Paid Media Manager Jobs in USA with Visa Sponsorship
Paid Media Manager roles attract H-1B visa and E-3 visa sponsorship from tech companies, agencies, and e-commerce brands. The role qualifies as a specialty occupation when tied to a degree in marketing, advertising, or a related field, making visa approval straightforward for qualified candidates. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
ROLE AND RESPONSIBILITIES
The Associate Director, Paid Digital Media is responsible for leading the overall paid digital media strategy, planning, execution, and performance across the OptumRx marketing portfolio. This role provides strategic direction for media investments, develops data-driven marketing approaches, and ensures campaigns deliver measurable business outcomes while maximizing the effectiveness of media spend. As a hands-on leader, this role partners closely with cross-functional stakeholders to develop integrated media plans, guide campaign execution and optimization, and translate complex performance data into clear, actionable insights for business leaders. Success in this role requires solid leadership, the ability to influence and communicate effectively across all levels of the organization, sound decision-making, and a collaborative approach to driving marketing strategy, operational excellence, and continuous improvement.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
- Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
- Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
- Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
- Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
- Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
- Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
- Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
- Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
BASIC QUALIFICATIONS
- 9+ years marketing/advertising experience, with an emphasis in multi-tactic campaign management (Paid Search, Paid Social and Display) focused on performance-based marketing
- Experience working in a large matrix organization
- Experience managing Marketing budgets
- Proven strategic and analytic thinker plus tactical reporting and measurement implementer
- Proven coalition-builder and interpersonal communicator
- Proven solid attention to detail within context of campaign performance, metrics, and reporting
- Proven solid communication skills, working across a variety of teams and leaders within forecasting process
PREFERRED QUALIFICATION
- Background in the healthcare industry, financial services, and B2B Marketing
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
COMPENSATION
- Salary Range: $112,700 - $193,200 annually based on full-time employment
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. We comply with all minimum wage laws as applicable.
APPLICATION DEADLINE
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
INTRODUCTION
At UnitedHealthcare, we're simplifying the health care experience, creating healthier communities and removing barriers to quality care. The work you do here impacts the lives of millions of people for the better. Come build the health care system of tomorrow, making it more responsive, affordable and optimized. Ready to make a difference? Join us to start Caring. Connecting. Growing together.
ROLE AND RESPONSIBILITIES
The Associate Director, Paid Digital Media is responsible for leading the overall paid digital media strategy, planning, execution, and performance across the OptumRx marketing portfolio. This role provides strategic direction for media investments, develops data-driven marketing approaches, and ensures campaigns deliver measurable business outcomes while maximizing the effectiveness of media spend. As a hands-on leader, this role partners closely with cross-functional stakeholders to develop integrated media plans, guide campaign execution and optimization, and translate complex performance data into clear, actionable insights for business leaders. Success in this role requires solid leadership, the ability to influence and communicate effectively across all levels of the organization, sound decision-making, and a collaborative approach to driving marketing strategy, operational excellence, and continuous improvement.
You'll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week.
Primary Responsibilities:
- Lead the development/implementation of paid digital media strategies that align with OptumRx business objectives, marketing priorities, and growth goals
- Develop annual and campaign-level media investment strategies, including channel mix, audience strategy, budget allocation, and measurement frameworks to maximize business impact
- Partner with business and marketing leaders to translate business objectives into paid media strategies, providing strategic recommendations and influencing media investment decisions
- Provide strategic direction and governance to the paid media execution, ensuring campaign execution aligns with approved strategies, business priorities, performance expectations, and regulatory requirements
- Evaluate paid media performance, business outcomes, and market trends to refine strategies, optimize media investments, and improve future marketing performance
- Present paid media strategies, investment recommendations, campaign performance, and business impact to senior leadership through clear, data-driven storytelling
- Lead cross-functional collaboration with marketing, analytics, finance, creative, legal, compliance, and other business partners to ensure successful delivery of paid media initiatives
- Drive continuous improvement of paid media capabilities, operational processes, governance, and measurement practices to increase efficiency, scalability, and marketing effectiveness
- Serve as the paid digital media subject matter expert by identifying emerging trends, championing innovation, and mentoring team members to strengthen organizational capabilities
You'll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.
BASIC QUALIFICATIONS
- 9+ years marketing/advertising experience, with an emphasis in multi-tactic campaign management (Paid Search, Paid Social and Display) focused on performance-based marketing
- Experience working in a large matrix organization
- Experience managing Marketing budgets
- Proven strategic and analytic thinker plus tactical reporting and measurement implementer
- Proven coalition-builder and interpersonal communicator
- Proven solid attention to detail within context of campaign performance, metrics, and reporting
- Proven solid communication skills, working across a variety of teams and leaders within forecasting process
PREFERRED QUALIFICATION
- Background in the healthcare industry, financial services, and B2B Marketing
All employees working remotely will be required to adhere to UnitedHealth Group's Telecommuter Policy.
COMPENSATION
- Salary Range: $112,700 - $193,200 annually based on full-time employment
Pay is based on several factors including but not limited to local labor markets, education, work experience, certifications, etc. In addition to your salary, we offer benefits such as a comprehensive benefits package, incentive and recognition programs, equity stock purchase and 401k contribution (all benefits are subject to eligibility requirements). No matter where or when you begin a career with us, you'll find a far-reaching choice of benefits and incentives. We comply with all minimum wage laws as applicable.
APPLICATION DEADLINE
This will be posted for a minimum of 2 business days or until a sufficient candidate pool has been collected. Job posting may come down early due to volume of applicants.
At UnitedHealth Group, our mission is to help people live healthier lives and make the health system work better for everyone. We believe everyone - of every race, gender, sexuality, age, location and income - deserves the opportunity to live their healthiest life. Today, however, there are still far too many barriers to good health which are disproportionately experienced by people of color, historically marginalized groups and those with lower incomes. We are committed to mitigating our impact on the environment and enabling and delivering equitable care that addresses health disparities and improves health outcomes - an enterprise priority reflected in our mission.
UnitedHealth Group is an Equal Employment Opportunity employer under applicable law and qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status, or any other characteristic protected by local, state, or federal laws, rules, or regulations.
UnitedHealth Group is a drug-free workplace. Candidates are required to pass a drug test before beginning employment.
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Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Media Manager
Lead with platform-specific performance data
Employers sponsoring Paid Media Managers want proof of ROI, not just channel familiarity. Quantify your results with ROAS, CPA, and conversion metrics from Google Ads, Meta, or programmatic campaigns. Numbers make the sponsorship decision easier to justify internally.
Target employers with established immigration programs
Large tech firms, DTC e-commerce brands, and performance marketing agencies sponsor H-1B visa and E-3 visas regularly for this role. Companies already running paid media at scale have legal infrastructure in place and are far more likely to move quickly on sponsorship.
Frame your degree in relation to the specialty occupation standard
USCIS requires a direct connection between your degree field and the role. A marketing, advertising, communications, or business analytics degree maps cleanly. If your degree is adjacent, document how your coursework or concentration directly supports paid media work.
Demonstrate cross-channel budget management experience
Employers sponsoring this role want someone who can own budget allocation across search, social, and display, not just execute on a single channel. Showing you've managed blended paid media budgets signals seniority and makes the sponsorship investment feel lower risk.
Highlight any experience with incrementality testing or attribution modeling
These skills differentiate mid-level candidates from senior ones and justify the cost of sponsorship. Employers are more willing to navigate visa paperwork for a Paid Media Manager who understands lift measurement, multi-touch attribution, or media mix modeling at a technical level.
Apply early if you're relying on the H-1B lottery
H-1B registration opens in March for an October 1 start date. If your OPT or current status is expiring, map your timeline backward from that cap-subject start date. E-3 visa holders and TN visa workers have more flexibility, since those categories aren't lottery-dependent.
Frequently Asked Questions
Does a Paid Media Manager role qualify for H-1B visa sponsorship?
Yes, Paid Media Manager qualifies as a specialty occupation when the employer can demonstrate the role normally requires a bachelor's degree or higher in a specific field such as marketing, advertising, or business analytics. USCIS scrutinizes marketing-adjacent roles more closely than engineering positions, so the job description needs to clearly articulate degree-specific duties rather than general digital marketing tasks any employee could perform.
Which employers are most likely to sponsor a Paid Media Manager?
Technology companies, performance marketing agencies, and large DTC e-commerce brands are the most consistent sponsors for this role. These employers run paid media at a scale that justifies the cost of sponsorship and typically have immigration counsel already on retainer. You can browse verified sponsoring employers for Paid Media Manager positions on Migrate Mate, which filters listings by visa type and sponsorship status.
What degree do I need to qualify for a Paid Media Manager H-1B?
A bachelor's degree in marketing, advertising, communications, business analytics, or a closely related field is the standard baseline. Some employers accept degrees in economics or statistics if the role emphasizes data-driven campaign management. A general business degree with no relevant concentration may face USCIS scrutiny, and a degree in an unrelated field makes sponsorship significantly harder to support without substantial compensating experience.
Can an Australian on an E-3 visa work as a Paid Media Manager in the U.S.?
Yes. The E-3 visa is a strong option for Australian Paid Media Managers because there's no lottery, the annual 10,500 allocation has never been exhausted, and visa interviews at Australian consulates typically move quickly. Your employer files a Labor Condition Application with the Department of Labor, and you attend a consular interview rather than waiting for USCIS to process a petition. Renewals are available in two-year increments indefinitely.
How do I find Paid Media Manager jobs that offer visa sponsorship?
The main challenge is that most general job boards don't filter by sponsorship willingness, so you end up applying to roles where the employer has no intention of sponsoring. Migrate Mate is built specifically for this problem, listing roles that have been vetted for sponsorship eligibility so you're not wasting applications on employers who won't move forward with a visa.
What is the prevailing wage requirement for sponsored Paid Media Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.