Digital Marketing Expert Jobs in USA with Visa Sponsorship
Digital Marketing Expert roles attract H-1B visa sponsorship from tech companies, agencies, and e-commerce brands that classify the position as a specialty occupation requiring a bachelor's degree in marketing, communications, or a related field. Competition is real, but demand is consistent. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsPosting Number STA00546PO26
Job Family Athletics Administration
Job Function Athletics Administration
USC Market Title Athletics Administrator
Job Level P2 - Professional
Business Title (Internal Title) Associate Director for Digital Marketing & Fan Experience
Campus Columbia
Work County Richland
College/Division Athletics
Department ATH Department of Athletics
State Pay Range Unclassified
USC Market Range B00
Anticipated Hiring Range $41,000 - Salary commensurate with qualifications.
Location of Vacancy
Part/Full Time Full Time
Hours per Week 37.5
Work Schedule
* Generally Monday – Friday, 8:30am – 5:00pm.
* Willing to work a flexible schedule including evenings, weekends and holidays to meet the needs of the department.
Basis 12 months
Job Search Category Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Advertised Job Summary
The Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men’s and women’s soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department’s website and mobile application.
Job Related Minimum Required Education and Experience
* Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Preferred Qualifications
* Bachelor’s degree in marketing, sport management, communications, business administration, public relations, or a related field. 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.
Knowledge/Skills/Abilities
* Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
* Experience planning and executing game presentation and promotional activities for athletic events.
* Experience supervising, mentoring, or training interns or other project teams.
* Excellent written, verbal, organizational, and interpersonal communication skills.
* Ability to manage multiple projects simultaneously in a fast-paced environment.
* Ability to work evenings, weekends, and holidays as required by athletic event schedules.
Job Duty
Marketing Strategy, Attendance Growth & Sport Oversight: Serve as the primary marketing contact for men’s and women’s soccer, developing, implementing, and evaluating comprehensive marketing and fan engagement plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute digital marketing campaigns, promotional initiatives, group sales efforts, theme nights, grassroots marketing activities, and other attendance-driving programs for assigned sports and departmental initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential Function Yes
Percentage of Time 20
Job Duty
Digital Platforms, Website & Mobile App Strategy: Assist with the development, execution, and evaluation of digital marketing strategies across the Athletics website, mobile application, email platforms, and other digital communication channels. Coordinate with internal and external stakeholders to ensure digital platforms effectively support ticket sales, fan engagement, revenue generation, storytelling, and departmental priorities. Monitor digital engagement metrics and recommend strategies to improve user experience, content performance, and fan interaction across all digital touchpoints.
Essential Function Yes
Percentage of Time 25
Job Duty
Gamecock Club, Junior Gamecock Club & Revenue Generation: Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club, developing and executing marketing plans designed to increase membership, engagement, retention, and participation. Assist with the development and implementation of strategies designed to increase ticket sales, attendance, and incremental revenue through the Forever Garnet program and other departmental initiatives. Develop and implement social media, email, digital, and grassroots marketing campaigns to support fan development and revenue-generating programs. Analyze membership, attendance, and engagement data to identify opportunities for growth and improved performance.
Essential Function Yes
Percentage of Time 30
Job Duty
Game Day Presentation & Fan Experience: Plan, coordinate, and execute all marketing and fan experience elements for assigned sporting events, including game themes, entertainment elements, promotions, sponsor activations, and fan engagement initiatives. Implement and fulfill all game-day inventory sold through the department’s multimedia rights holder, ensuring contractual obligations are met and sponsor activations are executed at a high level. Organize, script, and communicate all game-day elements for videoboard operators, public address announcers, spirit groups, entertainment personnel, and event staff. Oversee and assist with the in-game execution of promotional activities and fan experience initiatives across assigned sports and other events as needed.
Essential Function Yes
Percentage of Time 15
Job Duty
Supervision & Administrative Responsibilities: Supervise and evaluate marketing interns assigned to sports and departmental initiatives. Provide oversight and direction for marketing support of assigned non-ticketed sports through intern management. Assist with departmental administrative responsibilities, special projects, budget tracking, and other assignments as needed. Perform other duties as assigned in support of the Athletics Department.
Essential Function Yes
Percentage of Time 10
Job Duty
Provide direction/game day supervision to Assistant Director of Marketing assigned to men’s basketball. Work on special projects and assignments as needed. Perform any additional duties as requested by the Assistant Athletic Director of Marketing.
Essential Function Yes
Percentage of Time 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No
Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1
Job Open Date 07/20/2026
Job Close Date 09/03/2026
Open Until Filled No
Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by September 3, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
Posting Number STA00546PO26
Job Family Athletics Administration
Job Function Athletics Administration
USC Market Title Athletics Administrator
Job Level P2 - Professional
Business Title (Internal Title) Associate Director for Digital Marketing & Fan Experience
Campus Columbia
Work County Richland
College/Division Athletics
Department ATH Department of Athletics
State Pay Range Unclassified
USC Market Range B00
Anticipated Hiring Range $41,000 - Salary commensurate with qualifications.
Location of Vacancy
Part/Full Time Full Time
Hours per Week 37.5
Work Schedule
* Generally Monday – Friday, 8:30am – 5:00pm.
* Willing to work a flexible schedule including evenings, weekends and holidays to meet the needs of the department.
Basis 12 months
Job Search Category Other Professional
About USC
About University of South Carolina
From the Upstate to the Lowcountry, the University of South Carolina system is transforming the lives of South Carolinians through the impact of our eight institutions and 20 locations throughout the state. More than 50,000 students are enrolled at one of eight institutions, including the research campus in Columbia and comprehensive four-year universities in Aiken, Upstate and Beaufort. In addition, our Palmetto College campuses in Salkehatchie, Union, Lancaster and Sumter enable students to earn associate or bachelor’s degrees through a combination of in-person, online or blended learning. All of our system institutions place strong emphasis on service — helping to build healthier, more educated communities in South Carolina and beyond.
Veterans' Preference Statement
The University of South Carolina is committed to equal opportunity and proudly values the skills and experience military veterans bring to our workforce. Across South Carolina, we are making veterans a priority for employment and recognize their vital contributions to our state and our communities.
Benefits for FTE Positions
The University of South Carolina (USC), through the State of SC and Public Employee Benefit Authority (PEBA), offers employees a valuable benefits package, including health and life insurance, generous paid leave and retirement programs. To learn more about USC benefits, access the "Working at USC" section on the Applicant Portal. Research Grant or Time-limited positions may be eligible for all, some, or no benefits, based on the grant or project funding.
Advertised Job Summary
The Associate Director of Digital Marketing & Fan Experience is responsible for supporting the promotion and enhancement of the University of South Carolina Athletics brand through the development and execution of strategic digital marketing initiatives, fan engagement programs, and game presentation efforts. This position works to drive attendance, ticket sales, membership growth, revenue generation, and fan satisfaction while fostering a positive image of Gamecock Athletics. The position supports marketing and fan experience efforts for all 21 varsity sports, with primary oversight of marketing strategies, attendance initiatives, and game-day experiences for men’s and women’s soccer. Additionally, the Associate Director serves as the marketing lead for the Gamecock Club and Junior Gamecock Club, assists with the development and execution of revenue-generating initiatives including the Forever Garnet program, and helps oversee digital engagement strategies related to the department’s website and mobile application.
Job Related Minimum Required Education and Experience
* Requires a bachelor’s degree in a job related field and 2 or more years of job related experience, which may be substituted by an equivalent combination of job related certification, training, education, and/or experience.
Preferred Qualifications
* Bachelor’s degree in marketing, sport management, communications, business administration, public relations, or a related field. 1-3 years of progressively responsible experience in athletics marketing, sports marketing, fan engagement, event marketing, or a related field preferred.
Knowledge/Skills/Abilities
* Demonstrated experience developing and executing marketing plans, attendance initiatives, and fan engagement programs.
* Experience planning and executing game presentation and promotional activities for athletic events.
* Experience supervising, mentoring, or training interns or other project teams.
* Excellent written, verbal, organizational, and interpersonal communication skills.
* Ability to manage multiple projects simultaneously in a fast-paced environment.
* Ability to work evenings, weekends, and holidays as required by athletic event schedules.
Job Duty
Marketing Strategy, Attendance Growth & Sport Oversight: Serve as the primary marketing contact for men’s and women’s soccer, developing, implementing, and evaluating comprehensive marketing and fan engagement plans designed to increase attendance, enhance the game-day atmosphere, and support revenue objectives. Create and execute digital marketing campaigns, promotional initiatives, group sales efforts, theme nights, grassroots marketing activities, and other attendance-driving programs for assigned sports and departmental initiatives. Collaborate with coaches, sport administrators, communications, creative services, ticket operations, and external partners to execute integrated marketing campaigns and achieve departmental goals.
Essential Function Yes
Percentage of Time 20
Job Duty
Digital Platforms, Website & Mobile App Strategy: Assist with the development, execution, and evaluation of digital marketing strategies across the Athletics website, mobile application, email platforms, and other digital communication channels. Coordinate with internal and external stakeholders to ensure digital platforms effectively support ticket sales, fan engagement, revenue generation, storytelling, and departmental priorities. Monitor digital engagement metrics and recommend strategies to improve user experience, content performance, and fan interaction across all digital touchpoints.
Essential Function Yes
Percentage of Time 25
Job Duty
Gamecock Club, Junior Gamecock Club & Revenue Generation: Serve as the marketing lead for the Gamecock Club and Junior Gamecock Club, developing and executing marketing plans designed to increase membership, engagement, retention, and participation. Assist with the development and implementation of strategies designed to increase ticket sales, attendance, and incremental revenue through the Forever Garnet program and other departmental initiatives. Develop and implement social media, email, digital, and grassroots marketing campaigns to support fan development and revenue-generating programs. Analyze membership, attendance, and engagement data to identify opportunities for growth and improved performance.
Essential Function Yes
Percentage of Time 30
Job Duty
Game Day Presentation & Fan Experience: Plan, coordinate, and execute all marketing and fan experience elements for assigned sporting events, including game themes, entertainment elements, promotions, sponsor activations, and fan engagement initiatives. Implement and fulfill all game-day inventory sold through the department’s multimedia rights holder, ensuring contractual obligations are met and sponsor activations are executed at a high level. Organize, script, and communicate all game-day elements for videoboard operators, public address announcers, spirit groups, entertainment personnel, and event staff. Oversee and assist with the in-game execution of promotional activities and fan experience initiatives across assigned sports and other events as needed.
Essential Function Yes
Percentage of Time 15
Job Duty
Supervision & Administrative Responsibilities: Supervise and evaluate marketing interns assigned to sports and departmental initiatives. Provide oversight and direction for marketing support of assigned non-ticketed sports through intern management. Assist with departmental administrative responsibilities, special projects, budget tracking, and other assignments as needed. Perform other duties as assigned in support of the Athletics Department.
Essential Function Yes
Percentage of Time 10
Job Duty
Provide direction/game day supervision to Assistant Director of Marketing assigned to men’s basketball. Work on special projects and assignments as needed. Perform any additional duties as requested by the Assistant Athletic Director of Marketing.
Essential Function Yes
Percentage of Time 5
Position Attributes
Employees in Safety-Sensitive or Security-Sensitive positions will be subject to pre-employment and post-employment drug testing in accordance with University policy HR 1.95 Drug and Alcohol Testing.
Safety Sensitive or Security Sensitive No
Hazardous weather category Non-Essential
Posting Detail Information
Number of Vacancies 1
Job Open Date 07/20/2026
Job Close Date 09/03/2026
Open Until Filled No
Special Instructions to Applicant
Positions are advertised for a minimum of five (5) business days on our job website. After five (5) business days, positions can be closed at the discretion of the department at any time. This employment site is updated on a regular basis. The length of the recruitment and screening process may vary from position to position, depending upon a variety of factors. Should review of your qualifications result in a decision to pursue your candidacy, you will be contacted by phone or email.
We are only accepting applications submitted by September 3, 2026.
The University of South Carolina offers a valuable benefits package including but not limited to:
- Health and Life Insurance
- Retirement Programs
- Paid Tuition
- Dependent Scholarships
- Annual Leave
- Sick Leave
- 13 Paid Holidays (including an extended December holiday)
- Paid Parental Leave
- Professional Development Opportunities
EEO Statement
The University of South Carolina does not discriminate in educational or employment opportunities or decisions for qualified persons on the basis of age, ancestry, citizenship status, color, disability, ethnicity, familial status, gender (including transgender), gender identity or expression, genetic information, HIV/AIDs status, military status, national origin, pregnancy (false pregnancy, termination of pregnancy, childbirth, recovery therefrom or related medical conditions, breastfeeding), race, religion (including religious dress and grooming practices), sex, sexual orientation, veteran status, or any other bases under federal, state, local law, or regulations.
See all 31+ Digital Marketing Expert Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Digital Marketing Expert roles.
Get Access To All JobsTips for Finding Digital Marketing Expert Jobs
Frame your degree as field-specific
H-1B visa approval for digital marketing hinges on proving the role requires a specific degree, not just any bachelor's. Highlight coursework in marketing analytics, consumer behavior, or digital strategy to strengthen the specialty occupation argument with USCIS.
Target employers with a sponsorship track record
Large tech platforms, SaaS companies, and digital agencies file LCAs for marketing roles regularly. Prioritize employers who have sponsored similar titles before, their legal teams already understand the process and are less likely to back out mid-offer.
Lead with measurable results in your resume
Sponsoring employers need justification that the role is specialized. A resume showing specific outcomes, conversion rate improvements, campaign ROI, SEO traffic growth, signals the kind of expertise that supports a specialty occupation petition, not a generalist hire.
Clarify your visa timeline early in interviews
If you're on OPT or in the H-1B lottery window, tell hiring managers your authorization end date upfront. Employers who understand the timeline can plan accordingly; those who can't won't waste your time or theirs waiting until late in the process.
Understand the LCA's role in your offer
Before your H-1B petition is filed, your employer must obtain a certified Labor Condition Application from the Department of Labor. This certifies the wage and working conditions. Ask your employer's immigration counsel for the LCA case number once it's filed.
Consider employers in less competitive hiring markets
Digital marketing roles at mid-size companies in secondary cities often have faster internal hiring decisions and fewer candidate pools. Sponsorship willingness tends to be higher when the employer is genuinely struggling to fill a specialized role locally.
Frequently Asked Questions
Does a Digital Marketing Expert role qualify as a specialty occupation for H-1B purposes?
It can, but it's not automatic. USCIS requires proof that the role normally requires a bachelor's degree in a specific field, marketing, communications, or digital media, not just any degree. Job descriptions that accept any bachelor's degree regardless of field weaken the petition. Employers should clearly tie the role's duties to specialized knowledge in digital marketing disciplines like SEO, paid media, or marketing analytics to improve approval odds.
What degree do I need to get H-1B sponsorship as a Digital Marketing Expert?
A bachelor's degree in marketing, communications, advertising, business with a marketing concentration, or a closely related field is the standard requirement. Degrees in unrelated fields can sometimes qualify if paired with substantial relevant coursework or work experience, but they face greater USCIS scrutiny. Some employers also accept foreign three-year bachelor's degrees, particularly from countries like India and Australia, provided they're evaluated as equivalent to a U.S. four-year degree.
Which types of employers sponsor H-1B visas for digital marketing roles?
Tech companies, SaaS platforms, e-commerce brands, digital agencies, and large consumer goods companies are the most consistent sponsors for this role. Employers who file Labor Condition Applications for marketing titles regularly have established immigration processes and are more likely to follow through. You can browse open digital marketing roles with sponsorship at Migrate Mate, which filters specifically for visa-sponsoring employers.
What are the H-1B approval rates for Digital Marketing Expert petitions?
USCIS doesn't publish approval rates by job title, but marketing and communications roles face higher denial rates than engineering or IT positions because the specialty occupation standard is harder to satisfy. Employers with experienced immigration counsel and well-documented job descriptions see meaningfully better outcomes. If a previous petition in a similar role was denied, the attorney's response to that denial matters significantly for any subsequent filing.
Can I get H-1B sponsorship as a Digital Marketing Expert if my degree is in an unrelated field?
Possibly, but it requires a stronger case. USCIS allows three years of specialized work experience to substitute for one year of a bachelor's degree, so a combination of partial education and extensive digital marketing experience can sometimes bridge the gap. Alternatively, if your unrelated degree included heavy quantitative or analytical coursework, economics, statistics, computer science, and the role emphasizes data-driven marketing, some attorneys can build a credible specialty occupation argument. This is a situation where employer-retained immigration counsel is essential.
What is the prevailing wage requirement for sponsored Digital Marketing Expert jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.