Digital Media Buyer Jobs in USA with Visa Sponsorship
Digital Media Buyers are hired on H-1B, O-1, and TN visas when the role requires a bachelor's degree in marketing, advertising, or a related field. Sponsorship is available but competitive, most approved petitions come from mid-size agencies and large brand-side marketing teams. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
The Digital Media Buyer, Social and Search, will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing these campaign types, preferably with lead generation and revenue generation experience.
Please note that this is a hybrid position out of our Lanham, MD office.
ABOUT THE COMPANY
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
YOUR IMPACT:
- Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
- Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
- Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
- Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compile and present performance reports to assigned clients with oversight from senior team members.
- Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Complete quality assurance of digital advertising campaigns prior to launch.
YOUR PROFILE:
- 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
- Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
- Understanding of Floodlight tag implementation in Google Tag Manager.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
- Deep understanding of paid search, paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- Availability to commute to Lanham, MD office 2 days a week.
HOW WE’LL SUPPORT YOU:
- Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
INTRODUCTION
The Digital Media Buyer, Social and Search, will buy and execute digital media campaigns for our nonprofit clients. This position will be responsible for establishing and growing direct-response oriented media plans for our clients, with an emphasis on social and search advertising and a focus on data analysis to optimize campaigns. The ideal candidate will have extensive hands-on experience executing these campaign types, preferably with lead generation and revenue generation experience.
Please note that this is a hybrid position out of our Lanham, MD office.
ABOUT THE COMPANY
Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.
Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.
YOUR IMPACT:
- Manage and optimize paid search, paid social, display, native, and video advertising for assigned clients with oversight from senior team members.
- Plan, execute, and optimize paid search, paid social, display, native and video marketing campaigns.
- Traffics campaigns in Search Ads 360 and Campaign Manager ad-servers including the creation of Floodlight tags, and testing.
- Complete daily monitoring and optimization of campaigns to ensure KPIs are met or exceeded for revenue, donor acquisition and ROAS.
- Compile and present performance reports to assigned clients with oversight from senior team members.
- Continuously research and recommend new advertising venues, creative formats, and technologies, staying abreast of trends and recommending possible implementations for our clients.
- Complete quality assurance of digital advertising campaigns prior to launch.
YOUR PROFILE:
- 4+ years of direct, hands-on media buying experience in Facebook and Google ad buying platforms.
- Bachelor’s degree or equivalent; degree in marketing or communications preferred but not required.
- Proficiency with Google Campaign Manager, Search Ads 360, Google Tag Manager, Google Analytics and Facebook Business Manager.
- Understanding of Floodlight tag implementation in Google Tag Manager.
- Experience with e-CRM platforms such as Blackbaud Convio/Luminate Online, Salsa, Classy, Engaging Networks highly preferred.
- Deep understanding of paid search, paid social, programmatic media, native, and video, with ability to recommend appropriate tactics within each to generate acquisition and revenue growth.
- Nonprofit-specific experience is preferred; experience generating new leads, customers, and revenue is an absolute must.
- Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects.
- Attention to detail and strong organizational skills.
- Proficient with Microsoft Word, Excel, and PowerPoint.
- Strong written and verbal communication skills.
- Availability to commute to Lanham, MD office 2 days a week.
HOW WE’LL SUPPORT YOU:
- Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
- Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
- To help you stay energized, engaged and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
How to Get Visa Sponsorship in Digital Media Buyer
Target agencies with established visa programs
Large media agencies like Publicis, Dentsu, and IPG have legal infrastructure for H-1B sponsorship. Mid-size independent agencies sometimes sponsor too, but their processes are slower and less predictable. Prioritize companies with a documented history of petitions.
Frame your degree as a specialty occupation requirement
USCIS scrutinizes Digital Media Buyer roles because some employers accept any degree. Emphasize that your position requires specific knowledge in marketing analytics, audience segmentation, or programmatic platforms, not just general business acumen, to satisfy the specialty occupation standard.
Build a portfolio of platform certifications
Google Ads, Meta Blueprint, and The Trade Desk certifications signal specialized expertise that generic candidates lack. These credentials strengthen the case that your role requires theoretical and practical knowledge beyond a generalist degree, which directly supports H-1B specialty occupation arguments.
Highlight measurable campaign outcomes in applications
Sponsoring employers need to justify the cost and effort of a visa petition. Concrete results, ROAS improvements, CPL reductions, or managed budget scale, demonstrate value that makes sponsorship worthwhile. Vague experience claims rarely move hiring managers toward committing to sponsorship.
Understand the LCA wage requirement before negotiating
Your employer must file a Labor Condition Application certifying your wage meets the prevailing rate for your location and role. Research DOL prevailing wage data for Digital Media Buyer positions in your target city before entering salary discussions to avoid disqualifying misalignments.
Use Migrate Mate to find verified sponsorship-open roles
Most job postings don't mention visa sponsorship upfront, which wastes time on applications that go nowhere. Migrate Mate filters specifically for employers open to sponsoring work visas, so every Digital Media Buyer role you see is worth pursuing as an international candidate.
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Get Access To All JobsFrequently Asked Questions
Does a Digital Media Buyer role qualify as a specialty occupation for H-1B purposes?
It can, but it's not guaranteed. USCIS requires that the position normally requires a bachelor's degree in a specific field, marketing, advertising, or communications, not just any degree. Roles focused on programmatic buying, audience analytics, or DSP management are stronger candidates than generalist media coordinator positions. Your employer's offer letter and job description must reflect that specialized degree requirement clearly.
Which visa types are most common for Digital Media Buyers seeking U.S. sponsorship?
H-1B is the most common path and requires employer sponsorship plus lottery selection. Australians can pursue the E-3 visa, which has no lottery and a dedicated annual cap that has never been exhausted. Canadians and Mexicans may qualify for TN status if the role maps to a qualifying USMCA profession. O-1A is an option for buyers with verifiable recognition, such as published work, industry awards, or speaking engagements.
What degree does an employer typically require to sponsor a Digital Media Buyer?
Most sponsoring employers require a bachelor's degree in marketing, advertising, communications, or a related quantitative field like statistics or business analytics. Some roles at data-heavy agencies also accept degrees in mathematics or economics. A degree in an unrelated field weakens the specialty occupation argument and may draw a Request for Evidence from USCIS, even if you have extensive practical experience in media buying.
How do I find Digital Media Buyer jobs where employers are actually open to visa sponsorship?
Standard job postings rarely flag visa sponsorship availability, so filtering by role title alone wastes significant time. Migrate Mate surfaces Digital Media Buyer roles specifically from employers who have indicated openness to sponsoring international candidates. Browsing there means you're not cold-applying to companies that will decline the moment you mention visa requirements.
Can work experience substitute for a degree when applying for a sponsored Digital Media Buyer role?
For H-1B purposes, three years of specialized work experience can substitute for one year of formal education under USCIS equivalency rules. If you hold a two-year associate degree plus six or more years of media buying experience, that combination may satisfy the bachelor's equivalency threshold. However, this equivalency argument requires documentation and is harder to make than a straightforward four-year degree, and some employers won't sponsor without a completed bachelor's.
What is the prevailing wage requirement for sponsored Digital Media Buyer jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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