Market Development Manager Jobs in USA with Visa Sponsorship
Market Development Manager roles qualify for H-1B visa and L-1 visa sponsorship when tied to a specific business strategy or regional expansion function. Most employers sponsor through H-1B, requiring a bachelor's degree in business, marketing, or a related field. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsWhy Orthofix?
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.
JOB PURPOSE
The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.
The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.
- Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
- Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
- Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
- Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
- Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
- Educate customers on:
- Clinical evidence supporting bone healing stimulation and bracing efficacy
- Patient selection criteria and treatment pathways
- Benefits of combining stimulation and bracing for optimized outcomes
- Drive execution of new product launches and line extensions within the OTS portfolio
- Support marketing campaigns and strategic initiatives aimed at expanding market penetration
- Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
- Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
- Sales skills, territory management, and case targeting
- Provide ongoing field coaching and performance feedback to improve utilization and conversion
- Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
- Collaborate with Medical Education to deliver physician and distributor training programs
- Provide field insights into Product Development to support innovation and lifecycle management
MINIMUM QUALIFICATIONS
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree preferred
Experience, Skills, Knowledge and/or Abilities:
- 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
- Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
- Strong understanding of:
- Physician selling models
- Patient pathway and therapy adoption dynamics
- Excellent communication, presentation, and training skills
- Ability to influence without authority and drive alignment across stakeholders
- Strong organizational, analytical, and problem-solving abilities
- Ability to travel up to 90%
- Ability to work flexible hours, including evenings and weekends
PREFERRED QUALIFICATIONS
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
- No additional requirements.
Additional Experience, Skills, Knowledge and/or Abilities:
- Bone growth stimulation technologies
- Reimbursement-driven or prescription-based medical devices
- Spine or orthopedic bone healing therapies and bracing devices
- Field-based clinical or sales training roles
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
Why Orthofix?
Guided by our organizational values – Take Ownership | Innovate Boldly | Win Together – we collaborate closely with world-class surgeons and other partners to improve people’s quality of life. At Orthofix, we want team members who build relationships and share knowledge, challenge the status quo, and deliver results every day to help us achieve our vision to be the unrivaled partner in Med Tech.
Our global team of over 1,600 employees brings to market highly innovative, cost-effective, and user-friendly medical technologies that heal musculoskeletal pathologies for patients and the healthcare professionals who treat them. Looking to change people’s lives? Look no further.
JOB PURPOSE
The Market Development Manager (MDM) is responsible for driving the promotion, adoption, and utilization of Orthofix’s Bone Growth and Bracing portfolio within the assigned sales area. This role partners closely with Sales, Product Marketing, and Clinical teams to execute strategies that accelerate physician adoption, patient utilization, and revenue growth across non-invasive therapies.
The MDM serves as a subject matter expert in bone healing and musculoskeletal support solutions, providing clinical, technical, and reimbursement education to physicians, distributor partners, and internal stakeholders. Acting as a field-based extension of Product Marketing, this role ensures strong alignment between commercial strategy and field execution, while reinforcing Orthofix’s leadership in bone healing and orthopedic bracing solutions.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES
The following are the essential functions of this position. This position may be responsible for performing additional duties as tasks as needed and assigned.
- Develop and execute territory-level market development plans to grow adoption of both bone growth stimulators and bracing solutions
- Drive patient utilization, prescriptions, and product pull-through aligned to revenue targets
- Identify growth opportunities across spine, orthopedic, sports medicine, and fracture care segments
- Expand utilization across the continuum of care (post-op, non-operative, rehabilitation)
- Build strong relationships with spine surgeons, orthopedic surgeons, pain specialists, and rehabilitation providers
- Educate customers on:
- Clinical evidence supporting bone healing stimulation and bracing efficacy
- Patient selection criteria and treatment pathways
- Benefits of combining stimulation and bracing for optimized outcomes
- Drive execution of new product launches and line extensions within the OTS portfolio
- Support marketing campaigns and strategic initiatives aimed at expanding market penetration
- Actively contribute to brand awareness and market leadership in bone healing therapies and bracing solutions
- Train and coach distributor partners on product knowledge specific to OTS, patient identification and appropriate prescribing criteria
- Sales skills, territory management, and case targeting
- Provide ongoing field coaching and performance feedback to improve utilization and conversion
- Partner with Marketing to support: Product positioning and messaging, Competitive intelligence and market trends, Targeting and forecasting initiatives
- Collaborate with Medical Education to deliver physician and distributor training programs
- Provide field insights into Product Development to support innovation and lifecycle management
MINIMUM QUALIFICATIONS
The requirements listed below are representative of the education, knowledge, skill and/or ability required for this position.
Education/Certifications:
- Bachelor’s degree preferred
Experience, Skills, Knowledge and/or Abilities:
- 10+ years of experience in medical device, orthopedics, spine, or rehabilitation-related sales/marketing
- Experience with bone growth stimulation, bracing, or adjacent musculoskeletal therapies preferred
- Strong understanding of:
- Physician selling models
- Patient pathway and therapy adoption dynamics
- Excellent communication, presentation, and training skills
- Ability to influence without authority and drive alignment across stakeholders
- Strong organizational, analytical, and problem-solving abilities
- Ability to travel up to 90%
- Ability to work flexible hours, including evenings and weekends
PREFERRED QUALIFICATIONS
The education, knowledge, skills and/or abilities listed below are preferred qualifications in addition to the minimum qualifications stated above.
Education/Certifications:
- No additional requirements.
Additional Experience, Skills, Knowledge and/or Abilities:
- Bone growth stimulation technologies
- Reimbursement-driven or prescription-based medical devices
- Spine or orthopedic bone healing therapies and bracing devices
- Field-based clinical or sales training roles
PHYSICAL REQUIREMENTS / ADVERSE WORKING CONDITIONS
The physical requirements listed in this section include, but are not limited, to the motor/physical abilities, skills, and/or demands required of the position in order to successfully undertake the essential duties and responsibilities of this position. In accordance with the Americans with Disabilities Act (ADA), reasonable accommodations may be made to allow qualified individuals with a disability to perform the essential functions and responsibilities of the position.
- No additional physical requirements or essential functions for this position.
DISCLAIMER
The duties listed above are intended only as representation of the essential functions of this position. The omission of specific statements of duties does not exclude them from the position if the work is similar, related, or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change at the sole discretion of the employer. Nothing in this document alters an employee’s at-will employment status.
We are committed to providing equal employment opportunities to all employees and applicants without regard to race (including traits historically associated with race, such as hair texture and protective hairstyles, including braids, locks, and twists), ethnicity, religion, religious creed (including religious dress and grooming practices), color, caste, sex (including childbirth, breast feeding, and related medical conditions), gender, gender identity or expression, sexual orientation, national origin, ancestry, citizenship status, uniform service member and veteran status, marital status, pregnancy, age (40 and over), protected medical condition (including cancer and genetic conditions), genetic information, disability (mental and physical), reproductive health decision-making, medical leave or other types of protected leave (requesting or approved for leave under the Family and Medical Leave Act or the California Family Rights Act), domestic violence victim status, political affiliation, or any other protected status in accordance with all applicable federal, state, and local laws.
This policy extends to all aspects of our employment practices including, but not limited to, recruiting, hiring, discipline, termination, promotions, transfers, compensation, benefits, training, leaves of absence, and other terms and conditions of employment.
See all 491+ Market Development Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Market Development Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Market Development Manager
Frame your role as a specialty occupation
USCIS scrutinizes business titles more than technical ones. Emphasize that your work requires specialized knowledge in market analysis, competitive positioning, or product-market fit, not general sales or management skills.
Target companies with an H-1B filing history
Many employers sponsor this title but won't advertise it. Look for companies that have filed LCAs for Market Development or similar strategy roles, that history signals they understand the process and are willing to repeat it.
Lead with your degree field in every application
A bachelor's in marketing, business administration, or economics is the strongest credential for this role. If your degree is in a different field, document how your coursework directly maps to market development responsibilities.
Distinguish yourself from general sales candidates
Market Development Managers who focus on pipeline strategy, partner ecosystems, or go-to-market planning are more defensible as specialty occupations than those whose duties overlap heavily with account management or direct sales.
Understand the LCA before your offer letter
Your employer files a Labor Condition Application before sponsoring you. It locks in your work location and wage level. Ask whether the LCA will reflect your actual title and scope, mismatches can complicate your petition.
Use Migrate Mate to filter sponsoring employers
Not every Market Development Manager posting comes with sponsorship. Migrate Mate surfaces roles from employers actively willing to sponsor, saving you time filtering through listings that will never support a visa application.
Frequently Asked Questions
Can a Market Development Manager role qualify for H-1B sponsorship?
Yes, but the employer needs to demonstrate the position qualifies as a specialty occupation, meaning it normally requires at least a bachelor's degree in a specific field like marketing, business, or economics. Roles with clearly defined strategic responsibilities, such as go-to-market planning or competitive analysis, are easier to defend than general business development titles with broad, undefined duties.
What degree do I need for a Market Development Manager visa sponsorship?
A bachelor's degree in marketing, business administration, economics, or a closely related field is the standard requirement. If your degree is in an unrelated discipline, you may still qualify using the equivalency rule, three years of relevant work experience can substitute for one year of formal education, allowing you to build the equivalent of a four-year degree.
Are Market Development Manager roles commonly sponsored by employers?
Sponsorship is available but not universal for this title. Technology companies, enterprise software firms, and multinational corporations are the most frequent sponsors, particularly for roles tied to product expansion or new market entry. Companies already familiar with H-1B visa filing processes are your best targets. Migrate Mate lists roles from employers actively open to sponsorship so you can focus your search effectively.
Can I get an L-1 visa as a Market Development Manager?
Yes, if you've worked for the same multinational employer abroad for at least one continuous year within the past three years. The L-1B category covers specialized knowledge workers, which can apply if your market development expertise is specific to the company's products, strategies, or systems. L-1 avoids the H-1B lottery entirely, making it a strong alternative for intracompany transfers.
What makes a Market Development Manager H-1B petition get denied?
The most common denial reason is USCIS concluding the role doesn't require a specific degree, particularly if the job description lists broad duties that any business graduate could perform. Petitions also face issues when the offered position overlaps heavily with sales or account management, which are not always accepted as specialty occupations. Detailed documentation of strategic and analytical responsibilities significantly strengthens the petition.
What is the prevailing wage requirement for sponsored Market Development Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.