Growth Marketing Director Jobs in USA with Visa Sponsorship
Growth Marketing Directors are strong H-1B visa candidates. The role qualifies as a specialty occupation requiring a bachelor's degree or higher in marketing, business, or a related field. Employers across tech, SaaS, and consumer brands regularly sponsor this title. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
SUMMARY
Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape. This role owns and leads go-to-market strategy for Bamboo Health’s behavioral health portfolio, with a focus on state and county health agencies and other public sector buyers. The ideal candidate understands how behavioral/mental health and substance use disorder (SUD) programs are funded, delivered, and procured at the government level, and uses that understanding and AI-powered tools to develop messaging, content, and campaigns that resonate with this audience and support long-cycle government sales.
WHAT YOU’LL DO:
- Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
- Craft messaging that clearly communicates the value of Bamboo Health’s behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
- Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
- Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
- Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
- Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health’s visibility and thought leadership in the government behavioral health space
- Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
- Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
- Collaborate with sales to develop nurture programs tailored to 12–24 month government procurement timelines and track performance against pipeline contribution goals
- Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
- Identify repetitive tasks and partner with team leads to implement scalable automation solutions
WHAT SUCCESS LOOKS LIKE…
In 3 months…
- Develop strong fluency in Bamboo Health’s behavioral health portfolio, target government buyers, and current go-to-market strategy.
- Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
- Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
- Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).
In 6 months…
- Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
- Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
- Serve as a strategic advisor to sales, influencing account strategies and deal support.
- Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.
In 12 months…
- Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
- Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
- Influence product roadmap and partnership strategy using market, policy, and customer insights.
- Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow.
WHAT YOU NEED:
- 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
- Advanced degree in public health, healthcare administration, or a related field, preferred
- Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
- Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
- Understanding of government procurement processes, RFPs, and long sales cycles
- Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
- Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
- Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
- Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
- Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
- A forward-thinking, curious mindset with an openness to experimenting with new technologies.
- Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
- Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
- Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
- The ability to travel periodically for work.
WHAT YOU GET:
- Join one of the most innovative healthcare technology companies in the country.
- Have the autonomy to build something with an enthusiastically supportive team.
- Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
- Receive competitive compensation including health, dental, vision and other benefits.
BELONGING AT BAMBOO
We Care. #BambooHealthValuesCare
Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence™ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral or social barriers.
We’re a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.
Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.
Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bamboo Health GDPR/RODO
To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.
LI-Remote
INTRODUCTION
Bamboo Health is the leader in Real-Time Care Intelligence™ solutions aimed at improving lives for everyone experiencing physical and behavioral health challenges. We are driven by our mission to empower clients to deliver seamless, high-quality and cost-effective care during pivotal moments to improve health outcomes. From coast to coast, Bamboo Health partners with all major retail pharmacy chains, 52 states and territories, 100% of the top 10 best hospitals and more than half of the country’s largest health plans to improve more than 1 billion patient encounters annually. Join us in improving lives during pivotal care moments!
SUMMARY
Bamboo Health is seeking a Behavioral Health Growth Marketing Director who brings a strong combination of marketing expertise and working knowledge of the government behavioral health landscape. This role owns and leads go-to-market strategy for Bamboo Health’s behavioral health portfolio, with a focus on state and county health agencies and other public sector buyers. The ideal candidate understands how behavioral/mental health and substance use disorder (SUD) programs are funded, delivered, and procured at the government level, and uses that understanding and AI-powered tools to develop messaging, content, and campaigns that resonate with this audience and support long-cycle government sales.
WHAT YOU’LL DO:
- Develop and execute integrated marketing strategies targeting state and county behavioral health agencies and public health departments, aligned to their priorities, funding cycles, and procurement processes
- Craft messaging that clearly communicates the value of Bamboo Health’s behavioral health and care coordination solutions to government buyers, grounded in the real-world challenges of mental health service delivery, leveraging AI tools for market research and message testing
- Partner with sales, product, and policy teams to align go-to-market efforts with government buying cycles, strategic funding programs, and policy developments that shape behavioral health purchasing decisions
- Create high-impact content including white papers, case studies, webinars, and RFP support materials tailored to public sector audiences and reflective of the mental health and SUD landscape leveraging AI tools to accelerate content production
- Monitor and synthesize market trends, policy changes, and competitive dynamics using AI-assisted analysis within behavioral health and health IT, and share insights that inform commercial and product strategy
- Build relationships with relevant industry associations and organizations (e.g., NASMHPD, National Council, NACo, Open Minds, others) to increase Bamboo Health’s visibility and thought leadership in the government behavioral health space
- Design and execute multi-channel campaigns targeting public-sector behavioral health stakeholders across email, LinkedIn, paid channels, and industry publications
- Support conference strategy and presence at key public sector and behavioral health events (e.g., SAMHSA forums, NatCon, state behavioral health summits)
- Collaborate with sales to develop nurture programs tailored to 12–24 month government procurement timelines and track performance against pipeline contribution goals
- Explore opportunities to enhance workflows through AI or automation tools (e.g., document summarization, task routing, or data parsing)
- Identify repetitive tasks and partner with team leads to implement scalable automation solutions
WHAT SUCCESS LOOKS LIKE…
In 3 months…
- Develop strong fluency in Bamboo Health’s behavioral health portfolio, target government buyers, and current go-to-market strategy.
- Build trusted relationships with Sales, Product, Policy, and Executive stakeholders as the behavioral health GTM owner.
- Assess existing messaging, content, and campaigns and identify priority gaps or opportunities.
- Implement at least one opportunity in your role to apply AI or automation (e.g., streamlining a task, summarizing data, generating content).
In 6 months…
- Own and execute a refined behavioral health go-to-market strategy aligned to government buying cycles.
- Launch integrated campaigns supporting long-cycle procurement timelines and measurable pipeline contribution.
- Serve as a strategic advisor to sales, influencing account strategies and deal support.
- Deliver regular executive-level reporting on GTM performance, pipeline influence, and market insights.
In 12 months…
- Demonstrate clear pipeline and revenue impact from behavioral health marketing initiatives.
- Be recognized internally as the owner and subject matter expert for government behavioral health GTM strategy.
- Influence product roadmap and partnership strategy using market, policy, and customer insights.
- Establish scalable GTM playbooks, metrics, and processes to support long-term growth that incorporate responsible, effective AI tool use within the GTM workflow.
WHAT YOU NEED:
- 10+ years of marketing experience, with meaningful exposure to the government health or behavioral health space; B2G experience strongly preferred
- Advanced degree in public health, healthcare administration, or a related field, preferred
- Solid working knowledge of the state and local government behavioral health landscape including how agencies are funded (e.g., Medicaid, block grants, federal programs), how they procure technology, and what drives their priorities
- Familiarity with the mental health and SUD treatment landscape, including key policy frameworks, the continuum of care, and the challenges behavioral health agencies face in delivering and expanding services
- Understanding of government procurement processes, RFPs, and long sales cycles
- Exceptional writing and storytelling skills, with the ability to translate complex topics into clear, compelling narratives for government audiences
- Experience working within or closely alongside a state behavioral health authority, county health department, CCBHC, or behavioral health managed care organization
- Knowledge of federal and state behavioral health policy (e.g., 1115 waivers, CCBHCs, PDMPs, mental health parity) and how policy changes affect government buyer priorities
- Demonstrated proficiency with AI tools applied to marketing processes including content generation, research synthesis, or performance analysis (e.g., Claude, ChatGPT, Copilot, or similar)
- Ability to critically evaluate AI outputs and apply sound editorial judgment when using AI for public-sector-facing content
- A forward-thinking, curious mindset with an openness to experimenting with new technologies.
- Strong analytical and problem-solving skills, with sound judgment and creativity in designing solutions.
- Proven ability to thrive in fast-paced, high-growth, and rapidly evolving environments.
- Ability to work effectively in a remote-first environment, ensuring high-quality virtual interactions with minimal distractions.
- The ability to travel periodically for work.
WHAT YOU GET:
- Join one of the most innovative healthcare technology companies in the country.
- Have the autonomy to build something with an enthusiastically supportive team.
- Learn from working at the highest levels and on the most strategic priorities of the company, including from world class investors and advisors.
- Receive competitive compensation including health, dental, vision and other benefits.
BELONGING AT BAMBOO
We Care. #BambooHealthValuesCare
Every human being has the right to the best possible healthcare. Our Real-Time Care Intelligence™ solutions enable healthcare professionals to see and treat every individual as a whole person by providing the right information, at the right time – regardless of physical, behavioral or social barriers.
We’re a great place to work because we care. We continually seek to learn about our differences and ensure the unique perspectives and contributions of all employees are welcome, valued and celebrated.
Our commitment to making a positive impact starts by recognizing and leveraging our differences, building inclusive teams and cultivating a sense of belonging.
Bamboo Health is proud to provide equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Bamboo Health GDPR/RODO
To protect our applicants from fraudulent recruitment activity, we recommend that all applicants verify the validity of an interview and hiring process by visiting our website. All valid job postings will be listed on our careers page. Bamboo Health does not conduct interviews via text and will not request sensitive information such as banking details during the application process.
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Get Access To All JobsTips for Finding Growth Marketing Director Jobs
Position yourself as a revenue driver, not a marketer
Sponsorship decisions come down to ROI. Frame your experience around pipeline growth, CAC reduction, and revenue attribution. Directors who can show measurable business impact get offers, and visa sponsorship, faster than those who lead with brand work.
Target companies that have sponsored this role before
H-1B sponsorship history is public. Prioritize employers with a track record of sponsoring growth and marketing leadership roles. Migrate Mate surfaces sponsorship-verified listings so you're not guessing which companies will actually support your visa application.
Clarify your degree field early in the process
USCIS requires your degree to relate directly to the role. Marketing, business administration, economics, and data science all support a Growth Marketing Director application. An unrelated degree doesn't automatically disqualify you, but expect additional documentation requirements.
Expect the specialty occupation question to come up
Some USCIS officers scrutinize marketing roles more than engineering ones. A strong offer letter that specifies required analytical tools, strategic responsibilities, and degree-level knowledge requirements significantly strengthens the specialty occupation argument for this title.
Start the H-1B conversation before the final interview round
Raising sponsorship late in the process creates friction. Briefly confirming a company sponsors before you invest in multiple interview rounds saves time for both sides. Most companies hiring at the director level have a clear answer ready.
Document your full work authorization history accurately
Prior OPT, STEM OPT, or H-1B periods affect your cap-subject status and timeline. Misreporting prior status is the most avoidable denial reason. Review your I-94 and any prior visa records carefully before your employer begins the petition process.
Frequently Asked Questions
Does Growth Marketing Director qualify as an H-1B specialty occupation?
Yes, in most cases. USCIS requires that the role normally requires a bachelor's degree or higher in a specific field. Growth Marketing Directors typically require degrees in marketing, business, statistics, or a related discipline. The key is the offer letter: it must describe duties that genuinely require that degree-level knowledge, not just general management experience.
Which visa types are available for Growth Marketing Directors?
H-1B visa is the primary path for most nationalities. Australian citizens can also apply for the E-3 visa, which has no lottery and is significantly easier to obtain. Canadians and Mexicans may qualify under the TN visa for marketing-related roles. O-1A is an option if you have demonstrable recognition in the field, such as speaking engagements, published work, or notable campaign results.
How competitive is H-1B sponsorship for marketing director roles?
Less competitive than engineering roles, but not straightforward. The H-1B lottery applies regardless of job title, so timing and registration matter. The stronger risk for marketing roles is the specialty occupation determination, not the lottery itself. Companies with dedicated immigration counsel are better equipped to build a defensible specialty occupation case for this title.
Do I need an MBA to get sponsored as a Growth Marketing Director?
Not necessarily. USCIS requires a bachelor's degree minimum, and an MBA can strengthen your case but isn't required. What matters is that your degree field relates to the role. A bachelor's in marketing, economics, or statistics paired with a strong work history in growth functions is often sufficient. Some applicants with unrelated degrees have succeeded with additional experience documentation.
Where can I find Growth Marketing Director jobs that offer visa sponsorship?
Migrate Mate is built specifically for this. Every listing on the platform is filtered for visa sponsorship eligibility, so you're only seeing roles where sponsorship is a realistic option. Browse Growth Marketing Director openings on Migrate Mate to find employers who have already committed to supporting international candidates through the H-1B or other applicable visa process.
What is the prevailing wage requirement for sponsored Growth Marketing Director jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.