Wine Consultant Jobs
Wine Consultant jobs are open across wine retail, hospitality, wholesale distribution, and corporate beverage programs, from entry-level floor sales to senior portfolio and private client advisory roles, with specializations in retail sales, education, and sommelier services. Find a role that fits below and apply directly.
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What You Need To Know
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people – and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As North America's largest total beverage distributor, Southern Glazer’s isn't just one of Forbes’ Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
Southern Glazer’s is proud of its well-earned positive reputation, continually achieving accolades for our outstanding workplace culture. We take pride in creating a culture where our people are valued, supported, and provided opportunities for growth and belonging.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer’s, you would be part of a team that values excellence, innovation, and community. This is more than just a job – it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
Overview
The Sales Consultant represents Southern Glazer’s in the market as a member of the Southern Glazer’s family. This individual is passionate, innovative, and self-motivated with a business-oriented and customer-focused mindset. The Sales Consultant’s primary responsibilities are to visit the customer, have the right consultative sales conversations, and increase sales revenue. Face-to-face consultative selling built on trusting relationships drives maximum value to our customer and supplier partners as well as to the SGWS organization.
Primary Responsibilities
- Build positive, credible, lasting customer relationships based on trust
- Discover and identify customer business growth needs
- Develop a customer business growth plan for each account and build a pipeline of selling opportunities to drive incremental sales above base business
- Analyze data and insights to increase sales, grow customer business, and better achieve objectives
- Regularly and consistently pre-plan account visits with an agenda, service purpose, and selling opportunities documented in CRM (Proof)
- Prioritize sales activities to achieve objectives based on each customer business growth plan
- Visit accounts regularly, capture visit notes, and build visit plans considering previous visit outcomes and document in CRM (Proof)
- Maintain deep knowledge of SGWS products and correctly present and position them in each account
- Propose selling solutions to each customer and win the sale using consultative selling skills
- Achieve internal SGWS and supplier objectives as prioritized by management
- Manage customer issue resolution, seek additional opportunities to support the customer’s needs, and support business growth by providing customers with useful information and guidance
- Adapt the selling approach based on each customer’s buying styles and individual business needs
- Be knowledgeable and experienced in all accounts staying current with what competitors are offering and how SGWS products are positioned relative to the competition
- Document and maintain account- and customer-specific information in CRM (Proof)
- Participate in sales meetings, on-site training, and supplier events as required
- Perform other duties as assigned
Additional Primary Responsibilities
Minimum Qualifications
- Able to analyze and understand data and information
- Able to leverage SGWS technology to perform duties and responsibilities
- Able to build and structure customer presentations and product proposals
- Proficient in using mobile devices (e.g., iPad®, smartphone) and online communication techniques (email, posting, texting, etc.) in a professional manner
- Able to consistently achieve results, even under tough circumstances
- Able to take responsibility for own actions and results; commits to providing a consistently high level of service to customers, suppliers, colleagues, and management
- Able to communicate effectively through various methods and express self clearly and concisely while appropriately tailoring the message to the audience
- Able to be nimble in ambiguity; be open to change; embrace innovative ideas
- Team player; works collaboratively with others
- Able to work in a fast-paced, results-driven environment
- Must possess a reliable vehicle, a valid driver’s license, and the ability to obtain and maintain auto liability insurance on their vehicle in compliance with SGWS company requirements.
- High School Diploma or GED required
- Able to travel as needed
- Must be at least 21 years of age
Physical Demands
- Physical demands with activity or condition for a considerable amount of time may include sitting and typing/keyboarding using a computer (e.g., keyboard, mouse, and monitor) or mobile device
- Physical demands with activity or condition may include walking, bending, reaching, standing, squatting, and stooping
- Physical demands with activity or condition for a considerable amount of time include driving throughout the day with segments up to 2 hours
- May require lifting/lowering, pushing, carrying, or pulling up to 48lbs
EEO Statement
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
If you have any questions or concerns about whether this posting complies/adheres with local pay transparency requirements, please contact the SGWS talent acquisition team at NationalTA@sgws.com
Nearest Major Market: Salt Lake City
Job Segment: Recruiting, Liability, Outside Sales, CRM, Sales Consultant, Human Resources, Insurance, Sales, Technology
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Who's Hiring
- PRP WINE INTERNATIONAL11

- Johnson Brothers2

- Brookshire Grocery Company2

- Southern Glazer’s Wine & Spirits2

- Wine store1W
What Employers Look For
The qualifications that appear most often in wine consultant jobs.
- Knowledge of wine regions, varietals, and food-and-wine pairing principles
- WSET Level 2 or higher, or Court of Master Sommeliers certification preferred
- One to three years of retail, hospitality, or wholesale wine sales experience
- Strong customer service and consultative selling skills
- Familiarity with point-of-sale systems and inventory management software
- Valid state alcohol service or seller certification where required by law
Tips for Your Wine Consultant Job Search
Tailor your resume to channel type
A wine consultant resume for a retail shop reads differently than one for a wholesale distributor or private client advisory firm. Highlight the sales environment you know best, whether that's floor selling, account management, or curated tasting events, so hiring managers see relevant experience immediately.
List certifications prominently and accurately
WSET Level 2, WSET Level 3, Court of Master Sommeliers certifications, and similar credentials carry real weight in wine consultant hiring. Put them in a dedicated certifications section near the top of your resume, and spell out the full certification name so ATS systems recognize them.
Apply early to roles that fit
Migrate Mate lists wine consultant openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings by beverage focus
Many wine consultant openings specify a focus, such as fine wine, natural wine, sparkling, or spirits crossover. Search by those terms when scanning postings, and mirror the exact language in your cover letter so your application aligns with what the employer is actually stocking and selling.
Prepare a palate-driven interview narrative
Interviewers for wine consultant roles frequently ask you to walk through a recent pairing recommendation or customer education moment. Prepare two or three specific examples that show your tasting process, how you matched a customer's budget and taste profile, and what the outcome was.
Negotiate commission structure alongside base pay
Many wine consultant positions blend a base with volume-based or category-based commission. Before accepting an offer, ask how the commission tier resets, whether there is a draw against commission, and what the top performers in the role typically achieve so you can evaluate the full compensation picture.
Wine Consultant Jobs: Frequently Asked Questions
Which companies are hiring the most wine consultants?
The companies hiring the most wine consultants right now include PRP WINE INTERNATIONAL, Johnson Brothers, and Brookshire Grocery Company, with the largest share of openings in Texas, Missouri, and Florida, based on current listings on Migrate Mate as of November 2026. Retail wine shops, fine dining groups, and regional wholesale distributors consistently represent the largest share of postings.
How many wine consultant jobs are remote?
About 78% of wine consultant openings are fully remote or hybrid as of November 2026, reflecting that most roles require in-person tasting, floor sales, or on-site client events. Sub-areas most likely to offer remote flexibility include corporate wine program consulting, educational content development, and virtual tasting event facilitation.
How do you become a wine consultant?
Start by earning a foundational wine certification such as WSET Level 2 or the Court of Master Sommeliers Introductory certificate to establish credibility. Build hands-on experience in retail wine sales or restaurant floor service, where you learn to match customer preferences to products. From there, pursue advanced certifications and specialize in a channel, such as wholesale, private client advisory, or corporate hospitality.
Can you get hired as a wine consultant with little experience?
Yes, entry-level wine consultant roles in retail shops and hospitality venues regularly hire candidates with a genuine passion for wine, strong customer service skills, and at least a foundational certification. Employers in these settings often train on specific inventory and selling techniques, so demonstrating product curiosity and the ability to guide a customer through a purchase decision matters more than years of direct experience.
What does the wine consultant interview process look like?
Most wine consultant interviews include an initial phone or video screen focused on your wine background and customer service approach, followed by an in-person interview that frequently involves a practical component. That practical element might be a blind tasting, a mock customer consultation, or a walk-through of pairing recommendations. Employers for senior or private client roles often add a second round with a sales manager or department director.
Where can I find and apply to wine consultant jobs?
You can find and apply to wine consultant jobs on Migrate Mate, which lists current openings from across the United States. Search the listings to find roles that match your experience, region, and preferred channel, then apply directly to each listing that fits.
See All 21 Wine Consultant Jobs
Find roles that match your experience and apply in just a few clicks.
Find Wine Consultant Jobs