Admissions Manager Jobs
Admissions Manager jobs are open across higher education, healthcare, and private K-12 schools, at every level from coordinator to director, with specializations in enrollment management, undergraduate recruiting, and graduate admissions. Find a role that fits below and apply directly.
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The Marketing and Communications Manager for Graduate Admissions develops, executes, evaluates, and continuously optimizes strategic multi-channel communication plans designed to drive prospective student recruitment and enrollment across all university graduate programs. Reporting to the Executive Director for Graduate Enrollment, this role oversees targeted email marketing, SMS/texting campaigns, event communications, and supplementary print material as needed. This position partners closely with academic program directors, staff, and University Marketing to produce compelling, brand-aligned copy and content that converts prospective students across the enrollment funnel.
Key Responsibilities and Duties
- Strategic Content Development & Campaign Execution
- Develop and execute strategic, data-informed communication plans targeting diverse prospective graduate student personas using engaging, high-converting written and visual content.
- Steward and refine established program-specific messaging through ongoing curation, audits, and data-informed updates to sustain relevance and performance.
- Deploy and monitor advanced email and SMS campaigns supporting recruitment and yield objectives across all university graduate programs within broader enrollment management goals.
- Maintain alignment with Lipscomb University Brand Guidelines, ensuring all recruitment communications consistently reflect institutional voice, visual standards, and messaging.
- CRM Administration & Technical Operations (Slate)
- This position will function in close partnership with the Director of Graduate Admissions Systems.
- Serve as the primary communications administrator for the Slate CRM, managing day-to-day operations, use and configuration of communications.
- Leverage advanced Slate functionality—including Slate Deliver, dynamic content, snippets, custom forms, liquid markup, and automated communication flows—to maximize personalization and engagement.
- Build, audit, and manage Slate queries and population filters to ensure precise audience segmentation, message accuracy, and data integrity prior to distribution.
- Establish and execute long-term strategic roadmaps for CRM communication workflows, staying current with Slate feature releases, platform updates, and industry best practices.
- Analytics, Reporting & Performance Optimization
- Performance Measurement: Design and maintain analytics dashboards and tracking reports to evaluate the efficacy of enrollment marketing and communication initiatives against established matriculation goals.
- Testing & Deliverability: Implement structured A/B testing methodologies (subject lines, messaging cadence, calls-to-action) and monitor critical email performance KPIs, including inbox placement, bounce rates, open rates, and click-through rates.
- Strategic Insights: Translate communication metrics into actionable insights to inform future recruitment strategy and support leadership in data-driven enrollment planning.
- Stakeholder Collaboration, Training
- Cross-Functional Collaboration: Partner with graduate academic program faculty and admissions counselors to support program-specific communication needs and graduate event workflows within Slate.
- Training & Enablement: Create standard operating procedures (SOPs), documentation, and training assets; conduct training sessions for admissions staff and departmental liaisons on communication tools and best practices.
- Additional Departmental Support
- Maintain working knowledge and understanding of Graduate Admissions policies, standards, and admissions operational workflows.
- Support high-priority enrollment initiatives and team deliverables, including ad-hoc student notifications, non-campaign email and text communications, and additional Slate tool configuration as required.
Required Qualifications
- Education: Bachelor’s degree
- Experience: 3–5 years of directly related experience in marketing communications, content creation, digital campaign management, or enrollment marketing.
- Demonstrated hands-on experience administering communication flows within an admissions CRM (preferred).
- Excellent copywriting, editing and proofreading skills
- Proven track record of managing competing priorities independently while fostering collaborative relationships across academic and administrative stakeholders.
- Demonstrated commitment to Lipscomb University’s Christian mission, values, and community standards.
Experience
Required- 3 - 5 years: Experience: 3–5 years of directly related experience in marketing communications, content creation, digital campaign management, or enrollment marketing.
Education
Required- Bachelors or better
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
The Marketing and Communications Manager for Graduate Admissions develops, executes, evaluates, and continuously optimizes strategic multi-channel communication plans designed to drive prospective student recruitment and enrollment across all university graduate programs. Reporting to the Executive Director for Graduate Enrollment, this role oversees targeted email marketing, SMS/texting campaigns, event communications, and supplementary print material as needed. This position partners closely with academic program directors, staff, and University Marketing to produce compelling, brand-aligned copy and content that converts prospective students across the enrollment funnel.
Key Responsibilities and Duties
- Strategic Content Development & Campaign Execution
- Develop and execute strategic, data-informed communication plans targeting diverse prospective graduate student personas using engaging, high-converting written and visual content.
- Steward and refine established program-specific messaging through ongoing curation, audits, and data-informed updates to sustain relevance and performance.
- Deploy and monitor advanced email and SMS campaigns supporting recruitment and yield objectives across all university graduate programs within broader enrollment management goals.
- Maintain alignment with Lipscomb University Brand Guidelines, ensuring all recruitment communications consistently reflect institutional voice, visual standards, and messaging.
- CRM Administration & Technical Operations (Slate)
- This position will function in close partnership with the Director of Graduate Admissions Systems.
- Serve as the primary communications administrator for the Slate CRM, managing day-to-day operations, use and configuration of communications.
- Leverage advanced Slate functionality—including Slate Deliver, dynamic content, snippets, custom forms, liquid markup, and automated communication flows—to maximize personalization and engagement.
- Build, audit, and manage Slate queries and population filters to ensure precise audience segmentation, message accuracy, and data integrity prior to distribution.
- Establish and execute long-term strategic roadmaps for CRM communication workflows, staying current with Slate feature releases, platform updates, and industry best practices.
- Analytics, Reporting & Performance Optimization
- Performance Measurement: Design and maintain analytics dashboards and tracking reports to evaluate the efficacy of enrollment marketing and communication initiatives against established matriculation goals.
- Testing & Deliverability: Implement structured A/B testing methodologies (subject lines, messaging cadence, calls-to-action) and monitor critical email performance KPIs, including inbox placement, bounce rates, open rates, and click-through rates.
- Strategic Insights: Translate communication metrics into actionable insights to inform future recruitment strategy and support leadership in data-driven enrollment planning.
- Stakeholder Collaboration, Training
- Cross-Functional Collaboration: Partner with graduate academic program faculty and admissions counselors to support program-specific communication needs and graduate event workflows within Slate.
- Training & Enablement: Create standard operating procedures (SOPs), documentation, and training assets; conduct training sessions for admissions staff and departmental liaisons on communication tools and best practices.
- Additional Departmental Support
- Maintain working knowledge and understanding of Graduate Admissions policies, standards, and admissions operational workflows.
- Support high-priority enrollment initiatives and team deliverables, including ad-hoc student notifications, non-campaign email and text communications, and additional Slate tool configuration as required.
Required Qualifications
- Education: Bachelor’s degree
- Experience: 3–5 years of directly related experience in marketing communications, content creation, digital campaign management, or enrollment marketing.
- Demonstrated hands-on experience administering communication flows within an admissions CRM (preferred).
- Excellent copywriting, editing and proofreading skills
- Proven track record of managing competing priorities independently while fostering collaborative relationships across academic and administrative stakeholders.
- Demonstrated commitment to Lipscomb University’s Christian mission, values, and community standards.
Experience
Required- 3 - 5 years: Experience: 3–5 years of directly related experience in marketing communications, content creation, digital campaign management, or enrollment marketing.
Education
Required- Bachelors or better
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights (https://www.eeoc.gov/poster) notice from the Department of Labor.
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Who's Hiring
What Employers Look For
The qualifications that appear most often in admissions manager jobs.
- Bachelor's degree required, master's degree preferred in education, counseling, or a related field
- Three or more years of experience in admissions, enrollment management, or student recruitment
- Proficiency with admissions CRM platforms and student information systems
- Demonstrated ability to meet enrollment goals and manage recruitment pipelines
- Strong written and verbal communication skills for outreach to prospective students and families
- Experience supervising admissions counselors or coordinating cross-functional enrollment teams
Tips for Your Admissions Manager Job Search
Quantify your enrollment outcomes on your resume
Admissions managers are measured on yield rates, application volume, and class composition goals. Replace vague descriptions with concrete outcomes, such as growing first-year applications or improving enrollment funnel conversion, to show hiring committees you understand the metrics that matter.
Apply early to roles that fit
Migrate Mate lists admissions manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Tailor your materials to institution type
A research university values graduate enrollment strategy and donor-pipeline thinking. A community college prioritizes access, retention, and equity. A private high school wants relationship-building with families. Read the mission statement and adjust your resume and cover letter to match each institution's specific priorities.
Demonstrate CRM fluency in your application
Most institutions run their enrollment operations through a student information system or admissions CRM. Name the specific platforms you have used and describe how you used reporting or automation features, since generic claims of being tech-savvy rarely stand out to hiring managers in this field.
Prepare a data story for your panel interview
Admissions manager interviews often include a panel of enrollment staff, faculty, and a dean. Practice walking through a specific enrollment challenge you faced, the data you used to diagnose it, the action you took, and the measurable result, so every stakeholder at the table can follow your reasoning.
Negotiate start date around enrollment cycle timing
Admissions offices are busiest during application review season and decision release windows. If you have leverage on start date, proposing to begin right after a major decision cycle ends signals institutional awareness and makes onboarding easier for your future team.
Admissions Manager Jobs: Frequently Asked Questions
Which companies are hiring the most admissions managers?
The most active employers for admissions managers right now are Georgetown University, SCOPE Project Management, and Benedictine, and the most openings are in Pennsylvania, New York, and Washington, based on current listings on Migrate Mate as of November 2026. Demand is spread across four-year universities, community colleges, healthcare training programs, and private secondary schools.
How many admissions manager jobs are remote?
About 50% of admissions manager openings are fully remote or hybrid as of November 2026, with remote availability concentrated in graduate enrollment roles, online program recruitment, and positions at institutions with distributed campuses. Roles that require in-person campus tours, event management, or direct student advising tend to remain fully on-site.
How do you become an admissions manager?
Start as an admissions counselor or enrollment coordinator to build direct recruiting experience, then take on territory management or team lead responsibilities that demonstrate you can hit enrollment targets and develop junior staff. Earning a master's degree in higher education administration or a related field strengthens your candidacy, and familiarity with enrollment CRM platforms and data reporting tools is expected at the manager level.
Can you get hired as an admissions manager with limited experience?
Some institutions, particularly community colleges and vocational schools, hire admissions managers from adjacent backgrounds such as academic advising, student services, or nonprofit outreach, especially if you can show you have managed relationships with prospective students and tracked pipeline data. Highlighting any experience with recruitment events, application review, or enrollment reporting helps bridge the gap when your direct admissions experience is limited.
What does the admissions manager interview process look like?
Most institutions run a multi-stage process that starts with a phone or video screen with HR, followed by a panel interview that typically includes enrollment staff, a dean, and sometimes faculty. Candidates are often asked to present a recruitment strategy or walk through a past enrollment challenge. Final-round interviews may include a campus visit and meetings with senior leadership before an offer is extended.
Where can I find and apply to admissions manager jobs?
You can find and apply to admissions manager jobs on Migrate Mate, which lists current openings from colleges, universities, healthcare training programs, and private schools across the United States. Find roles that match your background and experience level and apply directly to each listing.
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