Paid Media Manager Jobs in USA with Visa Sponsorship
Paid Media Manager roles attract H-1B visa and E-3 visa sponsorship from tech companies, agencies, and e-commerce brands. The role qualifies as a specialty occupation when tied to a degree in marketing, advertising, or a related field, making visa approval straightforward for qualified candidates. For detailed occupation requirements, see the O*NET profile.
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Infor is seeking a Director of Global Paid Media to lead and own the end-to-end paid media strategy — spanning geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and is central to Infor's industry-led GTM strategy for B2B SaaS.
This position will be responsible for global paid media planning, budget forecasting, and ongoing campaign optimization in close partnership with regional field marketing leaders who own market P&L. The ideal candidate brings deep expertise across all paid channel types (paid: search, display, programmatic, social), a command of performance measurement, and the presence to present paid strategy and results to senior executive audiences. This role is hands-on and action-oriented with the ability to do strategic paid program planning, forecasting and platform optimization with a strict focus on performance management tied to pipeline.
A Typical Day in the Life Includes:
Global Strategy & Planning:
- Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework.
- Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance.
- Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution.
- Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year.
Campaign Execution & Optimization:
- Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels.
- Maintain governance over campaign structure, bid strategy, landing page alignment, and conversion tracking across all markets.
- Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound.
Agency & Team Leadership:
- Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management.
- Manage the global paid media agency relationship: set scope, oversee deliverables, maintain SLAs, and drive continuous improvement in agency performance and output quality.
- Establish a center-of-excellence model across the paid team — defining shared processes and QA standards.
Stakeholder Partnership & Reporting:
- Serve as the paid media subject matter expert and strategic advisor to management and regional field marketing leaders, aligning paid plans to individual market priorities and P&L goals.
- Build and maintain executive-level reporting that connects paid media investment to business outcomes: pipeline influence, MQL velocity, SAO contribution, and ROAS.
- Present paid media strategy, performance reviews, and investment recommendations to senior stakeholders including the CMO, VP Digital, and regional VPs.
- Collaborate cross-functionally with Industry Campaigns, SEO/GEO, Marketing Operations, and Analytics to ensure paid programs are integrated into full-funnel campaign execution.
Basic Qualifications:
- Paid media strategy experience in B2B technology or enterprise software.
- Experience managing global programs at the senior/director level.
- Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.
- Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.
- Experience managing and developing a team, including direct reports and external agency partners.
- Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.
- Experience presenting strategy and results to C-suite and senior marketing leaders.
- Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).
- Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.
Preferred Qualifications:
- Experience marketing to Manufacturing, Distribution, Supply Chain, or Food & Beverage industries.
- Familiarity with Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments.
- Knowledge of SEO/GEO/AEO strategy and how paid and organic programs are integrated.
- Exposure to emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT.
For California, Colorado, Illinois, Maine, Maryland, Minnesota, New York, Virginia, and Washington applicants, we anticipate paying between $187,000 - $250,000 per year. Please note that the salary information is a general guideline only. In addition, Infor provides various benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). The application window is anticipated to close on September 30th.
About Infor
Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems; it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career; you're helping to build what's next.
Infor is a global leader in business cloud software products for companies in industry-specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
Fraud Awareness
We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams.
Fraud Privacy Policy
We value your privacy at Infor. You may access our privacy policy here.
US Only
This employer uses E-Verify. Please visit this website for additional information.
E-Verify Illinois: Click here, aquí, or tu
Description
Infor is seeking a Director of Global Paid Media to lead and own the end-to-end paid media strategy — spanning geographies, industries, and lines of business. This role sits within the Digital Marketing Transformation organization and is central to Infor's industry-led GTM strategy for B2B SaaS.
This position will be responsible for global paid media planning, budget forecasting, and ongoing campaign optimization in close partnership with regional field marketing leaders who own market P&L. The ideal candidate brings deep expertise across all paid channel types (paid: search, display, programmatic, social), a command of performance measurement, and the presence to present paid strategy and results to senior executive audiences. This role is hands-on and action-oriented with the ability to do strategic paid program planning, forecasting and platform optimization with a strict focus on performance management tied to pipeline.
A Typical Day in the Life Includes:
Global Strategy & Planning:
- Own and drive the global paid media strategy across all channels, industries, and regions, aligned to Infor's industry-led campaign framework.
- Develop and manage annual paid media budgets, including regional allocation, regular forecasting and pipeline impact reporting, and ongoing investment rebalancing based on performance.
- Translate business objectives and field marketing priorities into integrated paid media plans with clear KPIs, audience targets, and expected pipeline contribution.
- Create ad-hoc paid media plans to support new focus areas, emerging markets, and campaign launches as they arise throughout the fiscal year.
Campaign Execution & Optimization:
- Oversee the planning, activation, and ongoing optimization of paid programs across all channels, including Paid Search, Paid Social, Programmatic/Display, Content Syndication & Intent-Based Programs (PPL), Video & CCTV, Emerging & Experimental Channels.
- Maintain governance over campaign structure, bid strategy, landing page alignment, and conversion tracking across all markets.
- Partner with the Digital Experience team to ensure paid landing pages are optimized for conversion, aligned to campaign messaging, and technically sound.
Agency & Team Leadership:
- Lead and develop two Paid Media Managers, providing strategic direction, coaching, and workload management.
- Manage the global paid media agency relationship: set scope, oversee deliverables, maintain SLAs, and drive continuous improvement in agency performance and output quality.
- Establish a center-of-excellence model across the paid team — defining shared processes and QA standards.
Stakeholder Partnership & Reporting:
- Serve as the paid media subject matter expert and strategic advisor to management and regional field marketing leaders, aligning paid plans to individual market priorities and P&L goals.
- Build and maintain executive-level reporting that connects paid media investment to business outcomes: pipeline influence, MQL velocity, SAO contribution, and ROAS.
- Present paid media strategy, performance reviews, and investment recommendations to senior stakeholders including the CMO, VP Digital, and regional VPs.
- Collaborate cross-functionally with Industry Campaigns, SEO/GEO, Marketing Operations, and Analytics to ensure paid programs are integrated into full-funnel campaign execution.
Basic Qualifications:
- Paid media strategy experience in B2B technology or enterprise software.
- Experience managing global programs at the senior/director level.
- Experience across paid search, paid social, programmatic, display, and content syndication — with hands-on optimization experience at scale.
- Experience owning multi-million dollar paid media budgets, including cross-geography allocation and stakeholder-facing financial reporting.
- Experience managing and developing a team, including direct reports and external agency partners.
- Analytical experience in performance metrics (CPC, CPL, CTR, ROAS, pipeline contribution), attribution models, and reporting platforms.
- Experience presenting strategy and results to C-suite and senior marketing leaders.
- Experience with Google Ads, Microsoft Ads, LinkedIn Campaign Manager, and at least one DSP (DV360).
- Experience with ABM platforms (Demandbase, 6sense) and their integration with paid media workflows.
Preferred Qualifications:
- Experience marketing to Manufacturing, Distribution, Supply Chain, or Food & Beverage industries.
- Familiarity with Salesforce, Pardot, GA4, and DOMO or equivalent BI/reporting environments.
- Knowledge of SEO/GEO/AEO strategy and how paid and organic programs are integrated.
- Exposure to emerging paid channels including AI-powered search ads, generative ad formats, or B2B-targeted CTV/OTT.
For California, Colorado, Illinois, Maine, Maryland, Minnesota, New York, Virginia, and Washington applicants, we anticipate paying between $187,000 - $250,000 per year. Please note that the salary information is a general guideline only. In addition, Infor provides various benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and paid time off (PTO). The application window is anticipated to close on September 30th.
About Infor
Infor is where ambition meets impact. Join a global community of bold thinkers and innovators, where your expertise doesn't just solve problems; it shapes industries, unlocks opportunities, and creates real-world impact for billions of people. At Infor, you're not just building a career; you're helping to build what's next.
Infor is a global leader in business cloud software products for companies in industry-specific markets. Infor builds complete industry suites in the cloud and efficiently deploys technology that puts the user experience first, leverages data science, and integrates easily into existing systems. Over 60,000 organizations worldwide rely on Infor to help overcome market disruptions and achieve business-wide digital transformation.
Our Values
At Infor, we strive for an environment that is founded on a business philosophy called Principle Based Management™ (PBM™) and eight Guiding Principles: integrity, stewardship & compliance, transformation, principled entrepreneurship, knowledge, humility, respect, self-actualization.
We have a relentless commitment to a culture based on PBM™. Informed by the principles that allow a free and open society to flourish, PBM™ prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.
Infor is an Equal Opportunity Employer. We are committed to creating a diverse and inclusive work environment. Infor does not discriminate against candidates or employees because of their sex, race, gender identity, disability, age, sexual orientation, religion, national origin, veteran status, or any other protected status under the law. If you require accommodation or assistance at any time during the application or selection processes, please submit a request by following the directions located in the FAQ section.
Fraud Awareness
We have been made aware of unauthorized individuals posing as Infor recruiters, including some who have made fraudulent offers of employment. Please read our guidelines and protect yourself from recruitment scams.
Fraud Privacy Policy
We value your privacy at Infor. You may access our privacy policy here.
US Only
This employer uses E-Verify. Please visit this website for additional information.
E-Verify Illinois: Click here, aquí, or tu
See all 529+ Paid Media Manager Jobs
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Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Media Manager
Lead with platform-specific performance data
Employers sponsoring Paid Media Managers want proof of ROI, not just channel familiarity. Quantify your results with ROAS, CPA, and conversion metrics from Google Ads, Meta, or programmatic campaigns. Numbers make the sponsorship decision easier to justify internally.
Target employers with established immigration programs
Large tech firms, DTC e-commerce brands, and performance marketing agencies sponsor H-1B visa and E-3 visas regularly for this role. Companies already running paid media at scale have legal infrastructure in place and are far more likely to move quickly on sponsorship.
Frame your degree in relation to the specialty occupation standard
USCIS requires a direct connection between your degree field and the role. A marketing, advertising, communications, or business analytics degree maps cleanly. If your degree is adjacent, document how your coursework or concentration directly supports paid media work.
Demonstrate cross-channel budget management experience
Employers sponsoring this role want someone who can own budget allocation across search, social, and display, not just execute on a single channel. Showing you've managed blended paid media budgets signals seniority and makes the sponsorship investment feel lower risk.
Highlight any experience with incrementality testing or attribution modeling
These skills differentiate mid-level candidates from senior ones and justify the cost of sponsorship. Employers are more willing to navigate visa paperwork for a Paid Media Manager who understands lift measurement, multi-touch attribution, or media mix modeling at a technical level.
Apply early if you're relying on the H-1B lottery
H-1B registration opens in March for an October 1 start date. If your OPT or current status is expiring, map your timeline backward from that cap-subject start date. E-3 visa holders and TN visa workers have more flexibility, since those categories aren't lottery-dependent.
Frequently Asked Questions
Does a Paid Media Manager role qualify for H-1B visa sponsorship?
Yes, Paid Media Manager qualifies as a specialty occupation when the employer can demonstrate the role normally requires a bachelor's degree or higher in a specific field such as marketing, advertising, or business analytics. USCIS scrutinizes marketing-adjacent roles more closely than engineering positions, so the job description needs to clearly articulate degree-specific duties rather than general digital marketing tasks any employee could perform.
Which employers are most likely to sponsor a Paid Media Manager?
Technology companies, performance marketing agencies, and large DTC e-commerce brands are the most consistent sponsors for this role. These employers run paid media at a scale that justifies the cost of sponsorship and typically have immigration counsel already on retainer. You can browse verified sponsoring employers for Paid Media Manager positions on Migrate Mate, which filters listings by visa type and sponsorship status.
What degree do I need to qualify for a Paid Media Manager H-1B?
A bachelor's degree in marketing, advertising, communications, business analytics, or a closely related field is the standard baseline. Some employers accept degrees in economics or statistics if the role emphasizes data-driven campaign management. A general business degree with no relevant concentration may face USCIS scrutiny, and a degree in an unrelated field makes sponsorship significantly harder to support without substantial compensating experience.
Can an Australian on an E-3 visa work as a Paid Media Manager in the U.S.?
Yes. The E-3 visa is a strong option for Australian Paid Media Managers because there's no lottery, the annual 10,500 allocation has never been exhausted, and visa interviews at Australian consulates typically move quickly. Your employer files a Labor Condition Application with the Department of Labor, and you attend a consular interview rather than waiting for USCIS to process a petition. Renewals are available in two-year increments indefinitely.
How do I find Paid Media Manager jobs that offer visa sponsorship?
The main challenge is that most general job boards don't filter by sponsorship willingness, so you end up applying to roles where the employer has no intention of sponsoring. Migrate Mate is built specifically for this problem, listing roles that have been vetted for sponsorship eligibility so you're not wasting applications on employers who won't move forward with a visa.
What is the prevailing wage requirement for sponsored Paid Media Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.