Assistant Parts Manager Jobs
Assistant Parts Manager jobs are open across automotive dealerships, heavy equipment, marine, and powersports industries, at levels from entry-level parts counter associate to senior assistant manager, with specializations in inventory control, wholesale parts operations, and OEM parts procurement. Scan the live roles below and apply to whichever ones fit.
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Job Description
The Role
This position plays a critical part on the CCA Parts & Specialty Marketing team. You will shape how the Aftersales team curates meaningful product marketing content for Parts (GM Genuine Parts and ACDelco) by translating technical specs into high impact, differentiated storytelling. You will collaborate heavily within Marketing, Legal, Product and Engineering teams to develop content that improve opinion and consideration of our products (maintenance and repair, powertrain and collision). This role requires strategic thinking, comfort with ambiguity, heavy collaboration, attention to detail, storytelling ability, and strong project management and execution skills. This position is hybrid, with the expectation that you work in the office at least 3 days per week.
What You’ll Do
- Lead development of impactful, relevant marketing messages supporting GM Genuine Parts/ACDelco’s portfolio (maintenance/repair, powertrain and collision).
- Work with suppliers and product teams to develop a relevant marketing content ecosystem (claims, specs, spec visuals, etc.) feeding many channels including but not limited to: content strategy, global catalog, and website needs.
- Explore and make recommendations towards AI-generated product marketing content.
- Develop high impact product claims, facilitate necessary signoffs with Engineering, Legal and maintain ILM compliant records/database.
- Secure and maintain engineering and legal approvals for all claims/product information, keeping information current to client and legal approved direction.
- Ensure aft davit/ documentation compliance in partnership with legal, engineering and agency partners.
- Partner heavily with Engineering and CCA Product to ensure technical marketing assets (photography, math data, physical assets, specs, claims, etc.) are accurately maintained.
- Collaborate with Brand team upstream on Parts content strategy, including contribution to agency briefs on key launch/product specific content needs.
- Share learnings and collaborate with the Global Cataloguing team on execution solutions.
- Develop high impact sales support (sell sheets) with collaboration from CCA product teams. Serve as the technical marketing SME for Communications needs.
Your Skills & Abilities (Required Qualifications)
- 5-8 years of product marketing experience, with experience in aftersales, claims development, validation, and execution preferred.
- Bachelor’s degree in marketing, advertising, business, communications, or related field; equivalent relevant experience may be considered where permitted.
- Experience managing multiple projects & deadlines.
- Demonstrated strategic thinking and customer-focused storytelling skills, along with strong organizational abilities, initiative, intellectual curiosity, resilience, and the ability to navigate ambiguity and change.
- Exceptional presentation, written, and verbal communication skills.
- Strong stakeholder management skills, with the ability to simplify complex information and influence without formal authority.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources .
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire .
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
Assistant Parts Manager Jobs by Experience Level
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Who's Hiring

What Employers Look For
The qualifications that appear most often in assistant parts manager jobs.
- Two or more years of experience in automotive or equipment parts operations
- Proficiency with dealer management systems such as CDK, Reynolds and Reynolds, or ADP
- Strong knowledge of OEM and aftermarket parts catalogs and supersession lookup
- Demonstrated ability to manage inventory levels, cycle counts, and bin accuracy
- ASE Parts Specialist certification (P2) preferred or required by many employers
- High school diploma or equivalent required, with associate degree preferred by some employers
Tips for Your Assistant Parts Manager Job Search
Tailor your resume to parts operations
Highlight specific inventory management systems you've used, such as Reynolds and Reynolds, CDK Global, or ADP, alongside measurable outcomes like fill rate improvements or shrinkage reduction. Generic retail management bullets won't distinguish you from other candidates.
Get your ASE Parts Specialist certification
Many dealerships and fleet operations list ASE P2 certification as a preferred or required credential. Earning it before you apply signals hands-on parts knowledge and puts your resume ahead of candidates who only have counter experience.
Apply early to roles that fit
Migrate Mate lists assistant parts manager openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings by parts department type
Wholesale parts operations, retail counter roles, and OEM dealership positions each reward different skills. Filter your search by dealership franchise or equipment type so your application speaks directly to what that department actually needs.
Prepare for scenario-based interview questions
Interviewers frequently ask how you'd handle a backorder situation with a frustrated service tech or reconcile a bin count discrepancy. Practice walking through your decision process step by step, referencing the systems and suppliers you've actually worked with.
Negotiate using parts department benchmarks
When discussing compensation, reference the parts department's gross profit targets and your direct contribution to reducing obsolescence or improving turns. Connecting your ask to measurable department outcomes gives you a stronger footing than citing general market rates.
Assistant Parts Manager Jobs: Frequently Asked Questions
Which companies are hiring the most assistant parts managers?
The companies hiring the most assistant parts managers right now include Boston Freightliner, HP Hood, and Fox Ford, with the largest share of openings in Texas, Ohio, and Indiana, based on current listings on Migrate Mate as of November 2026. Franchise dealership groups and national equipment rental companies tend to post the highest volume of these roles consistently.
How many assistant parts manager jobs are remote?
About 10% of assistant parts manager openings are fully remote or hybrid as of November 2026, reflecting the hands-on, inventory-based nature of most parts department work. The sub-areas most likely to offer remote flexibility include parts procurement coordination, wholesale account management, and catalog data entry roles that don't require physical bin access.
How do you become an assistant parts manager?
Start by working as a parts counter representative at a dealership or equipment company to build catalog knowledge and familiarity with dealer management systems. Pursue ASE P2 certification to validate your parts expertise formally. Take on responsibilities like cycle counting, ordering, or warranty returns to demonstrate readiness for a supervisory role, then apply directly to assistant manager postings.
Can you get hired as an assistant parts manager with little experience?
Some dealerships and independent shops hire candidates with limited formal parts experience if they have strong customer service backgrounds and familiarity with automotive or equipment terminology. Smaller independent operations and powersports dealers are often more flexible than franchise groups. Earning an ASE P2 certification before applying can offset a thinner work history by showing verified knowledge.
What does the assistant parts manager interview process look like?
Most interviews start with a phone screen focused on your parts counter experience and familiarity with dealer management systems. An in-person or video interview typically follows, covering scenario questions about inventory discrepancies, backorder communication with technicians, and vendor relationships. Some employers include a brief walkthrough of their parts department or a practical exercise using their catalog system.
Where can I find and apply to assistant parts manager jobs?
You can find and apply to assistant parts manager jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your experience level and industry focus, then apply directly to each listing that fits your background and location preferences.
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