Digital Marketing Consultant Jobs in USA with Visa Sponsorship
Digital Marketing Consultant roles qualify for H-1B visa sponsorship as a specialty occupation when the position requires a bachelor's degree in marketing, communications, or a related field. Employers file a Labor Condition Application before sponsoring, and the annual H-1B cap and lottery apply. No-lottery alternatives like TN visa or E-3 visa exist for Canadian, Mexican, and Australian nationals.
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Get Access To All JobsINTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary: Regular
Language Fluency: English (Required)
Work Shift: 1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office expectations, this role will be in office 5 days/week.
The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on Truist.com. You will lead channel-generated initiatives aligned to business strategy, along with continuously supporting Small Business Deposits and Digital Banking campaign activities.
Partner with marketing and LOB stakeholders to align website experiences with business objectives, product priorities, and client needs. Drive content, experience, and functionality enhancements across Truist.com through collaboration with marketing, content, UX Design & Research, SEO, authoring, QA, and technology teams. Utilize analytics and client behavior insights to inform strategy, prioritize enhancements, and execute optimization initiatives that improve engagement, conversion, and revenue. Communicate performance results, recommendations, and business impact to stakeholders while championing a measurement-driven approach to digital experience management.
Duties of the Digital Marketing Strategist include:
-
Research, develop and execute strategies for Truist digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s Small Business and Wholesale site sections and product lines. Primary focus on Small Business deposit products and digital banking services.
-
Partner with marketing partners, channel leads, and platform product owners to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.
-
Demonstrate a solid understanding of the business owner behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning business needs with Truist offerings.
-
Leverage web analytics, site performance data, voice-of-client and user experience research to develop and refine digital marketing strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices. Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
INTRODUCTION
The position is described below. If you want to apply, click the Apply Now button at the top or bottom of this page. After you click Apply Now and complete your application, you'll be invited to create a profile, which will let you see your application status and any communications. If you already have a profile with us, you can log in to check status.
Need Help?
If you have a disability and need assistance with the application, you can request a reasonable accommodation. Send an email to Accessibility (accommodation requests only; other inquiries won't receive a response).
Regular or Temporary: Regular
Language Fluency: English (Required)
Work Shift: 1st shift (United States of America)
Please review the following job description:
In accordance with Truist in-office expectations, this role will be in office 5 days/week.
The Digital Marketing Strategist is responsible for the strategy to drive revenue and engagement on Truist.com. You will lead channel-generated initiatives aligned to business strategy, along with continuously supporting Small Business Deposits and Digital Banking campaign activities.
Partner with marketing and LOB stakeholders to align website experiences with business objectives, product priorities, and client needs. Drive content, experience, and functionality enhancements across Truist.com through collaboration with marketing, content, UX Design & Research, SEO, authoring, QA, and technology teams. Utilize analytics and client behavior insights to inform strategy, prioritize enhancements, and execute optimization initiatives that improve engagement, conversion, and revenue. Communicate performance results, recommendations, and business impact to stakeholders while championing a measurement-driven approach to digital experience management.
Duties of the Digital Marketing Strategist include:
-
Research, develop and execute strategies for Truist digital channels which increase acquisition, retention, profitability, and cross-sell of clients across Truist’s Small Business and Wholesale site sections and product lines. Primary focus on Small Business deposit products and digital banking services.
-
Partner with marketing partners, channel leads, and platform product owners to develop product specific roadmaps which assist in achieving revenue goals through digital marketing strategies.
-
Demonstrate a solid understanding of the business owner behavior model and user journeys, and how both are applied to banking products and services. Increase Truist product awareness, consideration, and acquisition by aligning business needs with Truist offerings.
-
Leverage web analytics, site performance data, voice-of-client and user experience research to develop and refine digital marketing strategies, drive qualified traffic, improve conversion rates, and enhance client experiences across digital devices. Maintain appropriate reporting capabilities to establish and track KPIs and communicate the value of marketing placements and digital marketing strategies to business marketing partners and senior management.
-
Stay current on the changes taking place in the digital environment. Research and evaluate industry trends, the competitive environment, and emerging technologies. Adjust strategies accordingly to ensure Truist remains at a competitive advantage.
-
Strong quantitative, technical, analytical, and problem-solving skills, with an aptitude for measuring results and identifying actionable insights.
QUALIFICATIONS
Required Qualifications:
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
-
Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
-
Five years of related experience or an equivalent combination of education and experience
-
In-depth knowledge of principles, practices, theories, and/or methodologies associated with the Marketing discipline (e.g., Marketing P’s, Market research, analytics, digital)
-
Experience managing projects or project work streams and works as an Individual Contributor
-
Knowledge of the industry's competitive landscape and the factors that differentiate Truist and its competitors in the market
-
Ability to interpret and explain complex information to a range of audiences and build consensus among different stakeholders
-
Ability to provide direction, and mentor less experienced teammates
-
Proficient in Excel and PowerPoint
Preferred Qualifications:
-
Master's degree or MBA and previous experience in the banking industry
-
Experience developing digital marketing strategies that drive traffic and conversions
-
Demonstrated ability to apply agile marketing methodologies and processes to large enterprise, cross-functional teams
-
Ability to develop strategies that break long-term goals into short term wins to facilitate learning, quick iteration, with shorter time to market and return on investment
-
Working knowledge of various programming languages (Java, JavaScript, HTML, CSS, XML, Python, SQL)
-
Working knowledge of American Disabilities Act (ACT) compliance requirements
-
Experience with Adobe products (AEM, Target and Target, Analytics, Audience Manager and Adobe Cloud)
-
Certified in the use of email service providers, marketing automation and CRM platforms (e.g. Salesforce, Marketo, IBM Watson, Eloqua, Epsilon, Acoustic, Adobe Campaign, Pardot, etc.)
-
Experience with API development, ad servers, dynamic tag managers, market automation platforms, content management systems, A/B multivariate testing and personalization tools
-
Excellent understanding of HTML for email and ability to code templates, revise modular layouts and provide both strategic and technical direction to web developers
-
Proficiency in algebraic Boolean logic expressions for building queries and hyper-segmentation
OTHER JOB REQUIREMENTS / WORKING CONDITIONS
Visual / Audio / Speaking
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
Manual Dexterity / Keyboarding
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
Availability
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
General Description of Available Benefits for Eligible Employees of Truist Financial Corporation: All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist’s generous benefit plans, please visit our Benefits site. Depending on the position and division, this job may also be eligible for Truist’s defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
Truist is an Equal Opportunity Employer that does not discriminate on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status, or other classification protected by law. Truist is a Drug Free Workplace.
EEO is the Law E-Verify IER Right to Work
See all 255+ Digital Marketing Consultant Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Consultant roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Digital Marketing Consultant
Frame your degree as directly relevant
Consular officers and USCIS scrutinize whether your degree field ties directly to digital marketing. A degree in communications, marketing, or information systems strengthens your specialty occupation claim more than a general business degree alone.
Pull prevailing wage data before negotiating
Your employer's LCA must certify a wage at or above the prevailing rate for your role and location. Run the OFLC Wage Search for your specific metro area before you accept an offer so you know the floor your employer must meet.
Target employers with active LCA filing history
Use Migrate Mate to find companies with verified LCA filing history for digital marketing roles. Employers who've sponsored before understand the timeline and costs, which significantly reduces the risk of an offer falling through mid-process.
Check whether TN or E-3 bypasses the lottery
If you're Canadian or Mexican, Digital Marketing Consultant can qualify under TN as a Management Consultant with the right scope of work. Australian nationals can pursue E-3, which has a 10,500 annual cap that has never been exhausted.
Align your portfolio to specialty occupation evidence
Employers filing an H-1B petition for a marketing consultant role often face Requests for Evidence. Build a portfolio that documents campaign strategy, analytics, and technical tool proficiency to show the role requires specialized degree-level knowledge, not general skills.
Understand the LCA timeline before your start date
Your employer must file the LCA with DOL and receive certification before submitting your I-129 petition to USCIS. This sequential process takes several weeks minimum, so raise the topic with your employer well before your intended start date.
Frequently Asked Questions
Does a Digital Marketing Consultant role qualify as a specialty occupation for H-1B purposes?
It depends on how the position is defined. USCIS requires that the role normally requires a bachelor's degree or higher in a specific field like marketing, communications, or digital media. Generalist roles described as requiring any degree can be denied. Employers strengthen the petition by tying specific job duties to degree-level knowledge in a directly related discipline.
Which visa types are available to Digital Marketing Consultants seeking sponsorship?
H-1B is the most common path and applies to nationals of any country, though it's subject to an annual cap and lottery. Australian nationals can pursue the E-3 visa, which has a separate 10,500 cap and no lottery. Canadian and Mexican nationals may qualify under TN if the role is scoped as management consulting. Each visa requires employer sponsorship and a qualifying job offer.
What degree background does a sponsoring employer need to document for this role?
USCIS looks for a direct connection between the degree field and the job duties. Marketing, communications, advertising, digital media, or information systems degrees generally support the specialty occupation argument. A degree in an unrelated field, even combined with years of experience, won't satisfy the requirement on its own. The employer's petition must explain why the specific degree field is essential to performing the role.
How do I find employers who actively sponsor digital marketing roles?
Migrate Mate lists employers with verified sponsorship history for digital marketing and consulting roles, so you can focus your search on companies that have already navigated the process. This saves significant time compared to applying broadly and discovering sponsorship obstacles only after reaching the offer stage.
Can a Digital Marketing Consultant role qualify for a green card through PERM?
Yes, EB-2 or EB-3 sponsorship through PERM labor certification is possible if the employer can demonstrate no qualified U.S. workers are available for the role. The employer files a PERM application with DOL, which requires a formal recruitment process. EB-3 skilled worker applies if the role requires at least two years of experience. Country of birth affects how long the priority date backlog extends for EB-2 and EB-3.
What is the prevailing wage requirement for sponsored Digital Marketing Consultant jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.