Director Of Demand Generation Jobs in USA with Visa Sponsorship
Director of Demand Generation roles attract H-1B visa, O-1 visa, and EB-2 sponsorship from mid-size to enterprise tech and SaaS companies. Employers sponsor because qualified pipeline leaders are scarce. Most roles require a bachelor's degree in marketing or a related field. For detailed occupation requirements, see the O*NET profile.
Find Director Of Demand Generation JobsOverview
Showing 5 of 7,166+ Director Of Demand Generation jobs
See all 7,166+ Director Of Demand Generation Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Director Of Demand Generation roles.
Get Access To All JobsINTRODUCTION
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
ROLE AND RESPONSIBILITIES
Senior Analyst, Demand Generation - Paid Social & Programmatic
Why We Have This Role
Qualtrics is an Experience Management company, and enterprise decisions about experience programs are not made by one person. They are made by a committee — a CX or HR leader who owns the outcome, an insights team that vets the method, an IT and procurement group that stress-tests the platform, and a finance leader who wants to see the return. Reaching that committee takes media deliberately built for every stage of the journey, not a single campaign pointed at a single job title.
We run that media across two disciplines that have to work as one system: paid social, where we earn attention inside the feeds our buyers already live in, and programmatic, where we reach them everywhere else and control reach, frequency, and inventory quality at scale. A buyer does not experience these as separate channels, so we do not staff them as separate silos. Everyone on this team works across both.
This role makes that system run. You will build, launch, and optimize campaigns across paid social and programmatic globally — owning execution end to end, from brief to live to optimized to reported. You will work closely with the Lead Paid Media Manager, who sets the strategy you are executing, and you are expected to help shape it: you are closest to the platforms and the data, and the plan should reflect what you are seeing.
How You’ll Find Success
- Full-Funnel & Dual-Channel Focus: You thrive on managing campaigns across both paid social and programmatic as one connected system rather than separate silos.
- Flawless Execution Discipline: You take pride in meticulous campaign setup—from tracking, naming, and conversion configuration to rigorous pre-launch QA.
- Evidence-Based Optimization: You let data guide your decisions, optimizing daily across pacing, bids, audience performance, and budget allocations.
- Strategic Initiative: You bring actionable recommendations and recommendations on spend shifts to performance reviews rather than just presenting reports.
- Proactive Problem Solving: You troubleshoot delivery, pacing, tracking, and match-rate issues independently, escalating with a diagnosis rather than just a symptom.
How You’ll Grow
- Protected Strategy Time: 20% of your time is dedicated and protected for strategy, analysis, and planning contribution to support your professional growth.
- Incremental Strategy Ownership: Take full ownership of a defined slice of the program (a channel, region, product line, or funnel stage) that expands as you demonstrate judgment.
- Lead Strategic Initiatives: Drive one major strategic project per quarter beyond day-to-day execution, such as channel evaluations, audience restructures, or new platform tests.
- Mentorship Toward Senior Roles: Work directly with the Lead Paid Media Manager, who is accountable for developing your strategic judgment and handing over ownership as you prepare for senior and lead-level roles.
Things You’ll Do
- Drive Full-Funnel Growth: Build, launch, and optimize global campaigns directly in-platform across paid social (LinkedIn, Meta, X, Reddit, emerging platforms) and programmatic (DV360, The Trade Desk, StackAdapt, CTV/OLV, display, native, audio) from brief to reporting.
- Maximize Target Account Coverage: Onboard and manage account-based audiences (6sense, Demandbase, Terminus) while maintaining clean suppression and exclusion architectures to eliminate wasted spend on active opportunities, competitors, or non-serviceable accounts.
- Optimize Budget & Pacing: Daily manage pacing and in-flight budget allocations within guardrails for a defined portion of the global media budget, forecasting spend accurately and recommending reallocations based on marginal return.
- Lead Campaign Testing & Strategy: Design, execute, and report on test plans for assigned programs, presenting performance reviews that conclude with clear, data-driven recommendations on what to change.
- Cross-Functional Campaign Delivery: Partner with demand generation, marketing operations, sales development, and creative teams to ensure clear brief requirements, smooth lead flow, and privacy compliance (GDPR/CCPA).
BASIC QUALIFICATIONS
- Hands-On Dual-Channel Experience: 4–6 years of hands-on paid media experience (majority in B2B), with personal experience building and optimizing campaigns in both paid social and programmatic platforms.
- Execution & Technical Rigor: Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline, alongside working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools.
- Full-Funnel Strategy Execution: Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based advertising platforms, and intent data in long enterprise sales cycles.
- Data-Driven Decision Making & Communication: Proven ability to run campaign tests, explain platform metrics clearly to stakeholders, and adjust tactics based on data evidence.
PREFERRED QUALIFICATIONS
What You Should Know About This Team
- On the Qualtrics Paid Media team, we balance high-autonomy ownership with an 'all-hands' collaborative mindset.
- We are domain experts who take pride in fully owning our channels, but we operate without siloes—when something needs to be created, built, or solved, everyone pitches in to make it happen, regardless of role bounds.
- We love innovation and welcome new ideas, provided they are rooted in data, clear logic, and measurable business impact. Above all, we grant individuals the freedom to own their craft while keeping every initiative aligned to Qualtrics' overarching mission and GTM strategy.
OUR TEAM’S FAVORITE PERKS AND BENEFITS
- $1800 Experience bonus to be used for an “Experience” of your choosing
- QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
THE QUALTRICS HYBRID WORK MODEL
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #Hybrid
LOCATION
Dallas, Texas, United States
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act.
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.
INTRODUCTION
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
ROLE AND RESPONSIBILITIES
Senior Analyst, Demand Generation - Paid Social & Programmatic
Why We Have This Role
Qualtrics is an Experience Management company, and enterprise decisions about experience programs are not made by one person. They are made by a committee — a CX or HR leader who owns the outcome, an insights team that vets the method, an IT and procurement group that stress-tests the platform, and a finance leader who wants to see the return. Reaching that committee takes media deliberately built for every stage of the journey, not a single campaign pointed at a single job title.
We run that media across two disciplines that have to work as one system: paid social, where we earn attention inside the feeds our buyers already live in, and programmatic, where we reach them everywhere else and control reach, frequency, and inventory quality at scale. A buyer does not experience these as separate channels, so we do not staff them as separate silos. Everyone on this team works across both.
This role makes that system run. You will build, launch, and optimize campaigns across paid social and programmatic globally — owning execution end to end, from brief to live to optimized to reported. You will work closely with the Lead Paid Media Manager, who sets the strategy you are executing, and you are expected to help shape it: you are closest to the platforms and the data, and the plan should reflect what you are seeing.
How You’ll Find Success
- Full-Funnel & Dual-Channel Focus: You thrive on managing campaigns across both paid social and programmatic as one connected system rather than separate silos.
- Flawless Execution Discipline: You take pride in meticulous campaign setup—from tracking, naming, and conversion configuration to rigorous pre-launch QA.
- Evidence-Based Optimization: You let data guide your decisions, optimizing daily across pacing, bids, audience performance, and budget allocations.
- Strategic Initiative: You bring actionable recommendations and recommendations on spend shifts to performance reviews rather than just presenting reports.
- Proactive Problem Solving: You troubleshoot delivery, pacing, tracking, and match-rate issues independently, escalating with a diagnosis rather than just a symptom.
How You’ll Grow
- Protected Strategy Time: 20% of your time is dedicated and protected for strategy, analysis, and planning contribution to support your professional growth.
- Incremental Strategy Ownership: Take full ownership of a defined slice of the program (a channel, region, product line, or funnel stage) that expands as you demonstrate judgment.
- Lead Strategic Initiatives: Drive one major strategic project per quarter beyond day-to-day execution, such as channel evaluations, audience restructures, or new platform tests.
- Mentorship Toward Senior Roles: Work directly with the Lead Paid Media Manager, who is accountable for developing your strategic judgment and handing over ownership as you prepare for senior and lead-level roles.
Things You’ll Do
- Drive Full-Funnel Growth: Build, launch, and optimize global campaigns directly in-platform across paid social (LinkedIn, Meta, X, Reddit, emerging platforms) and programmatic (DV360, The Trade Desk, StackAdapt, CTV/OLV, display, native, audio) from brief to reporting.
- Maximize Target Account Coverage: Onboard and manage account-based audiences (6sense, Demandbase, Terminus) while maintaining clean suppression and exclusion architectures to eliminate wasted spend on active opportunities, competitors, or non-serviceable accounts.
- Optimize Budget & Pacing: Daily manage pacing and in-flight budget allocations within guardrails for a defined portion of the global media budget, forecasting spend accurately and recommending reallocations based on marginal return.
- Lead Campaign Testing & Strategy: Design, execute, and report on test plans for assigned programs, presenting performance reviews that conclude with clear, data-driven recommendations on what to change.
- Cross-Functional Campaign Delivery: Partner with demand generation, marketing operations, sales development, and creative teams to ensure clear brief requirements, smooth lead flow, and privacy compliance (GDPR/CCPA).
BASIC QUALIFICATIONS
- Hands-On Dual-Channel Experience: 4–6 years of hands-on paid media experience (majority in B2B), with personal experience building and optimizing campaigns in both paid social and programmatic platforms.
- Execution & Technical Rigor: Practical experience with campaign architecture, tracking, conversion configuration, and UTM discipline, alongside working knowledge of CRMs (Salesforce/Marketo), web analytics, and BI tools.
- Full-Funnel Strategy Execution: Demonstrated understanding of top-, mid-, and bottom-of-funnel audience strategies, account-based advertising platforms, and intent data in long enterprise sales cycles.
- Data-Driven Decision Making & Communication: Proven ability to run campaign tests, explain platform metrics clearly to stakeholders, and adjust tactics based on data evidence.
PREFERRED QUALIFICATIONS
What You Should Know About This Team
- On the Qualtrics Paid Media team, we balance high-autonomy ownership with an 'all-hands' collaborative mindset.
- We are domain experts who take pride in fully owning our channels, but we operate without siloes—when something needs to be created, built, or solved, everyone pitches in to make it happen, regardless of role bounds.
- We love innovation and welcome new ideas, provided they are rooted in data, clear logic, and measurable business impact. Above all, we grant individuals the freedom to own their craft while keeping every initiative aligned to Qualtrics' overarching mission and GTM strategy.
OUR TEAM’S FAVORITE PERKS AND BENEFITS
- $1800 Experience bonus to be used for an “Experience” of your choosing
- QMentorship Program matches you with a mentor inside Qualtrics to get meaningful coaching from someone outside your team.
- Amazing QGroup Communities; MOSAIQ, Green Team, Qualtrics Pride, Q&Able, Qualtrics Salute, and Women’s Leadership Development, which exist as places for support, allyship, and advocacy.
THE QUALTRICS HYBRID WORK MODEL
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life. #Hybrid
LOCATION
Dallas, Texas, United States
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws: Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act.
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.
See all 7,166+ Director Of Demand Generation Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Director Of Demand Generation roles.
Get Access To All JobsTips for Finding Director Of Demand Generation Jobs
Target SaaS and enterprise tech employers
SaaS companies sponsor Directors of Demand Generation at higher rates than other industries. Their growth models depend on scalable pipeline, making this role a recurring hire rather than a one-off position. Focus your search accordingly.
Frame your degree as a specialty occupation qualifier
H-1B approval for this role depends on demonstrating it requires a specific bachelor's degree, typically in marketing, business, or communications. Highlight how your academic background directly informs your demand generation methodology and technical stack expertise.
Quantify pipeline impact in your application materials
Immigration officers and hiring managers both need proof of specialized expertise. Concrete metrics, such as pipeline contribution percentages, cost per opportunity, and revenue influenced, strengthen both your visa petition and your candidacy simultaneously.
Ask about sponsorship before the final round
Raise visa sponsorship after your first or second interview, not at the offer stage. Directors are senior hires with long approval chains. Knowing early whether legal budget exists for sponsorship saves weeks of time on both sides.
Understand that O-1A is a realistic alternative
If you missed the H-1B lottery, O-1A extraordinary ability is achievable for senior demand generation leaders with documented revenue impact, speaking engagements, published work, or industry awards. Consult an immigration attorney about your eligibility before ruling it out.
Leverage your current employer for an L-1A transfer
If you work for a multinational company, an L-1A intracompany transfer to a U.S. office can bypass the H-1B lottery entirely. Directors typically qualify under the managerial or executive capacity criteria, making this one of the fastest sponsorship routes available.
Frequently Asked Questions
Do companies actually sponsor H-1B visas for Director of Demand Generation roles?
Yes, particularly in SaaS, cloud infrastructure, and enterprise software. Companies sponsor because demand generation leadership directly drives revenue pipeline, and qualified candidates are genuinely scarce. Roles at this seniority level also tend to receive premium processing more frequently than individual contributor positions, which accelerates approval timelines considerably.
What degree do I need for H-1B sponsorship as a Director of Demand Generation?
Most petitions cite a bachelor's degree in marketing, business administration, communications, or a related field. The key requirement is that the degree be directly relevant to the role, not just any bachelor's degree. Some employers have successfully sponsored candidates with degrees in data analytics or economics when the job description emphasizes analytical and attribution modeling responsibilities.
How can I find Director of Demand Generation jobs that offer visa sponsorship?
Migrate Mate filters job listings specifically by visa sponsorship eligibility, so you can browse Director of Demand Generation openings without manually screening out employers who won't sponsor. This is significantly faster than applying broadly and discovering sponsorship limitations late in the process, which is a common and frustrating experience at this seniority level.
What are the chances USCIS approves an H-1B petition for this role?
Approval rates for marketing leadership roles have historically been strong when the petition clearly establishes the specialty occupation requirement. The main risk is an RFE questioning whether the role genuinely requires a specific degree rather than any bachelor's degree. Working with an experienced immigration attorney who can document the technical complexity of modern demand generation, including attribution modeling, intent data platforms, and multi-channel orchestration, significantly improves outcomes.
Can I change employers mid-H-1B as a Director of Demand Generation?
Yes. Under H-1B visa portability rules, you can begin working for a new employer as soon as your new employer files an H-1B transfer petition, provided your current status is valid and your previous petition was properly maintained. For Directors, this is relatively common since the role exists across many industries. Make sure the new employer files promptly to preserve your work authorization continuity.
What is the prevailing wage requirement for sponsored Director Of Demand Generation jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.