Paid Media Manager Jobs in USA with Visa Sponsorship
Paid Media Manager roles attract H-1B visa and E-3 visa sponsorship from tech companies, agencies, and e-commerce brands. The role qualifies as a specialty occupation when tied to a degree in marketing, advertising, or a related field, making visa approval straightforward for qualified candidates. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
THE ROLE
We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.
What will I be doing?
Strategic Planning & Execution
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Channel Management & Optimization
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
AI-Powered Innovation
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
Testing & Growth Experimentation
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
Analytics & Performance Management
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
How You'll Work
- Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
- Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
- Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
- Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
- Leverage data obsessively – make decisions based on performance data, not intuition
QUALIFICATIONS
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Technical Proficiency
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Strategic Thinking
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Industry Knowledge
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities
WHY THIS ROLE MATTERS
You’ll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.
This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.
Work Location: Remote, San Francisco or New York
For those located in San Francisco or New York, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
A reasonable estimate of the current range is $95,500.00 - $133,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
INTRODUCTION
Affinity is the relationship intelligence CRM trusted by private equity, venture capital, and investment banking professionals to manage their most valuable asset: relationships. Our platform transforms how deal teams source opportunities, manage pipelines, and accelerate deal flow by automatically capturing and organizing relationship data. With our 72-hour implementation and AI-powered insights, we're redefining what's possible in private capital markets.
THE ROLE
We’re seeking a performance-driven Paid Media Manager to lead our full-funnel paid media strategy and drive measurable growth across B2B channels. This role combines strategic thinking with hands-on execution, focusing on continuous testing, optimization, and AI-powered innovation. You’ll own multi-million dollar budgets while pioneering new channel opportunities in the competitive private capital software space. This role reports to the VP of Demand Generation.
What will I be doing?
Strategic Planning & Execution
- Develop and execute comprehensive paid media strategies across the full funnel from awareness to conversion
- Own multi-channel campaign planning, budget allocation, and performance optimization across search, social, display, and emerging channels
- Lead quarterly and annual media planning aligned with revenue goals and pipeline targets
- Drive account-based marketing (ABM) campaigns targeting high-value private equity and venture capital prospects
Channel Management & Optimization
- Manage and optimize campaigns across Google Ads, LinkedIn Ads, Meta, Reddit, Connected TV, Display/Programmatic, and emerging B2B channels
- Continuously test new channels and ad formats to expand reach within private capital markets
- Implement advanced targeting strategies including account-based targeting, lookalike audiences, and intent-based targeting
- Execute sophisticated bid management and budget optimization strategies to maximize ROAS
AI-Powered Innovation
- Leverage AI tools daily for audience research, creative optimization, bid management, and performance analysis
- Implement AI-driven creative testing frameworks for ad copy, headlines, and visual assets
- Use machine learning tools for predictive audience modeling and campaign optimization
Testing & Growth Experimentation
- Design and execute rigorous A/B and multivariate testing programs across all channels
- Test new ad formats, bidding strategies, audience segments, and creative approaches
- Implement incrementality testing and attribution modeling to measure true campaign impact
- Pioneer testing in emerging channels and platforms relevant to B2B audiences
Analytics & Performance Management
- Own paid media KPIs including CAC, ROAS, pipeline contribution, and channel efficiency metrics
- Build comprehensive reporting dashboards and provide actionable insights to leadership
- Conduct deep-dive analysis on campaign performance, audience behavior, and competitive positioning
How You'll Work
- Think full-funnel – understand how paid media drives awareness, consideration, and conversion across the buyer journey
- Operate with precision – manage budgets efficiently while maintaining aggressive growth targets
- Collaborate seamlessly with Product Marketing, Sales, Marketing Operations, and Creative teams
- Stay ahead of trends – constantly evaluate new platforms, ad formats, and optimization techniques
- Leverage data obsessively – make decisions based on performance data, not intuition
QUALIFICATIONS
Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every qualification. At Affinity, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you’re excited about this role but your past experience doesn’t perfectly align with the qualifications above, we encourage you to apply anyways. You may be just the right candidate for this or other roles.
- 5-7 years of B2B paid media experience, preferably in SaaS, fintech, or high-ACV software environments
- Proven track record managing annual paid media budgets of $2M+ with demonstrated ROI improvement
- Platform expertise across Google Ads, LinkedIn Ads, Meta Business Manager, Reddit Ads, Connected TV platforms, and programmatic platforms
- Advanced analytics skills with proficiency in Google Analytics, attribution platforms, and data visualization tools
Technical Proficiency
- Daily AI tool usage for campaign optimization, creative testing, and audience research
- Advanced Excel/Google Sheets skills for budget management and performance analysis
- Understanding of B2B marketing metrics including pipeline attribution, CAC payback, and lifetime value
Strategic Thinking
- Full-funnel mindset with ability to connect top-funnel activities to bottom-line revenue impact
- Testing methodology expertise including statistical significance, incrementality testing, and experiment design
- Competitive analysis skills with ability to monitor and respond to competitor media strategies
- Budget optimization experience with ability to allocate spend across channels for maximum efficiency
Industry Knowledge
- Understanding of B2B buying cycles and account-based marketing principles
- Familiarity with private capital markets preferred but not required
- Knowledge of privacy regulations and their impact on digital advertising (GDPR, CCPA, iOS changes)
- Awareness of emerging channels and willingness to test new opportunities
WHY THIS ROLE MATTERS
You’ll be instrumental in scaling Affinity's growth by building a world-class paid media engine that efficiently acquires high-value customers in the competitive private capital software market. Your expertise in testing, optimization, and AI-powered innovation will directly impact our ability to capture market share and drive sustainable revenue growth.
This is a high-impact role where your strategic thinking and execution excellence will be visible at the highest levels of the organization, with direct influence on company growth and market positioning.
Work Location: Remote, San Francisco or New York
For those located in San Francisco or New York, for this role we’re embracing a hub-hybrid model, designed to balance flexibility with meaningful in-person collaboration. Team members within commuting distance are expected in-office 2–3 days per week, typically Tuesday through Thursday. We believe great things happen when people come together intentionally to connect, create, and build momentum as a team.
What you'll enjoy at Affinity:
- We live our values: As owners, we take pride in everything we do. We embrace a growth mindset, engage in respectful candor, act as playmakers, and "taste the soup" by diving deep into experiences to create the best outcomes for our colleagues and clients.
- Health Benefits: We cover both you and your dependents' healthcare, dental, and optical insurance premiums and offer flexible personal & sick days to support your well-being.
- Retirement Planning: We offer a pension plan through SmartPension to help you plan for your future.
- Learning & Development: We provide an annual education budget and a comprehensive L&D program.
- Wellness Support: We reimburse monthly for things like home internet, meals, and wellness memberships/equipment to support your overall health and happiness.
- Team Connection: Virtual team-building activities and socials to keep our team connected, because building strong relationships is key to success.
A reasonable estimate of the current range is $95,500.00 - $133,000.00 USD Base. Within the range, individual pay depends on various factors including geographical location and review of experience, knowledge, skills, abilities of the applicant.
About Affinity
With more than 3,000 customers worldwide and backed by some of Silicon Valley's best firms, Affinity has raised $120M to empower dealmakers to find, manage, and close more deals. How? Our Relationship Intelligence platform uses the wealth of data exhaust from trillions of interactions between Investment Bankers, Venture Capitalists, Consultants, and other strategic dealmakers to deliver automated relationship insights that drive over 450,000 deals every month. We are proud to have received Inc. and Fortune Best Workplaces awards as well as to be Great Places to Work certified for the last 5 years running. Join us on our mission to make it possible for anyone to cultivate and fully harness their network to succeed.
We use E-Verify
Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
See all 39+ Paid Media Manager Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Paid Media Manager roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Paid Media Manager
Lead with platform-specific performance data
Employers sponsoring Paid Media Managers want proof of ROI, not just channel familiarity. Quantify your results with ROAS, CPA, and conversion metrics from Google Ads, Meta, or programmatic campaigns. Numbers make the sponsorship decision easier to justify internally.
Target employers with established immigration programs
Large tech firms, DTC e-commerce brands, and performance marketing agencies sponsor H-1B visa and E-3 visas regularly for this role. Companies already running paid media at scale have legal infrastructure in place and are far more likely to move quickly on sponsorship.
Frame your degree in relation to the specialty occupation standard
USCIS requires a direct connection between your degree field and the role. A marketing, advertising, communications, or business analytics degree maps cleanly. If your degree is adjacent, document how your coursework or concentration directly supports paid media work.
Demonstrate cross-channel budget management experience
Employers sponsoring this role want someone who can own budget allocation across search, social, and display, not just execute on a single channel. Showing you've managed blended paid media budgets signals seniority and makes the sponsorship investment feel lower risk.
Highlight any experience with incrementality testing or attribution modeling
These skills differentiate mid-level candidates from senior ones and justify the cost of sponsorship. Employers are more willing to navigate visa paperwork for a Paid Media Manager who understands lift measurement, multi-touch attribution, or media mix modeling at a technical level.
Apply early if you're relying on the H-1B lottery
H-1B registration opens in March for an October 1 start date. If your OPT or current status is expiring, map your timeline backward from that cap-subject start date. E-3 visa holders and TN visa workers have more flexibility, since those categories aren't lottery-dependent.
Frequently Asked Questions
Does a Paid Media Manager role qualify for H-1B visa sponsorship?
Yes, Paid Media Manager qualifies as a specialty occupation when the employer can demonstrate the role normally requires a bachelor's degree or higher in a specific field such as marketing, advertising, or business analytics. USCIS scrutinizes marketing-adjacent roles more closely than engineering positions, so the job description needs to clearly articulate degree-specific duties rather than general digital marketing tasks any employee could perform.
Which employers are most likely to sponsor a Paid Media Manager?
Technology companies, performance marketing agencies, and large DTC e-commerce brands are the most consistent sponsors for this role. These employers run paid media at a scale that justifies the cost of sponsorship and typically have immigration counsel already on retainer. You can browse verified sponsoring employers for Paid Media Manager positions on Migrate Mate, which filters listings by visa type and sponsorship status.
What degree do I need to qualify for a Paid Media Manager H-1B?
A bachelor's degree in marketing, advertising, communications, business analytics, or a closely related field is the standard baseline. Some employers accept degrees in economics or statistics if the role emphasizes data-driven campaign management. A general business degree with no relevant concentration may face USCIS scrutiny, and a degree in an unrelated field makes sponsorship significantly harder to support without substantial compensating experience.
Can an Australian on an E-3 visa work as a Paid Media Manager in the U.S.?
Yes. The E-3 visa is a strong option for Australian Paid Media Managers because there's no lottery, the annual 10,500 allocation has never been exhausted, and visa interviews at Australian consulates typically move quickly. Your employer files a Labor Condition Application with the Department of Labor, and you attend a consular interview rather than waiting for USCIS to process a petition. Renewals are available in two-year increments indefinitely.
How do I find Paid Media Manager jobs that offer visa sponsorship?
The main challenge is that most general job boards don't filter by sponsorship willingness, so you end up applying to roles where the employer has no intention of sponsoring. Migrate Mate is built specifically for this problem, listing roles that have been vetted for sponsorship eligibility so you're not wasting applications on employers who won't move forward with a visa.
What is the prevailing wage requirement for sponsored Paid Media Manager jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.