Social Media Specialist Jobs in USA with Visa Sponsorship
Social Media Specialist roles are regularly sponsored under the H-1B visa and O-1 visas, typically requiring a bachelor's degree in marketing, communications, or a related field. Employers across tech, media, and e-commerce are among the most active sponsors for this role. For detailed occupation requirements, see the O*NET profile.
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Get Access To All JobsINTRODUCTION
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
As an individual contributor, the Social Media Specialist assists in carrying out content for key marketing campaigns on social media and digital marketing channels. They provide support to the Social Media Manager by managing administrative tasks and special projects related to social media. The role includes analyzing campaigns to detect performance trends and recommend adjustments. This person collaborates with international franchise partners, marketing colleagues, and merchant partners to develop content and strategies that increase social brand engagement.
ROLE AND RESPONSIBILITIES
Responsibilities
(Campaign Execution 50%)
- Formulate strategic social media (Organic) initiatives for the brand, involving Facebook, Instagram, Pinterest, YouTube, TikTok, and developing platforms.
- Complete day-to-day operations of the Social Media platforms, including implementation of Status Updates and content publishing across channels throughout the implementation and analysis phases.
- Build and maintain accurate and up-to-date campaign content calendar across platforms.
- Develop Public Relations and Influencer activities to incorporate Social Media strategies across multiple channels.
- Partner with multiple groups to embed Social Media strategies into important campaign launches online, and assess the influence of social media (Organic) programs on sales and traffic.
- Liaise between Social team and merchants to align initiatives with brand product priorities and upcoming key product launches.
- Identify Social trends and translate them into appropriate Bath & Body Works international programs.
- Pattern global Social landscape and keep a pulse on competitors to identify outstanding benchmarks, encourage campaign development, and uncover trends.
- Support in-house photoshoots including shot lists and post-production process with graphic build team execution.
(Partner Support – 25%)
- Coordinate with franchise partners to complete campaigns for digital marketing, social media, and public relations.
- Provide assistance for any possible problems emerging from discussions in the Social Media environment.
- Support team in delivery process including collecting links and document fonts for all creative released to franchise partners.
- Support franchise partner relationships including coordination of day-to-day communication and regularly scheduled touchpoints.
(Performance Reporting 25%)
- Own social media reporting to hindsight performance on a quarterly basis, providing insights & areas of opportunity to the broader internal team.
- Support franchise partners in managing social media efforts. This involves grasping each program within the channel, making sure performance and objectives are tracked daily, and coordinating expectations with cross-functional colleagues.
BASIC QUALIFICATIONS
- 3–5 years of Social Media experience working internally or within an agency.
- Interacting with Customers/Fans (Community Management)
- Managing Social Media accounts for a Brand or client Experience
- Developing and accomplishing Social Media channel strategies and content
- In-depth knowledge of Social Media platforms and standard methodologies (Organic and Paid)
- Excellent written and verbal communication skills, and a strong attention to detail.
- A great teammate with a positive, proactive attitude and strong communication skills. Able to brief senior leaders, build relationships with external teams, and support immediate team members effectively.
- Ability to think innovatively and creatively and change course as needed to achieve desired results.
- Ability to multitask and project manage, work both independently and with a team
- Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines.
- Proficient in Mac, Word, Excel and Keynote/PowerPoint, with a working knowledge of Analytics and Monitoring tools, and Adobe Creative Suite.
- Experience working in beauty, consumer goods, fashion or retail industries preferred.
- Some travel required
Education
- Bachelor’s Degree in Marketing, Communications, or related field, or equivalent experience.
CORE COMPETENCIES
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
BENEFITS
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase program with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
LOCATION
Location: Columbus, OH, US
Location Type: Hybrid
EMPLOYMENT TYPE
Employment type: Full-time
PAY RANGE
Pay Range: $56,000.00 – $80,300.00
INTRODUCTION
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
As an individual contributor, the Social Media Specialist assists in carrying out content for key marketing campaigns on social media and digital marketing channels. They provide support to the Social Media Manager by managing administrative tasks and special projects related to social media. The role includes analyzing campaigns to detect performance trends and recommend adjustments. This person collaborates with international franchise partners, marketing colleagues, and merchant partners to develop content and strategies that increase social brand engagement.
ROLE AND RESPONSIBILITIES
Responsibilities
(Campaign Execution 50%)
- Formulate strategic social media (Organic) initiatives for the brand, involving Facebook, Instagram, Pinterest, YouTube, TikTok, and developing platforms.
- Complete day-to-day operations of the Social Media platforms, including implementation of Status Updates and content publishing across channels throughout the implementation and analysis phases.
- Build and maintain accurate and up-to-date campaign content calendar across platforms.
- Develop Public Relations and Influencer activities to incorporate Social Media strategies across multiple channels.
- Partner with multiple groups to embed Social Media strategies into important campaign launches online, and assess the influence of social media (Organic) programs on sales and traffic.
- Liaise between Social team and merchants to align initiatives with brand product priorities and upcoming key product launches.
- Identify Social trends and translate them into appropriate Bath & Body Works international programs.
- Pattern global Social landscape and keep a pulse on competitors to identify outstanding benchmarks, encourage campaign development, and uncover trends.
- Support in-house photoshoots including shot lists and post-production process with graphic build team execution.
(Partner Support – 25%)
- Coordinate with franchise partners to complete campaigns for digital marketing, social media, and public relations.
- Provide assistance for any possible problems emerging from discussions in the Social Media environment.
- Support team in delivery process including collecting links and document fonts for all creative released to franchise partners.
- Support franchise partner relationships including coordination of day-to-day communication and regularly scheduled touchpoints.
(Performance Reporting 25%)
- Own social media reporting to hindsight performance on a quarterly basis, providing insights & areas of opportunity to the broader internal team.
- Support franchise partners in managing social media efforts. This involves grasping each program within the channel, making sure performance and objectives are tracked daily, and coordinating expectations with cross-functional colleagues.
BASIC QUALIFICATIONS
- 3–5 years of Social Media experience working internally or within an agency.
- Interacting with Customers/Fans (Community Management)
- Managing Social Media accounts for a Brand or client Experience
- Developing and accomplishing Social Media channel strategies and content
- In-depth knowledge of Social Media platforms and standard methodologies (Organic and Paid)
- Excellent written and verbal communication skills, and a strong attention to detail.
- A great teammate with a positive, proactive attitude and strong communication skills. Able to brief senior leaders, build relationships with external teams, and support immediate team members effectively.
- Ability to think innovatively and creatively and change course as needed to achieve desired results.
- Ability to multitask and project manage, work both independently and with a team
- Results oriented, must be willing to take ownership of all assigned responsibilities and adhere to deadlines.
- Proficient in Mac, Word, Excel and Keynote/PowerPoint, with a working knowledge of Analytics and Monitoring tools, and Adobe Creative Suite.
- Experience working in beauty, consumer goods, fashion or retail industries preferred.
- Some travel required
Education
- Bachelor’s Degree in Marketing, Communications, or related field, or equivalent experience.
CORE COMPETENCIES
- Lead with Curiosity & Humility
- Build High Performing Teams for Today & Tomorrow
- Influence & Inspire with Vision & Purpose
- Observe, Engage & Connect
- Strive to Achieve Operational Excellence
- Deliver Business Results
BENEFITS
Bath & Body Works associates are the heart of our business. That’s why we’re proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
- Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
- 401k with company match and Associate Stock Purchase program with discount
- No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
- Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
- Tuition reimbursement and scholarship opportunities for post-secondary education programs
- 40% merchandise discount and gratis that encourages you to come back to your senses!
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all vacancy/vacancies are filled.
LOCATION
Location: Columbus, OH, US
Location Type: Hybrid
EMPLOYMENT TYPE
Employment type: Full-time
PAY RANGE
Pay Range: $56,000.00 – $80,300.00
See all 247+ Social Media Specialist Jobs
Sign up for free to unlock all listings, filter by visa type, and get alerts for new Social Media Specialist roles.
Get Access To All JobsTips for Finding Visa Sponsorship as a Social Media Specialist
Target industries with established sponsorship track records
Tech companies, entertainment studios, and e-commerce brands file H-1B petitions for Social Media Specialists far more consistently than small businesses. Focus your search on employers with a documented history of sponsoring this role specifically.
Frame your degree as a specialty occupation qualifier
USCIS scrutinizes whether Social Media Specialist is a specialty occupation. A degree in marketing, communications, or digital media strengthens your case significantly. Be ready to show your employer why the role requires that specific educational background.
Build a portfolio that demonstrates measurable business impact
Sponsoring employers need to justify the petition cost. Campaigns with documented ROI, audience growth figures, or revenue attribution give hiring managers a concrete reason to pursue sponsorship rather than hire a candidate who doesn't need it.
Look for roles with senior or strategic titles
Positions titled Social Media Manager or Digital Marketing Strategist tend to have stronger specialty occupation arguments than entry-level coordinator roles. A more strategic scope makes it easier for employers to defend the degree requirement to USCIS.
Ask about sponsorship early, but frame it around the employer's benefit
Raise the visa question after demonstrating your value, not in your opening message. Explain that sponsorship is straightforward for this role category and that you're prepared to walk them through the process to reduce friction on their end.
Use Migrate Mate to find employers who have sponsored before
Searching broadly wastes time on companies that have never sponsored a visa. Migrate Mate filters for employers with verified sponsorship history, so you're reaching out to organizations already familiar with the H-1B or E-3 process.
Frequently Asked Questions
Can a Social Media Specialist role qualify as a specialty occupation for H-1B purposes?
Yes, but it requires careful documentation. USCIS looks for evidence that the position normally requires a bachelor's degree in a specific field, not just any degree. Roles focused on strategy, analytics, or paid media tend to have stronger arguments than generalist content-posting positions. Your employer's job description needs to clearly articulate the specialized knowledge required.
What degree do I need for a Social Media Specialist visa sponsorship?
Most sponsored Social Media Specialist roles require a bachelor's degree in marketing, communications, journalism, digital media, or a closely related field. A degree in an unrelated subject weakens the specialty occupation argument unless your coursework or work experience directly bridges the gap. Some employers will accept equivalent foreign degrees, which USCIS evaluates on a case-by-case basis.
Which visa types are realistic for Social Media Specialists seeking U.S. sponsorship?
The H-1B visa is the most common path, though the lottery makes it uncertain. Australian citizens can pursue the E-3 visa, which has no lottery and is far easier to obtain. Candidates with an exceptional portfolio of viral campaigns, major brand partnerships, or industry recognition may also qualify for the O-1A. TN visa status is available to Canadians and Mexicans in qualifying roles under USMCA.
How do I find companies that have actually sponsored Social Media Specialists before?
DOL Labor Condition Application data shows which employers have filed petitions for this job title, but parsing raw government data is time-consuming. Migrate Mate aggregates sponsorship history by role so you can browse Social Media Specialist positions at companies with a verified track record of sponsoring, rather than cold-applying to employers who may have never considered it.
Does platform specialization, such as TikTok or paid social, affect my sponsorship chances?
Yes, in a practical sense. Roles requiring demonstrated expertise in paid social, analytics platforms, or short-form video strategy are easier to frame as specialty occupations than generalist roles. Employers hiring for a specific platform's algorithm or ad-buying system can more credibly argue the position demands specialized knowledge, which strengthens the H-1B petition and reduces RFE risk.
What is the prevailing wage requirement for sponsored Social Media Specialist jobs?
U.S. employers sponsoring a visa must pay at least the prevailing wage, which is what workers in the same role, area, and experience level typically earn. The Department of Labor sets this rate to make sure companies aren't hiring foreign workers simply because they'd accept lower pay than a U.S. worker. It varies by job title, location, and experience. You can look up current prevailing wage rates for any occupation and location using the OFLC Wage Search page.