Director Of Demand Generation Jobs in USA with Visa Sponsorship
Director of Demand Generation roles attract H-1B visa, O-1 visa, and EB-2 sponsorship from mid-size to enterprise tech and SaaS companies. Employers sponsor because qualified pipeline leaders are scarce. Most roles require a bachelor's degree in marketing or a related field. For detailed occupation requirements, see the O*NET profile.
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Senior Manager, Demand Generation - North America EV
ABOUT ZENOBE
Our mission is to make clean power accessible. We are passionate about making a positive impact on communities and the environment where we work.
We’re designing, financing, building and operating the world’s most sophisticated battery systems to enable the take up of more renewable power, electrifying fleets for cleaner air, and providing clean, portable power including repurposed electric vehicle batteries. Our proprietary software and data analysis optimises operational performance for our customers to reduce emissions and costs.
Since we began in 2017, we’ve raised over £2.7 billion in debt and equity funding and transformed it into >1.2GW of grid-connected batteries live or under contract and c.3,400 electric vehicles supported, including transit buses, school buses and trucks. We have operations in the USA, the UK, Benelux, Australia and New Zealand, with a global headquarters in London.
With offices in Chicago and New York, our rapidly growing company is looking for highly talented and motivated people to join us.
THE OPPORTUNITY
Reporting to our EVP Sales & Marketing, North America, you will be the first dedicated marketing hire for Zenobē’s North America business. Your job is to build the foundational marketing engine – the systems, processes, content and campaigns – that turn market awareness into qualified pipeline for our Transit, School Bus and Commercial Truck teams across the US and Canada.
This is a generalist, hands-on, builder role. We are in process of establishing baselines, definitions and outputs for marketing to drive and track pipeline growth – so a big part of the job in year one is building a solid foundation for scaling. This includes delivering consistent marketing activations, defining what a qualified lead looks like for us, establishing lead scoring and handover with sales, and standing up the reporting that lets us measure and improve from there. You’ll work closely with business development, product and regional teams, and with our centralized Global Marketing team in the UK.
We are looking for someone who can build for scale while staying disciplined about what they focus on in year one. The ideal candidate will have experience managing competing priorities across digital and in-person channels, and an eye for executing projects with the highest impact. In year one we expect the weight of effort to sit at roughly 60% demand generation and campaign delivery, 25% events, and 15% brand, content and PR. We will review that balance as the funnel matures.
WHAT YOU WILL BE ACCOUNTABLE FOR
You will be responsible for delivering against the marketing strategy, owning the work plans and channels related to this, and meeting targets aligned to qualified lead generation, pipeline contribution and marketing ROI. An early and ongoing part of the role is establishing the baselines and systems that make those targets measurable. This includes:
- Defining and tracking marketing-sourced qualified leads (MQLs/SQLs) and pipeline
- Building attribution and full-funnel reporting in Salesforce and HubSpot
- Establishing cost-per-SQL and marketing ROI benchmarks, and improving them quarter over quarter
- Prioritizing a focused set of digital campaigns and events each quarter, and showing the pipeline impact of that focused effort
- Establishing the commercial return on our association memberships, sponsorships and events, and reallocating away from what does not deliver.
A BIT ABOUT THE DAY TO DAY
Building the demand generation foundation
- The Marketing strategy for North America is set by the EVP Sales & Marketing with the Global Marketing team. You translate it into a delivery plan: named campaigns, owners, channels and timings, with a view on the pipeline it should generate. And you deliver against it.
- As an early priority, agree with Sales what a qualified lead means for us, and get lead scoring, routing, nurture and handover working in HubSpot and Salesforce, with clear SLAs and feedback loops between marketing and sales.
- Agree a quarterly plan with the EVP Sales & Marketing setting out which campaigns, segments and events get budget and why, so effort concentrates on the highest-return activity rather than broad coverage.
- Select and manage external agency, freelance or contractor support for content production (copywriting, design, SEO/GEO) – you’ll direct and edit high-value content yourself, and use outside resources to scale production and bring specialist knowledge.
- Run a rolling quarterly campaign and content calendar, republished monthly, so the business can see what is landing, when, and for which segment.
Brand, content, events, and memberships
- Create and oversee content and thought leadership that strengthens Zenobē’s position as a market leader in fleet electrification.
- Manage the Media agency to deliver a pipeline of news stories that bring storytelling of our projects to life, establish our brand and build our reputation. Work with the Global Marketing team to ensure message alignment and strategic value.
- Select and deliver a small number of priority events, trade shows and webinars – chosen for commercial impact rather than broad coverage – with clear lead capture and follow-up plans so each one has a measurable pipeline outcome.
- Manage NA digital channels in partnership with the Global Marketing team – ensuring consistent messaging and a strong pipeline of NA-relevant content.
- Own our industry association memberships and sponsorships, which nobody currently manages: audit what we pay for today, evaluate each against the pipeline, speaking and relationship value it actually returns, and recommend where we renew, renegotiate or exit.
- Work the memberships we keep for commercial return: speaking platforms, member introductions, co-marketing and event access with the resulting leads captured and tracked like any other source.
Indirect channel
- Take on the indirect channel feasibility work started by the Origination team in H2 2026: review the read on OEMs, dealers, financiers and consultants, and form a view on where partner-sourced leads are realistic for us.
- If the signals confirm, build and run the channel plan from 2027: co-marketing, joint collateral and partner enablement. The goal is to establish a partner-sourced pipeline tracked and reported separately so the indirect contribution is visible.
Health and Safety
Actively contribute to Zenobe's commitment to health and safety, wellbeing and sustainability by; integrating these principles into daily responsibilities, ensuring a safe and supportive work environment, promoting both the physical and mental health of self and colleagues, and adopting sustainable and energy-efficient practices to minimize environmental impact. By doing so, each employee at Zenobe plays a vital role in fostering a culture that prioritises overall safety, holistic wellbeing, environmental sustainability in our business operations.
YOUR EXPERIENCE
- Proven track record in B2B demand generation and lead generation, with evidence of marketing-sourced pipeline delivered, and experience building or scaling a funnel including lead scoring, nurture and sales handover.
- Experience marketing to our customer segments – transit and bus operators, school transportation or commercial truck/fleet operators – or within businesses serving these customers, such as fleet leasing, financing, vehicle OEMs or maintenance providers.
- Demonstrated experience building marketing operations, systems and processes from a low base – establishing tracking, reporting and content workflows where none previously existed.
- Hands-on experience delivering demand generation across SEO/GEO, SEM, paid media, email and marketing automation – programs you have run yourself, not solely directed through agencies – with the judgement to bring in specialist agencies where scale requires it.
- Hands-on experience with Salesforce and HubSpot, and confident using data and analytics to drive decisions.
- Strong content creation and storytelling skills, with the ability to engage technical and commercial audiences and simplify the complex; comfortable directing external agency or freelance resources for design and copywriting production.
- Experience planning and delivering industry events and trade shows with measurable commercial outcomes.
- Strong stakeholder management skills, with the ability to work cross-functionally in a global environment.
Desirable
- Experience in channel or partner marketing – co-marketing, partner enablement and generating leads through indirect routes to market.
- Experience of public sector procurement and tender-driven sales cycles.
- Knowledge of the fleet electrification or battery storage landscape and customer frictions to adoption.
- Experience engaging with PR and media communities.
For Illinois / NYC Compensation Description (annually):
Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
Base pay is one part of the total package that is provided to compensate and recognise employees for their work and any role at Zenobē, regardless of the location, is eligible for additional discretionary bonuses.
Base salary per annum:
USD$145,000 - USD$160,000
OUR BENEFITS
We have an open, honest and trusting culture here at Zenobe. Apart from the unparallel opportunity to be at the forefront of the Net Zero revolution we are proud of the culture we have built. Here is what we can offer when you join the Zenobe community:
- At Zenobe we all work hard and go the extra mile so it’s important to rest and regenerate with 20 days holiday which increases after 5 years’ service
- 401k Scheme – Up to 4% matching
- Excellent opportunities for personal growth and responsibility plus a training budget
- Up to 33% performance related bonus
- Health, Dental, Vision & Life Insurance (We offer 3 Robust medical plans including one that’s 100% employer-paid coverage for employees and 75% paid for the dependents/spouse)
- Refer a friend bonus scheme
- Enhanced maternity and paternity benefits
- Flex commuter programme
- Fertility leave
OUR APPROACH TO DIVERSITY AND INCLUSION
Zenobe is committed to creating a diverse and inclusive environment which is as representative as possible of our society. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage/civil partnership pregnancy/maternity, race, nationality, religion or belief, gender, political beliefs and sexual orientation. Our culture values meritocracy, openness, fairness, and transparency.
JOB DETAILS
Senior Manager, Demand Generation - North America EV
ABOUT ZENOBE
Our mission is to make clean power accessible. We are passionate about making a positive impact on communities and the environment where we work.
We’re designing, financing, building and operating the world’s most sophisticated battery systems to enable the take up of more renewable power, electrifying fleets for cleaner air, and providing clean, portable power including repurposed electric vehicle batteries. Our proprietary software and data analysis optimises operational performance for our customers to reduce emissions and costs.
Since we began in 2017, we’ve raised over £2.7 billion in debt and equity funding and transformed it into >1.2GW of grid-connected batteries live or under contract and c.3,400 electric vehicles supported, including transit buses, school buses and trucks. We have operations in the USA, the UK, Benelux, Australia and New Zealand, with a global headquarters in London.
With offices in Chicago and New York, our rapidly growing company is looking for highly talented and motivated people to join us.
THE OPPORTUNITY
Reporting to our EVP Sales & Marketing, North America, you will be the first dedicated marketing hire for Zenobē’s North America business. Your job is to build the foundational marketing engine – the systems, processes, content and campaigns – that turn market awareness into qualified pipeline for our Transit, School Bus and Commercial Truck teams across the US and Canada.
This is a generalist, hands-on, builder role. We are in process of establishing baselines, definitions and outputs for marketing to drive and track pipeline growth – so a big part of the job in year one is building a solid foundation for scaling. This includes delivering consistent marketing activations, defining what a qualified lead looks like for us, establishing lead scoring and handover with sales, and standing up the reporting that lets us measure and improve from there. You’ll work closely with business development, product and regional teams, and with our centralized Global Marketing team in the UK.
We are looking for someone who can build for scale while staying disciplined about what they focus on in year one. The ideal candidate will have experience managing competing priorities across digital and in-person channels, and an eye for executing projects with the highest impact. In year one we expect the weight of effort to sit at roughly 60% demand generation and campaign delivery, 25% events, and 15% brand, content and PR. We will review that balance as the funnel matures.
WHAT YOU WILL BE ACCOUNTABLE FOR
You will be responsible for delivering against the marketing strategy, owning the work plans and channels related to this, and meeting targets aligned to qualified lead generation, pipeline contribution and marketing ROI. An early and ongoing part of the role is establishing the baselines and systems that make those targets measurable. This includes:
- Defining and tracking marketing-sourced qualified leads (MQLs/SQLs) and pipeline
- Building attribution and full-funnel reporting in Salesforce and HubSpot
- Establishing cost-per-SQL and marketing ROI benchmarks, and improving them quarter over quarter
- Prioritizing a focused set of digital campaigns and events each quarter, and showing the pipeline impact of that focused effort
- Establishing the commercial return on our association memberships, sponsorships and events, and reallocating away from what does not deliver.
A BIT ABOUT THE DAY TO DAY
Building the demand generation foundation
- The Marketing strategy for North America is set by the EVP Sales & Marketing with the Global Marketing team. You translate it into a delivery plan: named campaigns, owners, channels and timings, with a view on the pipeline it should generate. And you deliver against it.
- As an early priority, agree with Sales what a qualified lead means for us, and get lead scoring, routing, nurture and handover working in HubSpot and Salesforce, with clear SLAs and feedback loops between marketing and sales.
- Agree a quarterly plan with the EVP Sales & Marketing setting out which campaigns, segments and events get budget and why, so effort concentrates on the highest-return activity rather than broad coverage.
- Select and manage external agency, freelance or contractor support for content production (copywriting, design, SEO/GEO) – you’ll direct and edit high-value content yourself, and use outside resources to scale production and bring specialist knowledge.
- Run a rolling quarterly campaign and content calendar, republished monthly, so the business can see what is landing, when, and for which segment.
Brand, content, events, and memberships
- Create and oversee content and thought leadership that strengthens Zenobē’s position as a market leader in fleet electrification.
- Manage the Media agency to deliver a pipeline of news stories that bring storytelling of our projects to life, establish our brand and build our reputation. Work with the Global Marketing team to ensure message alignment and strategic value.
- Select and deliver a small number of priority events, trade shows and webinars – chosen for commercial impact rather than broad coverage – with clear lead capture and follow-up plans so each one has a measurable pipeline outcome.
- Manage NA digital channels in partnership with the Global Marketing team – ensuring consistent messaging and a strong pipeline of NA-relevant content.
- Own our industry association memberships and sponsorships, which nobody currently manages: audit what we pay for today, evaluate each against the pipeline, speaking and relationship value it actually returns, and recommend where we renew, renegotiate or exit.
- Work the memberships we keep for commercial return: speaking platforms, member introductions, co-marketing and event access with the resulting leads captured and tracked like any other source.
Indirect channel
- Take on the indirect channel feasibility work started by the Origination team in H2 2026: review the read on OEMs, dealers, financiers and consultants, and form a view on where partner-sourced leads are realistic for us.
- If the signals confirm, build and run the channel plan from 2027: co-marketing, joint collateral and partner enablement. The goal is to establish a partner-sourced pipeline tracked and reported separately so the indirect contribution is visible.
Health and Safety
Actively contribute to Zenobe's commitment to health and safety, wellbeing and sustainability by; integrating these principles into daily responsibilities, ensuring a safe and supportive work environment, promoting both the physical and mental health of self and colleagues, and adopting sustainable and energy-efficient practices to minimize environmental impact. By doing so, each employee at Zenobe plays a vital role in fostering a culture that prioritises overall safety, holistic wellbeing, environmental sustainability in our business operations.
YOUR EXPERIENCE
- Proven track record in B2B demand generation and lead generation, with evidence of marketing-sourced pipeline delivered, and experience building or scaling a funnel including lead scoring, nurture and sales handover.
- Experience marketing to our customer segments – transit and bus operators, school transportation or commercial truck/fleet operators – or within businesses serving these customers, such as fleet leasing, financing, vehicle OEMs or maintenance providers.
- Demonstrated experience building marketing operations, systems and processes from a low base – establishing tracking, reporting and content workflows where none previously existed.
- Hands-on experience delivering demand generation across SEO/GEO, SEM, paid media, email and marketing automation – programs you have run yourself, not solely directed through agencies – with the judgement to bring in specialist agencies where scale requires it.
- Hands-on experience with Salesforce and HubSpot, and confident using data and analytics to drive decisions.
- Strong content creation and storytelling skills, with the ability to engage technical and commercial audiences and simplify the complex; comfortable directing external agency or freelance resources for design and copywriting production.
- Experience planning and delivering industry events and trade shows with measurable commercial outcomes.
- Strong stakeholder management skills, with the ability to work cross-functionally in a global environment.
Desirable
- Experience in channel or partner marketing – co-marketing, partner enablement and generating leads through indirect routes to market.
- Experience of public sector procurement and tender-driven sales cycles.
- Knowledge of the fleet electrification or battery storage landscape and customer frictions to adoption.
- Experience engaging with PR and media communities.
For Illinois / NYC Compensation Description (annually):
Please note that the base salary range is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location.
Base pay is one part of the total package that is provided to compensate and recognise employees for their work and any role at Zenobē, regardless of the location, is eligible for additional discretionary bonuses.
Base salary per annum:
USD$145,000 - USD$160,000
OUR BENEFITS
We have an open, honest and trusting culture here at Zenobe. Apart from the unparallel opportunity to be at the forefront of the Net Zero revolution we are proud of the culture we have built. Here is what we can offer when you join the Zenobe community:
- At Zenobe we all work hard and go the extra mile so it’s important to rest and regenerate with 20 days holiday which increases after 5 years’ service
- 401k Scheme – Up to 4% matching
- Excellent opportunities for personal growth and responsibility plus a training budget
- Up to 33% performance related bonus
- Health, Dental, Vision & Life Insurance (We offer 3 Robust medical plans including one that’s 100% employer-paid coverage for employees and 75% paid for the dependents/spouse)
- Refer a friend bonus scheme
- Enhanced maternity and paternity benefits
- Flex commuter programme
- Fertility leave
OUR APPROACH TO DIVERSITY AND INCLUSION
Zenobe is committed to creating a diverse and inclusive environment which is as representative as possible of our society. All qualified applicants will receive consideration for employment without regard to age, disability, gender reassignment, marriage/civil partnership pregnancy/maternity, race, nationality, religion or belief, gender, political beliefs and sexual orientation. Our culture values meritocracy, openness, fairness, and transparency.
See all 8,106+ Director Of Demand Generation Jobs
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Get Access To All JobsTips for Finding Director Of Demand Generation Jobs
Target SaaS and enterprise tech employers
SaaS companies sponsor Directors of Demand Generation at higher rates than other industries. Their growth models depend on scalable pipeline, making this role a recurring hire rather than a one-off position. Focus your search accordingly.
Frame your degree as a specialty occupation qualifier
H-1B approval for this role depends on demonstrating it requires a specific bachelor's degree, typically in marketing, business, or communications. Highlight how your academic background directly informs your demand generation methodology and technical stack expertise.
Quantify pipeline impact in your application materials
Immigration officers and hiring managers both need proof of specialized expertise. Concrete metrics, such as pipeline contribution percentages, cost per opportunity, and revenue influenced, strengthen both your visa petition and your candidacy simultaneously.
Ask about sponsorship before the final round
Raise visa sponsorship after your first or second interview, not at the offer stage. Directors are senior hires with long approval chains. Knowing early whether legal budget exists for sponsorship saves weeks of time on both sides.
Understand that O-1A is a realistic alternative
If you missed the H-1B lottery, O-1A extraordinary ability is achievable for senior demand generation leaders with documented revenue impact, speaking engagements, published work, or industry awards. Consult an immigration attorney about your eligibility before ruling it out.
Leverage your current employer for an L-1A transfer
If you work for a multinational company, an L-1A intracompany transfer to a U.S. office can bypass the H-1B lottery entirely. Directors typically qualify under the managerial or executive capacity criteria, making this one of the fastest sponsorship routes available.
Frequently Asked Questions
Do companies actually sponsor H-1B visas for Director of Demand Generation roles?
Yes, particularly in SaaS, cloud infrastructure, and enterprise software. Companies sponsor because demand generation leadership directly drives revenue pipeline, and qualified candidates are genuinely scarce. Roles at this seniority level also tend to receive premium processing more frequently than individual contributor positions, which accelerates approval timelines considerably.
What degree do I need for H-1B sponsorship as a Director of Demand Generation?
Most petitions cite a bachelor's degree in marketing, business administration, communications, or a related field. The key requirement is that the degree be directly relevant to the role, not just any bachelor's degree. Some employers have successfully sponsored candidates with degrees in data analytics or economics when the job description emphasizes analytical and attribution modeling responsibilities.
How can I find Director of Demand Generation jobs that offer visa sponsorship?
Migrate Mate filters job listings specifically by visa sponsorship eligibility, so you can browse Director of Demand Generation openings without manually screening out employers who won't sponsor. This is significantly faster than applying broadly and discovering sponsorship limitations late in the process, which is a common and frustrating experience at this seniority level.
What are the chances USCIS approves an H-1B petition for this role?
Approval rates for marketing leadership roles have historically been strong when the petition clearly establishes the specialty occupation requirement. The main risk is an RFE questioning whether the role genuinely requires a specific degree rather than any bachelor's degree. Working with an experienced immigration attorney who can document the technical complexity of modern demand generation, including attribution modeling, intent data platforms, and multi-channel orchestration, significantly improves outcomes.
Can I change employers mid-H-1B as a Director of Demand Generation?
Yes. Under H-1B visa portability rules, you can begin working for a new employer as soon as your new employer files an H-1B transfer petition, provided your current status is valid and your previous petition was properly maintained. For Directors, this is relatively common since the role exists across many industries. Make sure the new employer files promptly to preserve your work authorization continuity.
What is the prevailing wage requirement for sponsored Director Of Demand Generation jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.