Identity
- Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
- Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.
Training and Professional Development
- Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
- Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools.
Citizenship
- Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
- Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
- Represent Enrollment Services on University committees as assigned.
What qualifies you for this role:
Required
- A firm commitment to the mission of BYU.
- Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
- Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
- Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging).
- Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
- Strong troubleshooting, communication, training, and user-support skills.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
- Commitment to professional development and staying current with CRM and marketing automation trends.
- Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
- Salesforce Marketing Cloud Administrator Certification (required or obtainable within 12 months of hire).
Preferred
- Bachelor’s degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
- Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
- Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
- Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months.
- Experience writing and modifying SQL queries for segmentation and data management.
- Experience in higher education CRM environments.
What we offer in return:
In addition to our competitive pay structure, this position comes with fantastic benefits, including:
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans).
- Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
- Employee assistance program, available to the employee and all members of their household.
- Tuition benefits for employees and eligible family members.
- Access to athletic facilities.
- Excellent medical/dental benefits.
- Short/long-term disability benefits.
- Paid parental and maternity leave.
- Wellness Program.
- Free on-campus parking.
- Free UTA passes for employees, spouses, and qualified dependents.
- Discounts at the BYU Store and for many events at BYU.
Pay Grade: 53
Typical Starting Pay: $75,000 - $97,000
The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.
Why Work at BYU
At Brigham Young University (BYU), your work is an opportunity to contribute to a distinctive educational mission rooted in the gospel of Jesus Christ and to make a meaningful difference in the lives of students.
As the flagship university of The Church of Jesus Christ of Latter-day Saints, BYU strives to be among the exceptional universities in the world. We are devoted to our faith, our students, and the University's Mission: "To assist individuals in their quest for perfection and eternal life."
We seek staff members who enthusiastically embrace and advance this unique mission. Across the university, staff bring their expertise and talents to work that helps students learn, grow, and thrive. A culture of covenant belonging, weekly devotionals, meaningful opportunities for learning and growth, and a beautiful and historic campus make BYU a distinctive and inspiring place to build a career.
Belonging Statement
United by our common primary identity as children of God, BYU values and embraces the variety of individual characteristics, life experiences and circumstances, perspectives, talents, and gifts across the BYU community. This richness strengthens our shared efforts to create and support an environment of covenant belonging centered in Jesus Christ.
Employment Requirements
Members of The Church of Jesus Christ of Latter-day Saints are required to hold and be worthy to hold a current temple recommend to be hired and to remain in any position at BYU.
In hiring decisions, Brigham Young University lawfully gives strong preference to qualified, faithful members of The Church of Jesus Christ of Latter-day Saints. All employees are required to abide by the university's Honor Code and Dress & Grooming Standards. Successful candidates are expected to support and contribute to the academic and religious missions of the university, which are aligned with the principles and doctrine of The Church of Jesus Christ of Latter-day Saints.
Equal Opportunity
Brigham Young University is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment and will not be discriminated against on the basis of disability or protected veteran status.
The last day to submit an application for this position is November 15, 2026, by 11: 59pm MST.
Marketing CRM Administrator
The Marketing CRM Administrator supports the Director of Marketing & Communications by managing and optimizing CRM and marketing automation tools for the Enrollment Services Division, ensuring all communications align with BYU Brand Guidelines, office style standards, and Division marketing architecture. This role owns system administration, reporting, compliance, and user support to enable effective, data-informed marketing and communication efforts.
What you’ll do in this position:
CRM Administration
- Work with Business Analysts and OIT to maintain accurate, well-segmented audience lists and audit CRM data for accuracy and integrity.
- Build, test, refine, and execute automated journeys and campaigns; monitor performance metrics and recommend optimizations.
- Monitor system performance, alerts, and errors; troubleshoot issues and manage CRM communication tools and integrations with OIT and vendors.
- Serve as the subject-matter expert on CRM tools and email and text communication compliance (e.g., CAN-SPAM, A2P), advising on deliverability, performance, spam prevention, training, and effective adoption.
- Create and analyze CRM and campaign reports, sharing insights to support optimization and decision-making.
- Perform other duties as assigned by the Director of Marketing & Communications.
Strategy, Collaboration, and Insights
- Partner with team members and campus offices to plan and execute integrated marketing and communication strategies.
- Apply performance insights and stakeholder feedback to support strategic planning and continuous improvement.
- Share project updates, learnings, and recommendations with stakeholders, and complete requests and projects in a timely, professional, and collaborative manner.
Brand Identity
- Maintain a unified voice and visual identity across communication platforms in alignment with university branding guidelines.
- Ensure brand consistency and adherence to university policies, including copyright, FERPA, and NIL, across assigned materials.
Training and Professional Development
- Stay current on higher education issues affecting admissions and post-admissions marketing and communications.
- Participate in professional development and maintain an up-to-date understanding of communication programs, design tools, data systems, and emerging technologies, including Marketing Cloud, Data Cloud, Adobe Creative Suite, social media platforms, and CRM tools.
Citizenship
- Contribute to the University’s Mission, Vision, and Values; promote a positive image of Enrollment Services and the University; and adhere to University standards and policies.
- Support the Executive Director of Enrollment Services and other University departments, relate well with University employees, and maintain good public relations by promptly handling service needs.
- Represent Enrollment Services on University committees as assigned.
What qualifies you for this role:
Required
- A firm commitment to the mission of BYU.
- Bachelor's degree in marketing or communications and 2 plus years of experience in CRM management in higher education marketing and outreach; or equivalent combination of experience and education.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, and reporting.
- Experience with Marketing Cloud tools (Email Studio, Journey Builder, Automation Studio).
- Strong understanding of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with applicable regulations (e.g., CAN-SPAM and A2P messaging).
- Ability to maintain and audit large datasets, protect confidential information, and analyze CRM performance data.
- Strong troubleshooting, communication, training, and user-support skills.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
- Commitment to professional development and staying current with CRM and marketing automation trends.
- Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist Certification, or ability to obtain both within six months of hire.
- Salesforce Marketing Cloud Administrator Certification (required or obtainable within 12 months of hire).
Preferred
- Bachelor’s degree in marketing or communications and 2+ years of CRM management experience in higher education marketing and outreach, or an equivalent combination of education and experience.
- Demonstrated proficiency in CRM administration, preferably Salesforce, including data segmentation, automation, reporting, and Marketing Cloud tools such as Email Studio, Journey Builder, and Automation Studio.
- Strong knowledge of email marketing best practices, including deliverability, sender reputation, list hygiene, testing, and compliance with regulations such as CAN-SPAM and A2P messaging; ability to maintain accurate, secure, and confidential data.
- Strong analytical, troubleshooting, communication, and training skills, with the ability to interpret CRM performance data, resolve system and process issues, and support non-technical users.
- Ability to manage multiple projects, meet deadlines, adapt to changing priorities, and stay current with CRM trends. Working knowledge of AMPscript and Salesforce Marketing Cloud Email Specialist certification required or obtainable within 6 months; Administrator certification required or obtainable within 12 months.
- Experience writing and modifying SQL queries for segmentation and data management.
- Experience in higher education CRM environments.
What we offer in return:
In addition to our competitive pay structure, this position comes with fantastic benefits, including:
- 401k. BYU automatically contributes 8% at no cost to you. Additionally, if you contribute 5%, BYU adds an additional 4% (Rehires may qualify for different retirement plans).
- Excellent work-life balance: 13 paid holidays + 22 days paid vacation + 12 sick days, accrued annually.
- Employee assistance program, available to the employee and all members of their household.
- Tuition benefits for employees and eligible family members.
- Access to athletic facilities.
- Excellent medical/dental benefits.
- Short/long-term disability benefits.
- Paid parental and maternity leave.
- Wellness Program.
- Free on-campus parking.
- Free UTA passes for employees, spouses, and qualified dependents.
- Discounts at the BYU Store and for many events at BYU.
Pay Grade: 53
Typical Starting Pay: $75,000 - $97,000
The actual compensation offered will take into consideration internal equity and may vary based on the candidate’s job-related experience, knowledge, skills, and other relevant factors. Candidates with very significant work-related experience may receive an offer higher than the posted typical range.
See all Marketing Administrator Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Marketing Administrator roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Marketing Administrator
Frame your degree as field-specific
Marketing Administrator roles win H-1B approvals when the petition ties your degree directly to the job duties. A general business degree weakens the specialty occupation argument. Highlight coursework in marketing strategy, consumer behavior, or digital analytics on your resume.
Check prevailing wage before salary negotiations
Use the OFLC Wage Search to look up the prevailing wage for Marketing Administrator roles in your target city before you get an offer. Your employer's LCA must certify a wage at or above that level, so knowing the floor protects you from underpaying offers.
Target companies with active LCA filing history
Use Migrate Mate to find employers who have filed Labor Condition Applications for marketing roles in your target market. These companies already understand the sponsorship process, which cuts weeks off negotiations about whether they'll file at all.
Distinguish administrator from coordinator in your job title
USCIS scrutinizes whether "administrator" titles genuinely require a degree. Ask your employer to use a title like Marketing Operations Administrator or Marketing Programs Administrator and document that your duties involve specialized analytical or strategic functions, not purely administrative coordination tasks.
Get your PERM labor certification timeline right
If your goal is a green card through EB-2 or EB-3, your employer starts PERM labor certification with DOL well before your H-1B clock runs out. Marketing Administrator roles typically qualify under EB-3 skilled worker, which requires documenting that no qualified U.S. workers applied during the recruitment period.
Prepare a degree equivalency letter early
If your marketing degree is from outside the U.S., get a credential evaluation from a NACES-member evaluator before applying. Consular officers and USCIS both review foreign degree equivalency, and gaps in documentation are a common cause of Requests for Evidence on marketing-related petitions.
Frequently Asked Questions
Does a Marketing Administrator role qualify as a specialty occupation for H-1B?
It can, but it's not automatic. USCIS requires the position to normally demand at least a bachelor's degree in a directly related field, such as marketing, communications, or business administration. Roles that accept any degree, or where duties are primarily clerical, face higher scrutiny. Your employer's job description must emphasize analytical, strategic, or specialized marketing functions to satisfy the specialty occupation standard.
Which visa types can sponsor a Marketing Administrator?
H-1B is the primary work visa for Marketing Administrator roles, covering nationals of any country for up to three years, extendable to six. Australian nationals can use the E-3 visa instead, which has a separate annual cap that has never been exhausted. Chilean and Singaporean nationals may qualify for the H-1B1 visa. TN visa is not available for marketing roles, as they don't appear on the USMCA profession list.
How do I find employers who actively sponsor Marketing Administrator visas?
Migrate Mate lists employers with verified LCA sponsorship history for marketing roles, so you can search by city and role type without guessing which companies will entertain sponsorship. This saves significant time compared to applying broadly and discovering sponsorship reluctance late in the process.
What degree does a Marketing Administrator need for visa sponsorship?
Most successful H-1B petitions for Marketing Administrator roles use a bachelor's degree in marketing, advertising, communications, business administration, or a closely related field. A degree in an unrelated discipline weakens the specialty occupation argument considerably. If your degree is in a tangential field, your employer should document how your specific coursework directly applies to the marketing duties in the role.
Can a Marketing Administrator transition from OPT or STEM OPT to H-1B?
Yes. F-1 students in marketing-related programs can work on OPT for 12 months after graduation. Marketing is not a STEM-designated field under most CIP codes, so a 24-month STEM OPT extension is generally not available unless your degree falls under a qualifying STEM classification. That makes timing your H-1B petition carefully, before OPT expires, especially important for marketing graduates.
What is the prevailing wage requirement for sponsored Marketing Administrator jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.