Associate Regional Director Jobs
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The Regional Sales Director is responsible for driving profitable revenue growth, market penetration, and customer development within the assigned geographic region. This position develops and executes regional sales strategies aligned with Betco’s overall growth objectives, with a focus on expanding sales of Betco-branded and private-label chemical through the Jan/San distribution channel.
The Regional Sales Director will build strong distributor partnerships while creating demand at the end-user level. Success in this role requires a highly motivated, results-oriented sales leader who can identify growth opportunities, develop strategic customer relationships, effectively manage a sales territory, and convert opportunities into sustainable revenue.
Candidates must reside in or around San Diego or Orange County and be able to travel extensively throughout the assigned territory.
Requirements:Sales Growth & Market Development
- Own and achieve annual regional revenue, profitability, distribution, and end-customer sales objectives.
- Develop and execute a comprehensive regional sales plan designed to increase market share, account penetration, and revenue across key product categories.
- Analyze sales performance, product-category penetration, customer trends, competitive activity, and market opportunities to identify areas for growth.
- Drive end-user demand through prospecting, demonstrations, product trials, presentations, facility assessments, and solution-based selling.
- Build and maintain a strong pipeline of distributor and end-user opportunities and consistently move opportunities through the sales process.
- Identify new business opportunities within existing accounts while developing new distributor and end-user relationships.
- Maintain accurate sales forecasts and proactively communicate opportunities, risks, and market changes to sales leadership.
Distributor & Customer Management
- Develop and execute strategic growth plans with key distributor partners, including Gold and Silver Distributors.
- Build strong relationships with distributor ownership, sales leadership, sales representatives, and key end-user decision-makers.
- Partner with distributors to increase Betco product knowledge, sales activity, and share of wallet.
- Conduct joint sales calls and field activity with distributor sales representatives to generate end-user demand.
- Serve as a key liaison between customers, distributors, and Betco departments to ensure responsive service and effective execution.
- Support corporate and national account initiatives within the assigned geography, ensuring successful local implementation and customer support.
- Proactively address channel conflicts, MAPP issues, and pioneering opportunities in accordance with Betco policies and sales strategy.
Commercial Execution
- Execute pricing strategies and effectively manage contracts, programs, and commercial agreements with distributors and end customers.
- Implement sales promotions, product launches, and marketing programs within the region.
- Manage promotional funding and PFA expenditures to maximize return on investment and support regional sales objectives.
- Partner cross-functionally with Marketing, Sales Operations, Customer Service, Technical Services, Product Management, and other internal teams to deliver a strong customer experience.
- Provide timely market intelligence regarding competitors, pricing, customer needs, product opportunities, and industry trends.
Sales Activity & CRM Management
- Maintain a high level of meaningful end-user and distributor-facing activity throughout the region.
- Utilize Salesforce to consistently document customer interactions, sales opportunities, pipeline activity, distributor feedback, competitive intelligence, and follow-up actions.
- Maintain accurate and current opportunity information to support forecasting and business planning.
- Use sales data and CRM insights to prioritize opportunities, identify gaps, and improve regional performance.
Financial & Asset Management
- Manage travel and entertainment expenses responsibly and within established budgets.
- Maintain appropriate demo equipment and product inventory while ensuring effective utilization, inventory turnover, and financial accountability for company assets.
- Demonstrate sound financial judgment when making decisions regarding pricing, promotions, samples, demonstrations, and customer investments.
Additional Responsibilities
- Represent Betco professionally at customer meetings, distributor events, trade shows, industry events, and other business functions.
- Collaborate with sales leadership and cross-functional partners on strategic initiatives and special projects.
- Perform other duties as assigned by the Senior Director of Field Sales and Training, EVP of Sales, or other members of senior leadership.
- Other duties as assigned.
Behavior Capabilities
Business Acumen – Understands the business drivers that impact customers, distributors, competitors, and Betco. Uses market and financial insight to identify opportunities and make sound business decisions.
Customer Focus – Builds trusted relationships by understanding customer needs, delivering solutions, and consistently following through on commitments.
Drive for Results – Demonstrates a strong sense of ownership and accountability for achieving sales objectives. Maintains urgency and persistence in pursuing growth opportunities.
Strategic Thinking – Looks beyond individual transactions to identify long-term opportunities for account development, market penetration, and profitable growth.
Relationship Building – Develops productive relationships with distributor partners, end users, and internal stakeholders at all organizational levels.
Communication & Influence – Communicates clearly and persuasively and adapts messaging to effectively influence customers, distributors, and internal partners.
Negotiation – Effectively navigates pricing, contracts, competitive situations, and complex customer discussions while protecting both the relationship and Betco’s business interests.
Decision-Making – Uses data, experience, business judgment, and available resources to make timely and effective decisions.
Accountability – Takes ownership of commitments, follows through on responsibilities, and maintains high standards for personal performance.
Integrity – Conducts business ethically and consistently demonstrates Betco’s values and professional standards.
Education and Experience
- Bachelor’s degree in Business, Sales, Marketing, or a related field preferred; equivalent combination of education and relevant experience will be considered.
- Minimum of 3–5 years of progressive B2B sales experience with demonstrated success achieving or exceeding revenue goals.
- Experience within the Jan/San, commercial cleaning, chemical, equipment, distribution, or related industry strongly preferred.
- Demonstrated experience developing distributor relationships and generating demand at the end-user level preferred.
- Experience managing a multi-state or geographically dispersed sales territory preferred.
- Proven ability to develop sales plans, manage a pipeline, forecast business, and execute against measurable sales objectives.
Required Skills
- Strong consultative and solution-selling skills.
- Demonstrated prospecting and new-business-development capabilities.
- Strong presentation, negotiation, and relationship-management skills.
- Ability to analyze sales data and translate insights into actionable sales strategies.
- Strong organizational and territory-management skills with the ability to independently prioritize competing demands.
- Proficiency with Microsoft Office applications, including Outlook, Word, PowerPoint, and Excel.
- Experience utilizing CRM technology; Salesforce experience preferred.
- Comfortable utilizing mobile technology, laptops, virtual meeting platforms, and other business applications.
- Ability to work independently in a field-based environment while collaborating effectively with a broader sales organization.
Physical and Travel Requirements
- Ability to operate a computer and other business technology for extended periods.
- Ability to travel approximately 50%–75%, including regular regional travel and occasional overnight travel.
- Ability to transport and demonstrate products and equipment as required to support customer-facing sales activities.
- Valid driver’s license and ability to meet company driving requirements.
EQUAL OPPORTUNITY EMPLOYER
The Regional Sales Director is responsible for driving profitable revenue growth, market penetration, and customer development within the assigned geographic region. This position develops and executes regional sales strategies aligned with Betco’s overall growth objectives, with a focus on expanding sales of Betco-branded and private-label chemical through the Jan/San distribution channel.
The Regional Sales Director will build strong distributor partnerships while creating demand at the end-user level. Success in this role requires a highly motivated, results-oriented sales leader who can identify growth opportunities, develop strategic customer relationships, effectively manage a sales territory, and convert opportunities into sustainable revenue.
Candidates must reside in or around San Diego or Orange County and be able to travel extensively throughout the assigned territory.
Requirements:Sales Growth & Market Development
- Own and achieve annual regional revenue, profitability, distribution, and end-customer sales objectives.
- Develop and execute a comprehensive regional sales plan designed to increase market share, account penetration, and revenue across key product categories.
- Analyze sales performance, product-category penetration, customer trends, competitive activity, and market opportunities to identify areas for growth.
- Drive end-user demand through prospecting, demonstrations, product trials, presentations, facility assessments, and solution-based selling.
- Build and maintain a strong pipeline of distributor and end-user opportunities and consistently move opportunities through the sales process.
- Identify new business opportunities within existing accounts while developing new distributor and end-user relationships.
- Maintain accurate sales forecasts and proactively communicate opportunities, risks, and market changes to sales leadership.
Distributor & Customer Management
- Develop and execute strategic growth plans with key distributor partners, including Gold and Silver Distributors.
- Build strong relationships with distributor ownership, sales leadership, sales representatives, and key end-user decision-makers.
- Partner with distributors to increase Betco product knowledge, sales activity, and share of wallet.
- Conduct joint sales calls and field activity with distributor sales representatives to generate end-user demand.
- Serve as a key liaison between customers, distributors, and Betco departments to ensure responsive service and effective execution.
- Support corporate and national account initiatives within the assigned geography, ensuring successful local implementation and customer support.
- Proactively address channel conflicts, MAPP issues, and pioneering opportunities in accordance with Betco policies and sales strategy.
Commercial Execution
- Execute pricing strategies and effectively manage contracts, programs, and commercial agreements with distributors and end customers.
- Implement sales promotions, product launches, and marketing programs within the region.
- Manage promotional funding and PFA expenditures to maximize return on investment and support regional sales objectives.
- Partner cross-functionally with Marketing, Sales Operations, Customer Service, Technical Services, Product Management, and other internal teams to deliver a strong customer experience.
- Provide timely market intelligence regarding competitors, pricing, customer needs, product opportunities, and industry trends.
Sales Activity & CRM Management
- Maintain a high level of meaningful end-user and distributor-facing activity throughout the region.
- Utilize Salesforce to consistently document customer interactions, sales opportunities, pipeline activity, distributor feedback, competitive intelligence, and follow-up actions.
- Maintain accurate and current opportunity information to support forecasting and business planning.
- Use sales data and CRM insights to prioritize opportunities, identify gaps, and improve regional performance.
Financial & Asset Management
- Manage travel and entertainment expenses responsibly and within established budgets.
- Maintain appropriate demo equipment and product inventory while ensuring effective utilization, inventory turnover, and financial accountability for company assets.
- Demonstrate sound financial judgment when making decisions regarding pricing, promotions, samples, demonstrations, and customer investments.
Additional Responsibilities
- Represent Betco professionally at customer meetings, distributor events, trade shows, industry events, and other business functions.
- Collaborate with sales leadership and cross-functional partners on strategic initiatives and special projects.
- Perform other duties as assigned by the Senior Director of Field Sales and Training, EVP of Sales, or other members of senior leadership.
- Other duties as assigned.
Behavior Capabilities
Business Acumen – Understands the business drivers that impact customers, distributors, competitors, and Betco. Uses market and financial insight to identify opportunities and make sound business decisions.
Customer Focus – Builds trusted relationships by understanding customer needs, delivering solutions, and consistently following through on commitments.
Drive for Results – Demonstrates a strong sense of ownership and accountability for achieving sales objectives. Maintains urgency and persistence in pursuing growth opportunities.
Strategic Thinking – Looks beyond individual transactions to identify long-term opportunities for account development, market penetration, and profitable growth.
Relationship Building – Develops productive relationships with distributor partners, end users, and internal stakeholders at all organizational levels.
Communication & Influence – Communicates clearly and persuasively and adapts messaging to effectively influence customers, distributors, and internal partners.
Negotiation – Effectively navigates pricing, contracts, competitive situations, and complex customer discussions while protecting both the relationship and Betco’s business interests.
Decision-Making – Uses data, experience, business judgment, and available resources to make timely and effective decisions.
Accountability – Takes ownership of commitments, follows through on responsibilities, and maintains high standards for personal performance.
Integrity – Conducts business ethically and consistently demonstrates Betco’s values and professional standards.
Education and Experience
- Bachelor’s degree in Business, Sales, Marketing, or a related field preferred; equivalent combination of education and relevant experience will be considered.
- Minimum of 3–5 years of progressive B2B sales experience with demonstrated success achieving or exceeding revenue goals.
- Experience within the Jan/San, commercial cleaning, chemical, equipment, distribution, or related industry strongly preferred.
- Demonstrated experience developing distributor relationships and generating demand at the end-user level preferred.
- Experience managing a multi-state or geographically dispersed sales territory preferred.
- Proven ability to develop sales plans, manage a pipeline, forecast business, and execute against measurable sales objectives.
Required Skills
- Strong consultative and solution-selling skills.
- Demonstrated prospecting and new-business-development capabilities.
- Strong presentation, negotiation, and relationship-management skills.
- Ability to analyze sales data and translate insights into actionable sales strategies.
- Strong organizational and territory-management skills with the ability to independently prioritize competing demands.
- Proficiency with Microsoft Office applications, including Outlook, Word, PowerPoint, and Excel.
- Experience utilizing CRM technology; Salesforce experience preferred.
- Comfortable utilizing mobile technology, laptops, virtual meeting platforms, and other business applications.
- Ability to work independently in a field-based environment while collaborating effectively with a broader sales organization.
Physical and Travel Requirements
- Ability to operate a computer and other business technology for extended periods.
- Ability to travel approximately 50%–75%, including regular regional travel and occasional overnight travel.
- Ability to transport and demonstrate products and equipment as required to support customer-facing sales activities.
- Valid driver’s license and ability to meet company driving requirements.
EQUAL OPPORTUNITY EMPLOYER
Associate Regional Director Jobs by Experience Level
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Find JobsAssociate Regional Director Job Market
Who's Hiring
- Jobot27
- Fivetran24
- BayMark Health Services24
- サイネオス・ヘルス19
- Syneos Health Commercial Solutions17
Top Industries Hiring
- Technology & Software44
- Consulting & Professional Services31
- Staffing & Recruiting27
- Healthcare & Medical Services26
- Construction & Real Estate17
What Employers Look For
The qualifications that appear most often in associate regional director jobs.
- 5 or more years of progressively responsible management experience across multiple locations or districts
- Demonstrated ability to lead cross-functional teams and develop frontline managers
- Proficiency with CRM platforms, operational dashboards, and reporting tools
- Bachelor's degree in business administration, management, or a related field
- Experience managing P&L, budgets, or grant portfolios at a regional level
- Strong stakeholder communication skills including presenting to senior leadership and community partners
Tips for Your Associate Regional Director Job Search
Quantify your regional oversight experience
Your resume needs to show the size of the region you managed, the number of direct and indirect reports, and measurable outcomes like revenue growth or compliance rates. Vague claims about leadership won't distinguish you from other applicants.
Tailor your resume to each sector
An associate regional director resume for a healthcare system reads differently than one for a retail chain. Reframe the same experience using the language of each sector, whether that's patient outcomes, unit economics, or program enrollment figures.
Apply early to roles that fit
Migrate Mate lists associate regional director openings from across the United States in one place, so you can find roles that match and apply directly to each listing.
Target postings that name your geography
Many associate regional director roles are tied to a specific territory. Search by state or metro area to find openings where your existing network, market knowledge, or relationships with local partners give you a genuine edge over out-of-area applicants.
Prepare a cross-functional leadership story
Interviewers for associate regional director roles consistently probe how you align field teams with corporate directives. Prepare two or three examples where you translated a top-down initiative into local execution without losing team buy-in or missing performance targets.
Negotiate scope before you negotiate pay
Before accepting an offer, clarify the number of locations you'll oversee, budget authority, and whether the role has a path to regional director. Titles vary widely in responsibility, and understanding the actual scope protects you from under-leveled positions.
Associate Regional Director Jobs: Frequently Asked Questions
Which companies are hiring the most associate regional directors?
Jobot, Fivetran, and BayMark Health Services are hiring the most associate regional directors right now, with openings concentrated in California, Texas, and Florida, based on current listings on Migrate Mate as of November 2026. Demand is especially consistent in healthcare systems, national nonprofit networks, and multi-unit retail and financial services organizations.
How many associate regional director jobs are remote?
About 69% of associate regional director openings are fully remote or hybrid as of November 2026, though most roles require regular travel to field locations within the assigned territory. Sub-functions with the highest remote flexibility include program oversight, training coordination, and compliance monitoring roles where in-person site visits are periodic rather than daily.
How do you become an associate regional director?
Start by building multi-site or multi-team management experience as a district manager, area supervisor, or program manager. Develop a clear record of hitting operational or financial targets across locations, then move into roles with broader geographic scope. Earning a business or sector-specific credential strengthens your case, and demonstrating that you can develop frontline leaders is often what separates candidates at this level.
Can you get hired as an associate regional director without prior regional experience?
Yes, but you'll need to show that your current scope is close enough to regional oversight that the step up is credible. Candidates who manage large single-site operations with significant staff, budget, and cross-departmental responsibility often make this transition. Frame your application around the complexity of your current role, not just its title, and be specific about how many people and how much budget you've overseen.
What does the associate regional director interview process look like?
Most processes run three to four rounds. An initial screening call with HR is followed by a competency-based interview with the hiring regional director or VP, often including scenario questions about managing underperforming locations or aligning teams to new directives. Final rounds typically involve a panel from operations, HR, and finance, and some employers ask for a brief presentation on how you'd approach the first ninety days in the role.
Where can I find and apply to associate regional director jobs?
You can find and apply to associate regional director jobs on Migrate Mate, which lists current openings from across the United States. Search for roles that match your industry background and geographic preference, then apply directly to each listing that fits your experience and career goals.
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