Director Of Demand Generation Jobs in USA with Visa Sponsorship
Director of Demand Generation roles attract H-1B, O-1, and EB-2 sponsorship from mid-size to enterprise tech and SaaS companies. Employers sponsor because qualified pipeline leaders are scarce. Most roles require a bachelor's degree in marketing or a related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Bolster is an AI-powered brand protection and threat detection platform helping companies detect, investigate, and take down phishing and impersonation scams—across web, social, app stores, dark web, and email—before they cause damage. We work with some of the most recognizable brands in the world and are on a mission to eliminate digital fraud at scale.
We’re looking for a Director of Demand Generation to own and scale pipeline creation as we grow from an inbound-led SMB/MM motion into a more balanced, enterprise-capable ABM engine. This role owns demand generation strategy and marketing-sourced pipeline performance. You will define channel investment plans, build forecasting models, and drive pipeline creation across SMB, mid-market, and enterprise segments in close partnership with VP of Marketing.
The north star for this role is simple: build a predictable, scalable pipeline engine.
KEY RESPONSIBILITIES
- Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
- Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
- Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
- Propose and justify incremental investment plans tied to revenue targets
- Establish the operating cadence and reporting standards for demand performance
- Scale and optimize core demand gen for SMB and mid-market
- Build and operationalize ABM programs to support enterprise expansion
- Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
- Design programs that consistently generate enterprise-quality meetings
- Partner closely with RevOps to ensure clean execution, attribution, and reporting
- Work alongside an Integrated Marketing Manager to execute programs efficiently
REQUIREMENTS
- 7–10+ years in B2B SaaS demand generation
- Experience scaling demand at startup environments only (Series A–D)
- Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
- Comfortable owning a pipeline number without owning a large team
- Strong collaborator with Sales, RevOps, and SDR teams
- Security experience is a plus, but not required
COMPENSATION
- Salary Range: $160,000 - $225,000 a year
Pay Transparency:
Based on California law, the following details are for California individuals only: California base salary range and eligible for equity and benefits.
Your actual base salary and level will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.
WHY BOLSTER?
Bolster builds a next-generation AI-powered fraud prevention and brand protection platform designed to detect and eliminate phishing, impersonation, and online scams at internet scale. Our platform protects enterprises from external digital threats across websites, social media, mobile apps, messaging platforms, and the dark web—helping organizations safeguard their brands and customers from rapidly evolving cyberattacks.
Bolster is trusted by leading global enterprises and Fortune 500 companies that rely on our technology to detect and automatically take down phishing and impersonation attacks in real time.
Our team brings deep cybersecurity expertise with decades of combined experience across leading technology and security organizations. Bolster is backed by leading investors including M12 (Microsoft’s venture fund), Thomvest Ventures, and Crosslink Capital, helping accelerate innovation in AI-driven threat protection.
Our AI and machine learning technology uses deep learning, computer vision, natural language processing, and large-scale threat intelligence to detect malicious infrastructure and automate takedowns with high accuracy and speed.
We also extend our technology to the broader community through CheckPhish — a free phishing and scam detection tool used by millions of security researchers, organizations, and consumers worldwide. The platform helps identify fraudulent websites and contributes valuable threat intelligence to strengthen Bolster’s detection models.
Learn more about our culture and values.
WHAT WE OFFER:
- Excellent medical, dental, and vision insurance
- Flexible time off + paid holidays
- Equity + 401(k) plan
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
INTRODUCTION
Bolster is an AI-powered brand protection and threat detection platform helping companies detect, investigate, and take down phishing and impersonation scams—across web, social, app stores, dark web, and email—before they cause damage. We work with some of the most recognizable brands in the world and are on a mission to eliminate digital fraud at scale.
We’re looking for a Director of Demand Generation to own and scale pipeline creation as we grow from an inbound-led SMB/MM motion into a more balanced, enterprise-capable ABM engine. This role owns demand generation strategy and marketing-sourced pipeline performance. You will define channel investment plans, build forecasting models, and drive pipeline creation across SMB, mid-market, and enterprise segments in close partnership with VP of Marketing.
The north star for this role is simple: build a predictable, scalable pipeline engine.
KEY RESPONSIBILITIES
- Own marketing-sourced pipeline performance across inbound, paid, and ABM programs
- Define channel mix strategy and investment allocation across paid, inbound, lifecycle, and ABM
- Develop quarterly and annual pipeline forecasts and present performance weekly to executive leadership
- Propose and justify incremental investment plans tied to revenue targets
- Establish the operating cadence and reporting standards for demand performance
- Scale and optimize core demand gen for SMB and mid-market
- Build and operationalize ABM programs to support enterprise expansion
- Support outbound efforts with account air cover, targeted campaigns, & tight alignment with SDRs and AEs
- Design programs that consistently generate enterprise-quality meetings
- Partner closely with RevOps to ensure clean execution, attribution, and reporting
- Work alongside an Integrated Marketing Manager to execute programs efficiently
REQUIREMENTS
- 7–10+ years in B2B SaaS demand generation
- Experience scaling demand at startup environments only (Series A–D)
- Proven success: scaling inbound for SMB and mid-market & building and running ABM programs for enterprise
- Comfortable owning a pipeline number without owning a large team
- Strong collaborator with Sales, RevOps, and SDR teams
- Security experience is a plus, but not required
COMPENSATION
- Salary Range: $160,000 - $225,000 a year
Pay Transparency:
Based on California law, the following details are for California individuals only: California base salary range and eligible for equity and benefits.
Your actual base salary and level will be determined on a case-by-case basis and may vary based on the following considerations: job-related knowledge and skills, education, and experience.
WHY BOLSTER?
Bolster builds a next-generation AI-powered fraud prevention and brand protection platform designed to detect and eliminate phishing, impersonation, and online scams at internet scale. Our platform protects enterprises from external digital threats across websites, social media, mobile apps, messaging platforms, and the dark web—helping organizations safeguard their brands and customers from rapidly evolving cyberattacks.
Bolster is trusted by leading global enterprises and Fortune 500 companies that rely on our technology to detect and automatically take down phishing and impersonation attacks in real time.
Our team brings deep cybersecurity expertise with decades of combined experience across leading technology and security organizations. Bolster is backed by leading investors including M12 (Microsoft’s venture fund), Thomvest Ventures, and Crosslink Capital, helping accelerate innovation in AI-driven threat protection.
Our AI and machine learning technology uses deep learning, computer vision, natural language processing, and large-scale threat intelligence to detect malicious infrastructure and automate takedowns with high accuracy and speed.
We also extend our technology to the broader community through CheckPhish — a free phishing and scam detection tool used by millions of security researchers, organizations, and consumers worldwide. The platform helps identify fraudulent websites and contributes valuable threat intelligence to strengthen Bolster’s detection models.
Learn more about our culture and values.
WHAT WE OFFER:
- Excellent medical, dental, and vision insurance
- Flexible time off + paid holidays
- Equity + 401(k) plan
We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.
How to Get Visa Sponsorship in Director Of Demand Generation
Target SaaS and enterprise tech employers
SaaS companies sponsor Directors of Demand Generation at higher rates than other industries. Their growth models depend on scalable pipeline, making this role a recurring hire rather than a one-off position. Focus your search accordingly.
Frame your degree as a specialty occupation qualifier
H-1B approval for this role depends on demonstrating it requires a specific bachelor's degree, typically in marketing, business, or communications. Highlight how your academic background directly informs your demand generation methodology and technical stack expertise.
Quantify pipeline impact in your application materials
Immigration officers and hiring managers both need proof of specialized expertise. Concrete metrics, such as pipeline contribution percentages, cost per opportunity, and revenue influenced, strengthen both your visa petition and your candidacy simultaneously.
Ask about sponsorship before the final round
Raise visa sponsorship after your first or second interview, not at the offer stage. Directors are senior hires with long approval chains. Knowing early whether legal budget exists for sponsorship saves weeks of time on both sides.
Understand that O-1A is a realistic alternative
If you missed the H-1B lottery, O-1A extraordinary ability is achievable for senior demand generation leaders with documented revenue impact, speaking engagements, published work, or industry awards. Consult an immigration attorney about your eligibility before ruling it out.
Leverage your current employer for an L-1A transfer
If you work for a multinational company, an L-1A intracompany transfer to a U.S. office can bypass the H-1B lottery entirely. Directors typically qualify under the managerial or executive capacity criteria, making this one of the fastest sponsorship routes available.
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Get Access To All JobsFrequently Asked Questions
Do companies actually sponsor H-1B visas for Director of Demand Generation roles?
Yes, particularly in SaaS, cloud infrastructure, and enterprise software. Companies sponsor because demand generation leadership directly drives revenue pipeline, and qualified candidates are genuinely scarce. Roles at this seniority level also tend to receive premium processing more frequently than individual contributor positions, which accelerates approval timelines considerably.
What degree do I need for H-1B sponsorship as a Director of Demand Generation?
Most petitions cite a bachelor's degree in marketing, business administration, communications, or a related field. The key requirement is that the degree be directly relevant to the role, not just any bachelor's degree. Some employers have successfully sponsored candidates with degrees in data analytics or economics when the job description emphasizes analytical and attribution modeling responsibilities.
How can I find Director of Demand Generation jobs that offer visa sponsorship?
Migrate Mate filters job listings specifically by visa sponsorship eligibility, so you can browse Director of Demand Generation openings without manually screening out employers who won't sponsor. This is significantly faster than applying broadly and discovering sponsorship limitations late in the process, which is a common and frustrating experience at this seniority level.
What are the chances USCIS approves an H-1B petition for this role?
Approval rates for marketing leadership roles have historically been strong when the petition clearly establishes the specialty occupation requirement. The main risk is an RFE questioning whether the role genuinely requires a specific degree rather than any bachelor's degree. Working with an experienced immigration attorney who can document the technical complexity of modern demand generation, including attribution modeling, intent data platforms, and multi-channel orchestration, significantly improves outcomes.
Can I change employers mid-H-1B as a Director of Demand Generation?
Yes. Under H-1B portability rules, you can begin working for a new employer as soon as your new employer files an H-1B transfer petition, provided your current status is valid and your previous petition was properly maintained. For Directors, this is relatively common since the role exists across many industries. Make sure the new employer files promptly to preserve your work authorization continuity.
What is the prevailing wage requirement for sponsored Director Of Demand Generation jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.
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